Bmw Entering The Automobile Market In Brazil

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BMW: Entering the Automobile Market in Brazil

Author : Marcel Keller
Publisher : GRIN Verlag
ISBN 13 : 3656603502
Total Pages : 24 pages
Book Rating : 4.6/5 (566 download)

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Book Synopsis BMW: Entering the Automobile Market in Brazil by : Marcel Keller

Download or read book BMW: Entering the Automobile Market in Brazil written by Marcel Keller and published by GRIN Verlag. This book was released on 2014-02-26 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1, Coventry University (Business School), language: English, abstract: The ongoing globalisation and the interrelated trade of goods and services are an integral part of today’s business. In particular, the automobile industry plays an important role within the global environment, because of their strong linkages within the global economy. The increased international commitment of car manufacturers is driven by, on the one hand issues of limited opportunities in their respective home markets and, on the other hand, superior opportunities in emerging markets such as China or India. Therefore, motives for entering new markets can be either proactive, for example, expand market share, lower costs or the availability of resources or they can be reactive, for example, to remain competitive. For instance, German car manufacturers are faced by a highly competitive home market, not only within the mass market, but in the premium market as well. BMW, for instance, has been proactive by taking the opportunity to enter new markets such as China where it has produced cars since 2003. Furthermore, BMW assemblies its cars with a reassembly production process in India, Thailand, Malaysia and Indonesia. However, these are just a few emerging economies where the company seeks its opportunities. Emerging economies such as Brazil offer auspicious potential for foreign investors as well. Brazil is the eighth largest economy by Gross Domestic Product (GDP), the fifth by population and the fourth largest car market in the world. While other companies just consider investments in emerging markets, BMW already benefits by exporting its cars to Brazil. Nevertheless, to take full advantage of the market the company contemplates entering Brazil ́s car market by foreign direct investment. Consequently, BMW has to investigate the Brazilian market very thoughtfully. The aim of this report is to critically analyse and evaluate the automobile industry as well as the business environment in Brazil with reference to BMW. Furthermore, the report identifies recommendations to develop a long-term market entry strategy in order to act successfully in the market.

Bmw

Author : Marcel Keller
Publisher :
ISBN 13 : 9783656603436
Total Pages : 28 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis Bmw by : Marcel Keller

Download or read book Bmw written by Marcel Keller and published by . This book was released on 2014-03 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1, Coventry University (Business School), language: English, abstract: The ongoing globalisation and the interrelated trade of goods and services are an integral part of today's business. In particular, the automobile industry plays an important role within the global environment, because of their strong linkages within the global economy. The increased international commitment of car manufacturers is driven by, on the one hand issues of limited opportunities in their respective home markets and, on the other hand, superior opportunities in emerging markets such as China or India. Therefore, motives for entering new markets can be either proactive, for example, expand market share, lower costs or the availability of resources or they can be reactive, for example, to remain competitive. For instance, German car manufacturers are faced by a highly competitive home market, not only within the mass market, but in the premium market as well. BMW, for instance, has been proactive by taking the opportunity to enter new markets such as China where it has produced cars since 2003. Furthermore, BMW assemblies its cars with a reassembly production process in India, Thailand, Malaysia and Indonesia. However, these are just a few emerging economies where the company seeks its opportunities. Emerging economies such as Brazil offer auspicious potential for foreign investors as well. Brazil is the eighth largest economy by Gross Domestic Product (GDP), the fifth by population and the fourth largest car market in the world. While other companies just consider investments in emerging markets, BMW already benefits by exporting its cars to Brazil. Nevertheless, to take full advantage of the market the company contemplates entering Brazils car market by foreign direct investment. Consequently, BMW has to investigate the Brazilian market very thoughtfully. The aim o

The Luxury Market in Brazil

Author : C. Diniz
Publisher : Springer
ISBN 13 : 113743256X
Total Pages : 181 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis The Luxury Market in Brazil by : C. Diniz

Download or read book The Luxury Market in Brazil written by C. Diniz and published by Springer. This book was released on 2014-06-12 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.

Engines of Growth

Author : Helen Shapiro
Publisher : Cambridge University Press
ISBN 13 : 052141640X
Total Pages : 282 pages
Book Rating : 4.5/5 (214 download)

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Book Synopsis Engines of Growth by : Helen Shapiro

Download or read book Engines of Growth written by Helen Shapiro and published by Cambridge University Press. This book was released on 1994-03-25 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brazil's policy was successful in generating the production externalities of the industry and in increasing the capacity of the state to capture rents accruing to firms, benefits the country would have sacrificed had it continued to import from the oligopolized industry.

Market Developments in Mercosur Countries Affecting Leading U.S. Exporters

Author :
Publisher :
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Market Developments in Mercosur Countries Affecting Leading U.S. Exporters by :

Download or read book Market Developments in Mercosur Countries Affecting Leading U.S. Exporters written by and published by . This book was released on 1998 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Transnational Corporations and Industrial Transformations in Latin America

Author : Rhys Jenkins
Publisher : Springer
ISBN 13 : 134905321X
Total Pages : 264 pages
Book Rating : 4.3/5 (49 download)

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Book Synopsis Transnational Corporations and Industrial Transformations in Latin America by : Rhys Jenkins

Download or read book Transnational Corporations and Industrial Transformations in Latin America written by Rhys Jenkins and published by Springer. This book was released on 1984-06-18 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Staff Issue Paper

Author :
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Staff Issue Paper by :

Download or read book Staff Issue Paper written by and published by . This book was released on 1998 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:

USITC Publication

Author :
Publisher :
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis USITC Publication by :

Download or read book USITC Publication written by and published by . This book was released on 1998 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Case Studies in Strategic Management

Author : Gunther Friedl
Publisher : Springer
ISBN 13 : 3319955551
Total Pages : 104 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Case Studies in Strategic Management by : Gunther Friedl

Download or read book Case Studies in Strategic Management written by Gunther Friedl and published by Springer. This book was released on 2018-09-08 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.

The Second Automobile Revolution

Author : M. Freyssenet
Publisher : Springer
ISBN 13 : 023023691X
Total Pages : 468 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis The Second Automobile Revolution by : M. Freyssenet

Download or read book The Second Automobile Revolution written by M. Freyssenet and published by Springer. This book was released on 2009-04-30 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid takeoff of the continent-sized national economies and the increasing expense of extraction have led to strong tensions in petrol prices and a race towards alternative driving systems. This book analyses the emergence of a second automobile revolution through the trajectories of automobile firms since the nineties.

Capital-intensive Industries In Newly Industrializing Countries

Author : Bernhard Fischer
Publisher : Routledge
ISBN 13 : 0429690193
Total Pages : 328 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Capital-intensive Industries In Newly Industrializing Countries by : Bernhard Fischer

Download or read book Capital-intensive Industries In Newly Industrializing Countries written by Bernhard Fischer and published by Routledge. This book was released on 2019-04-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study focuses on the problems and prospects of the automobile and the steel industries contributing to Brazilian economy in the international division of labour. It gives insights on importance of the competing hypotheses on the manufactured export performance of these industries.

The future role of biofuels in the new energy transition

Author : Luís Augusto Barbosa Cortez
Publisher : Editora Blucher
ISBN 13 : 6555067470
Total Pages : 171 pages
Book Rating : 4.5/5 (55 download)

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Book Synopsis The future role of biofuels in the new energy transition by : Luís Augusto Barbosa Cortez

Download or read book The future role of biofuels in the new energy transition written by Luís Augusto Barbosa Cortez and published by Editora Blucher. This book was released on 2023-05-01 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current upheaval in the energy sector, and the consequent potential implication for biofuels, have led the authors to write this book. The prime focus is Brazil whose historical experience has been, and continue to be, a source of inspiration worldwide. The book is aimed at a wide readership. It examines the key historical development of biofuels in Brazil, current and future. The book investigates these key developments in detail. The reader interested in biofuels and their wider implications, will be enriched by this unique experience. In a world where fossil fuels will, eventually, be phased out, biofuels represent a viable partial alternative in many countries. Biofuels represent a world of possibilities.

International Business

Author : Peter J. Buckley
Publisher : Oxford University Press
ISBN 13 : 0199602093
Total Pages : 737 pages
Book Rating : 4.1/5 (996 download)

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Book Synopsis International Business by : Peter J. Buckley

Download or read book International Business written by Peter J. Buckley and published by Oxford University Press. This book was released on 2018 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical, theoretical, global: provides thorough grounding in economic and international business theory complemented by cases, examples, and IB insights from a diverse range of companies and cultures.

