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Brand Shastra Instability And Resilience
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Book Synopsis Brand Storytelling in the Digital Age by : S M A Moin
Download or read book Brand Storytelling in the Digital Age written by S M A Moin and published by Springer Nature. This book was released on 2020-10-26 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating. Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will be at the intersection of science, art and humanity. The author suggests that there will be a shift from ad to art through the use of cognition and emotion, data and fiction. It suggests that through storytelling, brands will be able to connect with their customers’ hearts and minds. Drawing upon interdisciplinary research on neuroscience, emotional attachment and narrative theory, the book critically analyses existing theories, practices and applications of storytelling, providing a platform for debate between academics, researchers and practitioners.
Book Synopsis Culture Conglomerates by : William M. Kunz
Download or read book Culture Conglomerates written by William M. Kunz and published by Rowman & Littlefield. This book was released on 2007 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains conglomeration and regulation in the film and television industries, covering its history as well as the contemporary scene. Useful as a supplement for a variety of media courses, this text includes synopses of key media regulations and policies, discussion questions, a glossary, and entertaining boxed features.
Book Synopsis India After Gandhi: The History of the World's Largest Democracy by : Ramachandra Guha
Download or read book India After Gandhi: The History of the World's Largest Democracy written by Ramachandra Guha and published by Pan Macmillan. This book was released on 2017-07-13 with total page 871 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ramachandra Guha’s India after Gandhi is a magisterial account of the pains, struggles, humiliations and glories of the world’s largest and least likely democracy. A riveting chronicle of the often brutal conflicts that have rocked a giant nation, and of the extraordinary individuals and institutions who held it together, it established itself as a classic when it was first published in 2007. In the last decade, India has witnessed, among other things, two general elections; the fall of the Congress and the rise of Narendra Modi; a major anti-corruption movement; more violence against women, Dalits, and religious minorities; a wave of prosperity for some but the persistence of poverty for others; comparative peace in Nagaland but greater discontent in Kashmir than ever before. This tenth anniversary edition, updated and expanded, brings the narrative up to the present. Published to coincide with seventy years of the country’s independence, this definitive history of modern India is the work of one of the world’s finest scholars at the height of his powers.
Book Synopsis Local Knowledge by : Clifford Geertz
Download or read book Local Knowledge written by Clifford Geertz and published by Basic Books. This book was released on 2008-08-04 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: In essays covering everything from art and common sense to charisma and constructions of the self, the eminent cultural anthropologist and author of The Interpretation of Cultures deepens our understanding of human societies through the intimacies of "local knowledge." A companion volume to The Interpretation of Cultures, this book continues Geertz’s exploration of the meaning of culture and the importance of shared cultural symbolism. With a new introduction by the author.
Book Synopsis Psychological Perspectives on Stress and Health by : Girishwar Misra
Download or read book Psychological Perspectives on Stress and Health written by Girishwar Misra and published by Concept Publishing Company. This book was released on 1999 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Hook written by Richard Krevolin and published by Red Wheel/Weiser. This book was released on 2015-11-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message. More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to: Create an emotional connection between your organization and its target market, or between a product and consumers. Generate interest, enthusiasm, and support for a person, company, or product. Demonstrate the benefits and potential of any product, service, company, or individual. Create a culture of inclusion for any company or product. Enhance staff commitment to mission and objectives. Improve the power, tone, and texture of speeches, proposals, presentations, and printed materials.
Book Synopsis A Complexity Theory for Public Policy by : Göktuğ Morçöl
Download or read book A Complexity Theory for Public Policy written by Göktuğ Morçöl and published by Routledge. This book was released on 2013-05-02 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complexity theory has become popular in the natural and social sciences over the last few decades as a result of the advancements in our understanding of the complexities in natural and social phenomena. Concepts and methods of complexity theory have been applied by scholars of public affairs in North America and Europe, but a comprehensive framework for these applications is lacking. A Complexity Theory for Public Policy proposes a conceptual synthesis and sets a foundation for future developments and applications. In this book, Göktuğ Morçöl convincingly makes the case that complexity theory can help us understand better the self-organizational, emergent, and co-evolutionary characteristics of complex policy systems. In doing so, he discuss the epistemological implications of complexity theory and the methods complexity researchers use, and those methods they could use. As the complexity studies spread more around the world in the coming decades, the contents of this book will become appealing to larger audiences, particularly to scholars and graduate students in public affairs. The unique combination of synthesis and explanation of concepts and methods found in this book will serve as reference frames for future works.
Book Synopsis Islamic Accounting by : Christopher Napier
Download or read book Islamic Accounting written by Christopher Napier and published by Edward Elgar Publishing. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is the first ever compilation of leading articles in the field of Islamic accounting from the path defining contribution of Abdel-Majd in 1981 to the most important articles by Rifaat Ahmed Abdel Karim, founder of AAOIFI and former Secretary General of the IFSB. The collection is an essential purchase for all university libraries with Islamic finance collections as well as business schools where financial reporting is considered from different cultural perspectives. The editors are to be congratulated on their efforts.'
Book Synopsis Castes of Mind by : Nicholas B. Dirks
Download or read book Castes of Mind written by Nicholas B. Dirks and published by Princeton University Press. This book was released on 2011-10-09 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: When thinking of India, it is hard not to think of caste. In academic and common parlance alike, caste has become a central symbol for India, marking it as fundamentally different from other places while expressing its essence. Nicholas Dirks argues that caste is, in fact, neither an unchanged survival of ancient India nor a single system that reflects a core cultural value. Rather than a basic expression of Indian tradition, caste is a modern phenomenon--the product of a concrete historical encounter between India and British colonial rule. Dirks does not contend that caste was invented by the British. But under British domination caste did become a single term capable of naming and above all subsuming India's diverse forms of social identity and organization. Dirks traces the career of caste from the medieval kingdoms of southern India to the textual traces of early colonial archives; from the commentaries of an eighteenth-century Jesuit to the enumerative obsessions of the late-nineteenth-century census; from the ethnographic writings of colonial administrators to those of twentieth-century Indian scholars seeking to rescue ethnography from its colonial legacy. The book also surveys the rise of caste politics in the twentieth century, focusing in particular on the emergence of caste-based movements that have threatened nationalist consensus. Castes of Mind is an ambitious book, written by an accomplished scholar with a rare mastery of centuries of Indian history and anthropology. It uses the idea of caste as the basis for a magisterial history of modern India. And in making a powerful case that the colonial past continues to haunt the Indian present, it makes an important contribution to current postcolonial theory and scholarship on contemporary Indian politics.
Book Synopsis Health in Megacities and Urban Areas by : Alexander Krämer
Download or read book Health in Megacities and Urban Areas written by Alexander Krämer and published by Springer Science & Business Media. This book was released on 2011-07-06 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diverse driving forces, processes and actors are responsible for different trends in the development of megacities and large urban areas. Under the dynamics of global change, megacities are themselves changing: On the one hand they are prone to increasing socio-economic vulnerability due to pronounced poverty, socio-spatial and political fragmentation, sometimes with extreme forms of segregation, disparities and conflicts. On the other hand megacities offer positive potential for global transformation, e.g. minimisation of space consumption, highly effective use of resources, efficient disaster prevention and health care options – if good strategies were developed. At present in many megacities and urban areas of the developing world and the emerging economies the quality of life is eroding. Most of the megacities have grown to unprecedented size, and the pace of urbanisation has far exceeded the growth of the necessary infrastructure and services. As a result, an increasing number of urban dwellers are left without access to basic amenities like clean drinking water, fresh air and safe food. Additionally, social inequalities lead to subsequent and significant intra-urban health inequalities and unbalanced disease burdens that can trigger conflict and violence between subpopulations. The guiding idea of our book lies in a multi- and interdisciplinary approach to the complex topic of megacities and urban health that can only be adequately understood when different disciplines share their knowledge and methodological tools to work together. We hope that the book will allow readers to deepen their understanding of the complex dynamics of urban and megacity populations through the lens of public health, geographical and other research perspectives.
Book Synopsis Situating Sustainability by : C. Parker Krieg
Download or read book Situating Sustainability written by C. Parker Krieg and published by Helsinki University Press. This book was released on 2021-11-22 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Situating Sustainability reframes our understanding of sustainability through an emerging international terrain of concepts and case studies. These approaches include material practices, such as extraction and disaster recovery, and extend into the domains of human rights and education. This volume addresses the need in sustainability science to recognize the deep and diverse cultural histories that define environmental politics. It brings together scholars from cultural studies, anthropology, literature, law, behavioral science, urban studies, design, and development to argue that it is no longer possible to talk about sustainability in general without thinking through the contexts of research and action. These contributors are joined by artists whose public-facing work provides a mobile platform to conduct research at the edges of performance, knowledge production, and socio-ecological infrastructures. Situating Sustainability calls for a truly transdisciplinary research that is guided by the humanities and social sciences in collaboration with local actors informed by histories of place. Designed for students, scholars, and interested readers, the volume introduces the conceptual practices that inform the leading edge of engaged research in sustainability.
Book Synopsis The Republic of India by : Alan Gledhill
Download or read book The Republic of India written by Alan Gledhill and published by . This book was released on 2013 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Perception, Design and Ecology of the Built Environment by : Mainak Ghosh
Download or read book Perception, Design and Ecology of the Built Environment written by Mainak Ghosh and published by Springer Nature. This book was released on 2020-01-24 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume is a compilation of the ‘built environment’ in response to many investigations, analyses and sometimes mere observations of the various dialogues and interactions of the built, in context to its ecology, perception and design. The chapters concentrate on various independent issues, integrated as a holistic approach, both in terms of theoretical perspectives and practical approaches, predominantly focusing on the Global South. The book builds fabric knitting into the generic understanding of environment, perception and design encompassing ‘different’ attitudes and inspirations. This book is an important reference to topics concerning urbanism, urban developments and physical growth, and highlights new methodologies and practices. The book presumes an understanding unearthed from various dimensions and again woven back to a common theme, which emerges as the reader reads through. Various international experts of the respective fields working on the Global South contributed their latest research and insights to the different parts of the book. This trans-disciplinary volume appeals to scientists, students and professionals in the fields of architecture, geography, planning, environmental sciences and many more.
Book Synopsis Celebrating Indonesia by : Gunawan Mohamad
Download or read book Celebrating Indonesia written by Gunawan Mohamad and published by . This book was released on 2003 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Preservation of Archives in Tropical Climates by : René Teygeler
Download or read book Preservation of Archives in Tropical Climates written by René Teygeler and published by . This book was released on 2001 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Book of the Sword by : Sir Richard Francis Burton
Download or read book The Book of the Sword written by Sir Richard Francis Burton and published by . This book was released on 1884 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Zen written by Roshi P. Kapleau and published by Anchor. This book was released on 2000-09-12 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this companion volume to The Three Pillars of Zen, Kapleau establishes guidelines for Western practitioners of Zen Buddhism, offering appealing, simple answers to the questions Westerners most often ask. Among the topics discussed in this informative, user-friendly book: "Transcendental Meditation: Who Transcends What?", "Can I Practice Zen and Be a Good Jew (or Catholic)?", "Reading About Enlightenment Is Like Scratching an Itchy Foot Through Your Shoe," and "Meditation Is an Escape--What Are You Doing to Help Society?" Kapleau's eloquence, humor, and authority make this an indispensible handbook for understanding Zen in the Western world.
