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Author : David L. Hopkins
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (388 download)
Download or read book Branded Lamb Products Support written by David L. Hopkins and published by . This book was released on 1996 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Agriculture. Subcommittee on Livestock, Dairy, and Poultry
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.:/5 (319 download)
Download or read book United States Trade in Livestock, Dairy, and Poultry Products with Australia and New Zealand written by United States. Congress. House. Committee on Agriculture. Subcommittee on Livestock, Dairy, and Poultry and published by . This book was released on 1998 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles W. Lamb
Publisher : Cengage AU
ISBN 13 : 0170411761
Total Pages : 369 pages
Book Rating : 4.1/5 (74 download)
Download or read book MKTG4 written by Charles W. Lamb and published by Cengage AU. This book was released on 2018-09-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: MKTG4 continues to offer a unique blended solution for lecturers and students in introductory marketing subjects, in both University and Vocational sectors. Continuing to pave a new way to both teach and learn, MKTG4 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, flashcards, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster.
Author : Christian Conrad
Publisher : CRC Press
ISBN 13 : 1317023056
Total Pages : 348 pages
Book Rating : 4.3/5 (17 download)
Download or read book The New Brand Spirit written by Christian Conrad and published by CRC Press. This book was released on 2016-03-03 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, Christian Conrad and Marjorie Thompson's The New Brand Spirit helps corporate communications and marketing professionals tackle this conundrum by providing a first-hand view of eight distinct and relevant stakeholder perspectives. Nineteen comprehensive and well-researched best practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire all those tasked with communicating sustainability with practical and applicable tools and lessons learned. The result is a book that will enable senior executives, corporate communication professionals and brand managers to decide when, to whom and how to communicate sustainability related messages - and when not to.
Author : John Egan
Publisher : SAGE
ISBN 13 : 1473908620
Total Pages : 441 pages
Book Rating : 4.4/5 (739 download)
Download or read book Marketing Communications written by John Egan and published by SAGE. This book was released on 2014-10-13 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury’s gorilla drummer or the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages just as successfully? In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well as the how of marketing communications. It covers all the essential topics that are relevant to your marketing communications course in a relatable and easy-to-read style. ‘Insight’ boxes provide insight into some of the latest industry practices, and with engaging examples ranging from HSBC to James Bond, to the Arab Spring and One Direction, this textbook will not only provide you with a solid foundation for working in ‘marcoms’; it will make your study fun along the way. For those looking to get ahead of their classmates and other job candidates, the textbook includes coverage of topical issues such as new technologies, ethical marketing and the regulatory environment to help you consider some of the cutting edge debates for assignments and future employment. There is also a companion website with additional study materials to help you go one further and stay ahead of the pack: study.sagepub.com/egan This textbook is essential reading for all marketing communications courses at undergraduate and postgraduate levels as well as professional courses in Marketing.
Author : Nikolas Glover
Publisher : Taylor & Francis
ISBN 13 : 1000850374
Total Pages : 259 pages
Book Rating : 4.0/5 (8 download)
Download or read book National Brands and Global Markets written by Nikolas Glover and published by Taylor & Francis. This book was released on 2023-02-02 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between Brexit, efforts to ‘Make America great again’, and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book maps out this terrain and provides a framework for how research on ‘Made in’ campaigns and programmes in individual countries can be placed into a broader historical context. The book argues that the history of ‘Made in’ can be used to shed light on society at large: the actors that have promoted it, the institutions that have regulated it, and the cultural environments that have attributed it meaning. At times ‘Made in’ has been a basic, descriptive trade mark, while, in other periods, it has been a key component of carefully developed commercial brands, and in yet other instances it has been used in attempts to forge and redefine national identities. The book opens with an introduction to the three key factors which have featured prominently in ‘Made in’ campaigns – commercial logic, national economic policy, and its use as an instrument in political discourse, and it provides an overview of the evolution of ‘Made in’ from a marketing perspective. This is followed by country-specific discussions of ‘Made in’ with case studies including countries in Western Europe, the US, Japan, and the antipodes. This book will be of significant interest to students and scholars of economic history, business history, and marketing. Chapter 7 of this book is available for free in PDF format as Open Access from the individual product page at www.routledge.com. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Author : United States. Congress. House. Committee on Agriculture
Publisher :
ISBN 13 :
Total Pages : 1082 pages
Book Rating : 4.:/5 (319 download)
Download or read book Review of Federal Farm Policy written by United States. Congress. House. Committee on Agriculture and published by . This book was released on 2000 with total page 1082 pages. Available in PDF, EPUB and Kindle. Book excerpt: Iran appears to be pursuing an assertive foreign policy that confronts the U.S. on a variety of points: the Middle East peace process, the stability of moderate Muslim states, terrorism, security in the Persian Gulf, and nuclear proliferation. However, its intentions are by no means clear. This document discusses these issues. Contents: domestic politics and strategic intentions (Iran's foreign policy and internal crisis); Russia and Iran; Iran's military intentions and capabilities (Iran's strategic aims and constraints, assessment of Iran's military buildup).
Author : Andy Pike
Publisher : Edward Elgar Publishing
ISBN 13 : 0857930842
Total Pages : 381 pages
Book Rating : 4.8/5 (579 download)
Download or read book Brands and Branding Geographies written by Andy Pike and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The volume edited by Andy Pike includes contributions by several leading figures in the study of brands, places and place branding. . . However, this is not what makes the book a welcome addition to the literature. What really makes the book interesting is actually the brave attempt to deal with an intrinsically difficult topic, one that is rarely – if ever – explored: the relationship between brands and branding with the places in and around which these operate. Several facets of this relationship are explored in the book. . . The book is introduced nicely by Andy Pike in a chapter that sets the scene and clarifies the intentions of the book. . . I am glad the first book to handle these issues is on my shelves.' – Mihalis Kavaratzis, Regional Studies 'An incomparably rich trove of work on the multifarious and contradictory "entanglements" between space, place, and brand. The volume helps us understand how and why "places of origin" play an ever greater role in the marketing of commodities, even while corporations continue to seek "placelessness" in pursuit of the bottom line. And it illuminates how and why entrepreneurial governments seeking to enhance global competitiveness increasingly turn to place branding – at the neighborhood, urban, and national scale – even while launching rounds of restructuring that undercut the authenticity and viability of local identities. A valuable and accessible contribution to the urban studies and cultural studies literature.' – Miriam Greenberg, University of California, Santa Cruz, US 'An important effort to pull together multidisciplinary research on the spatial dimensions of brands and branding in an international context.' – John A. Quelch, Harvard Business School, US Despite overstated claims of their 'global' homogeneity, ubiquity and contribution to 'flattening' spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. The eminent contributors, leaders in their respective fields, present critical reflections and synthesis of a range of conceptual and theoretical frameworks and methodological approaches, incorporating market research, oral history, discourse and visual analyses. They reflect upon the politics and limits of brand and branding geographies and map out future research directions. The book will prove a fascinating and illuminating read for academics, researchers, students, practitioners and policy-makers focusing on the spatial dimensions of brands and branding.
Author : Markus Meierer
Publisher : Springer Science & Business Media
ISBN 13 : 3834963194
Total Pages : 224 pages
Book Rating : 4.8/5 (349 download)
Download or read book International Corporate Brand Management written by Markus Meierer and published by Springer Science & Business Media. This book was released on 2010-10-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers have to understand how the information that consumers associate with a company and its products affects their responses to those products. Adressing this issue, Markus Meierer analyzes firstly if consumers from Germany, France, Romania, Russia, and the USA perceive an internationally standardized corporate brand homogenously as well as if a positive effect on consumers' product response exists. Secondly he investigates if consumers perceive corporate and product brand as reciprocally related across countries as well as how the direct and indirect effects of corporate and product branding on consumers' product response look like.
Author : R. Rubino
Publisher : BRILL
ISBN 13 : 9086865658
Total Pages : 410 pages
Book Rating : 4.0/5 (868 download)
Download or read book Livestock farming systems written by R. Rubino and published by BRILL. This book was released on 2023-08-28 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Livestock farming increasingly means much more than just food production and product quality is no longer simply synonymous with food safety and the provision of energy and protein nutrients. This book examines the variety of reasons for this shift in thinking and provides a basis for a new approach to livestock farming systems. The topical issues for product quality based on local resources are addressed from a variety of angles, including genomics, land use, the consumer preference and human nutrition. The book focuses on the following topics, using examples from all over the world: the current change in views and values on quality of animal products; the specificity of traditional dairy and meat products and the technology of processing; the role of local breeds and traditional livestock farming systems in today’s society; the search for local avenues for sustainable development of livestock farming systems. The book serves as a reference point for scientists, practitioners in the livestock industry, teachers and students in animal sciences, national and international institutions and policy-makers. It is of interest to all those who wish to gain an overview of the current challenges in the establishment of priorities and the search for operational solutions for animal production development, while at the same time considering the benefit to consumers, the environment and local economies.
Author : Roxanne L. Clemens
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.:/5 (318 download)
Download or read book Country of Origin as a Brand written by Roxanne L. Clemens and published by . This book was released on 2004 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Huda Khan
Publisher : Taylor & Francis
ISBN 13 : 1000637689
Total Pages : 141 pages
Book Rating : 4.0/5 (6 download)
Download or read book Consumer Packaging Strategy written by Huda Khan and published by Taylor & Francis. This book was released on 2022-08-18 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.
Author : Raymond C. Pettit
Publisher : Psychology Press
ISBN 13 : 0805856536
Total Pages : 198 pages
Book Rating : 4.8/5 (58 download)
Download or read book Learning from Winners written by Raymond C. Pettit and published by Psychology Press. This book was released on 2008 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2007. Routledge is an imprint of Taylor & Francis, an informa company.
Author :
Publisher :
ISBN 13 :
Total Pages : 1136 pages
Book Rating : 4.F/5 ( download)
Download or read book 106-2 Hearings: Review Of Federal Farm Policy, Serial No. 106-50, Part 2 (Final), May 1, 2000, Etc written by and published by . This book was released on 2000 with total page 1136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : A. M. Findlay
Publisher : Taylor & Francis
ISBN 13 : 9780415087223
Total Pages : 336 pages
Book Rating : 4.0/5 (872 download)
Download or read book Retailing : critical concepts. 3,2. Retail practices and operations written by A. M. Findlay and published by Taylor & Francis. This book was released on 2002 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Graham Hall
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.:/5 (222 download)
Download or read book Lamb Research and Quality Audits, Branded Products, Alliances and Value Based Marketing in the USA written by David Graham Hall and published by . This book was released on 1995 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Temporal
Publisher : John Wiley & Sons
ISBN 13 : 047082848X
Total Pages : 185 pages
Book Rating : 4.4/5 (78 download)
Download or read book Islamic Branding and Marketing written by Paul Temporal and published by John Wiley & Sons. This book was released on 2011-06-24 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as: How is the global Muslim market structured? What opportunities are there in Islamic brand categories, including the digital world? What strategies should non-Muslim companies adopt in Muslim countries? More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more. Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.
