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Brand Reputation Management A Clear And Concise Reference
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Book Synopsis Research Handbook on Brand Co-Creation by : Markovic, Stefan
Download or read book Research Handbook on Brand Co-Creation written by Markovic, Stefan and published by Edward Elgar Publishing. This book was released on 2022-03-10 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.
Book Synopsis The Concise Encyclopedia of Communication by : Wolfgang Donsbach
Download or read book The Concise Encyclopedia of Communication written by Wolfgang Donsbach and published by John Wiley & Sons. This book was released on 2015-02-03 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online
Download or read book Reputation written by Charles J. Fombrun and published by Harvard Business Review Press. This book was released on 1996 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifying the economic returns for well-regarded companies, and presents recommendations and processes for assessing and improving reputation. INDICE: Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-inter... Etc.
Book Synopsis Kelly Vana's Nursing Leadership and Management by : Patricia Kelly Vana
Download or read book Kelly Vana's Nursing Leadership and Management written by Patricia Kelly Vana and published by John Wiley & Sons. This book was released on 2021-03-29 with total page 867 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nursing Leadership & Management, Fourth Edition provides a comprehensive look at the knowledge and skills required to lead and manage at every level of nursing, emphasizing the crucial role nurses play in patient safety and the delivery of quality health care. Presented in three units, readers are introduced to a conceptual framework that highlights nursing leadership and management responsibilities for patient-centered care delivery to the patient, to the community, to the agency, and to the self. This valuable new edition: Includes new and up-to-date information from national and state health care and nursing organizations, as well as new chapters on the historical context of nursing leadership and management and the organization of patient care in high reliability health care organizations Explores each of the six Quality and Safety in Nursing (QSEN) competencies: Patient-Centered Care, Teamwork and Collaboration, Evidence-based Practice (EBP), Quality Improvement (QI), Safety, and Informatics Provides review questions for all chapters to help students prepare for course exams and NCLEX state board exams Features contributions from experts in the field, with perspectives from bedside nurses, faculty, directors of nursing, nursing historians, physicians, lawyers, psychologists and more Nursing Leadership & Management, Fourth Edition provides a strong foundation for evidence-based, high-quality health care for undergraduate nursing students, working nurses, managers, educators, and clinical specialists.
Author :Graduate Management Admission Council Publisher :John Wiley & Sons ISBN 13 :1118914090 Total Pages :840 pages Book Rating :4.1/5 (189 download)
Book Synopsis The Official Guide for GMAT Review 2015 with Online Question Bank and Exclusive Video by : Graduate Management Admission Council
Download or read book The Official Guide for GMAT Review 2015 with Online Question Bank and Exclusive Video written by Graduate Management Admission Council and published by John Wiley & Sons. This book was released on 2014-07-08 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reviews topics covered on the verbal, quantitative, and integrated reasoning portions of the test; provides test-taking strategies; and includes a diagnostic test with answers and detailed explanations.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Managing in the Middle by : Robert Farrell
Download or read book Managing in the Middle written by Robert Farrell and published by American Library Association. This book was released on 2013 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully a third of all library supervisors are “managing in the middle:” reporting to top-level managers while managing teams of peers or paraprofessional staff in some capacity. This practical handbook is here to assist middle managers navigate their way through the challenges of multitasking and continual gear-shifting. The broad range of contributors from academic and public libraries in this volume help librarians face personal and professional challenges by Linking theoretical ideas about mid-level management to real-world situations Presenting ways to sharpen crucial skills such as communication, productivity, delegation, and performance management Offering specific advice on everything from supervision to surviving layoffsBeing a middle manager can be a difficult job, but the range of perspectives in this book offer strategies and tips to make it easier.
Book Synopsis Building Corporate Identity, Image and Reputation in the Digital Era by : T C Melewar
Download or read book Building Corporate Identity, Image and Reputation in the Digital Era written by T C Melewar and published by Taylor & Francis. This book was released on 2021-07-29 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.
Book Synopsis Ferri's Clinical Advisor 2013,5 Books in 1, Expert Consult - Online and Print,1 by : Fred F. Ferri
Download or read book Ferri's Clinical Advisor 2013,5 Books in 1, Expert Consult - Online and Print,1 written by Fred F. Ferri and published by Elsevier Health Sciences. This book was released on 2012-01-01 with total page 3003 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the 2013 edition of Ferri's Clinical Advisor, you can access current diagnostic and therapeutic information on more than 700 common medical conditions faster and more effectively than ever before. Dr. Ferri's popular "5 books in 1" format provides quick guidance on vitamin-D deficiency, statin-induced muscle syndrome, postural tachycardia syndrome (POTS), and much more. With Expert Consult online access, you can search the complete contents, review 40 online-only topics, and download patient teaching guides. Rapidly find the answers you need with separate sections on diseases and disorders, differential diagnosis, clinical algorithms, laboratory results, and clinical preventive services, plus an at-a-glance format that uses cross-references, outlines, bullets, tables, boxes, and algorithms to expedite reference. Review normal values and interpret results for more than 200 lab tests. Get the insurance billing codes you require , including ICD-9-CM codes, to expedite insurance reimbursements. Improve your practice's efficiency with cost-effective referral and consultation guidelines. Access an abundance of online-only material at www.expertconsult.com, including EMBs, Suggested Reading, and Patient Teaching Guides, as well as additional algorithms to accompany those in the print version. Identify and treat a broader range of disorders with 25 new topics in the Diseases & Disorders section, including vitamin-D deficiency, oral cancer, hypovitaminosis, sarcoma, hyperemesis in pregnancy, androgen deficiency in the elderly male, statin-induced muscle syndrome, and more. Improve your interpretation of presenting symptoms with 41 new topics and 7 new references in the Differential Diagnosis section. Access current diagnostic and therapeutic information on more than 700 common medical conditions.
Book Synopsis The Official Guide for GMAT Review 2016 with Online Question Bank and Exclusive Video by : Graduate Management Admission Council
Download or read book The Official Guide for GMAT Review 2016 with Online Question Bank and Exclusive Video written by Graduate Management Admission Council and published by John Wiley & Sons. This book was released on 2015-06-08 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The most comprehensive study guide, from the creators of the test."
Book Synopsis AI-Powered Productivity by : Dr. Asma Asfour
Download or read book AI-Powered Productivity written by Dr. Asma Asfour and published by Asma Asfour. This book was released on 2024-07-29 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, "AI-Powered Productivity," aims to provide a guide to understanding, utilizing AI and generative tools in various professional settings. The primary purpose of this book is to offer readers a deep dive into the concepts, tools, and practices that define the current AI landscape. From foundational principles to advanced applications, this book is structured to cater to both beginners and professionals looking to enhance their knowledge and skills in AI. This book is divided into nine chapters, each focusing on a specific aspect of AI and its practical applications: Chapter 1 introduces the basic concepts of AI, its impact on various sectors, and key factors driving its rapid advancement, along with an overview of generative AI tools. Chapter 2 delves into large language models like ChatGPT, Google Gemini, Claude, Microsoft's Turing NLG, and Facebook's BlenderBot, exploring their integration with multimodal technologies and their effects on professional productivity. Chapter 3 offers a practical guide to mastering LLM prompting and customization, including tutorials on crafting effective prompts and advanced techniques, as well as real-world examples of AI applications. Chapter 4 examines how AI can enhance individual productivity, focusing on professional and personal benefits, ethical use, and future trends. Chapter 5 addresses data-driven decision- making, covering data analysis techniques, AI in trend identification, consumer behavior analysis, strategic planning, and product development. Chapter 6 discusses strategic and ethical considerations of AI, including AI feasibility, tool selection, multimodal workflows, and best practices for ethical AI development and deployment. Chapter 7 highlights the role of AI in transforming training and professional development, covering structured training programs, continuous learning initiatives, and fostering a culture of innovation and experimentation. Chapter 8 provides a guide to successfully implementing AI in organizations, discussing team composition, collaborative approaches, iterative development processes, and strategic alignment for AI initiatives. Finally, Chapter 9 looks ahead to the future of work, preparing readers for the AI revolution by addressing training and education, career paths, common fears, and future trends in the workforce. The primary audience for the book is professionals seeking to enhance productivity and organizations or businesses. For professionals, the book targets individuals from various industries, reflecting its aim to reach a broad audience across different professional fields. It is designed for employees at all levels, offering valuable insights to both newcomers to AI and seasoned professionals. Covering a range of topics from foundational concepts to advanced applications, the book is particularly relevant for those interested in improving efficiency, with a strong emphasis on practical applications and productivity tools to optimize work processes. For organizations and businesses, the book serves as a valuable resource for decision-makers and managers, especially with chapters on data-driven decision-making, strategic considerations, and AI implementation. HR and training professionals will find the focus on AI in training and development beneficial for talent management, while IT and technology teams will appreciate the information on AI tools and concepts.
Book Synopsis Designing Brand Identity by : Alina Wheeler
Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Book Synopsis The Official Guide for GMAT Review 2015 with Online Question Bank and Exclusive Video by : GMAC (Graduate Management Admission Council)
Download or read book The Official Guide for GMAT Review 2015 with Online Question Bank and Exclusive Video written by GMAC (Graduate Management Admission Council) and published by John Wiley & Sons. This book was released on 2014-06-26 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only official study guide from the creators of the test and delivers more than 900 retired GMAT® questions and answer explanations and a 100- question diagnostic exam to help focus your test preparation efforts. NEW to The Official Guide for GMAT® Review 2015: Access to the online Question Bank including more than 900 practice questions of all types with answers and explanations, math review, essay topics, and a diagnostic test, as well as access to 50 online integrated reasoning questions. Exclusive access to videos from real test takers and GMAC staff who share insight and tips on GMAT® preparation.
Download or read book The GAO Review written by and published by . This book was released on 1983 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The SAGE Encyclopedia of Corporate Reputation by : Craig E. Carroll
Download or read book The SAGE Encyclopedia of Corporate Reputation written by Craig E. Carroll and published by SAGE Publications. This book was released on 2016-05-31 with total page 1049 pages. Available in PDF, EPUB and Kindle. Book excerpt: What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities
Book Synopsis Reference Guide to Reinsurance 2010 Edition by : Albert Amato
Download or read book Reference Guide to Reinsurance 2010 Edition written by Albert Amato and published by Albert Amato. This book was released on 2010-10-25 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reference book of reinsurance concepts with background information on commercial insurance policies, captives, risk retention groups and more. This book is practical for professionals in the reinsurance industry or for novices wanting to have a better understanding of reinsurance concepts.
Download or read book Digital Minds written by WSI World and published by FriesenPress. This book was released on 2020-03-04 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's marketing world, it isn't a question of whether you're doing digital marketing; it's a question of whether you're doing it better than your competitors! Over the years, digital marketing has become more and more complex and competitive. If you want to generate more leads and sales, expand your brand awareness, and build a loyal customer base, average digital marketing won't cut it. You need a plan that will outperform the competition and resonate with your target audience. If your digital strategy isn't bringing you the results you want, it may need some fine-tuning. In this book, some of WSI's most experienced thought-leaders will walk you through the 12 key components of an effective digital strategy. You'll learn how to leverage competitive research and well-defined buyer personas to compose a marketing plan that makes sense for your business. As well as marketing best practices on digital advertising, chatbots, video marketing, SEO, social, and lead nurturing that you can implement right away.
