Boomers On The Edge

Download Boomers On The Edge full books in PDF, epub, and Kindle. Read online Boomers On The Edge ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Boomers on the Edge

Author : Terry Hargrave
Publisher : Zondervan
ISBN 13 : 0310316588
Total Pages : 274 pages
Book Rating : 4.3/5 (13 download)

DOWNLOAD NOW!

Book Synopsis Boomers on the Edge by : Terry Hargrave

Download or read book Boomers on the Edge written by Terry Hargrave and published by Zondervan. This book was released on 2009-05-26 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where can you go when you’ve been pushed to the edge?The baby boomer generation has found itself in a perfect storm of new and difficult challenges. Aging parents need care. Adult children are moving back home. And just when boomers thought they could retire, economic realities such as meager 401(k) plans and crushing medical expenses are forcing boomers by the thousands back into the workplace. As a boomer, you will have to face at least one of these situations and perhaps even juggle all three. Boomers on the Edge explores the unique challenges that lie ahead and shows how you can survive and even flourish. This book is filled with practical advice, and it is also rich in encouragement. Author Terry Hargrave helps you see the opportunities behind today’s changing circumstances. Now is a new chance to build a legacy of wisdom and connection with your parents, learn new responsibility as a parent to older children, and deepen your faith in the face of financial realities. By embracing the emerging landscape of tests and changes, you will discover the rewards of developing a servant’s heart, and you will come to see God’s faithfulness as never before.

Marketing to Leading-edge Baby Boomers

Author : Brent Green
Publisher : Paramount Market Publishing
ISBN 13 : 9780976697350
Total Pages : 356 pages
Book Rating : 4.6/5 (973 download)

DOWNLOAD NOW!

Book Synopsis Marketing to Leading-edge Baby Boomers by : Brent Green

Download or read book Marketing to Leading-edge Baby Boomers written by Brent Green and published by Paramount Market Publishing. This book was released on 2006 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. These early Boomers have proven that they don't just occupy life stages -- they transform them. Now this influential generation is roaring into retirement and shaping a new future. They deserve -- and will amply reward -- your marketing investment. The paperback edition presents stimulating chapters that will show you:-Critical "bipolar metavalues" that influence the buying behavior of Leading-Edge Baby Boomers-Select the right advertising media to achieve your marketing goals-LOHAS: a new lifestyle segment that's changing everything-How to plan and organize "bandwagon" Boomer events and promotions-Exceptional opportunities for reaching Boomers through the InternetPer Brent Green, reading this book promises something beyond an insightful and challenging analysis of a generation moving into retirement. You will discover some original ideas about how the Baby Boom is shaping the future. What happens next will be interesting, if not tumultuous.

Encore Adulthood

Author : Phyllis Moen
Publisher : Oxford University Press
ISBN 13 : 0199357307
Total Pages : 325 pages
Book Rating : 4.1/5 (993 download)

DOWNLOAD NOW!

Book Synopsis Encore Adulthood by : Phyllis Moen

Download or read book Encore Adulthood written by Phyllis Moen and published by Oxford University Press. This book was released on 2016-04-06 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Baby Boomer generation is facing a time of heightened uncertainty. Blessed with unprecedented levels of education, health, and life expectancy, many hope to contribute to society after their retirement. Yet they must also navigate ambiguous career exits and retirement paths, as established scripts for schooling, parenting, and careers continue to unravel. In Encore Adulthood, Phyllis Moen presents the realities of the "encore" life stage - the years between traditional careers and childraising and old age. Drawing on large-scale data sets and interviews with Boomers, HR personnel, and policymakers, this book illuminates the challenges that Boomers encounter as they transition from traditional careers into retirement. Beyond data analysis, Moen discusses the personal impact for Boomers' wellbeing, happiness, and health when they are unable to engage in meaningful work during their encore years, as well as the potential economic loss that would occur when a large, qualified group of people prematurely exit the workforce. Moen concludes with proposals for a range of encore jobs that could galvanize Boomers to take on desirable and sought-after second acts, emphasizing meaningful work over high-paying jobs and flexibility over long hours. An important analysis of an understudied and new life stage, Encore Adulthood makes an important contribution to the existing scholarship on careers, work, and retirement.

Baby Boomers and Beyond

Author : Amy Hanson
Publisher : John Wiley & Sons
ISBN 13 : 0470500794
Total Pages : 230 pages
Book Rating : 4.4/5 (75 download)

DOWNLOAD NOW!

Book Synopsis Baby Boomers and Beyond by : Amy Hanson

Download or read book Baby Boomers and Beyond written by Amy Hanson and published by John Wiley & Sons. This book was released on 2010-07-26 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: How ministry leaders can help older adults be a vital part of Christian community With the explosion of the older adult population, this important book explores the opportunities and challenges that this presents for the Christian community. Amy Hanson challenges us to let go of many old stereotypes regarding aging and embrace a new paradigm that sees older adults as active, healthy and capable of making significant contributions. Debunks the myths of aging that keep us from fully embracing the potential of people in life's second half Offers suggestions on how to re-invent ministry with older adults Focuses on unleashing older adults to serve and make an impact on churches and congregations A volume in the Leadership Network series The author shows church leaders how they can unleash the power of the baby boomer population to strengthen their congregations.

No BS Marketing to Seniors and Leading Edge Boomers

Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1599184508
Total Pages : 284 pages
Book Rating : 4.5/5 (991 download)

DOWNLOAD NOW!

Book Synopsis No BS Marketing to Seniors and Leading Edge Boomers by : Dan S. Kennedy

Download or read book No BS Marketing to Seniors and Leading Edge Boomers written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2012-10-08 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go Where the Money Is BOOMERS & SENIORS: Hold over 50% of the nation’s wealth and more of its discretionary spending 46% have net worths exceeding $2-million Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers. Covers: What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65 The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably The New American Family: 2 and 3 generations under one roof: what does this mean to your business? The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others

The Baby Boomers Grow Up

Author : Susan Krauss Whitbourne
Publisher : Psychology Press
ISBN 13 : 1317824423
Total Pages : 351 pages
Book Rating : 4.3/5 (178 download)

DOWNLOAD NOW!

Book Synopsis The Baby Boomers Grow Up by : Susan Krauss Whitbourne

Download or read book The Baby Boomers Grow Up written by Susan Krauss Whitbourne and published by Psychology Press. This book was released on 2014-06-03 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this volume is to examine development in middle age from the perspective of baby boomers -- a unique cohort in the United States defined as those individuals born from 1946 to 1962. This is the largest cohort ever to enter middle age in Western society, and they currently represent approximately one-third of the total U.S. population. The Baby Boomers Grow Up provides contemporary and comprehensive perspectives of development of the baby boomer cohort as they proceed through midlife. Baby boomers continue to exert a powerful impact on the media, fiction, movies, and even popular music, just as they were an imposing force in society from the time of their entry into youth. As these individuals enter the years normally considered to represent midlife, they are redefining how we as a society regard adults in their middle and later years. This volume features several unique aspects. First, the literature reviewed focuses specifically on research relevant to baby boomers and their development as adults, rather than a global perspective on middle age. Second, the volume takes into account the diversity within the boomer cohort, such as social class, race, and education. In addition, quantitative and qualitative developmental changes occurring from the forties to the fifties and the sixties are considered. Differences in leading and trailing edge boomers are likewise addressed. Ideal for researchers in adult development and graduate seminars on adult development, The Baby Boomers Grow Up will also appeal to adult educators, human resource personnel, health professionals and service providers, and clinical psychologists and counselors.

Boomers

Author : Victor Brooks
Publisher : Rowman & Littlefield
ISBN 13 : 1566637244
Total Pages : 208 pages
Book Rating : 4.5/5 (666 download)

DOWNLOAD NOW!

Book Synopsis Boomers by : Victor Brooks

Download or read book Boomers written by Victor Brooks and published by Rowman & Littlefield. This book was released on 2009 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brooks chronicles the peaceful children's invasion of America that occurred from Dr. Spock to Woodstock. The author explores the home life, leisure activities, and school environment of children who grew up during the Cold War years.

