Brand Audit Analysis For Volkswagen The German Carmaker

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Brand Audit Analysis for Volkswagen - The German Carmaker

Author : PRASANNA VENKATESAN MEENAKSHISUNDARAM
Publisher : GRIN Verlag
ISBN 13 : 3346687120
Total Pages : 17 pages
Book Rating : 4.3/5 (466 download)

Book Synopsis Brand Audit Analysis for Volkswagen - The German Carmaker by : PRASANNA VENKATESAN MEENAKSHISUNDARAM

Download or read book Brand Audit Analysis for Volkswagen - The German Carmaker written by PRASANNA VENKATESAN MEENAKSHISUNDARAM and published by GRIN Verlag. This book was released on 2022-08-03 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Submitted Assignment from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: B+, University of Northampton (Amity Global Institute, Singapore), course: BA (Hons) Business Studies, language: English, abstract: In the present competitive business world, it is important for organisations to use the available ideas and strategies to achieve their goals financially. For this, companies all over the world conduct brand audit analysis which helps to know the current status of the company in the market. It manages to provide the strengths and weaknesses in order to build up strategies for the future. Following Toyota, Volkswagen is the second largest automaker in the world. This report will focus on the brand audit analysis which will evaluate the external and internal situation along with strategic and tactical recommendations for Volkswagen, the German automaker which is globally superior for its performance and innovation.

Analysis and Evaluation of Chosen Resources of Volkswagen in Germany and in Respect of the Indian Minicar Market and the Role of Suzuki as a Joint Venture Prospect

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Author : Jan Kubik
Publisher : GRIN Verlag
ISBN 13 : 3640844629
Total Pages : 69 pages
Book Rating : 4.6/5 (48 download)

Book Synopsis Analysis and Evaluation of Chosen Resources of Volkswagen in Germany and in Respect of the Indian Minicar Market and the Role of Suzuki as a Joint Venture Prospect by : Jan Kubik

Download or read book Analysis and Evaluation of Chosen Resources of Volkswagen in Germany and in Respect of the Indian Minicar Market and the Role of Suzuki as a Joint Venture Prospect written by Jan Kubik and published by GRIN Verlag. This book was released on 2011-03 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly Research Paper from the year 2010 in the subject Business economics - Operations Research, grade: 1,0, Munich University of Applied Sciences, language: English, abstract: Volkswagen Group is based in Wolfsburg, Germany, ranks among the world's leading automobile manufacturer and is the largest carmaker in Europe. Therefore the Group posses 11.3 percent share of the world passenger car market and holds 20.9 percent of the European automobile market. The Volkswagen Group with its nine brands (Audi, SEAT, Skoda, Volkswagen, Volkswagen Commercial Vehicles, Bentley, Bugatti, Lamborghini and Scania) offers a broad product range from low-consumption small cars to luxury class vehicles. For simplicity reasons the Volkswagen Aktiengesellschaft (as parent company of the Volkswagen group) is referred to as Volkswagen or VW where as the whole Volkswagen Group is either referred to as Volkswagen (VW) Group or Group within this paper. Despite the Group's international alignment it is currently only slightly represented in India. As it has entered the Indian passenger car market ten years ago, significantly later than its Japanese and American competitors, its current market share amounts only to two percent. Because potential customers are increasing, the automotive industry is getting more dynamical and international and government's politics are focusing on economic growth, India could become the future key market to the automotive industry. Due to the eminently strong growth of the Indian main street and the proceeding social change, as the younger generation wants to go for a distinguished career, especially the Indian minicar market's (IMM) potential is higher than ever before. As Volkswagen Group is alive to the importance of this market but lacking in appropriate knowledge how to produce cheapest cars in large-scale production, it considers strengthening the cooperation with Suzuki Motor Corporation and Volkswagen by building a Joint Venture (JV). Thus, the alrea

Branding, Positioning and Segmentation at Volkswagen

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Author : Volker Schmid
Publisher : GRIN Verlag
ISBN 13 : 3640914457
Total Pages : 29 pages
Book Rating : 4.6/5 (49 download)

Book Synopsis Branding, Positioning and Segmentation at Volkswagen by : Volker Schmid

