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Brand Standards A Clear And Concise Reference
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Book Synopsis Designing Brand Identity by : Alina Wheeler
Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Book Synopsis The Graphic Standards Guide to Architectural Finishes by : ARCOM
Download or read book The Graphic Standards Guide to Architectural Finishes written by ARCOM and published by John Wiley & Sons. This book was released on 2003-03-24 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From ARCOM and The American Institute of Architects A complete visual guide to choosing and using finishmaterials In this unique guide, the authors of MASTERSPEC and ArchitecturalGraphic Standards join forces to offer architects vitalsingle-source access to the unbiased information they need toevaluate, select, and specify the best finish materials for anyjob. This powerful visual resource combines hundreds of illustrationsfrom Architectural Graphic Standards with corresponding buildingmaterial performance and specification information from AIA'sMASTERSPEC, published by ARCOM. Use this book during the schematicand design development phases of a project and as an indispensableaid for product selection and specification. Essential for architects, interior designers, and buildingdesigners, this vital reference provides information to makeinformed decisions about specific design goals, such asaffordability, environmental friendliness, durability, fireresistance, and esthetic success. Features include: * Unique source of independent, in-depth building productperformance information-the one source that gives you reliablebuilding product information before you consult withmanufacturers * Covers a full range of standard finish materials and includesselection criteria, details, typical product sizes, andinstallation and maintenance data * Provides current standards based on research by government,association, and independent testing organizations as well as theinput of experienced architects and specifiers "Architectural Graphic Standards has served the design communityfor decades as a virtual 'bible' for architectural detailing.MASTERSPEC Evaluations have long comprised one of the bestresources available for building product selection andspecification. Consolidating the strong points of both into thisnew desktop reference is an act of sheer brilliance!" -Martin M. Bloomenthal, FAIA, CCS, CSI, Principal, The HillierGroup, Princeton, New Jersey
Book Synopsis The Complete CPA Reference by : Nick A. Dauber
Download or read book The Complete CPA Reference written by Nick A. Dauber and published by John Wiley & Sons. This book was released on 2013-01-10 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: The newly updated fast-reference problem solver The Complete CPA Desk Reference—the convenient, comprehensive reference professionals have relied on for nearly fifteen years—is now updated in a new Fifth Edition to give today's busy executives and accountants the helpful information they need in a quick-reference format. Packed with practical techniques and rules of thumb for solving day-to-day accounting issues, the new edition helps you quickly pinpoint what to look for, what to watch out for, what to do, and how to do it. In an easy-to-use Q & A format, it covers such useful topics as IFRS standards, internal control over financial reporting financial measures, ratios, and procedures. Includes complete coverage of the Risk Assessment Auditing Standards and Standards of the PCAOB Incorporates Accounting Standards Codification (ASC) throughout the book Adds new chapters on professional ethics and quality controls for CPA firms Features a new section on International Financial Reporting Standards (IFRS) Packed with checklists, samples, and worked-out solutions to a variety of accounting problems, this reliable reference tool is a powerful companion for the complex, ever-changing world of accounting.
Book Synopsis A Guide to The Companies Act 2006 by : Saleem Sheikh
Download or read book A Guide to The Companies Act 2006 written by Saleem Sheikh and published by Routledge. This book was released on 2013-06-17 with total page 1946 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy to use guide to the Companies Act 2006 and packed full of helpful features, this book provides detailed commentary on the new Companies Act. Offering a chapter by chapter analysis of the legal and practical implications of the Act, the author traces the background to the act, considering the various Consultation Documents and White Papers issued by the Government, the proposals for company law reform and their culmination in the Company Law Reform Act. It contains: helpful checklists for the busy practitioner section by section commentary useful appendices of materials and extracts on an accompanying Companion Website. This is an invaluable and handy resource for undergraduate students and practitioners studying or working in business and company law.
Book Synopsis Nuttall's Standard Dictionary of the English Language by : P. Austin Nuttall
Download or read book Nuttall's Standard Dictionary of the English Language written by P. Austin Nuttall and published by . This book was released on 1914 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 30 Graphic Organizers for Writing Grades 5-8 by : Christi E. Parker
Download or read book 30 Graphic Organizers for Writing Grades 5-8 written by Christi E. Parker and published by Shell Education. This book was released on 2006-07-01 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides fresh, new graphic organizers to help students read, write, and comprehend content area materials. Helps students organize and retain information.
Book Synopsis The Global English Style Guide by : John R. Kohl
Download or read book The Global English Style Guide written by John R. Kohl and published by SAS Institute. This book was released on 2008-04-08 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global English Style Guide illustrates how much you can do to make written texts more suitable for a global audience. Accompanied by an abundance of clearly explained examples, the Global English guidelines show you how to write documentation that is optimized for non-native speakers of English, translators, and even machine-translation software, as well as for native speakers of English. You'll find dozens of guidelines that you won't find in any other source, along with thorough explanations of why each guideline is useful. Author John Kohl also includes revision strategies, as well as caveats that will help you avoid applying guidelines incorrectly. Focusing primarily on sentence-level stylistic issues, problematic grammatical constructions, and terminology issues, this book addresses the following topics: ways to simplify your writing style and make it consistent; ambiguities that most writers and editors are not aware of, and how to eliminate those ambiguities; how to make your sentence structure more explicit so that your sentences are easier for native and non-native speakers to read and understand; punctuation and capitalization guidelines that improve readability and make translation more efficient; and how language technologies such as controlled-authoring software can facilitate the adoption of Global English as a corporate standard. This text is intended for anyone who uses written English to communicate technical information to a global audience. Technical writers, technical editors, science writers, and training instructors are just a few of the professions for which this book is essential reading. Even if producing technical information is not your primary job function, the Global English guidelines can help you communicate more effectively with colleagues around the world. This book is part of the SAS Press program.
Download or read book Logo Design Love written by David Airey and published by Pearson Education. This book was released on 2015 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
Book Synopsis Reference Guide to Reinsurance 2010 Edition by : Albert Amato
Download or read book Reference Guide to Reinsurance 2010 Edition written by Albert Amato and published by Albert Amato. This book was released on 2010-10-25 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reference book of reinsurance concepts with background information on commercial insurance policies, captives, risk retention groups and more. This book is practical for professionals in the reinsurance industry or for novices wanting to have a better understanding of reinsurance concepts.
Book Synopsis Steel Castings Handbook, 6th Edition by : Malcolm Blair
Download or read book Steel Castings Handbook, 6th Edition written by Malcolm Blair and published by ASM International. This book was released on 1995-01-01 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Associated Press Stylebook 2013 by : The Associated Press
Download or read book The Associated Press Stylebook 2013 written by The Associated Press and published by Basic Books. This book was released on 2013-07-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully revised and updated edition of the bible of the newspaper industry
Book Synopsis Reinsurance Reference Guide 2012 Edition by : Albert Amato
Download or read book Reinsurance Reference Guide 2012 Edition written by Albert Amato and published by Lulu.com. This book was released on 2012-01-01 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reference book of reinsurance concepts with background information on commercial insurance policies, captives, risk retention groups and more. This book is practical for professionals in the reinsurance industry or for novices wanting to have a better understanding of reinsurance concepts.
Download or read book Line Color Form written by Jesse Day and published by Skyhorse Publishing Inc.. This book was released on 2013-04 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only guide of its kind, Line Color Form offers a thorough introduction to design theory and terminology in a visually appealing and accessible format. With hundreds of illustrations and minimal text, this primer was created with visual learners in mind, making it ideal for art students as well as those for whom English is a second language. Each chapter focuses on a single aspect of visual composition, such as line, color, or material. After an illustrated discussion of fundamental vocabulary, the chapters move on to applications of the concepts through images, including photographs, color wheels, significant works of art, and other visual aids. Each image is accompanied by a descriptive paragraph offering an example of how the vocabulary can be applied in visual analysis. The book culminates with a section on formal analysis, aimed at teaching readers how to express their observations in formal writing and critical discourse. Whether you are a design educator, student, or professional, native or non-native English speaker, this reference is a must.
Book Synopsis The Corporate Responsibility Code Book by : Deborah Leipziger
Download or read book The Corporate Responsibility Code Book written by Deborah Leipziger and published by Routledge. This book was released on 2017-09-29 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no single code or standard, no panacea that will lead to corporate responsibility (CR). Yet, now, more than ever before, corporations are waking up to the fact that they must adopt codes and implement standards to satisfy the growing demands of an ever-wider and ever-less-trustful spectrum of stakeholders. So, where do companies start? Information overload is nowhere more apparent than in the field of CR. There are millions of pages and web pages written on codes and standards, but most of it is spin: organisations punting to sell their code or standard. The reality is that CR is an emerging field, a new terrain for which maps are much needed, but often imprecise. Each company is different, each with its own challenges, corporate culture, unique set of stakeholders, and management systems. Corporate responsibility is a journey for which, today, there is no single map but a multitude of codes and standards that can be combined in new ways for different journeys. In her many lectures around the world, CSR consultant Deborah Leipziger has been asked the same question over and over again: "What are the best standards for companies seeking to be socially responsible?" Over the course of more than a decade, she has analysed hundreds of codes of conduct and standards to answer that question. This indispensable resource is the result. The Corporate Responsibility Code Book is a guide for companies trying to understand the landscape of corporate responsibility and searching for their own, unique route towards satisfying diverse stakeholders. There is no one-size-fits-all approach. A company may face quite different challenges if it operates in more than part of the world. And yet stakeholders, especially consumers and investors, are keen for some degree of comparability with which they can evaluate corporate performance. There are countervailing forces at work within corporate responsibility: on the one hand is the need for convergence in order to simplify the large numbers of codes and standards; and, on the other hand, the need to foster diversity and innovation. Many of the best codes of conduct and standards are not well known while some CR instruments that are well disseminated are not terribly effective. Some comprehensive codes of conduct achieve nothing, while other quite vague codes of conduct become well embedded into the organisation and foster innovation and change. The book explains some of the best CR instruments available, and distils their most valuable elements. The goal of the book is to help companies select, develop and implement social and environmental codes of conduct. It demonstrates how the world's leading companies are implementing global codes of conduct, including the United Nations Global Compact, the OECD Guidelines for Multinational Enterprises, Social Accountability 8000 (SA 8000) and AccountAbility 1000 (AA 1000). The codes in this book cover a wide range of issues, including human rights, labour rights, environmental management, corruption and corporate governance. The book also includes how-to (or process) codes focusing on reporting, stakeholder engagement and assurance. This book is based on interviews with the standard-setters, the implementers of standards, academics, activists and other key stakeholders from around the world; and in many cases includes the full text of the code profiled. Each of the standards and codes described has been shared with the promulgators of the instrument to ensure that the information is as up to date as possible. The Corporate Responsibility Code Book will be an invaluable tool for companies developing their own code, but will also be a key tool for companies with a strong track record in CR, seeking to understand the interrelationships among codes and standards to create their own corporate vision. It will be the key reference text on corporate codes of conduct for many years to come.