Generation Reinvention

Author : Brent Green
Publisher : iUniverse
ISBN 13 : 1450255345
Total Pages : 301 pages
Book Rating : 4.4/5 (52 download)

DOWNLOAD NOW!

Book Synopsis Generation Reinvention by : Brent Green

Download or read book Generation Reinvention written by Brent Green and published by iUniverse. This book was released on 2010-09-23 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guidance you need to understand and embrace the nations most economically dominant generation. B. Joseph Pine II, coauthor, The Experience Economy and Authenticity The first book about Boomer men to integrate gender and generational insights into a framework marketers can use. Marti Barletta, author, Marketing to Women and PrimeTime Women a masterful job of envisioning how Baby Boomer men are about to transform the cultural narratives about aging and maturity. Ken Dychtwald, Ph.D., author, Age Wave and Age Power Born from 1946 to 1964, Baby Boomers represent 26 percent of the U.S. population. But pervasiveness alone does not capture their story of continuing influence and reinvention. Boomers have shaped every life stage theyve experienced. With the majority now over age 50, they are again changing business practices and institutions, from dawn of medical tourism to later-life entrepreneurialism. They are still shaping popular culture, from blockbuster films to stadium filling rock concerts. This book gives you astute glimpses into what it means to be part of the generation. Through this lens youll discover how you can improve marketing communications, product and service development, nonprofit value, and public policies. A special section looks at marketing to Baby Boomer men, including: Historical, technological, social, and cultural touchstones; Underdeveloped ways to combine gender and generational nuances; New segmentation research about the Boomer male cohort. The next few chapters of western society will include Boomers as influential protagonists, while Generation Reinvention continues to change the meaning of business, marketing, aging, and consumerism. Accurately forecasting the Boomer future has significant monetary implications for numerous industries. Some choose to see problems with Boomer aging. Readers of this book will come to see extraordinary opportunities. Brent Green is an award-winning strategist, creative director, copywriter, author, speaker, and consultant focusing on generational marketing. He is also author of Marketing to Leading-Edge Baby Boomers. He lives and reinvents himself in Denver, Colorado.

Marketing to the Mindset of Boomers and Their Elders

Author : Carol M. Morgan
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis Marketing to the Mindset of Boomers and Their Elders by : Carol M. Morgan

Download or read book Marketing to the Mindset of Boomers and Their Elders written by Carol M. Morgan and published by . This book was released on 2002 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on massive, innovative, original and on-going research. Conducted since 1989 on 20,000 respondents to date, this research has gathered more than 50 million pieces of data and created nine separate psychographic segmentation strategies. These strategies offer a unique and deeper perspective on this highly diverse market, now our largest and most lucrative. The book's insights can be used by anyone attempting to identify, target, or influence persons 40 and older.

Kill the Boomers

Author : Herb Boyce
Publisher : iUniverse
ISBN 13 : 1475981031
Total Pages : 306 pages
Book Rating : 4.4/5 (759 download)

DOWNLOAD NOW!

Book Synopsis Kill the Boomers by : Herb Boyce

Download or read book Kill the Boomers written by Herb Boyce and published by iUniverse. This book was released on 2013-03-29 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medicare and Social Security are in trouble, and no one can agree on how to fund it, manage it, or control it. Thats what certain elements within the United States government want people to believe. But in the secret back rooms of power, a diabolical plan has been hatched. These hushed negotiations propose a true fix to the Medicare and Social Security cash crunch: kill thirty million baby boomers. Their plan is all the more insidious for its methodology; the deaths will be masked as the unfortunate cost of a terrible act of nature. In Project Bluebird, the CIA developed a man-made avian flu to be used against terrorist cells plotting attacks against the United States. Once it was ready for use, however, the government deemed it too draconian, and the entire project was buried. Now, years later, Project Bluebird has been reborn and repurposed. The powerful and ambitious sociopath behind the plan, White House Chief of Staff Carrington B. Massengale III, intends to use it to rid the US of baby boomers while catapulting himself into highest office in the land. Much to his consternation, Cynthia Wood, the nations first female president, stands firmly in his way. Only two men outside this inner circle know of the plot, and now they are running for their lives. They must do everything they can to stay ahead of the government assassins and share the evidence before its too late.

Generations, Inc.

Author : Meagan Johnson
Publisher : AMACOM
ISBN 13 : 0814415768
Total Pages : 274 pages
Book Rating : 4.8/5 (144 download)

DOWNLOAD NOW!

Book Synopsis Generations, Inc. by : Meagan Johnson

Download or read book Generations, Inc. written by Meagan Johnson and published by AMACOM. This book was released on 2010-05-19 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now that five different generations are on the job simultaneously--from Traditionals to Generation Y to Millennials--it's important for companies to understand how their people can not only coexist and cooperate, but thrive together as a team. Written by Meagan and Larry Johnson, a father-daughter team of two generational experts, Generations, Inc. offers the perspectives of people of different eras to elicit practical insights on wrestling with generational issues in the workplace. This book provides Baby Boomers and Linksters alike with practical techniques for: addressing conflicts, forging alliances with coworkers from other generations, getting people with different values and idiosyncratic styles to work together, and running productive meetings where all participants find value in each other’s ideas. The generation we were born in influences our expectations, actions, and mind-sets. Generations, Inc. includes realistic strategies for relating to your team members’ different views of loyalty, work ethic, and the definition of a job well done--and tips to make those perspectives work together to strengthen your workforce and grow your business.

The Baby Boomer Diet

Author : Donna Gates
Publisher : Hay House, Inc
ISBN 13 : 140193546X
Total Pages : 458 pages
Book Rating : 4.4/5 (19 download)

DOWNLOAD NOW!

Book Synopsis The Baby Boomer Diet by : Donna Gates

Download or read book The Baby Boomer Diet written by Donna Gates and published by Hay House, Inc. This book was released on 2011-10-11 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: As baby boomers, we're a generation that has transformed society. How will we redefine aging? This book provides a blueprint for restoring a vital friendship with our bodies and, in turn, renewing our bond with the earth. It shows us how we can live fuller, healthier, more meaningful lives. A fascinating blend of cutting-edge medical information, practical health advice, and spiritual wisdom, The Baby Boomer Diet is relevant for people of any age. Written by Donna Gates—the originator of Body Ecology, a world-renowned system of healing—this long-awaited book suggests that we don't simply have to age gracefully, we can age with panache.

Boomer Consumer

Author : Matt Thornhill
Publisher :
ISBN 13 : 9780964238671
Total Pages : 218 pages
Book Rating : 4.2/5 (386 download)

DOWNLOAD NOW!

Book Synopsis Boomer Consumer by : Matt Thornhill

Download or read book Boomer Consumer written by Matt Thornhill and published by . This book was released on 2007 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: For 40 years, companies and organizations have focused their marketing efforts on young adults 18-49 years old. But today's Boomer Consumer, those 78 million Americans born between 1946-64, are either 50 years old or will be soon. And marketers are confused. They don't know how to treat today's older Boomers, who aren't seniors and never will be, but are no longer young adults. Over the past few years, Matt Thornhill and John Martin of the Boomer Project have extensively researched and studied Boomers. They have uncovered key psychological, sociological, and anthropological aspects of this generation. Their research-inspired consumer insights have appeared in stories about Boomers on NBC, CBS, CNBC, MSNBC, and PBS, as well as BusinessWeek, Time, and US News & World Report, and newspapers like The New York Times, The Washington Post, Chicago Tribune, and the Los Angeles Times. For the first time, the Boomer Project's insights have been packaged into this powerful marketing resource: Boomer Consumer. You'll learn how to connect with and influence this large-and-in-charge generation by using techniques like emotionally compelling messages, the power of story, and life stage instead of age. Plus, you'll come away with ten new rules for marketing to today's Boomer Consumer that can be applied across hundreds of categories. Boomers are far from over the hill as consumers. Companies and organizations that can tap into today's Boomer Consumer will be poised for success for years to come.

On the Edge of a Boomer

Author : Randall Ryszewski
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781517203344
Total Pages : 242 pages
Book Rating : 4.2/5 (33 download)

DOWNLOAD NOW!