Download or read book Branding, Positioning and Segmentation at Volkswagen written by Volker Schmid and published by GRIN Verlag. This book was released on 2011-05-14 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Teesside (Teesside Business School), course: Strategic Marketing, 30 entries in the bibliography, language: English, abstract: This paper analysis the case study "VW Phaeton" by R hm and Murphy (2005) about the launch of a luxury car by Volkswagen. Since the introduction of the VW Phaeton in May 2002, Volkswagen has been under pressure as the company did not reach their sales forecast, experiencing dramatic financial losses (Weernink, 2002). It comments on the strategy of VW in terms of branding and positioning. It also considers segmentation, niche and mass marketing as essential issues for VW. Various aspects of these issues are discussed as well as their relationship to customer loyalty, and how they contribute to a business success. Finally, it is summarised why the future of the VW Phaeton is considered to be a bleak. It could be shown that positioning is an outgrowth of segmentation, and therefore, presents an integral part of VW's strategy. The paper shows that VW introduced the VW Phaeton to move up-market, and to polish the VW brand. However, the company did underestimate their own brand, which is associated with a people's car. At the same time, Volkswagen missed to serve highly potential segments in the middle-class segment. In order to position the VW Phaeton in the upper-class, a comprehensive marketing campaign was launched, which could not add the missing emotional and prestige value to the VW brand. In the final section, it is argued why the future of the VW Phaeton is a bleak - mainly because of a strategic failure regarding the branding strategy.

Advantages and Weaknesses of the Volkswagen Group (VW). Value Chain and SWOT Analysis

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Author : Moniruzzaman Kiron
Publisher : GRIN Verlag
ISBN 13 : 3346054578
Total Pages : 19 pages
Book Rating : 4.3/5 (46 download)

Book Synopsis Advantages and Weaknesses of the Volkswagen Group (VW). Value Chain and SWOT Analysis by : Moniruzzaman Kiron

Download or read book Advantages and Weaknesses of the Volkswagen Group (VW). Value Chain and SWOT Analysis written by Moniruzzaman Kiron and published by GRIN Verlag. This book was released on 2019-11-11 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Submitted Assignment from the year 2018 in the subject Business economics - Industrial Management, grade: A, , language: English, abstract: This report analyzes the Volkswagen Group (VW) Company’s current operations and provide strategic recommendations to the board of directors of the company. This report describes on how to analyze the external and internal environment of the company by analytical frameworks. It starts with Company Background, where the company’s mission and current operations will be described. Next is the Environmental Analysis, where a the SWOT analysis is applied for the company with consideration of Porter’s Five Forces model and Value Chain Analysis. Then, the paper identifies what the company’s current sustainable competitive advantages and its weakness are. Recommendation on how to tackle these weaknesses will be given afterwards. For a huge company like Volkswagen it takes a lot of effort to maintain their great brand reputation, to sustain that they have to make sure they fulfill the needs and wants of their customers and satisfy them. Although the brand portfolio includes brands like Skoda, Bugatti and Lamborghini the company still ranks high in the mind of customers. Even so having some problems in the automotive industry recently they must start looking forward and try finding solution as it might affect their brand image which can cause them huge loss and maintain the trust and build a relation among their customers as well. Volkswagen items are strongly connected with so much feelings as security and sense of pride.

Brand Comparison Audi, Volkswagen, Volvo

Author : Jan Heyn
Publisher : GRIN Verlag
ISBN 13 : 365617542X
Total Pages : 31 pages
Book Rating : 4.6/5 (561 download)

Book Synopsis Brand Comparison Audi, Volkswagen, Volvo by : Jan Heyn

Download or read book Brand Comparison Audi, Volkswagen, Volvo written by Jan Heyn and published by GRIN Verlag. This book was released on 2012-04-23 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Bedfordshire, language: English, abstract: The American Marketing Association defined in the 1960s a brand as “a name, term, sign, symbol, or design, or a combination of them which is intended to identify the goods or services of one seller or a group of sellers and to differentiate them from those of competitors”. Three brands of the automobile sector have been chosen which will be analyzed in the following report. This particular industry sector is interesting because of the limitation in building cars differently what makes the brand image even more important (Kapferer 2008). The brand position, image and effectiveness of Volkswagen, Audi and Volvo will be critically evaluated to conclude with recommendations. These brands are an appropriate choice because they are differentially positioned and the companies use furthermore different strategies to sell their products. After all, a conclusion will give recommendations and future directions.

The Value Chain of the Volkswagen Group

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Author : Nadine Wiese
Publisher : GRIN Verlag
ISBN 13 : 3640467485
Total Pages : 37 pages
Book Rating : 4.6/5 (44 download)

Book Synopsis The Value Chain of the Volkswagen Group by : Nadine Wiese

Download or read book The Value Chain of the Volkswagen Group written by Nadine Wiese and published by GRIN Verlag. This book was released on 2009-11 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of the West of England, Bristol (Bristol Business School), course: Strategic Management, language: English, abstract: The Volkswagen Group - from a company providing affordable cars for the German people to a global group producing broad-range models including premium vehicles for upper-classes. The success of the today's VW AG began in 1937 when VW was founded with the intention to provide affordable cars for the German people. After years of developing further models, acquisitions of other car manufacturers such as Audi and SEAT, and starting international operations, the Volkswagen Group has become the largest automobile manufacturer in Europe and one oft the leading car producers worldwide. Today there are almost 50 production plants in Europe, America, Asia and Africa. (Datamonitor 2008) The Volkswagen AG consists of two divisions. Next to the Financial Services Division there is the Automotive Division that develops vehicles and engines, produces and sells passenger cars, commercial vehicles, trucks, buses, vans, pick-ups and campers. Brands that are part of the VW Group include: VW, Audi, SEAT, Lamborghini, Skoda, Bentley and Bugatti. (Datamonitor 2008) Concentrating on the Automotive Division, the Volkswagen Group's strategy is analysed by looking at its value chain. It is examined what is performed well, where strengths are that create value, and what might be improved.

Volkswagen AG – The German Car Manufacturer and its Road to Internationalization

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Author : Matthias Boeing
Publisher : GRIN Verlag
ISBN 13 : 3656374511
Total Pages : 30 pages
Book Rating : 4.6/5 (563 download)

Book Synopsis Volkswagen AG – The German Car Manufacturer and its Road to Internationalization by : Matthias Boeing

Download or read book Volkswagen AG – The German Car Manufacturer and its Road to Internationalization written by Matthias Boeing and published by GRIN Verlag. This book was released on 2013-02-19 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Business economics - Operations Research, grade: 1.0 (Distinction) , The University of York (The York Management School), course: International Business and Strategic Management, language: English, abstract: During the last decades the rapidly increasing pace of globalization created opportunities as well as challenges for many corporations all over the world. Among other industries, this process has also heavily affected car manufactures. From a first idea about a “Volkswagen” in 1904, the Volkswagen Group has grown to one of the largest and most successful car manufacturers worldwide ranked 17th among the world’s biggest corporations by Forbes. Fuelled by the economic rebuilding of Europe as well as the attempts of several third world countries to gain economic influence, Volkswagen started its road to internationalization around 1950 to 1960 resulting in a breakthrough in Europe, the United States as well as Africa. Continuing this process Volkswagen later discovered the Chinese market in the 1980s. On the one hand this internationalization was favoured by opportunities but on the other hand different countries come along with issues that are unlike of those in their home market in Germany. This essay investigates which main opportunities and challenges VW particularly faced in the Chinese market starting from the beginning of its operations in 1985 to the early 21st century using an institution - based view. It also critically analyses the applicability of Dunning’s OLI paradigm for Volkswagen’s internationalization strategy in China.

European and Global Brand Portfolios of Car Manufacturers-description and Analysis of Volkswagen Group and Toyota Motor Corporation

Author : Mensur Kanzoski
Publisher :
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.:/5 (14 download)

Book Synopsis European and Global Brand Portfolios of Car Manufacturers-description and Analysis of Volkswagen Group and Toyota Motor Corporation by : Mensur Kanzoski

Download or read book European and Global Brand Portfolios of Car Manufacturers-description and Analysis of Volkswagen Group and Toyota Motor Corporation written by Mensur Kanzoski and published by . This book was released on 2015 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Too big to fail. Is Volkswagen systemically important for the German Economy?

