Brand Activism

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Brand Activism

Author : Christian Sarkar
Publisher : Penguin Random House India Private Limited
ISBN 13 : 9354920233
Total Pages : 210 pages
Book Rating : 4.3/5 (549 download)

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Book Synopsis Brand Activism by : Christian Sarkar

Download or read book Brand Activism written by Christian Sarkar and published by Penguin Random House India Private Limited. This book was released on 2021-07-12 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as their executives? Welcome to the world of Brand Activism. Companies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society. Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world.

The Branding of Right-Wing Activism

Author : Khadijah Costley White
Publisher : Oxford University Press
ISBN 13 : 0190879343
Total Pages : 256 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis The Branding of Right-Wing Activism by : Khadijah Costley White

Download or read book The Branding of Right-Wing Activism written by Khadijah Costley White and published by Oxford University Press. This book was released on 2018-08-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in political conflicts over race, class, and gender. In other words, the news media played a major role in developing, cultivating, and promoting populism's brand, particularly within the news spaces of commentary and opinion. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategist and brand consultant. Moreover, the conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party, and aiding in organizing, headlining, and galvanizing a conservative political base around specific Tea Party candidates, values, and events. In a media environment in which everyone has the opportunity to tune out, tune in, and speak back, The Branding of Right-Wing Activism ultimately shows that distinctions between citizens, journalists, activists, politicians, celebrities, and consumers are more symbolic than concrete.

The Hero Trap

Author : Thomas Kolster
Publisher : Routledge
ISBN 13 : 1000034682
Total Pages : 255 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Hero Trap by : Thomas Kolster

Download or read book The Hero Trap written by Thomas Kolster and published by Routledge. This book was released on 2020-05-28 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most companies today are firmly on the social and environmental issues ‘bandwagon’, like bees around a honey pot, from plastic in oceans through to diversity. As a result, people are increasingly distrustful of these efforts which they view as cheap marketing stunts meant to wow people into buying more. "Try to fly like a superman, and you will come down like a tin of soup." Market economists have long told us that we’re driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a stronger force: we wish to be in charge of our own lives and our own happiness. Through extensive growth and affinity research, world-renowned purpose-pioneer, Thomas Kolster, uncovers a simple answer that is key to driving marketing growth in the 21st century: if you put people in control of the marketing mix, from products to promotion, they can grow and in turn grow your organisation. This book explains the meteoric rise of a company like AirBnB, how a 20-something Swede, Maria de la Croix, built a global coffee empire like Wheelys in just a few years, and how a group of friends hanging out in a bar in Melbourne created one of the largest global non-profits fighting for men’s health, Movember – and how you can empower people to do the same. Today’s power no longer rests in the hands of the privileged few, but in the talented many. It is time for you to unleash that power, in numbers. Drawing on top-line marketing case studies and in-depth interviews, Kolster demonstrates how people are truly motivated to act when they’re in charge of their own life and happiness. ‘Who can you help me become?’ is the one essential question you need to be asking and acting on to chart a new course for your organisation, changing behaviours at scale and unlocking sustainable growth that benefits all.

Commodity Activism

Author : Roopali Mukherjee
Publisher : NYU Press
ISBN 13 : 0814764002
Total Pages : 316 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Commodity Activism by : Roopali Mukherjee

Download or read book Commodity Activism written by Roopali Mukherjee and published by NYU Press. This book was released on 2012-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying (RED) products—from Gap T-shirts to Apple—to fight AIDS. Drinking a “Caring Cup” of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of “commodity activism.” Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove “Real Beauty” campaign, sex positive retail activism, ABC’s Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary. Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.

Corporate Social Responsibility

Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1118045777
Total Pages : 352 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Corporate Social Responsibility by : Philip Kotler

Download or read book Corporate Social Responsibility written by Philip Kotler and published by John Wiley & Sons. This book was released on 2011-03-31 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

More Than Peach (Bellen Woodard Original Picture Book)

Author : Bellen Woodard
Publisher : Scholastic Inc.
ISBN 13 : 1338840460
Total Pages : 45 pages
Book Rating : 4.3/5 (388 download)

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Book Synopsis More Than Peach (Bellen Woodard Original Picture Book) by : Bellen Woodard

Download or read book More Than Peach (Bellen Woodard Original Picture Book) written by Bellen Woodard and published by Scholastic Inc.. This book was released on 2022-07-26 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Penned by the very first Crayon Activist, Bellen Woodard, this picture book will tug at readers' heartstrings and inspire them to make a difference! When Bellen Woodard’s classmates referred to "the skin-color” crayon, in a school and classroom she had always loved, she knew just how important it was that everyone understood that “skin can be any number of beautiful colors.” This stunning picture book spreads Bellen’s message of inclusivity, empowerment, and the importance of inspiring the next generation of leaders. Bellen created the More Than Peach Project and crayons with every single kid in mind to transform the crayon industry and grow the way we see our world. And Bellen has done just that! This moving book includes back matter about becoming a leader and improving your community just like Bellen. Her wisdom and self- confidence are sure to encourage any young reader looking to use their voice to make even great spaces better!