Book Synopsis On the Edge of a Boomer by : Randall Ryszewski

Download or read book On the Edge of a Boomer written by Randall Ryszewski and published by Createspace Independent Publishing Platform. This book was released on 2015-09-30 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: It takes love, dedication and hard work to make a great family and that is what this family is.

Boomergeddon

Author : James A. Bacon
Publisher :
ISBN 13 : 9781892538536
Total Pages : 352 pages
Book Rating : 4.5/5 (385 download)

DOWNLOAD NOW!

Book Synopsis Boomergeddon by : James A. Bacon

Download or read book Boomergeddon written by James A. Bacon and published by . This book was released on 2010 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Driven by uncontrolled deficit spending, a mounting national debt and rising interest rates on that debt, the U.S. government will go into default within the next 20 to 30 years. The resulting crisis will change the political landscape beyond recognition. It will mean the end of American empire, and it will shred the retirement safety net for tens of millions of Boomers and the generations that follow. "Boomergeddon" details how runaway health care costs and a global shift from capital surplus to capital shortages will create a death spiral of mounting national debt, rising interest rates and soaring debt payments. The author also explains how partisan gridlock and the power of the entrenched political class in Washington, D.C., will thwart the painful changes needed to return the country to fiscal sustainability. The final chapters give Boomers a primer on how to survive Boomergeddon and, if they want to undertake the herculean task, how to avert it.

Boomer Nation

Author : Steve Gillon
Publisher : Simon and Schuster
ISBN 13 : 1439137633
Total Pages : 386 pages
Book Rating : 4.4/5 (391 download)

DOWNLOAD NOW!

Book Synopsis Boomer Nation by : Steve Gillon

Download or read book Boomer Nation written by Steve Gillon and published by Simon and Schuster. This book was released on 2010-05-11 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Baby Boomers, born between 1946 and 1964, form the single largest demographic spike in American history. Never before or since have birth rates shot up and remained so high so long, with some obvious results: when the Boomers were kids, American culture revolved around families and schools; when they were teenagers, the United States was wracked by rebelliousness; now, as mature adults, the Boomers have led America to become the richest and most powerful country in the history of the world. Boomer Nation will for the first time offer an incisive look into this generation that has redefined America's culture in so many ways, from women's rights and civil rights to religion and politics. Steve Gillon combines firsthand reporting of the lives of six Boomers and their families with a broad look at postwar American history in a fascinating mix of biography and history. His characters, like America itself, reflect a variety of heritages: rich and poor, black and white, immigrant and native born. Their lives take very different paths, yet are shaped by key events and trends in similar ways. They put a human face on the Boomer generation, showing what it means to grow up amid widespread prosperity, with an explosion of democratic autonomy that led to great upheavals but also a renewal from below of our churches, industries, and even the armed forces. The same generation dismissed as pampered and selfish has led a revival of religion in America; the same generation that unleashed the women's movement has also shifted our politics into its most market-oriented, anti-governmental era since Woodrow Wilson. Gillon draws many lessons from this "generational history" -- above all, that the Boomers have transformed America from the security- and authority-seeking culture of their parents to the autonomy- and freedom-rich world of today. When the "greatest generation" was young and not yet at war, it was widely derided as selfish and spoiled. Only in hindsight, long after the sacrifices of World War II, did it gain its sterling reputation. Today, as Boomer America rises to the challenges of the war on terror, we may be on the cusp of a reevaluation of the generation of Presidents Bush and Clinton. That generation has helped make America the richest, strongest nation on the planet, and as Gillon's book proves, it has had more influence on the rest of us than any other group. Boomer Nation is an eye-opening reinterpretation of the past six decades.

Balsamic Dreams

Author : Joe Queenan
Publisher : Macmillan
ISBN 13 : 9780312420826
Total Pages : 226 pages
Book Rating : 4.4/5 (28 download)

DOWNLOAD NOW!

Book Synopsis Balsamic Dreams by : Joe Queenan

Download or read book Balsamic Dreams written by Joe Queenan and published by Macmillan. This book was released on 2002-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: " ... how a generation with so much promise lost its way ... a hilarious work of incisive social commentary."--Jacket.