Brand Romance

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Romance Your Brand: Building a Marketable Genre Fiction Series

Author : Zoe York
Publisher : Zoe York
ISBN 13 : 1926527887
Total Pages : 115 pages
Book Rating : 4.9/5 (265 download)

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Book Synopsis Romance Your Brand: Building a Marketable Genre Fiction Series by : Zoe York

Download or read book Romance Your Brand: Building a Marketable Genre Fiction Series written by Zoe York and published by Zoe York. This book was released on 2019-12-24 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Genre fiction series are the bread and butter of mid-list writers. For many they make the difference between a writing dream and a writing career.” Zoe York/Ainsley Booth, USA Today and New York Times bestselling author For the first time ever in print, Zoe York breaks down how she plans a series—something she has done ten times over. Romance Your Brand is an adaptation of an intensive four-week course, now available to authors everywhere. This book covers: • high-concept pitches • world-building • taglines and blurbs • building a cast of characters • writing the first book in a series • finding comparable series • covers • how to write towards future marketing • and why ALL OF THE ABOVE should be considered before you write a single word

Brand Romance

Author : Y. Kusume
Publisher : Springer
ISBN 13 : 1137369019
Total Pages : 235 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Brand Romance by : Y. Kusume

Download or read book Brand Romance written by Y. Kusume and published by Springer. This book was released on 2013-11-25 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

Digital Brand Romance

Author : Anna Harrison
Publisher : Business Expert Press
ISBN 13 : 1637422245
Total Pages : 212 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Digital Brand Romance by : Anna Harrison

Download or read book Digital Brand Romance written by Anna Harrison and published by Business Expert Press. This book was released on 2022-03-23 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. Tomorrow arrived, and all great relationships now begin online – including the ones between your future customer and your brand. Whether you are selling shoes, software or spaceship parts, the romance begins and evolves in a digital world. While over 80% of businesses think they provide excellent customer experiences – only 8% of customers agree. The reality is that the state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3% means that 97% of engagements with your brand fail. Not only does this inefficiency chew up marketing budget, but it also taints future engagements with your brand. In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. The ADORE Process is used by some of the most innovative scale-ups, fast growth exporters and leading brands to consistently sell more, more often. Each step of the ADORE Process aligns with one of the key moments of influence in the digital relationship with your brand. Understanding the forces that drive each moment will allow you to identify signs of relationship breakdown; common causes of issues and how to resolve them; and which metrics to track to measure progress. You will also learn how to apply the process to conduct regular digital relationship audits, removing your reliance on luck in the future success of your brand. Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.

Romance Your Plan

Author : Zoe York
Publisher : Zoe York
ISBN 13 :
Total Pages : 119 pages
Book Rating : 4./5 ( download)

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Book Synopsis Romance Your Plan by : Zoe York

Download or read book Romance Your Plan written by Zoe York and published by Zoe York. This book was released on 2020-10-20 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: After writing a genre fiction series, what's next? Writing another one, that will both please existing fans and find you new readers at the same time. Zoe York has been there a dozen times. In this follow up to Romance Your Brand, the USA Today bestselling author breaks down how to pick the right marketing plan for your brand, your books, and your readers. Let's talk about: • scheduling sales • planning releases • brand re-vamping • audience growth • fandom building • goal setting • weathering low points

Consumer Brand Relationships

Author : M. Fetscherin
Publisher : Springer
ISBN 13 : 1137427124
Total Pages : 297 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Consumer Brand Relationships by : M. Fetscherin

Download or read book Consumer Brand Relationships written by M. Fetscherin and published by Springer. This book was released on 2015-05-07 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.

Consumer-Brand Relationships

Author : Susan Fournier
Publisher : Routledge
ISBN 13 : 1136470972
Total Pages : 501 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Consumer-Brand Relationships by : Susan Fournier

Download or read book Consumer-Brand Relationships written by Susan Fournier and published by Routledge. This book was released on 2012-03-29 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.

