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Blue Ocean Classics
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Book Synopsis Blue Ocean Classics by : W. Chan Kim
Download or read book Blue Ocean Classics written by W. Chan Kim and published by Harvard Business Press. This book was released on 2019-07-16 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: The collection you need to create more blue oceans. W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. "Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow. In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans). "Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource--time. This collection is the ideal start, or refresher, for creating more blue oceans.
Download or read book Blue Ocean Shift written by W. Chan Kim and published by Hachette Books. This book was released on 2017-09-26 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
Book Synopsis Blue Ocean Leadership (Harvard Business Review Classics) by : W. Chan Kim
Download or read book Blue Ocean Leadership (Harvard Business Review Classics) written by W. Chan Kim and published by Harvard Business Review Press. This book was released on 2017-05-30 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Book Synopsis Red Ocean Traps (Harvard Business Review Classics) by : W. Chan Kim
Download or read book Red Ocean Traps (Harvard Business Review Classics) written by W. Chan Kim and published by Harvard Business Review Press. This book was released on 2017-05-30 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Book Synopsis Blue Ocean Strategy, Expanded Edition by : W. Chan Kim
Download or read book Blue Ocean Strategy, Expanded Edition written by W. Chan Kim and published by Harvard Business Review Press. This book was released on 2015-01-20 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
Book Synopsis Blue Ocean Strategy by : Andreas Mebert
Download or read book Blue Ocean Strategy written by Andreas Mebert and published by CRC Press. This book was released on 2017-07-05 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition. In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors’ creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call “red oceans,” and instead seek out new markets, or “blue oceans.” Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market. Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a “blue ocean” market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.
Book Synopsis Song for the Blue Ocean by : Carl Safina
Download or read book Song for the Blue Ocean written by Carl Safina and published by Holt Paperbacks. This book was released on 2010-04-01 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part odyssey, part pilgrimage, this epic personal narrative follows the author's exploration of coasts, islands, reefs, and the sea's abyssal depths. Scientist and fisherman Carl Safina takes readers on a global journey of discovery, probing for truth about the world's changing seas, deftly weaving adventure, science, and political analysis.
Download or read book Water Sings Blue written by Kate Coombs and published by Chronicle Books. This book was released on 2012-03-14 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collection of poems about the sea, accompanied by watercolors by the artist Meilo So.
Book Synopsis Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books) by : W. Chan Kim
Download or read book Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books) written by W. Chan Kim and published by Harvard Business Press. This book was released on 2017-06-27 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential.
Book Synopsis Blue Ocean Strategy with Harvard Business Review Classic Article “Blue Ocean Leadership” (2 Books) by : W. Chan Kim
Download or read book Blue Ocean Strategy with Harvard Business Review Classic Article “Blue Ocean Leadership” (2 Books) written by W. Chan Kim and published by Harvard Business Press. This book was released on 2017-06-27 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic article “Blue Ocean Leadership.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Blue Ocean Leadership,” the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks.
Book Synopsis The Adventures of Blue Ocean Bob by : Brooks Olbrys
Download or read book The Adventures of Blue Ocean Bob written by Brooks Olbrys and published by Greenleaf Book Group. This book was released on 2013-02-01 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on an oceanic quest with Blue Ocean Bob, as he goes in search of his true purpose…and makes many new friends along the way. Despite his idyllic island life, young Bob yearns for a greater sense of fulfillment. With his guardian, Xena the hummingbird, at his side, Bob sets out to seek guidance from the wise and happy creatures of the sea. From the joyful secrets of Al the dolphin to the insightful advice of Doc the turtle, Earl the clam, and Wallace the walrus, Bob uncovers great wisdom. But to complete his journey, he’ll need to overcome his fears and Xena’s doubts and prove himself to Mary Marine, the Island of Roses’s leading marine biologist. The Adventures of Blue Ocean Bob: A Journey Begins is the first episode of a colorful, early chapter book series that provides children with an introduction to timeless principles of achievement derived from the teachings of Bob Proctor, Earl Nightingale, Napoleon Hill, Wallace D. Wattles, and others.
Book Synopsis Blue Ocean Strategy with Harvard Business Review Classic Articles “Blue Ocean Leadership” and “Red Ocean Traps” (3 Books) by : W. Chan Kim
Download or read book Blue Ocean Strategy with Harvard Business Review Classic Articles “Blue Ocean Leadership” and “Red Ocean Traps” (3 Books) written by W. Chan Kim and published by Harvard Business Press. This book was released on 2017-06-27 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Blue Ocean Leadership,” the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks. In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential.
Download or read book Bluets written by Maggie Nelson and published by Wave Books. This book was released on 2009-10-01 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suppose I were to begin by saying that I had fallen in love with a color . . . A lyrical, philosophical, and often explicit exploration of personal suffering and the limitations of vision and love, as refracted through the color blue. With Bluets, Maggie Nelson has entered the pantheon of brilliant lyric essayists. Maggie Nelson is the author of numerous books of poetry and nonfiction, including Something Bright, Then Holes (Soft Skull Press, 2007) and Women, the New York School, and Other True Abstractions (University of Iowa Press, 2007). She lives in Los Angeles and teaches at the California Institute of the Arts.
Download or read book Bold written by Peter H. Diamandis and published by Simon and Schuster. This book was released on 2016-02-23 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bold is a radical how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions. A follow-up to the authors' Abundance (2012).
Book Synopsis First Big Book of the Ocean by : Catherine D. Hughes
Download or read book First Big Book of the Ocean written by Catherine D. Hughes and published by . This book was released on 2013 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: An animal reference that includes the sea's high-interest animals, such as dolphins, sharks, sea otters, and penguins, and introduces kids to some of its lesser-known creatures.
Book Synopsis Over in the Ocean by : Marianne Berkes
Download or read book Over in the Ocean written by Marianne Berkes and published by Sourcebooks, Inc.. This book was released on 2004-09-01 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learning becomes fun with this book about the animals of the ocean! In Over in the Ocean: In a Coral Reef, amazing artwork will inspire kids in classrooms and at home to appreciate the beauty and biology of coral reefs and world around us! Brilliant artwork is the star of this oceanic counting book, based on the classic children's song "Over in the Meadow". Kids will sing, clap, and count their way among pufferfish that "puff," gruntfish that "grunt" and seahorses that "flutter," and begin to appreciate the animals in the ocean. And the clay art will inspire many a project. Parents, teachers, giftgivers, and many others will find: captivating illustrations of sculptures fashioned from polymer clay. backmatter that includes further information about the coral reef and the animals of the ocean. music and song lyrics to "Over in the Ocean" sung to the tune "Over in the Meadow"! a book for young readers learning to count!
Download or read book Turquoise Coast written by Nevbahar Koç and published by Assouline Publishing. This book was released on 2019-05-01 with total page 3 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Turkish Riviera, known as the Turquoise Coast, is home to stunning mountain scenery, rich myths, and folklore, and more than six hundred miles of impeccable shoreline along the warm Aegean and Mediterranean seas. Featuring two of the Seven Wonders of the Ancient World, the ruins of the Mausoleum of Maussollos and the Temple of Artemis, this stretch of coast is a destination apart, so much so that Mark Antony was said to have chosen it as the most spectacular wedding gift for Cleopatra. Through the lens of Oliver Pilcher, this blue voyage beckons readers with wanderlust to set sail and enjoy the dazzling sapphire shades of the coast’s dreamy yacht life. Anecdotes from lovers of the region include Mica Ertegun, Tommy Hilfiger, Chiara Ferragni, and Mert Alas, who spent summers boating on these storied waters.
