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Brand Activism Inc
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Book Synopsis Brand Activism, Inc by : Du Toit Christian
Download or read book Brand Activism, Inc written by Du Toit Christian and published by Ubmm Holdings LLC. This book was released on 2016-06-27 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Activism, Inc. is a fascinating journey profiling companies being activists and the reaction their activism causes Sometimes political, sometimes controversial but never boring, Brand Activism, Inc. is a whirlwind tour of a changing corporate landscape.
Author :Christian Sarkar Publisher :Penguin Random House India Private Limited ISBN 13 :9354920233 Total Pages :210 pages Book Rating :4.3/5 (549 download)
Book Synopsis Brand Activism by : Christian Sarkar
Download or read book Brand Activism written by Christian Sarkar and published by Penguin Random House India Private Limited. This book was released on 2021-07-12 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as their executives? Welcome to the world of Brand Activism. Companies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society. Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world.
Download or read book Activism, Inc. written by Dana Fisher and published by Stanford University Press. This book was released on 2006-07-26 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Activism, Inc. introduces America to an increasingly familiar political actor: the canvasser. She's the twenty-something with the clipboard, stopping you on the street or knocking on your door, the foot soldier of political campaigns. Granted unprecedented access to the "People's Project," an unknown yet influential organization driving left-leaning grassroots politics, Dana Fisher tells the true story of outsourcing politics in America. Like the major corporations that outsourced their customer service to companies abroad, the grassroots campaigns of national progressive movements—including Greenpeace, the Sierra Club, Save the Children, and the Human Rights Campaign—have been outsourced at different times to this single organization. During the 2004 presidential campaign, the Democratic Party followed a similar outsourcing model for their canvassing. Fisher examines the history and rationale behind political outsourcing on the Left, weaving together frank interviews with canvassers, high-ranking political officials across the political spectrum, and People's Project management. She compares all of this to the grassroots efforts on the Right, which remain firmly grounded in communities and local politics. This book offers a chilling review of the consequences of political outsourcing. Connecting local people on the streets throughout America to the national organizations and political campaigns that make up progressive politics, it shows what happens to the passionate young activists outsourced to the clients of Activism, Inc.
Download or read book Protest Inc. written by Peter Dauvergne and published by John Wiley & Sons. This book was released on 2014-02-18 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass protests have raged since the global financial crisis of 2008. Across the world students and workers and environmentalists are taking to the streets. Discontent is seething even in the wealthiest countries, as the world saw with Occupy Wall Street in 2011. Protest Inc. tells a disturbingly different story of global activism. As millions of grassroots activists rally against capitalism, activism more broadly is increasingly mirroring business management and echoing calls for market-based solutions. The past decade has seen nongovernmental organizations partner with oil companies like ExxonMobil, discount retailers like Walmart, fast-food chains like McDonald’s, and brand manufacturers like Nike and Coca-Cola. NGOs are courting billionaire philanthropists, branding causes, and turning to consumers as wellsprings of reform. Are “career” activists selling out to pay staff and fund programs? Partly. But far more is going on. Political and socioeconomic changes are enhancing the power of business to corporatize activism, including a worldwide crackdown on dissent, a strengthening of consumerism, a privatization of daily life, and a shifting of activism into business-style institutions. Grassroots activists are fighting back. Yet, even as protestors march and occupy cities, more and more activist organizations are collaborating with business and advocating for corporate-friendly “solutions.” This landmark book sounds the alarm about the dangers of this corporatizing trend for the future of transformative change in world politics.
Book Synopsis The Capitalist and the Activist by : Tom C. W. Lin
Download or read book The Capitalist and the Activist written by Tom C. W. Lin and published by Berrett-Koehler Publishers. This book was released on 2022-01-11 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2023 Axiom Business Books Award Silver Medalist (Business Commentary) 2023 Nautilus Book Award Silver Medalist (Social Change & Social Justice) This is the first in-depth examination of the important ongoing fusion of activism, capitalism, and social change masterfully told through a compelling narrative filled with vivid stories and striking studies. Corporations and their executives are at the forefront of some of the most contentious and important social issues of our time. Through pronouncements, policies, boycotts, sponsorships, lobbying, and fundraising, corporations are actively engaged in issues like immigration reform, gun regulation, racial justice, gender equality, and religious freedom. Despite corporate social activism being everywhere these days-witness how quickly companies and progressives united to oppose North Carolina's bathroom bill or support the Black Lives Matter movement-there has been no in-depth examination of the far-reaching consequences of this movement. What first principles should guide businesses' approaches? How should activists engage with businesses in a way that is most beneficial to their causes? What are potential pitfalls and risks associated with corporate social activism for activists, businesses, and society at large? Weaving studies and stories, Temple University professor of law, Tom C. W. Lin offers a road map for how we got here and a compass for where we are going as a nation of capitalists and activists seeking profit and progress.