Calder Brand

Author : Janet Dailey
Publisher : Zebra
ISBN 13 : 1420151002
Total Pages : 338 pages
Book Rating : 4.4/5 (21 download)

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Book Synopsis Calder Brand by : Janet Dailey

Download or read book Calder Brand written by Janet Dailey and published by Zebra. This book was released on 2022-01-25 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Janet Dailey's iconic Calder Saga is synonymous with everything readers have come to love in her novels: romance, adventure, and the epic mystique of the Old West. Now America's First Lady of Romance invites readers on a new journey with the first installment in a Calder series spin-off beginning in the late 1800s, as a cowboy named Joe Dollarhide joins the Calder family on one of the first cattle drives from Texas to Montana... The Calder family patriarch is known throughout Montana as a force no one in his right mind would cross. But sometimes love can make a man do crazy things... Ambition drove Joe Dollarhide across the parched plains from Fort Sam Houston to Dodge City. He was determined to one day have a spread every bit as impressive as his employer's. But when a wild stampede separates him from the cattle drive, it's not just survival that keeps him going. Joe has a burning need to settle the score with Benteen Calder, the cattle boss he used to worship. The man who'd left him for dead. Yet he'd soon have something greater than revenge to inspire him... Sarah Foxworth is traveling toward her dream of becoming a doctor when she's attacked by a violent gang. Luckily, Joe is the one to rescue her--and win her heart. Still, she presses on to the future awaiting her on the frontier. But her plans, and her reputation, are ruined when she gives birth to an illegitimate baby... Years later, Sarah reappears in Joe's world--with a son there's no denying is his own. Now a prosperous rancher, Joe yearns to finally build a life with the woman he's never forgotten. Only Joe's own road to riches has been strewn with obstacles, some still standing in his way. But time has also shown him that nothing worth having comes easy. And that Sarah is a woman worth fighting for...

Romancing the Brand

Author : Tim Halloran
Publisher : John Wiley & Sons
ISBN 13 : 1118828976
Total Pages : 272 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Romancing the Brand by : Tim Halloran

Download or read book Romancing the Brand written by Tim Halloran and published by John Wiley & Sons. This book was released on 2013-12-31 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

Romancing the Brand

Author : Tim Halloran
Publisher : John Wiley & Sons
ISBN 13 : 1118611284
Total Pages : 272 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Romancing the Brand by : Tim Halloran

Download or read book Romancing the Brand written by Tim Halloran and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

Book Review Digest

Author :
Publisher :
ISBN 13 :
Total Pages : 1098 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Book Review Digest by :

Download or read book Book Review Digest written by and published by . This book was released on 1927 with total page 1098 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpts from and citations to reviews of more than 8,000 books each year, drawn from coverage of 109 publications. Book Review Digest provides citations to and excerpts of reviews of current juvenile and adult fiction and nonfiction in the English language. Reviews of the following types of books are excluded: government publications, textbooks, and technical books in the sciences and law. Reviews of books on science for the general reader, however, are included. The reviews originate in a group of selected periodicals in the humanities, social sciences, and general science published in the United States, Canada, and Great Britain. - Publisher.

Brand Romance

Author : Y. Kusume
Publisher : Springer
ISBN 13 : 1137369019
Total Pages : 282 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Brand Romance by : Y. Kusume

Download or read book Brand Romance written by Y. Kusume and published by Springer. This book was released on 2013-11-25 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

T.R.

Author : H. W. Brands
Publisher : Basic Books
ISBN 13 : 1541618033
Total Pages : 928 pages
Book Rating : 4.5/5 (416 download)

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Book Synopsis T.R. by : H. W. Brands

Download or read book T.R. written by H. W. Brands and published by Basic Books. This book was released on 2019-07-23 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the New York Times bestselling author, an acclaimed biography of President Teddy Roosevelt Lauded as "a rip-roaring life" (Wall Street Journal), TR is a magisterial biography of Theodore Roosevelt by bestselling author H.W. Brands. In his time, there was no more popular national figure than Roosevelt. It was not just the energy he brought to every political office he held or his unshakable moral convictions that made him so popular, or even his status as a bonafide war hero. Most important, Theodore Roosevelt was loved by the people because this scion of a privileged New York family loved America and Americans. And yet, according to Brands, if we look at the private Roosevelt without blinders, we see a man whose great public strengths hid enormous personal deficiencies; he was uncompromising, self-involved, and a highly imperfect brother, husband, and father. Beautifully written, and powerfully moved by its subject, TR is the classic biography of one of America's greatest and most complex leaders.

Two's Company

Author : Suzanne Somers
Publisher : Harmony
ISBN 13 : 0451498275
Total Pages : 304 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Two's Company by : Suzanne Somers

Download or read book Two's Company written by Suzanne Somers and published by Harmony. This book was released on 2017-11-14 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In her most personal and inspiring book yet, New York Times bestselling author Suzanne Somers shows readers how to shape a healthy, lasting relationship through the lens of her fifty-year love affair with her husband, Alan Hamel. For the first time, Suzanne will expose the inner workings of her marriage: a winning combination of love, business, and family. Starting from the very beginning, when a big-city guy from Toronto met a small-town girl from San Bruno, California, readers will get a behind-the-scenes perspective on Suzanne’s groundbreaking success as a TV star and Las Vegas diva, multiple-bestselling author, and successful entrepreneur and businesswoman, along with her more personal life as a mother, partner, and ultimately self-fulfilled woman. Through fame, fortune, sickness and blended families, Suzanne and Alan have kept the vitality of their marriage alive— together 24/7 (and haven't spent a night apart in 37 years), and combining business savvy in their constantly evolving relationship. Now, Suzanne reveals hard-won advice on how to rely on another person without sacrificing individual strengths. In this mixture of love story, memoir, and practical guide, readers, too, will discover how to forge and maintain a true partnership that’s built to last.

The Business Romantic

Author : Tim Leberecht
Publisher : Harper Collins
ISBN 13 : 0062302523
Total Pages : 225 pages
Book Rating : 4.0/5 (623 download)

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Book Synopsis The Business Romantic by : Tim Leberecht

Download or read book The Business Romantic written by Tim Leberecht and published by Harper Collins. This book was released on 2015-01-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this smart, playful, and provocative book, one of today’s most original business thinkers argues that we underestimate the importance of romance in our lives and that we can find it in and through business—by designing products, services, and experiences that connect us with something greater than ourselves. Against the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to quantify all of our behaviors, The Business Romantic makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves. A rising star in data analytics who is in love with the intrinsic beauty of spreadsheets; the mastermind behind a brand built on absence; an Argentinian couple who revolutionize shoelaces; the founder of a foodie-oriented start-up that creates intimate conversation spaces; a performance artist who offers fake corporate seminars for real professionals—these are some of the innovators readers will meet in this witty, deeply personal, and rousing ramble through the world of Business Romanticism. The Business Romantic not only provides surprising insights into the emotional and social aspects of business but also presents “Rules of Enchantment” that will help both individuals and organizations construct more meaningful experiences for themselves and others. The Business Romantic offers a radically different view of the good life and outlines how to better meet one’s own desires as well as those of customers, employees, and society. It encourages readers to expect more from companies, to give more of themselves, and to fall back in love with their work and their lives.

The Mammoth Book of Regency Romance

Author : Trisha Telep
Publisher : Robinson
ISBN 13 : 1849014434
Total Pages : 889 pages
Book Rating : 4.8/5 (49 download)

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Book Synopsis The Mammoth Book of Regency Romance by : Trisha Telep

Download or read book The Mammoth Book of Regency Romance written by Trisha Telep and published by Robinson. This book was released on 2010-06-24 with total page 889 pages. Available in PDF, EPUB and Kindle. Book excerpt: From some of the biggest names in Regency historical romance, 25 wickedly witty, lusciously romantic and sublimely sensual short stories. Stories replete with oversexed aristocrats, posturing courtesans and feuding dukes and duchesses tell of a beautiful lady awakened by a passion more powerful than anything she has ever known, one that could doom or save her; a disgraced rake who, given a final chance to redeem himself, discovers love has rules of its own; and a luscious young beauty fed up with proper tea parties and elegant balls who disguises herself to enjoy a soirée of uninhibited pleasure. As the passion mounts, so do the complications... Includes big name contributors such as Anna Campbell, Lorraine Heath, Barbara Metzger, Deborah Raleigh and Elizabeth Boyle.

An Unrequited Love

Author : Emma Dorothy Eliza Nevitte Southworth
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis An Unrequited Love by : Emma Dorothy Eliza Nevitte Southworth

Download or read book An Unrequited Love written by Emma Dorothy Eliza Nevitte Southworth and published by . This book was released on 1890 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Love's Bitterest Cup

Author : Emma Dorothy Eliza Nevitte Southworth
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Love's Bitterest Cup by : Emma Dorothy Eliza Nevitte Southworth

Download or read book Love's Bitterest Cup written by Emma Dorothy Eliza Nevitte Southworth and published by . This book was released on 1889 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: