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Blue Ocean Strategy For Small And Mid Sized Companies In Germany
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Book Synopsis Blue Ocean Strategy for Small and Mid-sized Companies in Germany by : Carsten Siegemund
Download or read book Blue Ocean Strategy for Small and Mid-sized Companies in Germany written by Carsten Siegemund and published by Diplomica Verlag. This book was released on 2008-08 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does value innovation play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay competitive within a market. Its importance increases throughout time because of new companies accessing existing domestic markets by overcoming the market barriers and the international integration of markets for global trading. Aside the well-known forms of innovation, a new type called value innovation was developed and published in 2005. This new category is embedded as an essential part in a strategy theory recognized as Blue Oceans . This blue ocean strategy challenges companies to break out of their current market space.But is this kind of innovation really new and usable for general management consulting? The term value innovation is not new within business science. However value innovation is used at a smaller scale. Nevertheless its meaning within the new theory which defines a new way to develop previously unidentified markets is crucial. It requires an overall new perspective of the management to plan and carry out its business processes. Therefore its advantages are only evident in a general strategy approach. Can this concept be turned into a consulting model to support SMEs? Why are SMEs the right target group? Small companies often seek a market niche which can be attained by differentiation in order to survive in competitive markets. Usually the managers are using business strategies like cost cutting or differentiation of products, processes or services to find this niche. This approach originates from the assumption that a group of buyers within the market is accessible or need the traded goods or services at another level of quality, prize, design or function. Could this new theory help establish new niches?The study will find answers to the questions m
Book Synopsis Development of a consulting approach based on 'value innovations' for management consulting business of small and medium-sized companies in Germany by : Carsten Siegemund
Download or read book Development of a consulting approach based on 'value innovations' for management consulting business of small and medium-sized companies in Germany written by Carsten Siegemund and published by diplom.de. This book was released on 2008-04-28 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Using the new theory Blue Ocean Strategy of strategic behaviour the author is designing a consulting approach for management consulting business of small and medium-sized enterprises (SME) in Germany. The Blue Ocean Strategy challenges companies to break out of their current market by finding new unknown market space. The purpose of the dissertation is to describe the current competitor s markets as the status quo the participants perceive in their usual strategic approach, to identify then the key success factors and methods of the new theory Creating of Blue Oceans as the alternative and mold the main issues of this approach into a consulting product. The objectives are: 1. Identification of issues which could be described as key success factors for this new theory. 2. The strengths and weaknesses of the Blue Ocean Strategy approach. 3. Identifying SMEs as a target customer group and the value of the Blue Ocean approach for these target customers. 4. A consulting approach for management consulting of SMEs. The developed consulting concept could be offered to customers within their range of consulting services or be used as an internal measurement in consulting companies to find new areas for business development. In order to meet the aims of this dissertation the following structure is chosen: Chapter 1: The chapter 1 introduces the aims and objectives of this dissertation, its motivation, limitations and structure. Chapter 2: In chapter 2 the general business strategies for competing on defined market and the sorts of innovations are explained. Chapter 3: In chapter 3 the terms of red oceans and blue oceans are defined and later explained how they relate to the used business strategies on the markets. Chapter 4: In chapter 4 the theory of Blue Oceans Strategy will be presented on an abstract level to familiarize the reader with the key factors and main issues of this approach. Chapter 5: In chapter 5 the common definition of small and medium-sized enterprises will be presented in a first step to follow up with the illustration of the current situation for the SMEs in Germany, referring to the results of interviews with market participants or observers and studies of literature. Chapter 6: In chapter 6 the consulting concept based on value innovation will be designed. To understand in which way the approach differs from other consulting services, there will be a short introduction into [...]
Book Synopsis Development of a Blue Ocean Strategy Concept. Perspective from German Courier, Express and Parcel (CEP) Market by : Christopher Engel
Download or read book Development of a Blue Ocean Strategy Concept. Perspective from German Courier, Express and Parcel (CEP) Market written by Christopher Engel and published by GRIN Verlag. This book was released on 2019-05-20 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: As there are four big players so called integrators and many local small and medium sized companies in the German Courier, Express and Parcel (CEP) market, this thesis shall investigate if it is possible to create blue oceans within the defined market. Furthermore it is investigated what kind of strategies are needed to sell at increased pricing levels in a matured market environment like the German CEP industry. It shall provide a summary of established corporate strategies in comparison to the new strategic management approach of blue ocean strategy. The main objective is to investigate current levels of competition within the German CEP market via the research of CEP market leaders in each segment to finally develop a blue ocean strategy concept.
Book Synopsis Competitive Strategy. Blue Ocean Strategy for a German Coffee Start-Up Company by : Anne-Kathrin Skrydlo
Download or read book Competitive Strategy. Blue Ocean Strategy for a German Coffee Start-Up Company written by Anne-Kathrin Skrydlo and published by GRIN Verlag. This book was released on 2021-06-30 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Applied Sciences Essen, language: English, abstract: The objective of this thesis is the conceptual development of the blue ocean strategy for the start-up company "Bonaverde" from Berlin. The Blue Ocean Strategy (BOS) is a holistic approach for the systematic development of profitable business models to capture new markets. The concept of the BOS was developed by W. Chan Kim and Renée Mauborgne, university professors at INSEAD Business School. It is the result of fifteen years of investigation, analysing successful companies and their abortive competitors. Coffee is a brewed, caffeinated beverage prepared from roasted and ground coffee beans, which are the seeds of the berries from the Coffea plant. From the region of origin, Kaffa in Ethiopia, over Arabia which has traditionally enjoyed a monopoly position in former days, the coffee finally reached Europe. Only affordable for well-off citizens and aristocrats at one time, coffee has become the most popular beverage in the world by now. Today, coffee is grown in more than 70 countries, mainly in regions near the equator such as South America, Southeast Asia, India and Africa. There, the beans are picked, dried and cleaned. The green coffee beans belong to the most valuable and most traded agricultural commodities in the world. About 8.9 million tonnes of raw coffee are annually exported from developing to developed countries.
Book Synopsis Small Business Management by : Andreas Karaoulanis
Download or read book Small Business Management written by Andreas Karaoulanis and published by Business Expert Press. This book was released on 2020-02-03 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives us a holistic description of all paragons involved in small business operations during crisis years and suggests the necessary steps that need to be taken to help them overcome their problems.The author clearly demonstrates the crisis implications to small businesses by using personal research and real-life examples in addition to a big bibliography from renowned academics. The book contains useful and practical information for small business owners, entrepreneurs from all industries, business students, academics and strategists, business coaches and can be used as a road map during turbulent periods for small business in all industries. The author covers the topic from different approaches, while he tries to have a bird's-eye view of contemporary trends and new approaches. Several concepts like risk management, blue ocean strategy, and turnaround management have been discussed by the author in order to create a crystal clear understanding of why there is no such thing as dead end for small businesses even under the worst possible situations and how they can achieve their sustainable development and grow. This book was inspired by the significant problems that small and medium enterprises faced during the last huge global financial crisis.
Book Synopsis Blue Ocean Strategy, Expanded Edition by : W. Chan Kim
Download or read book Blue Ocean Strategy, Expanded Edition written by W. Chan Kim and published by Harvard Business Review Press. This book was released on 2015-01-20 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
Book Synopsis Blue Ocean Strategy Concept - Overview & Analysis by : 50minutes,
Download or read book Blue Ocean Strategy Concept - Overview & Analysis written by 50minutes, and published by 50 Minutes. This book was released on 2015-08-17 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate your way to success and push your business to the next level! This book is a practical and accessible guide to understanding and implementing blue ocean strategy, providing you with the essential information and saving time. In 50 minutes you will be able to: • Distinguish between the two different types of markets: ‘red oceans’ and ‘blue oceans’ • Use innovation to create your own market, where the opportunities for growth are endless • Attract new customers that weren’t accessible until now ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Book Synopsis Key Success Factors of SME Internationalisation by : Noémie Dominguez
Download or read book Key Success Factors of SME Internationalisation written by Noémie Dominguez and published by Emerald Group Publishing. This book was released on 2018-08-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collective book offers a cross-country perspective on the internationalisation of small and medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe, North America, Australia and China provide new insights on how SMEs develop and perform their international activities.
Book Synopsis Blue Ocean Leadership (Harvard Business Review Classics) by : W. Chan Kim
Download or read book Blue Ocean Leadership (Harvard Business Review Classics) written by W. Chan Kim and published by Harvard Business Review Press. This book was released on 2017-05-30 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Book Synopsis Strategic Optimization of Medium-Sized Enterprises in the Global Market by : Vemi?, Milan
Download or read book Strategic Optimization of Medium-Sized Enterprises in the Global Market written by Vemi?, Milan and published by IGI Global. This book was released on 2018-07-13 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments with fewer resources. Strategic Optimization of Medium-Sized Enterprises in the Global Market is a critical scholarly resource that highlights the optimization of management functions, such as working capital and marketing, and how to implement sustainable business management practices in the global world market. Featuring coverage on a broad range of topics such as social entrepreneurship, marketing optimization, and globalization, this book is geared towards business managers, medium-sized enterprises, policy makers, business professionals, and upper-level students seeking current research on the performances of medium-sized enterprises across the world and their broader supply chain.
Book Synopsis Contemporary Entrepreneurship by : Dieter Bögenhold
Download or read book Contemporary Entrepreneurship written by Dieter Bögenhold and published by Springer. This book was released on 2016-03-17 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the current state-of-the-art in all major and upcoming areas of entrepreneurship research. Thousands of scholars around the world are currently working to broaden our understanding of the entrepreneurial phenomenon. The disciplines involved are numerous, as are the topics of interest, with substantial efforts to enhance the existing knowledge. This book is specifically designed to facilitate high-level, high-intensity discussions and fruitful exchanges between scholars involved in entrepreneurship research. The articles address a variety of topics ranging from self-employment, technology, growth patterns and job creation, and success and failure rates, to historical, conceptual and comparative international approaches. “This book takes entrepreneurship beyond the individual, size of the venture, entrepreneurial personality, and looks at entrepreneurship as a long term complex process that is heterogeneous, content dependent with an emphasis on innovation and growth. A must read for individuals interested in entrepreneurship, today and in the future, on a domestic and global basis.” – Robert D. Hisrich, Director – Walker Center and Garvin Professor of Global Entrepreneurship, Thunderbird School of Global Management “Entrepreneurship is perhaps not just the most multifaceted but also the most important concept of the modern socio-economic disciplines. This book makes an invaluable contribution in this fascinating area: it presents a multifaceted socio-economic examination of the impact of entrepreneurship for growth.” – Roy Thurik, Erasmus School of Economics in Rotterdam and Montpellier Business School
Download or read book Green Engineering written by Riadh Habash and published by CRC Press. This book was released on 2017-11-07 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a primary text project that combines sustainability development with engineering entrepreneurship and design to present a transdisciplinary approach to modern engineering education. The book is distinguished by extensive descriptions of concepts in sustainability, its principles, and its relevance to environment, economy, and society. It can be read by all engineers regardless of their disciplines as well as by engineering students as they would be future designers of products and systems. This book presents a flexible organization of knowledge in various fields, which allows to be used as a text in a number of courses including for example, engineering entrepreneurship and design, engineering innovation and leadership, and sustainability in engineering design
Book Synopsis Red Ocean Traps (Harvard Business Review Classics) by : W. Chan Kim
Download or read book Red Ocean Traps (Harvard Business Review Classics) written by W. Chan Kim and published by Harvard Business Review Press. This book was released on 2017-05-30 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Download or read book Marketing 2.0 written by Gerald Corbae and published by Springer Science & Business Media. This book was released on 2013-03-20 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. This book analyses the enduring changes that the world of marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing, real-time marketing, and multi-channel marketing. The text is accompanied by selected case studies from all over the world.
Book Synopsis Examining the Emergence and Evolution of Blue Ocean Strategy Through the Lens of Management Fashion Theory by : Dag Øivind Madsen
Download or read book Examining the Emergence and Evolution of Blue Ocean Strategy Through the Lens of Management Fashion Theory written by Dag Øivind Madsen and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blue Ocean Strategy (BOS) is a management concept which prescribes that organizations, rather than going head-to-head with competitors, try to create and exploit new market spaces, so-called blue oceans. Since its inception in the mid-2000s, BOS has become one of the most popular concepts in the field of strategy and one of the biggest buzzwords in the business world. This paper examines the emergence and evolution of BOS through the lens of management fashion theory. The analysis shows that the BOS concept exhibits several characteristics which makes it highly appealing to organizations and managers. In addition, the emergence of the concept was helped by a good fit with the zeitgeist in the field of strategy during the 2000s, which had shifted to a strong focus on theories and ideas about disruptive innovation and business model innovation. The popularization of the BOS concept can also be attributed to the backing of a powerful supply-side actors, and, in particular, the concept's creators Kim and Mauborgne. While the attention given to BOS in public management discourse suggests that the concept can currently be considered highly fashionable, evidence about the concept's use on the demand-side remains limited. Most surveys indicate that the adoption and diffusion is lower than would be expected based on the intensity of discourse surrounding the concept. Therefore, the current study provides some support for the view that supply-side and demand-side activity related to management fashions does not necessarily coevolve.
Book Synopsis Handbook of Research on Strategic Management in Small and Medium Enterprises by : Todorov, Kiril
Download or read book Handbook of Research on Strategic Management in Small and Medium Enterprises written by Todorov, Kiril and published by IGI Global. This book was released on 2014-04-30 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global economy continues to develop and new entrepreneurs take advantage of emerging markets, the small business sector plays a greater role of economic development in the international arena. The Handbook of Research on Strategic Management in Small and Medium Enterprises contributes new research to the current array of literature on small business management under diverse geographic, economic, and socio-cultural conditions. By exploring existing theories in tandem with fresh viewpoints, this book will serve as a valuable reference to students, lecturers, researchers, entrepreneurs, and policy makers investigating the use of strategic management in various scenarios and situations.
Book Synopsis Strategic Marketing by : Douglas West
Download or read book Strategic Marketing written by Douglas West and published by Oxford University Press, USA. This book was released on 2010-03-25 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