Book Synopsis Mosby's Dental Drug Reference - E-Book by : Arthur H. Jeske
Download or read book Mosby's Dental Drug Reference - E-Book written by Arthur H. Jeske and published by Elsevier Health Sciences. This book was released on 2011-07-18 with total page 1511 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal for chairside use by the entire dental team, Mosby's Dental Drug Reference provides guidelines for safe, accurate drug administration. More than 800 drug monographs make it easy to find indications and dosages, contraindications, interactions, side effects, serious reactions, and dental-specific drug information. With profiles of drugs recently approved by the FDA, this edition is completely up to date! A companion Evolve website adds regular drug updates, and a CD offers a full-color pill atlas and printable patient education handouts. From lead editor Arthur Jeske, a well-known researcher and author on dental pharmacology, this pocket-sized reference provides the current, concise drug information you need at the point of care. User-friendly, durable, pocket-sized format provides information at a glance, and makes this guide ideal for chairside use. More than 800 detailed monographs include each drug's generic name, pronunciation, brand names, drug class, controlled substances schedule, mechanism of action, uses or indications, doses and routes of administration, side effects/adverse reactions, contraindications, precautions, pharmacokinetics, drug interactions of concern to dentistry, and other dental considerations. Dental considerations include suggestions for consultations and recommendations for the patient/family in preventing dental complications. A companion CD includes a full-color pill atlas, a searchable glossary of terms with pronunciations, illustrations of drug-related pathologic oral conditions, and patient information handouts. Useful appendices summarize information such as combination products, food and herbal interactions, pregnancy and pediatric considerations, and IV compatibilities and incompatibilities. The companion Evolve website includes patient teaching guides, a full-color pill atlas, all appendices from the text, alternative medicine information, and regular updates to the book. New monographs for recently FDA approved drugs include up-to-date dental considerations. More emphasis on oral health, prevention, and treatment from the dental hygienist's perspective helps in educating the patient. Stronger coverage of oral contraceptives includes brand names with generic names when possible. A list of common prescriptions in the appendix includes the use for each along with rationales, providing a quick reference when considering a drug's implications for dental treatment. Expanded resources on CD include a search function and pronunciations for the glossary, plus crossword puzzles, word searches, and additional illustrations of common oral complications, making it easier to recognize terms, drug classes, and pathologic conditions.
Book Synopsis Microsoft Manual of Style by : Microsoft Corporation
Download or read book Microsoft Manual of Style written by Microsoft Corporation and published by Pearson Education. This book was released on 2012-01-15 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize the impact and precision of your message! Now in its fourth edition, the Microsoft Manual of Style provides essential guidance to content creators, journalists, technical writers, editors, and everyone else who writes about computer technology. Direct from the Editorial Style Board at Microsoft—you get a comprehensive glossary of both general technology terms and those specific to Microsoft; clear, concise usage and style guidelines with helpful examples and alternatives; guidance on grammar, tone, and voice; and best practices for writing content for the web, optimizing for accessibility, and communicating to a worldwide audience. Fully updated and optimized for ease of use, the Microsoft Manual of Style is designed to help you communicate clearly, consistently, and accurately about technical topics—across a range of audiences and media.
Book Synopsis The Company Director's Desktop Guide by : David M. Martin
Download or read book The Company Director's Desktop Guide written by David M. Martin and published by Thorogood Publishing. This book was released on 2006 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take account of the changes to law and practice. This work includes material on: employee comparability and consultation, including part time employees and fixed term contract personnel; accounting for 'human assets'; the Operating and Financial Review; and Corporate Social Responsibility.