Book Synopsis Prime Time Activism by : Charlotte Ryan
Download or read book Prime Time Activism written by Charlotte Ryan and published by South End Press. This book was released on 1991 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential primer for all grassroots activists, this book demystifies the media in such a way that the reader-activist gains a framework for understanding the propaganda industry of the United States.
Book Synopsis Protest Politics in the Marketplace by : Caroline Heldman
Download or read book Protest Politics in the Marketplace written by Caroline Heldman and published by Cornell University Press. This book was released on 2017-10-15 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protest Politics in the Marketplace examines how social media has revolutionized the use and effectiveness of consumer activism. In her groundbreaking book, Caroline Heldman emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability of corporations and the government. She also investigates the use of these tactics by conservatives. Heldman analyzes the democratic implications of boycotting, socially responsible investing, social media campaigns, and direct consumer actions, highlighting the ways in which such consumer activism serves as a countervailing force against corporate power in politics. In Protest Politics in the Marketplace, she blends democratic theory with data, historical analysis, and coverage of consumer campaigns for civil rights, environmental conservation, animal rights, gender justice, LGBT rights, and other causes. Using an inter-disciplinary approach applicable to political theorists and sociologists, Americanists, and scholars of business, the environment, and social movements, Heldman considers activism in the marketplace from the Boston Tea Party to the present. In doing so, she provides readers with a clearer understanding of the new, permanent environment of consumer activism in which they operate.
Download or read book Good Company written by Laurie Bassi and published by Berrett-Koehler Publishers. This book was released on 2011-09-06 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Laurie Bassi and her coauthors show that despite the dispiriting headlines, we are entering a more hopeful economic age. The authors call it the “Worthiness Era.” And in it, the good guys are poised to win. Good Company explains how this new era results from a convergence of forces, ranging from the explosion of online information sharing to the emergence of the ethical consumer and the arrival of civic-minded Millennials. Across the globe, people are choosing the companies in their lives in the same way they choose the guests they invite into their homes. They are demanding that companies be “good company.” Proof is in the numbers. The authors created the Good Company Index to take a systematic look at Fortune 100 companies’ records as employers, sellers, and stewards of society and the planet. The results were clear: worthiness pays off. Companies in the same industry with higher scores on the index—that is, companies that have behaved better—outperformed their peers in the stock market. And this is not some academic exercise: the authors have used principles of the index at their own investment firm to deliver market-beating results. Using a host of real-world examples, Bassi and company explain each aspect of corporate worthiness and describe how you can assess other companies with which you do business as a consumer, investor, or employee. This detailed guide will help you determine who the good guys are—those companies that are worthy of your time, your loyalty, and your money.
Book Synopsis More Than Peach (Bellen Woodard Original Picture Book) by : Bellen Woodard
Download or read book More Than Peach (Bellen Woodard Original Picture Book) written by Bellen Woodard and published by Scholastic Inc.. This book was released on 2022-07-26 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Penned by the very first Crayon Activist, Bellen Woodard, this picture book will tug at readers' heartstrings and inspire them to make a difference! When Bellen Woodard’s classmates referred to "the skin-color” crayon, in a school and classroom she had always loved, she knew just how important it was that everyone understood that “skin can be any number of beautiful colors.” This stunning picture book spreads Bellen’s message of inclusivity, empowerment, and the importance of inspiring the next generation of leaders. Bellen created the More Than Peach Project and crayons with every single kid in mind to transform the crayon industry and grow the way we see our world. And Bellen has done just that! This moving book includes back matter about becoming a leader and improving your community just like Bellen. Her wisdom and self- confidence are sure to encourage any young reader looking to use their voice to make even great spaces better!
Download or read book Shapeholders written by Mark R. Kennedy and published by Columbia University Press. This book was released on 2017-05-09 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services. Executives are stuck on appeasing stakeholders—shareholders, employees, and consumers—but they ignore shapeholders, regulators, the media, and social and political activists who have no stake in a company but will work hard to curb what they see as bad business practices. And they do so at their own peril. In Shapeholders: Business Success in the Age of Activism, former congressman, Fortune 500 executive, and university president Mark Kennedy argues that shapeholders, as much as stakeholders, have significant power to determine a company's risks and opportunities, if not its survival. Many international, multi-billion-dollar corporations fail to anticipate activism, and they flounder on first contact. Kennedy zeroes in on the different languages that shapeholders and companies speak and their contrasting metrics for what constitutes acceptable business practice. Executives, he argues, must be visionaries who find profitable—and probable—collaborations to diffuse political tensions. Kennedy's decision matrix helps corporations align their business practices with shapeholder interests, anticipate their demands, and assess changing moral standards so that together they can plan a profitable route forward.
Book Synopsis Blowing Up the Brand by : Melissa Aronczyk
Download or read book Blowing Up the Brand written by Melissa Aronczyk and published by Peter Lang. This book was released on 2010 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET.
Book Synopsis Patagonia Tools for Grassroots Activists by : Nora Gallagher
Download or read book Patagonia Tools for Grassroots Activists written by Nora Gallagher and published by Patagonia. This book was released on 2016-02-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools’ best wisdom and advice into a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies. Patagonia hopes the book will be dog-eared and scribbled in; a solid, inspiring guide and reliable companion. The book is organized in two sections: Strategies, and Tools. Each chapter, written by a respected expert in the field, covers essential principals as well as best practices. A hands-on case study accompanies each chapter and demonstrates the principles in action. Sprinkled throughout are inspirational thoughts from acclaimed activists, such as Jane Goodall, Bill McKibben, Wade Davis, Annie Leonard, and Terry Tempest Williams. An activist's companion in the environmental movement.
Book Synopsis A is for Activist by : Innosanto Nagara
Download or read book A is for Activist written by Innosanto Nagara and published by Seven Stories Press. This book was released on 2013-11-05 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of NPR's Top 100 Book for Young Readers “Reading it is almost like reading Howard Zinn's A People's History of the United States, but for two-year olds—full of pictures and rhymes and a little cat to find on every page that will delight the curious toddler and parents alike.”—Occupy Wall Street A is for Activist is an ABC board book written and illustrated for the next generation of progressives: families who want their kids to grow up in a space that is unapologetic about activism, environmental justice, civil rights, LGBTQ rights, and everything else that activists believe in and fight for. The alliteration, rhyming, and vibrant illustrations make the book exciting for children, while the issues it brings up resonate with their parents' values of community, equality, and justice. This engaging little book carries huge messages as it inspires hope for the future, and calls children to action while teaching them a love for books.
Book Synopsis Everyday Activism by : Michael R. Stevenson
Download or read book Everyday Activism written by Michael R. Stevenson and published by . This book was released on 2003 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis The Revolution That Wasn’t by : Jen Schradie
Download or read book The Revolution That Wasn’t written by Jen Schradie and published by Harvard University Press. This book was released on 2019-05-01 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This surprising study of online political mobilization shows that money and organizational sophistication influence politics online as much as off, and casts doubt on the democratizing power of digital activism. The internet has been hailed as a leveling force that is reshaping activism. From the Arab Spring and Occupy Wall Street to Black Lives Matter and #MeToo, digital activism seemed cheap, fast, and open to all. Now this celebratory narrative finds itself competing with an increasingly sinister story as platforms like Facebook and Twitter—once the darlings of digital democracy—are on the defensive for their role in promoting fake news. While hashtag activism captures headlines, conservative digital activism is proving more effective on the ground. In this sharp-eyed and counterintuitive study, Jen Schradie shows how the web has become another weapon in the arsenal of the powerful. She zeroes in on workers’ rights advocacy in North Carolina and finds a case study with broad implications. North Carolina’s hard-right turn in the early 2010s should have alerted political analysts to the web’s antidemocratic potential: amid booming online organizing, one of the country’s most closely contested states elected the most conservative government in North Carolina’s history. The Revolution That Wasn’t identifies the reasons behind this previously undiagnosed digital-activism gap. Large hierarchical political organizations with professional staff can amplify their digital impact, while horizontally organized volunteer groups tend to be less effective at translating online goodwill into meaningful action. Not only does technology fail to level the playing field, it tilts it further, so that only the most sophisticated and well-funded players can compete.
Book Synopsis Commodity Activism by : Roopali Mukherjee
Download or read book Commodity Activism written by Roopali Mukherjee and published by NYU Press. This book was released on 2012-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying (RED) products—from Gap T-shirts to Apple—to fight AIDS. Drinking a “Caring Cup” of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of “commodity activism.” Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove “Real Beauty” campaign, sex positive retail activism, ABC’s Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary. Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.
Download or read book Hedge Fund Activism written by Alon Brav and published by Now Publishers Inc. This book was released on 2010 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hedge Fund Activism begins with a brief outline of the research literature and describes datasets on hedge fund activism.