Brand Activism, Inc

Author : Du Toit Christian
Publisher : Ubmm Holdings LLC
ISBN 13 : 9780997663501
Total Pages : 216 pages
Book Rating : 4.6/5 (635 download)

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Book Synopsis Brand Activism, Inc by : Du Toit Christian

Download or read book Brand Activism, Inc written by Du Toit Christian and published by Ubmm Holdings LLC. This book was released on 2016-06-27 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Activism, Inc. is a fascinating journey profiling companies being activists and the reaction their activism causes Sometimes political, sometimes controversial but never boring, Brand Activism, Inc. is a whirlwind tour of a changing corporate landscape.

Blowing Up the Brand

Author : Melissa Aronczyk
Publisher : Peter Lang
ISBN 13 : 9781433108679
Total Pages : 352 pages
Book Rating : 4.1/5 (86 download)

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Book Synopsis Blowing Up the Brand by : Melissa Aronczyk

Download or read book Blowing Up the Brand written by Melissa Aronczyk and published by Peter Lang. This book was released on 2010 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET.

Protest Politics in the Marketplace

Author : Caroline Heldman
Publisher : Cornell University Press
ISBN 13 : 150171211X
Total Pages : 295 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Protest Politics in the Marketplace by : Caroline Heldman

Download or read book Protest Politics in the Marketplace written by Caroline Heldman and published by Cornell University Press. This book was released on 2017-10-15 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protest Politics in the Marketplace examines how social media has revolutionized the use and effectiveness of consumer activism. In her groundbreaking book, Caroline Heldman emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability of corporations and the government. She also investigates the use of these tactics by conservatives. Heldman analyzes the democratic implications of boycotting, socially responsible investing, social media campaigns, and direct consumer actions, highlighting the ways in which such consumer activism serves as a countervailing force against corporate power in politics. In Protest Politics in the Marketplace, she blends democratic theory with data, historical analysis, and coverage of consumer campaigns for civil rights, environmental conservation, animal rights, gender justice, LGBT rights, and other causes. Using an inter-disciplinary approach applicable to political theorists and sociologists, Americanists, and scholars of business, the environment, and social movements, Heldman considers activism in the marketplace from the Boston Tea Party to the present. In doing so, she provides readers with a clearer understanding of the new, permanent environment of consumer activism in which they operate.

Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI

Author : Brian Carroll
Publisher : McGraw Hill Professional
ISBN 13 : 0071491767
Total Pages : 237 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI by : Brian Carroll

Download or read book Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI written by Brian Carroll and published by McGraw Hill Professional. This book was released on 2010-06-08 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance. You'll start by defining your ideal leads and targeting your ideal customer. Then, you'll construct your lead generation plan, a crucial step to staying ahead of your competition long-term. To help you put your plan into action, Carroll guides you step by step to: Align sales and marketing efforts to optimize the number of leads Use multiple lead generation vehicles, including e-mail, referrals, public relations, speaking events, webinars, and more Create value for the prospective customer throughout the buying process Manage a large group of leads without feeling overwhelmed Identify and prioritize your best prospects Increase the percentage of leads who become profitable customers Avoid lulls in the sales cycle With Lead Generation for the Complex Sale you'll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources.

Research Handbook on Brand Co-Creation

Author : Markovic, Stefan
Publisher : Edward Elgar Publishing
ISBN 13 : 1839105429
Total Pages : 448 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Research Handbook on Brand Co-Creation by : Markovic, Stefan

Download or read book Research Handbook on Brand Co-Creation written by Markovic, Stefan and published by Edward Elgar Publishing. This book was released on 2022-03-10 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.

The Digital Lives of Black Women in Britain

Author : Francesca Sobande
Publisher : Springer Nature
ISBN 13 : 3030466795
Total Pages : 155 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis The Digital Lives of Black Women in Britain by : Francesca Sobande

Download or read book The Digital Lives of Black Women in Britain written by Francesca Sobande and published by Springer Nature. This book was released on 2020-08-11 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on interviews and archival research, this book explores how media is implicated in Black women’s lives in Britain. From accounts of twentieth-century activism and television representations, to experiences of YouTube and Twitter, Sobande's analysis traverses tensions between digital culture’s communal, counter-cultural and commercial qualities. Chapters 2 and 4 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Becoming Brands

Author : Jackie Raphael
Publisher : Waterhill Publishing
ISBN 13 : 9780993993886
Total Pages : pages
Book Rating : 4.9/5 (938 download)

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Book Synopsis Becoming Brands by : Jackie Raphael

Download or read book Becoming Brands written by Jackie Raphael and published by Waterhill Publishing. This book was released on 2017-03-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming Brands: Celebrity, Activism and Politics explores how celebrities form their brand identities and employ them to enact political, social, and economical change. The book examines the intricate interrelations between power, persona, activism, philanthropy and feminism. Key questions examined by the authors are: how celebrity personas are deployed in on-and-off screen contexts; how on-and-off screen activity impacts on celebrity brand identities; and how consistent messages are conveyed. These questions are explored through case studies including global celebrities such as Angelina Jolie, George Clooney, Miley Cyrus, Emma Watson, Taylor Swift, Donald Trump, Clint Eastwood, Freddie Mercury, and Paul Newman. Additionally, national perspectives are included through exploration of Polish rock-star-turned politician Pawel Kukiz, and feminist Turkish character Driver Nebahat. The aim of this book is to investigate the co-dependent relationship of fame and activism. Whether it is celebrities bringing attention to activism or activists gaining fame, their brand identities can make a difference.

Marketing Opportunities and Challenges in a Changing Global Marketplace

Author : Shuang Wu
Publisher : Springer Nature
ISBN 13 : 3030391655
Total Pages : 701 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Marketing Opportunities and Challenges in a Changing Global Marketplace by : Shuang Wu

Download or read book Marketing Opportunities and Challenges in a Changing Global Marketplace written by Shuang Wu and published by Springer Nature. This book was released on 2020-06-15 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Do Good

Author : Anne Bahr Thompson
Publisher : AMACOM
ISBN 13 : 0814438407
Total Pages : 288 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Do Good by : Anne Bahr Thompson

Download or read book Do Good written by Anne Bahr Thompson and published by AMACOM. This book was released on 2017-11-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In fact, support of these generous and socially aware companies is so high that it is safe to say that good works and charitable giving are no longer optional for the company that aspires for financial success--they are necessary!Do Good documents the sea of change that has impacted the twenty-first-century marketplace more than even the most optimistic of business forecasters. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia’s profits have climbed year after year even as it funnels heavy investments into sustainability. From CVS’s destocking cigarettes to Chipotle’s ethical sourcing, customers have shown with their wallets the types of businesses they will support and that they will quickly call out negligence.Buyers today demand more than half-hearted pledges from companies who are clearly just trying to show less profits and decrease their taxes. By implementing the five-step model for the new rules of business laid out in Do Good--Trust, Enrichment, Responsibility, Community, and Contribution--companies can take the necessary steps to embed social consciousness into their DNA, in turn capturing both markets and hearts.

Brands and Consumers

Author : Jaywant Singh
Publisher : Taylor & Francis
ISBN 13 : 0429831145
Total Pages : 107 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Brands and Consumers by : Jaywant Singh

Download or read book Brands and Consumers written by Jaywant Singh and published by Taylor & Francis. This book was released on 2022-12-27 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice. The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations. The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.

Schoolhouse Activists

Author : Tondra L. Loder-Jackson
Publisher : State University of New York Press
ISBN 13 : 1438458622
Total Pages : 274 pages
Book Rating : 4.4/5 (384 download)

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Book Synopsis Schoolhouse Activists by : Tondra L. Loder-Jackson

Download or read book Schoolhouse Activists written by Tondra L. Loder-Jackson and published by State University of New York Press. This book was released on 2015-10-26 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the role of African American educators in the Birmingham civil rights movement. Schoolhouse Activists examines the role that African American educators played in the Birmingham, Alabama, civil rights movement from the late nineteenth century to the present day. Drawing on multiple perspectives from education, history, and sociology, Tondra L. Loder-Jackson revisits longstanding debates about whether these educators were friends or foes of the civil rights movement. She also uses Black feminist thought and the life course perspective to illuminate the unique and often clandestine brand of activism that these teachers cultivated. The book will serve as a resource for current educators and their students grappling with contemporary struggles for educational justice. Tondra L. Loder-Jackson is Associate Professor of Educational Foundations at the University of Alabama at Birmingham.