Sustainable Operations Management

Author : Breno Nunes
Publisher : Taylor & Francis
ISBN 13 : 1000771369
Total Pages : 204 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Sustainable Operations Management by : Breno Nunes

Download or read book Sustainable Operations Management written by Breno Nunes and published by Taylor & Francis. This book was released on 2022-12-26 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Operations Management applies the issues of sustainability to all strategic decisions of operations: capacity management, supply network, process technology, and development and organisation. This book extends the existing literature of operations management that for years has been paramount in creating economic value with little consideration of environment and social dimensions. Whilst based on robust theoretical frameworks, some developed by its own authors, the book is enriched by international case studies and real-world illustrations throughout, to demonstrate how this theory translates to practice. Each chapter begins with learning objectives and ends with a summary, activity, and questions for discussion. Readers will gain a comprehensive and in-depth knowledge on how to manage operations for sustainability. They will learn the ways to formulate a sustainable operations strategy and the elements involved in managing tactical and operational activities to enhance sustainability performance over time. The book covers all aspects of the new business sustainability paradigm from an operations perspective, including sustainable development goals, the circular economy and digital transformation. With international agreements and national policies in place around themes such as climate change, ocean plastic pollution, loss of biodiversity, water scarcity, and zero landfill targets, this book will be a must for any university abiding to the Principles of Responsible Management Education (PRIME). The text is suitable mostly for MSc and MBA students on sustainable supply chain and operations management modules as well as broader Operations Management courses, but it can also be used for final-year Undergraduate students as part of advanced operations management modules. Online resources include chapter-by-chapter PowerPoint slides and a test bank of questions.

Foreign Direct Investment in Latin America

Author : Rob Vos
Publisher : Inter-American Development Bank
ISBN 13 : 193100319X
Total Pages : 361 pages
Book Rating : 4.9/5 (31 download)

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Book Synopsis Foreign Direct Investment in Latin America by : Rob Vos

Download or read book Foreign Direct Investment in Latin America written by Rob Vos and published by Inter-American Development Bank. This book was released on 2001-01-01 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview and analysis of the increased presence of European investors in Latin America, in addition to presenting the results of a survey carried out in the major European investor countries whose aim was to analyze corporate investment strategies in Latin America.

New Frontiers of the Automobile Industry

Author : Alex Covarrubias V.
Publisher : Springer Nature
ISBN 13 : 3030188817
Total Pages : 516 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis New Frontiers of the Automobile Industry by : Alex Covarrubias V.

Download or read book New Frontiers of the Automobile Industry written by Alex Covarrubias V. and published by Springer Nature. This book was released on 2019-11-28 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysing developments in digital technologies and institutional changes, this book provides an overview of the current frenetic state of transformation within the global automobile industry. An ongoing transition brought about by the relocation of marketing, design and production centres to emerging economies, and experimentation with new mobility systems such as electrical, autonomous vehicles, this process poses the question as to how original equipment manufacturers (OEMs) and newcomers can remain competitive and ensure sustainability. With contributions from specialists in the automobile sector, this collection examines the shifts in power and geographical location occurring in the industry, and outlines the key role that public policy has in generating innovation in entrepreneurial states. Offering useful insights into the challenges facing emerging economies in their attempts to grow within the automobile industry, this book will provide valuable reading for those researching internationalization and emerging markets, business strategy and more specifically, the automotive industry.

Global Business

Author : Yongsun Paik
Publisher : Taylor & Francis
ISBN 13 : 1315404338
Total Pages : 402 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Global Business by : Yongsun Paik

Download or read book Global Business written by Yongsun Paik and published by Taylor & Francis. This book was released on 2017-05-08 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook is designed to help students understand the key issues of global business by connecting theory with reality. Divided into three parts, it covers critical issues of international business, introducing readers to topics they will connect with, and discussing core concepts. With a user-friendly pedagogy and a host of helpful visuals, the authors offer a practitioner’s perspective on global business knowledge, examining familiar theory on trade, direct investment, and political environment alongside fresh topics, like geopolitical conflicts, emerging markets, and sustainability. Over sixty case studies are included to illustrate the magnitude and complexity of global business involving different stakeholders. Undergraduate students looking for an introduction to international business and graduate students looking to apply their knowledge will find Global Business stimulating, since it demonstrates how theories and concepts work in real-world business settings.