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3668577048
Total Pages : 21 pages
Book Rating : 4.6/5 (685 download)

Book Synopsis Too big to fail. Is Volkswagen systemically important for the German Economy? by :

Download or read book Too big to fail. Is Volkswagen systemically important for the German Economy? written by and published by GRIN Verlag. This book was released on 2017-11-23 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2016 in the subject Economics - Case Scenarios, grade: 3,0, Private University of Applied Sciences Goettingen, language: English, abstract: The Volkswagen Group (VW) is one of the world ́s leading automobile manufacturers and the largest carmaker in Europe, based in Wolfsburg, Germany. On September 18th, 2015, the U.S. Environmental Protection Agency (EPA) issued a press release regarding a “Notice of Violation” (NOV) of the Clean Air Act (CAA) to the Volkswagen. Due to these recent emissions issues, especially in the North American Regions, an essential question is: “What would happen in case of a failure of VW?” With regard to this question, the subject of this academic paper is an analysis whether VW can be categorized as a systemically important company. For this, firstly a definition of “systemic importance” will be given in chapter 2. Subsequently the main indicators, which characterize a company as systemical important, will be introduced. Furthermore various examples of government interverntion in Germany, like for example the rescue of the construction company Holzmann, will revealed at the end of the second chapter. The third chapter concentrates on VW per se. Intention of this chapter is to provide a brief overview of the main facts related to VW. Therefore firstly the key figures of VW will be introduced in terms of volume data like for instance sales volume, sales revenue or workforce as well as in terms of financial data, like for instance operating earnings. Subsequently the key points of the emissions issue related to various diesel engines will be depicted. Chapter 2.3 focusses on the impacts due to the emissions issue on VW. Content of chapter four is an analysis of systemical importance of the VW Group, which will be conducted based on the collected set of information about VW in chapter 3, with regard to the indicators for systemical importance, introduced in chapter 2.1. Subsequently a critical statement on the main question of this academic paper, “Is VW systemically important for the German economy?” will be infered based on the results of the analysis. Finally chapter 5 summarizes the main findings, gained by the analysis of systemical important characteristics of the Volkswagen group.

ECMLG 2018 14th European Conference on Management, Leadership and Governance

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Author : Dr. Ing. Benny M.E. de Waal
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1912764024
Total Pages : pages
Book Rating : 4.9/5 (127 download)

Book Synopsis ECMLG 2018 14th European Conference on Management, Leadership and Governance by : Dr. Ing. Benny M.E. de Waal

Download or read book ECMLG 2018 14th European Conference on Management, Leadership and Governance written by Dr. Ing. Benny M.E. de Waal and published by Academic Conferences and publishing limited. This book was released on 2018-10-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The 'Made in Germany' Champion Brands

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Author : Ugesh A. Joseph
Publisher : Routledge
ISBN 13 : 1317025032
Total Pages : 296 pages
Book Rating : 4.3/5 (17 download)

Book Synopsis The 'Made in Germany' Champion Brands by : Ugesh A. Joseph

Download or read book The 'Made in Germany' Champion Brands written by Ugesh A. Joseph and published by Routledge. This book was released on 2016-03-09 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.

Operations Management in Automotive Industries

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Author : Marco Gobetto
Publisher : Springer Science & Business Media
ISBN 13 : 9400775938
Total Pages : 258 pages
Book Rating : 4.4/5 (7 download)

Book Synopsis Operations Management in Automotive Industries by : Marco Gobetto

Download or read book Operations Management in Automotive Industries written by Marco Gobetto and published by Springer Science & Business Media. This book was released on 2013-10-23 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has proved its worth over the years as a text for courses in Production Management at the Faculty of Automotive Engineering in Turin, Italy, but deserves a wider audience as it presents a compendium of basics on Industrial Management, since it covers all major topics required. It treats all subjects from product development and “make or buy”-decision strategies to the manufacturing systems setting and management through analysis of the main resources needed in production and finally exploring the supply chain management and the procurement techniques. The very last chapter recapitulates the previous ones by analysing key management indicators to pursue the value creation that is the real purpose of every industrial enterprise. As an appendix, a specific chapter is dedicated to the basics of production management where all main relevant definitions, techniques and criteria are treated, including some numerical examples, in order to provide an adequate foundation for understanding the other chapters. This book will be of use not only to Automotive Engineering students but a wide range of readers who wish to gain insight in the world of automotive engineering and the automotive industry in general.

Ethical Corporation Magazine

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Author :
Publisher :
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.0/5 ( download)

Book Synopsis Ethical Corporation Magazine by :

Download or read book Ethical Corporation Magazine written by and published by . This book was released on 2007-07 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Faster, Higher, Farther

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Author : Jack Ewing
Publisher : Corgi
ISBN 13 : 9780552173100
Total Pages : 0 pages
Book Rating : 4.1/5 (731 download)

Book Synopsis Faster, Higher, Farther by : Jack Ewing

Download or read book Faster, Higher, Farther written by Jack Ewing and published by Corgi. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A shocking expose of Volkswagen's fraud by the New York Times reporter who covered the scandal. Updated with a New Afterword by the Author. When news of Volkswagen's clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, investors panicked, the company embarrassed and facing bankruptcy. As lawsuits and criminal investigations piled up, by August 2016 VW had settled with American regulators and car-owners for $15 billion, with additional fines and claims still looming. In Faster, Higher, Farther, Jack Ewing rips the lid off the scandal. He describes VW's rise from "the people's car" during the Nazi era to one of Germany's most prestigious and important global brands, touted for being "green." He paints vivid portraits of Volkswagen chairman Ferdinand Piech and chief executive Martin Winterkorn, arguing that their unremitting ambition drove employees, working feverishly in pursuit of impossible sales targets, to illegal methods. With unprecedented access to key players and a ringside seat during the course of the legal proceedings, Faster, Higher, Farther reveals how the succeed-at-all-costs culture prevalent in modern boardrooms led to one of corporate history's farthest-reaching cases of fraud-with potentially devastating consequences. As the future of one of the world's biggest companies remains uncertain, this is the extraordinary story of Volkswagen's downfall.

Automotive Development Processes

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Author : Julian Weber
Publisher : Springer Science & Business Media
ISBN 13 : 3642012531
Total Pages : 321 pages
Book Rating : 4.6/5 (42 download)

Book Synopsis Automotive Development Processes by : Julian Weber

Download or read book Automotive Development Processes written by Julian Weber and published by Springer Science & Business Media. This book was released on 2009-06-22 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global crisis the automotive industry has slipped into over the second half of 2008 has set a fierce spotlight not only on which cars are the right ones to bring to the market but also on how these cars are developed. Be it OEMs developing new models, suppliers integerating themselves deeper into the development processes of different OEMs, analysts estimating economical risks and opportunities of automotive investments, or even governments creating and evaluating scenarios for financial aid for suffering automotive companies: At the end of the day, it is absolutely indispensable to comprehensively understand the processes of auto- tive development – the core subject of this book. Let’s face it: More than a century after Carl Benz, Wilhelm Maybach and Gottlieb Daimler developed and produced their first motor vehicles, the overall concept of passenger cars has not changed much. Even though components have been considerably optimized since then, motor cars in the 21st century are still driven by combustion engines that transmit their propulsive power to the road s- face via gearboxes, transmission shafts and wheels, which together with spri- damper units allow driving stability and ride comfort. Vehicles are still navigated by means of a steering wheel that turns the front wheels, and the required control elements are still located on a dashboard in front of the driver who operates the car sitting in a seat.

The Wall Street Journal

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Author :
Publisher :
ISBN 13 :
Total Pages : 1274 pages
Book Rating : 4.E/5 ( download)

Book Synopsis The Wall Street Journal by :

Download or read book The Wall Street Journal written by and published by . This book was released on 2004 with total page 1274 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Week

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Author :
Publisher :
ISBN 13 :
Total Pages : 782 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Business Week by :

Download or read book Business Week written by and published by . This book was released on 1987 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt: