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Brand Immortality
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Book Synopsis Brand Immortality by : Hamish Pringle
Download or read book Brand Immortality written by Hamish Pringle and published by . This book was released on 2008 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Properly managed no brand need decay and die - immortality is within the reach of all. If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators.Brand Immortality is a practical health manual for brands of all types and ages that seek immortality. Drawing on the renowned IPA Effectiveness Awards case histories, and full of examples including Nokia, Sony, Nike, Apple and Virgin, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing. It identifies the factors that are essential to a brand's long term survival - especially those which defend and strengthen a brand's place in the hearts and minds of consumers.Enriched by comments from industry insiders who were directly involved with global brands, Brand Immortality identifies winning brand strategies. Full of experience and insight, it will help marketers and their agencies beat the odds in winning, retaining and satisfying customers - and thus help them achieve brand immortality.
Book Synopsis Brand Immortality by : Hamish Pringle
Download or read book Brand Immortality written by Hamish Pringle and published by Kogan Page Publishers. This book was released on 2008-11-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Properly managed no brand need decay and die - immortality is within the reach of all. If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators. Brand Immortality is a practical health manual for brands of all types and ages that seek immortality. Drawing on the renowned IPA Effectiveness Awards case histories, and full of examples including Nokia, Sony, Nike, Apple and Virgin, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing. It identifies the factors that are essential to a brand's long term survival - especially those which defend and strengthen a brand's place in the hearts and minds of consumers. Enriched by comments from industry insiders who were directly involved with global brands, Brand Immortality identifies winning brand strategies. Full of experience and insight, it will help marketers and their agencies beat the odds in winning, retaining and satisfying customers - and thus help them achieve brand immortality.
Book Synopsis Brand Immortality by : Hamish Pringle
Download or read book Brand Immortality written by Hamish Pringle and published by . This book was released on 2009-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Brand Bubble written by John Gerzema and published by John Wiley & Sons. This book was released on 2008-11-03 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.
Book Synopsis Advertising Account Planning by : Sarah Turnbull
Download or read book Advertising Account Planning written by Sarah Turnbull and published by Taylor & Francis. This book was released on 2023-09-20 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International Advertising addressing the challenges of managing a global campaign Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics. Providing a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom. The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES. Online resources include PowerPoint slides and a test bank.
Book Synopsis The Political Economy of City Branding by : Ari-Veikko Anttiroiko
Download or read book The Political Economy of City Branding written by Ari-Veikko Anttiroiko and published by Routledge. This book was released on 2014-02-24 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric field, with cities trying to find the best possible ways of using their natural and created assets, the latter including a naturally evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia. Special attention is given to local economic development policy and industrial profiling, and global city rankings are used to provide empirical evidence for cities’ characteristics and positions in the global urban hierarchy. On top of this, social and urban challenges such as creative class struggle are also discussed. The core message of the book is that cities should apply the tools of city branding in their industrial promotion and specialization, but at the same time take into account the special nature of their urban communities and be open and inclusive in their brand policies in order to ensure optimal results. This book will be of interest to scholars and practitioners working in the areas of local economic development, urban planning, public management, and branding.
Download or read book Supreme Immortal Body written by Hu Liqun and published by Sellene Chardou. This book was released on with total page 1240 pages. Available in PDF, EPUB and Kindle. Book excerpt: At this time, those mortals who live nearby will have a chance to see the true face of this mysterious mountain. Legend has it that the fairy wind is blowing, the green grass is swaying, the clouds are dripping, the green trees are beautiful, and it is a real fairy resort.
Book Synopsis Advertising Account Planning by : Larry D. Kelley
Download or read book Advertising Account Planning written by Larry D. Kelley and published by M.E. Sharpe. This book was released on 2011 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
Book Synopsis The Book of Immortality by : Adam Gollner
Download or read book The Book of Immortality written by Adam Gollner and published by Simon and Schuster. This book was released on 2014-09-30 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of one of the most universal human obsessions charts the rise of longevity science from its alchemical beginnings to modern-day genetic interventions and enters the world of those whose lives are shaped by a belief in immortality.
Book Synopsis Metropolitan Pulpit and Homiletic Monthly by :
Download or read book Metropolitan Pulpit and Homiletic Monthly written by and published by . This book was released on 1928 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Divide and Conquer by : Harry Webber
Download or read book Divide and Conquer written by Harry Webber and published by John Wiley & Sons. This book was released on 1998-06-19 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Creativity in marketing communications is one of the most potent ways for companies to increase their productivity. This book contains case after case, which demonstrates the leveraging power of innovative thinking in advertising today." -Joseph E. DeDeo Chairman of Latin America,Young & Rubicam, Inc. The days of expensive network television rollouts of new advertising campaigns are over. Targeted, niche-driven selective marketing is less expensive, more profitable, and far more sensible in today's thriving culture of special-interest media. Here's your chance to learn all about this revolutionary new marketing strategy. Written by the advertising genius behind some of the most unforgettable campaigns of the past 30 years, Divide and Conquer teaches you what you need to know to conduct your own successful selective-marketing campaigns. Fifteen fascinating and instructive case studies demonstrate how to identify your markets precisely, get to know them inside and out, fashion a message that they'll hear and respond to, and find the perfect media mix to deliver your message. No matter what size company you work for, in Divide and Conquer you'll learn valuable lessons about how to find your customers, reach out to them, and forge profitable, long-term relationships with them. With the advent of cable TV, the Web, and other new platforms, media have become as diverse as the increasingly fragmented markets they serve -dangerous terrain for one-size-fits-all advertising. In the 1980s, a handful of visionaries began developing an alternative designed to take advantage of today's thriving culture of special-interest media. It's called selective marketing, and unlike mass-market advertising, it doesn't tell people what they want, it asks them. Selective marketing uses sophisticated intelligence-gathering techniques to pinpoint niche markets and learn all about them. It plies everything from print, TV, and radio, to Web technology, fax response, and even performance art to capture specific markets and forge lasting relationships with them. And it helps clients find the best ways to satisfy or surpass customer expectations. In Divide and Conquer, Harry Webber reveals the secrets behind this revolutionary new marketing strategy. The advertising genius behind such memorable campaigns as "I am stuck on Band-Aid," Webber clearly and concisely lays out basic selective-marketing principles and practices. With the help of 15 selective-marketing case studies, he demonstrates that any advertiser can use his proven techniques to identify markets, create the right message for a particular market, and develop the most effective media mix to deliver that message. Fascinating and instructive success stories, the case studies provide a unique insider's look at selective marketing in action. You'll learn how selective marketing was used to restore the investment community's faith in Ford; win the alternative adult market for Dr Pepper; entice baby boomers to Kentucky Fried Chicken; and even forge an alliance between the Crips and Bloods street gangs for the Los Angeles city attorney's office. Each case study presents concise descriptions of the target market, marketing challenge, selective-marketing solution, and outcome, and concludes with a quick summary of important selective-marketing lessons learned. Throughout the book, sidebars spell out key selective-marketing principles embodied by the case at hand. The first practical guide to the revolutionary marketing strategy that threatens to make mass marketing a thing of the past, Divide and Conquer is essential reading for marketing managers, entrepreneurs, and professionals working in small businesses, midsize companies, and large corporations.
Book Synopsis Turtle Design in a Rabbit Age by : Mel Lim
Download or read book Turtle Design in a Rabbit Age written by Mel Lim and published by Routledge. This book was released on 2018-09-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are You Ready to Master Your Own Life and Craft? You are a creator. With every thought, word, and action, you impact the whole world and manifest new realities. The worlds you bring into being directly reflect your own awareness, personal development, compassion, values, and commitment to every worthwhile endeavor. This book is a field guide to your own personal truths and their very global impact. It offers a step-by-step examination, in no particular order, of one’s work ethic, processes, perceptions, motivations, aspirations, and integrity. This timely guide offers relevant insights as we move into a future where fewer resources will necessitate the use of our greater creativity, innovation, and ethical sensibility, and where, with our global-mindedness, we will be called upon to make heart-centered choices. Within these pages, Mel extends an invitation to join an evolution of mindfulness, where it is each person’s responsibility to know themselves fully, to understand and act upon their inner authority, and to help create a world that is compassionate, healthy, and beautiful. Key Features See What They’re Doing: Features interviews with design managers from top firms that show readers that it isn’t about what’s faster, it’s about what’s best. Get Away from the Screen: Some of today’s most beautiful web sites and digital products started on a whiteboard, or a napkin, a sand table, or from a ball of yarn. This book shows how to bring tactile, real-world media to full online realization with fidelity. Be a Turtle: This book is connected to a community for those who want to slow down, steep ideas, and craft web and mobile sites on time and within budget, while fostering that lost sense of art.
Book Synopsis The Nonprofit Marketing Guide by : Kivi Leroux Miller
Download or read book The Nonprofit Marketing Guide written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2021-03-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow your nonprofit with tried and tested online and offline marketing techniques In the newly revised second edition of The Nonprofit Marketing Guide, CEO and founder of Nonprofit Marketing Guide LLC, Kivi Leroux Miller, delivers a step-by-step walkthrough of how to create an online and offline marketing program that will grow and scale with your organization. Written with the benefit of the author’s ten years of survey data from thousands of nonprofits and experience coaching hundreds of communications pros on nonprofit marketing, the book offers practical and cost-effective strategies you can implement immediately. You’ll discover: How to create realistic marketing strategies and communications plans for nonprofits of any size How to build and engage of community of supporters around your organization How to create and deliver powerful messaging that inspires action Bonus templates and worksheets in an online workbook for readers Whether you have any marketing or communications experience of not, The Nonprofit Marketing Guide will also earn a place in the libraries of all stakeholders in nonprofits who seek ways to help their organization grow organically.
Download or read book Immortal Warrior written by Lisa Hendrix and published by Penguin. This book was released on 2008-11-04 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: He came to England in search of treasure. Two hundred years later, he?s found her... Ivar Graycloak is a brave warrior, a man known for his strength and integrity. He is also a man with a terrible secret. Long ago he was part of a Viking crew cursed by an evil sorceress to live for eternity as were-creatures. An eagle by day and a man by night, Ivar has lived a solitary existence for over two centuries. Then the king orders him to marry. Lady Alaida is everything a man could want in a bride?intelligent, spirited, and beautiful--and their wedding night is a balm to Ivar's lonely spirit. Then a seer brings him word of a dark vision, one that makes Ivar vow to stay away from his lovely wife forever. But now that Ivar has sampled Alaida?s passion, her humor and warmth, he is enthralled. His traitorous body?his very heart?longs for that which he can never possess. Lady Alaida may surprise him yet, though, for she has a power of her own?a power that will either destroy everything they hold dear or ultimately set them free?
Download or read book Immortality, Inc written by Chip Walter and published by . This book was released on 2020 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Veteran journalist Chip Walter takes us deep inside Silicon Valley's boardrooms and the world's most advanced biomedical labs to reveal the incredible new science of extending human lifespan. Here are the bold business moves funded by Google and made by Apple chairman and Calico CEO Arthur Levinson; the pioneering stem cell techniques developed by scientist Robert Hariri; the transformative enterprises established by genomics genius Craig Venter; and the mind-bending future envisioned by thought leader Ray Kurzweil--all pointing toward a time not too long from now when we will live without disease or diminished faculties far beyond the age of 100. It's an audacious cast of characters, and through their stories you will come to understand how groundbreaking discoveries in gene therapy, molecular biology, and artificial intelligence are cracking the aging process--and could even lead to immortality. As Walter reveals, the quest to cheat death isn't science fiction anymore. It's real, it's serious, and it will change absolutely everything--including our definition of what it means to be alive."--Dust jacket.
Book Synopsis The Strongest Immortal Emperor in History by : Hu Liqun
Download or read book The Strongest Immortal Emperor in History written by Hu Liqun and published by Sellene Chardou. This book was released on with total page 2285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zhou Jiwang looked at the old man in front of him. He was in a daze. He was a young man in his twenties. Although he was younger than the old man in front of him, he didn't know how old he was, but he was called by the other side. He was still not used to it. He wanted to answer the old man's question, opened his mouth, and his throat stung. He couldn't say a word. He wanted to struggle to sit up, but he couldn't use any strength. He simply couldn't feel his body, only
Book Synopsis Ebook: Advertising and Promotion by : Belch
Download or read book Ebook: Advertising and Promotion written by Belch and published by McGraw Hill. This book was released on 2014-09-16 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ebook: Advertising and Promotion
