Branded Content Boss

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Branded Content Boss

Author : Ashiish V Patil
Publisher : Bigfoot Publications
ISBN 13 : 8197034753
Total Pages : 293 pages
Book Rating : 4.1/5 (97 download)

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Book Synopsis Branded Content Boss by : Ashiish V Patil

Download or read book Branded Content Boss written by Ashiish V Patil and published by Bigfoot Publications. This book was released on with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world that's drowning in info and starved for attention, connecting with consumers has become tougher than surviving a saas-bahu soap. People are dropping serious cash to dodge or block ads, and the old interruption playbook is as outdated as a cassette player. That's where Branded Content swoops in like a boss. Borrowing the tricks of the entertainment world to turn marketing into a binge-worthy series. Forget just shoving ads in people's faces we're talking about creating content so epic, they'll be hunting it down like it's the last pizza on Earth. We're talking step-by-step insights... To decode Branded Content, covering every type, format and scale. With tools to evaluate, measure, plan and design Branded Content. Featuring case studies of the biggest Global and Indian brands. Exclusive interviews with industry top dogs - Heads of Media, Creative Agencies, Advertising, Clients from Group M, Leo Burnett, Capital Foods and Studios, Creators including TVF, Tanmay Bhat, Ashish Chanchlani. Plus, a ton of resources, templates. Whether you're a Marketer, Creator, Agency Guru, Client, Student or just curious about Marketing, building a brand - this is your shortcut to become a Branded Content Boss!

Branded Content

Author : Jonathan Hardy
Publisher : Routledge
ISBN 13 : 1317278887
Total Pages : 238 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Branded Content by : Jonathan Hardy

Download or read book Branded Content written by Jonathan Hardy and published by Routledge. This book was released on 2021-08-26 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media. This ambitious historical, empirical, and theoretical study examines industry practices, policies, and ‘problems’, advancing a framework for analysis of communications governance. Featuring examples from the UK, US, EU, Asia, and other regions, it illustrates and explains industry practices, forms, and formats and their relationship with changing market conditions, policies, and regulation. The book provides a wide-ranging and incisive guide to contemporary advertising and media practices, to different arguments and perspectives on these practices arising in industry, policy, and academic contexts, and to the contribution made by critical scholarship, past and present. It also offers a critical review of industry, regulatory, societal, and academic literatures. Jonathan Hardy examines the erosion of the principle of separating advertising and media and calls for a new framework for distinguishing marketing communications across 21st-century communications. With a focus on key issues in industry, policy, and academic contexts, this is essential reading for students of media industries, advertising, marketing, and digital media.

Vlog Like a Boss

Author : Amy Schmittauer
Publisher :
ISBN 13 : 9781946114174
Total Pages : pages
Book Rating : 4.1/5 (141 download)

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Book Synopsis Vlog Like a Boss by : Amy Schmittauer

Download or read book Vlog Like a Boss written by Amy Schmittauer and published by . This book was released on 2017-01-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release

Author : Russell Schwartz
Publisher : Routledge
ISBN 13 : 1351613448
Total Pages : 330 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release by : Russell Schwartz

Download or read book The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release written by Russell Schwartz and published by Routledge. This book was released on 2019-08-08 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.

The Influencer's Handbook

Author : Giselle Lelux
Publisher : Giselle Lelux
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Influencer's Handbook by : Giselle Lelux

Download or read book The Influencer's Handbook written by Giselle Lelux and published by Giselle Lelux. This book was released on 2023-03-03 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the influencer’s handbook, the ultimate guide to beginning, improving and taking your influencer game to the next level. I have been on all sides of the influencer world for the past 15 years and in that time I have come to know what works and what doesn’t both as an influencer and as a brand. In this book you will learn how to: - Set up and optimize your social media accounts - Perfect your personal brand to attract brand deals - Land paid collaborations regardless of your follower count - Grow your social media accounts - Beat the algorithm - Use hashtags - Act around brands - Get discovered by brands - Shoot insta-worthy content - Shoot branded content - Make brands love you - Speak influencer lingo - Go about follower outreach - Work with PR Firms & Agencies - Charge for collaborations - Turn down collaborations - Get free views and followers - Learn about - Make educated decisions when it comes to buying followers & paid advertising - Launch your own influencer website & More

Become Your Own Boss in 12 Months

Author : Melinda Emerson
Publisher : Simon and Schuster
ISBN 13 : 1440584362
Total Pages : 288 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis Become Your Own Boss in 12 Months by : Melinda Emerson

Download or read book Become Your Own Boss in 12 Months written by Melinda Emerson and published by Simon and Schuster. This book was released on 2014-12-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Become Your Own Boss is a must-read if you're thinking of launching a business of your own." --Jean Chatzky, bestselling author of Money 911 and Financial Editor, NBC Today Create a successful business this year! Written by America's #1 Small Business Expert, this essential handbook shows you how to launch your own business in just twelve months. Using her years of experience in business development, Melinda Emerson guides you through the process with step-by-step instructions for developing an effective marketing plan, setting a budget, and maintaining your business once it's up and running. She also offers brand-new strategies for obtaining financing through means like crowdsourcing as well as social media techniques that help build your business--all of which has been updated for today's market. With Emerson's expert business advice, you will finally follow your dreams and become your own boss!

My Boss is a Bitch

Author : Marcy Moriconi
Publisher : Outskirts Press
ISBN 13 : 197726834X
Total Pages : 201 pages
Book Rating : 4.9/5 (772 download)

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Book Synopsis My Boss is a Bitch by : Marcy Moriconi

Download or read book My Boss is a Bitch written by Marcy Moriconi and published by Outskirts Press. This book was released on 2023-08-31 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are one of the countless people who have said or heard, “My boss is a bitch,” this book is for you. This is a game-changing approach to female leadership for all female leaders today and it will change the paradigm of female leadership once and for all. Women in the workplace have made tremendous strides in this millennium, but sadly, women vs. women continue to compromise our professional relationships, our potential for career advancement, and our emotional well-being. It's time to redefine and realign female leadership with women's values and strengths. Marcy Moriconi chronicles decades of work with archetypal female bosses, both difficult and inspiring, from the Poseur and the Last Bitch Standing to the Badass and the Steel Tiger. It’s for all female leaders, managers, individual contributors, but especially for those women who are newer to the workplace. This is the roadmap we all wish we had. Now, you don’t need to wait for someone to tell you what you wish you already knew and you can learn knew tools so you can be the kind of female leader we need today. The lessons Marcy shares will inspire discussion, empowerment and a culture change that will enable women to lead in a new way. Her approach is different and easy to implement. This book includes actionable tools you will use every day regardless of where you are in your career: how to be your authentic self how to find your innate superpower how to listen to your gut how to embrace healthy conflict how to embrace healthy conflict how to let go of fear You’ll emerge with a stronger sense of self, a new language to help you navigate your career, your relationships and, above all, a deep understanding of how to be the kind of boss everyone wishes they had.

Branded Entertainment

Author : Jean-Marc Lehu
Publisher : Kogan Page Publishers
ISBN 13 : 0749451432
Total Pages : 277 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Branded Entertainment by : Jean-Marc Lehu

Download or read book Branded Entertainment written by Jean-Marc Lehu and published by Kogan Page Publishers. This book was released on 2007-03-03 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.

Brand, Meet Story

Author : Heather Pemberton Levy
Publisher : Routledge
ISBN 13 : 1351818465
Total Pages : 115 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Brand, Meet Story by : Heather Pemberton Levy

Download or read book Brand, Meet Story written by Heather Pemberton Levy and published by Routledge. This book was released on 2016-10-04 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them. In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers' interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the "human moments" that truly engage an audience. Filled with examples from Levy's experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the book shows readers a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires readers to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will read, love, and share.

How Brands Grow

Author : Byron Sharp
Publisher : OUP Australia & New Zealand
ISBN 13 : 9780195573565
Total Pages : 246 pages
Book Rating : 4.5/5 (735 download)

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Book Synopsis How Brands Grow by : Byron Sharp

Download or read book How Brands Grow written by Byron Sharp and published by OUP Australia & New Zealand. This book was released on 2010-03-11 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Raindance Producers' Lab

Author : Elliot Grove
Publisher : Taylor & Francis
ISBN 13 : 0240516990
Total Pages : 418 pages
Book Rating : 4.2/5 (45 download)

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Book Synopsis Raindance Producers' Lab by : Elliot Grove

Download or read book Raindance Producers' Lab written by Elliot Grove and published by Taylor & Francis. This book was released on 2004 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elliot Grove has worked on hundreds of low-budget productions and runs the Raindance Film Festival. In this book he gives clear, concise information on how to make a film on a minimal budget, based on tried and tested techniques.

Raindance Producers' Lab Lo-To-No Budget Filmmaking

Author : Elliot Grove
Publisher : CRC Press
ISBN 13 : 113604714X
Total Pages : 488 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Raindance Producers' Lab Lo-To-No Budget Filmmaking by : Elliot Grove

Download or read book Raindance Producers' Lab Lo-To-No Budget Filmmaking written by Elliot Grove and published by CRC Press. This book was released on 2013-11-07 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2012. Covering both tried and true filmmaking techniques as well as providing insight on marketing, selling ad distributing your film, Raindance Producer's Lab Second Edition is the Ultimate Independent Filmmaker's Guide to producing movies. This edition has been updated to include: fresh features on low-budget high quality video cameras; new case studies; essential advice on to make the web work or you; and a companion website

Boss Beauty

Author : Lisa Mayer
Publisher : Simon and Schuster
ISBN 13 : 1685555683
Total Pages : 75 pages
Book Rating : 4.6/5 (855 download)

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Book Synopsis Boss Beauty by : Lisa Mayer

Download or read book Boss Beauty written by Lisa Mayer and published by Simon and Schuster. This book was released on 2024-03-12 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a unique pairing of portraits of diverse inspirational women—curated from a coveted collection of digital collectibles—with affirmations, words of wisdom, and real-world advice from the founder of Boss Beauties, along with her mentors and role models, to encourage women & girls to pursue their dreams. “Lisa Mayer's Boss Beauty, filled with thought-provoking quotes from some of the brightest women starting things, running things, and otherwise making their mark, is great inspiration for women and girls and anyone who loves them." —Lauren Iannotti, Editor In Chief of Real Simple Magazine A richly illustrated guide to inspire & empower the next generation of women & girls to be Boss Beauties—to be fierce, to be fearless, to be confident, to be ready for greatness—and to become anything. With real-world wisdom, kick-ass knowhow, and practical advice from Boss Beauties everywhere (including professional athletes, actors, astrophysicists, CEOs, and more) to: • Harness your inner grit • Make an impact in the world • Learn when to say YES • Not give up • Find your superpower • Be everything you want • Be your own Boss Beauty By seeing, reading, and visualizing what being a Boss Beauty means, learn to nurture core Boss Beauties characteristics—including self-love, courage, clarity, grace, and passion—and find inspiration to take charge and become the CEO of your own life. Armed with this book, Boss Beauties in the works are a force to make/embrace a world where aspirations are real, and a woman can be everything she wants.

A Secret History of Brands

Author : Matt MacNabb
Publisher : Pen and Sword
ISBN 13 : 1473894190
Total Pages : 212 pages
Book Rating : 4.4/5 (738 download)

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Book Synopsis A Secret History of Brands by : Matt MacNabb

Download or read book A Secret History of Brands written by Matt MacNabb and published by Pen and Sword. This book was released on 2017-07-30 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The true—and often shocking—stories behind some of the biggest names in business. We live our lives immersed in name brand products. What most of us don’t know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel, and BMW, among others. Learn about: The mystery of the cocaine content of Coca-Cola The Hitler-Henry Ford connection Why Bayer is famous for aspirin, but began their journey with Heroin How Kellogg’s Corn Flakes were crafted to deter sexual arousal And more

EBOOK: Retail Marketing

Author : ENNIS, SEAN
Publisher : McGraw Hill
ISBN 13 : 0077157664
Total Pages : 373 pages
Book Rating : 4.0/5 (771 download)

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Book Synopsis EBOOK: Retail Marketing by : ENNIS, SEAN

Download or read book EBOOK: Retail Marketing written by ENNIS, SEAN and published by McGraw Hill. This book was released on 2015-10-16 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Retail Marketing

Native Advertising

Author : Lisa Lynch
Publisher : Routledge
ISBN 13 : 1351705784
Total Pages : 126 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Native Advertising by : Lisa Lynch

Download or read book Native Advertising written by Lisa Lynch and published by Routledge. This book was released on 2018-06-12 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news “upstarts” and legacy newspapers and magazines. This book helps scholars and students of journalism and advertising to understand the news industry’s investment in native advertising, and consider the effects this investment might have on how news is produced, consumed, and understood. It is argued that although they have deep roots in earlier forms of advertising, native ads with a political or advocacy bent have the potential to shift the relationship between news outlets and audiences in new ways, particularly in an era when trust in the media has reached a historic low point. Beyond this, such advertisements have the potential to shift how media systems function in relation to state power, by changing the relationship between commercial and non-commercial speech. Drawing on real-world examples of native ads and including an in-depth case study contributed by Ava Sirrah, Native Advertising provides an important assessment of the potential consequences of native advertising becoming an even more prominent fixture in the 21st-century news feed.

Brand Journalism

Author : Andy Bull
Publisher : Routledge
ISBN 13 : 1136185984
Total Pages : 252 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Brand Journalism by : Andy Bull

Download or read book Brand Journalism written by Andy Bull and published by Routledge. This book was released on 2013-06-26 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.