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Author : Dilip D'Souza
Publisher :
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.3/5 (91 download)
Download or read book Branded by Law written by Dilip D'Souza and published by . This book was released on 2001 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sammy Blindell
Publisher :
ISBN 13 : 9781912774562
Total Pages : 188 pages
Book Rating : 4.7/5 (745 download)
Download or read book The Law Of Brand Attraction written by Sammy Blindell and published by . This book was released on 2020-05-13 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ross D. Petty
Publisher :
ISBN 13 : 9781634604772
Total Pages : 0 pages
Book Rating : 4.6/5 (47 download)
Download or read book Branding Law written by Ross D. Petty and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Softbound - New, softbound print book.
Author : Deven R. Desai
Publisher : Cambridge University Press
ISBN 13 : 1107103460
Total Pages : 281 pages
Book Rating : 4.1/5 (71 download)
Download or read book Brands, Competition Law and IP written by Deven R. Desai and published by Cambridge University Press. This book was released on 2015-07-20 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the emerging field of brand law and explores its interaction with the economics of modern branding.
Author : Shireen Smith
Publisher : Rethink Press
ISBN 13 : 9780957174207
Total Pages : 294 pages
Book Rating : 4.1/5 (742 download)
Download or read book Legally Branded written by Shireen Smith and published by Rethink Press. This book was released on 2012-09-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you like to have access to the same legal expertise that the world's top brands use to make their products and services stand out from the competition? Well, now you can. This user-friendly guide gives an insight into all the legal aspects of branding, and provides an invaluable aid for any small or medium-sized business. Once you get to grips with the relevant issues, you'll know how best to position your business for long-term success. Even if you don't aspire to be a brand, you'll find this handbook indispensable in helping you sidestep all manner of common legal problems and pitfalls in business.
Author :
Publisher : Shireen Smith
ISBN 13 : 0957174217
Total Pages : 294 pages
Book Rating : 4.9/5 (571 download)
Download or read book Legally Branded written by and published by Shireen Smith. This book was released on with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lois F. Herzeca
Publisher :
ISBN 13 : 9781402420511
Total Pages : 0 pages
Book Rating : 4.4/5 (25 download)
Download or read book Fashion Law and Business written by Lois F. Herzeca and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: FASHION LAW AND BUSINESS unravels the complexity and provides clear guidance on the wide range of legal and business issues faced by fashion industry participants, including designers, suppliers, manufacturers of apparel and accessories, and retailers. Topics include: The considerations involved in starting a company in the fashion industry, including developing a business plan, determining the form and structure of the legal entity, and obtaining financing; How patent, trademark, and copyright law have been applied to the fashion industry and their impact in such areas as gray market goods and counterfeiting. The dynamics of retail sales in the apparel industry, including a discussion of e-commerce and mobile commerce. FASHION LAW AND BUSINESS provides you with an integrated, comprehensive guide to the issues affecting the fashion industry today.
Author : Byron Sharp
Publisher : OUP Australia & New Zealand
ISBN 13 : 9780195573565
Total Pages : 246 pages
Book Rating : 4.5/5 (735 download)
Download or read book How Brands Grow written by Byron Sharp and published by OUP Australia & New Zealand. This book was released on 2010-03-11 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Author : Ross D. Petty
Publisher :
ISBN 13 : 9781683280866
Total Pages : 428 pages
Book Rating : 4.2/5 (88 download)
Download or read book Branding Law written by Ross D. Petty and published by . This book was released on 2016 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive legal background needed for effective brand marketing including trademark law and important other legal areas.
Author : Andrew T. Kenyon
Publisher : Cambridge University Press
ISBN 13 : 1107379407
Total Pages : 299 pages
Book Rating : 4.1/5 (73 download)
Download or read book The Law of Reputation and Brands in the Asia Pacific written by Andrew T. Kenyon and published by Cambridge University Press. This book was released on 2012-03-08 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area.
Author : Lionel Bently
Publisher : Cambridge University Press
ISBN 13 : 9780521187923
Total Pages : 0 pages
Book Rating : 4.1/5 (879 download)
Download or read book Trade Marks and Brands written by Lionel Bently and published by Cambridge University Press. This book was released on 2011-03-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.
Author : Al Ries
Publisher : Harper Collins
ISBN 13 : 0061983675
Total Pages : 272 pages
Book Rating : 4.0/5 (619 download)
Download or read book The 22 Immutable Laws of Branding written by Al Ries and published by Harper Collins. This book was released on 2009-10-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Author : Travis R. Baker
Publisher : Routledge
ISBN 13 : 1317107764
Total Pages : 290 pages
Book Rating : 4.3/5 (171 download)
Download or read book Law and Society in Later Medieval England and Ireland written by Travis R. Baker and published by Routledge. This book was released on 2017-09-22 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Law mattered in later medieval England and Ireland. A quick glance at the sources suggests as much. From the charter to the will to the court roll, the majority of the documents which have survived from later medieval England and Ireland, and medieval Europe in general, are legal in nature. Yet despite the fact that law played a prominent role in medieval society, legal history has long been a marginal subject within medieval studies both in Britain and North America. Much good work has been done in this field, but there is much still to do. This volume, a collection of essays in honour of Paul Brand, who has contributed perhaps more than any other historian to our understanding of the legal developments of later medieval England and Ireland, is intended to help fill this gap. The essays collected in this volume, which range from the twelfth to the sixteenth century, offer the latest research on a variety of topics within this field of inquiry. While some consider familiar topics, they do so from new angles, whether by exploring the underlying assumptions behind England’s adoption of trial by jury for crime or by assessing the financial aspects of the General Eyre, a core institution of jurisdiction in twelfth- and thirteenth-century England. Most, however, consider topics which have received little attention from scholars, from the significance of judges and lawyers smiling and laughing in the courtroom to the profits and perils of judicial office in English Ireland. The essays provide new insights into how the law developed and functioned within the legal profession and courtroom in late medieval England and Ireland, as well as how it pervaded the society at large.
Author : Paul Brand
Publisher : Cambridge University Press
ISBN 13 : 1139505572
Total Pages : pages
Book Rating : 4.1/5 (395 download)
Download or read book Judges and Judging in the History of the Common Law and Civil Law written by Paul Brand and published by Cambridge University Press. This book was released on 2012-01-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this collection of essays, leading legal historians address significant topics in the history of judges and judging, with comparisons not only between British, American and Commonwealth experience, but also with the judiciary in civil law countries. It is not the law itself, but the process of law-making in courts that is the focus of inquiry. Contributors describe and analyse aspects of judicial activity, in the widest possible legal and social contexts, across two millennia. The essays cover English common law, continental customary law and ius commune, and aspects of the common law system in the British Empire. The volume is innovative in its approach to legal history. None of the essays offer straight doctrinal exegesis; none take refuge in old-fashioned judicial biography. The volume is a selection of the best papers from the 18th British Legal History Conference.
Author : New York (State)
Publisher :
ISBN 13 :
Total Pages : 1172 pages
Book Rating : 4.A/5 ( download)
Download or read book Annotated Consolidated Laws of the State of New York as Amended to January 1, 1918 written by New York (State) and published by . This book was released on 1917 with total page 1172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : New York (State)
Publisher :
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.3/5 (511 download)
Download or read book McKinney's Consolidated Laws of New York Annotated written by New York (State) and published by . This book was released on 1917 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rhode Island
Publisher :
ISBN 13 :
Total Pages : 1636 pages
Book Rating : 4.3/5 (511 download)
Download or read book General Laws of Rhode Island written by Rhode Island and published by . This book was released on 1909 with total page 1636 pages. Available in PDF, EPUB and Kindle. Book excerpt:
