Technical Blogging

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Author :
Publisher : Pragmatic Bookshelf
ISBN 13 : 1680507133
Total Pages : 448 pages
Book Rating : 4.6/5 (85 download)

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Book Synopsis Technical Blogging by : Antonio Cangiano

Download or read book Technical Blogging written by Antonio Cangiano and published by Pragmatic Bookshelf. This book was released on 2019-06-21 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful technical blogging is not easy but it's also not magic. Use these techniques to attract and keep an audience of loyal, regular readers. Leverage this popularity to reach your goals and amplify your influence in your field. Get more more users for your startup or open source project, or simply find an outlet to share your expertise. This book is your blueprint, with step-by-step instructions that leave no stone unturned. Plan, create, maintain, and promote a successful blog that will have remarkable effects on your career or business. Successful people often get recognition by teaching what they know. Blogging is a reliable path to do that, while gaining influence in the process. The problem is getting it right. Far too often professionals start a blog with big hopes, only to quickly give up because they don't get speedy results. This book will spare you that fate, by outlining a careful plan of action. A plan that will bring amazing benefits to your career, new job possibilities, as well as publishing, speaking, and consulting opportunities. And if you are blogging for business, you'll attract new customers, partners, and outstanding employees. Understand what blogging is and how it can improve your professional (and personal) life. Devise a plan for your new or existing blog. Create remarkable content that ranks well in Google and is shared by readers. Beat procrastination by employing proven time-management techniques that make you an efficient and effective blogger. Promote your blog by mastering on-page and off-page SEO, as well as social media promotion, without compromising your ethics. Analyze your traffic to understand your audience and measure growth. Build a community around your blog and make the best of your newfound popularity, by maximizing its benefits for your career, business, or simply for extra income. Create and maintain a successful technical blog that will amplify your impact, influence, and reach by following Antonio's step-by-step plan.

Blog, Inc.

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Author :
Publisher : Chronicle Books
ISBN 13 : 1452107203
Total Pages : 187 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis Blog, Inc. by : Joy Deangdeelert Cho

Download or read book Blog, Inc. written by Joy Deangdeelert Cho and published by Chronicle Books. This book was released on 2012-09-19 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world. Learn how to: - Design your site - Choose the right platform - Attract a fan base - Finance your blog - Maintain work/life balance - Manage comments - Find content inspiration - Overcome blogger's block - Choose the right ads - Develop a voice - Protect your work - Create a media kit - Leverage your social network - Take better photographs - Set up an affiliate program - Partner with sponsors - Build community - Go full-time with your blog - And more!

How To Blog For Profit

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Author :
Publisher :
ISBN 13 : 9780692236512
Total Pages : 0 pages
Book Rating : 4.2/5 (365 download)

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Book Synopsis How To Blog For Profit by : Ruth Soukup

Download or read book How To Blog For Profit written by Ruth Soukup and published by . This book was released on 2014-07-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to earn a living doing what you love? Whether you have been blogging for years or just a few weeks, How to Blog For Profit (Without Selling Your Soul) offers solid advice and practical action plans for creating an authentic, successful, and profitable blog. With wit, wisdom, and the insight of someone who''s been there, Ruth Soukup shares how she grew her own blog, Living Well Spending Less, to over one million monthly visitors, earns a full time income, and still is able to write about the things she truly cares about. In this expanded 2nd Edition of How to Blog for Profit you will: * Stop comparing your blog to those around you and instead learn to leverage your own unique assets. * Discover the secrets to creating amazing, compelling blog content that brings readers back again and again. * Learn how to increase your blog traffic and build solid platform through field-tested strategies.* Develop a solid social media strategy for capturing viral growth through Pinterest and Facebook. * Dramatically boost your revenue through diversified income streams. * Improve your productivity, learning to work smarter not harder, and take concrete steps to transform your blog into a business. Praise for How to Blog for Profit: "How to Blog for Profit is hands down the best blogging book I''ve ever read. I cannot recommend it highly enough and will be telling every new and seasoned blogger I know to get a copy! This book is comprehensive, but not overwhelming, and packed with amazing information. And I don''t say that lightly. You see, by implementing the Pinterest strategies that Ruth suggests in her book, I have increased my site traffic by over 500,000 unique visitors per month. For real. Ruth is brilliant! What more can I say?!"-Crystal Paine @ Money Saving Mom "After a year and a half of blogging as a hobby, I decided to launch a second blog with the goal of making a profit. Ruth did an excellent job addressing all of the questions I had, including the ones that came up as I navigated through my new blogging journey. By implementing the strategies and action plans in Ruth''s eBook, I was able to surpass my one-year blog traffic goal within 3 months from launching my blog. Not only that, I was also able to earn an income within 2 months! Today, my blog traffic and income continue to steadily grow. If you are serious about monetizing your blog, Ruth provides you with the necessary tools to yield tangible results."Jesenia Montanez @ The Latina Homemaker "No blogging for profit book has made the difference to me and my blog like this one. If you only read ONE of these subject books - LET IT BE THIS BOOK!!! After finishing the book, my blog is totally getting revamped, I have the excitement for it again, and now my whole direction has changed to not only help me become more profitable, but also for me to get back to ENJOYING what I do, which is really the best part!"-Danielle @ Busy Moms Helper "As a new blogger, I have been wanting a conversation--a seasoned blogger to talk to me about the most popular ways to monetize my blog, the pros and cons of each of them, and give me realistic tips and goals to reach my future goal. Ruth did all of this. She has such a fantastic writing style that you feel like you are sitting down with her over a cup of coffee. The material is easy to navigate, covering the importance of good content before anything else, Pinterest, media kits, reviews, ads, and a whole lot more. Ruth is incredibly level-headed in her approach to monetizing her blog and truly believes and promotes that a blog full of good ideas, content and writing must come first. My favorite part is that every chapter ends with a "plan of action" which is great if you are truly looking to improve your blog. I can''t wait to put her tips and ideas into action and watch my blog grow!"-Maggie @ The Love Nerds

ProBlogger

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470881747
Total Pages : 176 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis ProBlogger by : Darren Rowse

Download or read book ProBlogger written by Darren Rowse and published by John Wiley & Sons. This book was released on 2010-04-23 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete how-to from two of the world’s top bloggers Thousands of aspiring bloggers launch new blogs every day, hoping to boost their income. Without solid advice from experts, most will fail. This bestselling guide, now fully revised with new and updated tips and tricks from two of the world’s most successful bloggers, provides the step-by-step information bloggers need to turn their hobby into an income source or a fulltime career. Earning a solid income from blogging is possible, but tricky; this book details proven techniques and gives aspiring bloggers the tools to succeed Even novices will learn to choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue Offers solid, step-by-step instruction on how bloggers make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, what a successful blog post should include, how to optimize advertising, and much more Written by two fulltime professional bloggers, the updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.

Six Figure Blogging Blueprint

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Author :
Publisher : Independently Published
ISBN 13 : 9781096519485
Total Pages : 144 pages
Book Rating : 4.5/5 (194 download)

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Book Synopsis Six Figure Blogging Blueprint by : Raza Imam

Download or read book Six Figure Blogging Blueprint written by Raza Imam and published by Independently Published. This book was released on 2019-05-06 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to start an AMAZINGLY profitable blog in the next 60 days (even if you have no experience) Are you looking for a proven, step-by-step system that allows you to create a profit pulling blog on autopilot - with very little experience? Are you ready to start making income blogging, but don't know where to begin? Well, just imagine what it would be like if you easily saw money rolling into your bank account. Because once you master this process, you'll be able to work from anywhere in the world. You'll be able to quit your job for good. And you'll be able to build passive income business profits over the long-term. In this short but powerful book, I reveal my story of building a passive income blogging business. You'll discover how to do it, step-by-step. I'll show you how to get the same results as other ultra-successful bloggers. Even if you have a full-time job. In this book, you'll discover: The BEST Topics to Write About (the SECRET to a wildly successful blog) Getting Setup the Easy Way (step-by-step) - Hosting, Domain Names, and Content Management System The Secrets of Designing a Beautiful, Responsive Blog (quickly and easily) The #1 Secret to Instantly Building Rapport w/ Your Audience The MIND-BLOWING Content Strategy to Attract Hordes of Eager Readers How to Create FACE-MELTINGLY Good Blog Posts (they'll go viral and generate massive traffic) The Step-by-Step to Get Featured on the Biggest Blogs, Podcasts, and Websites in Your Industry (and send a stampede of visitors to your blog) Email Marketing Magic And much, much more It's time to stop gambling with your hard-earned money. Join the thousands of smart professionals that are leveraging their expertise to make consistent passive income and make money from home from their blog. I'm an Amazon best-selling author will show you exactly how I broke through fear, frustration, and self-doubt to make a consistent, passive income over the past 2 years (over $25,000) I reveal the secrets I used to profitably grow my income and watch the money and sales roll into my bank account - like clockwork. This strategy is powerful, and yet so simple to use. Even if you are a complete beginner, this strategy will have you earning income streams from your blog in no time. And if you ever get stuck, you can always reach out to me. So get started today. Scroll to the top of this page and click BUY NOW."

The Money Illusion

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Author :
Publisher : University of Chicago Press
ISBN 13 : 0226826562
Total Pages : 415 pages
Book Rating : 4.2/5 (268 download)

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Book Synopsis The Money Illusion by : Scott Sumner

Download or read book The Money Illusion written by Scott Sumner and published by University of Chicago Press. This book was released on 2023-05-06 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book-length work on market monetarism, written by its leading scholar. Is it possible that the consensus around what caused the 2008 Great Recession is almost entirely wrong? It’s happened before. Just as Milton Friedman and Anna Schwartz led the economics community in the 1960s to reevaluate its view of what caused the Great Depression, the same may be happening now to our understanding of the first economic crisis of the 21st century. Foregoing the usual relitigating of problems such as housing markets and banking crises, renowned monetary economist Scott Sumner argues that the Great Recession came down to one thing: nominal GDP, the sum of all nominal spending in the economy, which the Federal Reserve erred in allowing to plummet. The Money Illusion is an end-to-end case for this school of thought, known as market monetarism, written by its leading voice in economics. Based almost entirely on standard macroeconomic concepts, this highly accessible text lays the groundwork for a simple yet fundamentally radical understanding of how monetary policy can work best: providing a stable environment for a market economy to flourish.

The Profitable Blogging System 2.0: Step By Step Action Plan to Launch,Grow and Scale your Blog into a Business

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Author :
Publisher : Clever Fox Publishing
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Profitable Blogging System 2.0: Step By Step Action Plan to Launch,Grow and Scale your Blog into a Business by : Durga Thiyagarajan

Download or read book The Profitable Blogging System 2.0: Step By Step Action Plan to Launch,Grow and Scale your Blog into a Business written by Durga Thiyagarajan and published by Clever Fox Publishing. This book was released on 2023-06-08 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Profitable Blogging System is a comprehensive guide for bloggers who want to turn their passion into a profitable business. In this book, Durga provides a step-by-step system that takes you through everything you need to know to create a successful blog. With chapters on finding your niche, developing your creative edge, building your tech stack, creating a content strategy, conducting keyword research, and perfecting your blog writing process, this book provides a complete blueprint for creating a profitable blog. The Profitable Blogging System is not just another blogging book - it's a complete system that takes you from beginner to pro. Whether you're just starting out or you've been blogging for years, this book has something to offer. So why wait? Start your journey towards profitable blogging today with The Profitable Blogging System!

Serious Eater

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Author :
Publisher : Penguin
ISBN 13 : 0525533559
Total Pages : 290 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Serious Eater by : Ed Levine

Download or read book Serious Eater written by Ed Levine and published by Penguin. This book was released on 2019-06-11 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A hilarious and moving story of unconventional entrepreneurialism, passion, and guts." --Danny Meyer, CEO of Union Square Hospitality Group; Founder of Shake Shack; Author of Setting the Table Original recipes by J. Kenji López-Alt of The Food Lab and Stella Parks of BraveTart James Beard Award-winning founder of Serious Eats Ed Levine finally tells the mouthwatering and heartstopping story of building--and almost losing--one of the most acclaimed and beloved food sites in the world. In 2005, Ed Levine was a freelance food writer with an unlikely dream: to control his own fate and create a different kind of food publication. He wanted to unearth the world's best bagels, the best burgers, the best hot dogs--the best of everything edible. To build something for people like him who took everything edible seriously, from the tasting menu at Per Se and omakase feasts at Nobu down to mass-market candy, fast food burgers, and instant ramen. Against all sane advice, he created a blog for $100 and called it...Serious Eats. The site quickly became a home for obsessives who didn't take themselves too seriously. Intrepid staffers feasted on every dumpling in Chinatown and sampled every item on In-N-Out's secret menu. Talented recipe developers like The Food Lab's J. Kenji López-Alt and Stella Parks, aka BraveTart, attracted cult followings. Even as Serious Eats became better-known--even beloved and respected--every day felt like it could be its last. Ed secured handshake deals from investors and would-be acquirers over lunch only to have them renege after dessert. He put his marriage, career, and relationships with friends and family at risk through his stubborn refusal to let his dream die. He prayed that the ride would never end. But if it did, that he would make it out alive. This is the moving story of making a glorious, weird, and wonderful dream come true. It's the story of one food obsessive who followed a passion to terrifying, thrilling, and mouthwatering places--and all the serious eats along the way. Praise for Serious Eater "Read[s] more like a carefully crafted novel than a real person's life." --from the foreword by J. Kenji López-Alt "Wild, wacky, and entertaining...The book makes you hungry for Ed to succeed...and for lunch." --Christina Tosi, founder of Milk Bar "Serious Eater is seriously good!...you'll be so glad [Ed] invited you to a seat at his table." --Ree Drummond, author of The Pioneer Woman Cooks "After decades of spreading the good food gospel we get a glimpse of the missionary behind the mission." --Dan Barber, chef, Blue Hill and Blue Hill at Stone Barns

Blogging: The Best Little Darn Guide to Starting a Profitable (A How to for Investing in Yourself, Working with Brands, and Cultivating a Community Your Blog)

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Author :
Publisher : Frank Redick
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4./5 ( download)

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Book Synopsis Blogging: The Best Little Darn Guide to Starting a Profitable (A How to for Investing in Yourself, Working with Brands, and Cultivating a Community Your Blog) by : Frank Redick

Download or read book Blogging: The Best Little Darn Guide to Starting a Profitable (A How to for Investing in Yourself, Working with Brands, and Cultivating a Community Your Blog) written by Frank Redick and published by Frank Redick. This book was released on 101 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blogging has been around for over two decades, yet it has never been more popular or profitable than it is right now. With our modern understanding of digital marketing, social sales, and strategic content writing, anyone who is passionate about sharing their message with the world can turn their blog into a massive success. In Blogging, we go over a step-by-step process to conceptualize, brand, launch, and grow your blog. Whether you are looking to earn a part-time profit or a full-time income, you will discover exactly what you need to do inside of Blogging. What these manuals DON'T include: · The evolution of Blogging - Because no one cares and it is easily findable online. · How to make a blog in an in-depth way - Because this is not a geek book. · Not monetizable techniques - Because my students want to make more money and dumb theories do not help. · Not profitable methods - Because my students do not want to lose their time and money. · Pointless information. · Outdated strategies. · Stupid and useless tips. · Everything else does not really work. Packed with practical advice from a writer who understands the challenges and opportunities of blogging, this guide empowers you to embrace the future of blogging and leverage capabilities to achieve your goals. Are you ready to revolutionize your blogging journey? Your path to influence, authenticity, and monetization starts here.

The Money Game... and How to Win It

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Author :
Publisher :
ISBN 13 : 9781943290581
Total Pages : pages
Book Rating : 4.2/5 (95 download)

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Book Synopsis The Money Game... and How to Win It by : Ellen Abramson

Download or read book The Money Game... and How to Win It written by Ellen Abramson and published by . This book was released on 2018-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Put Your Money Where Your Life Is

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523088923
Total Pages : 156 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Put Your Money Where Your Life Is by : Michael H. Shuman

Download or read book Put Your Money Where Your Life Is written by Michael H. Shuman and published by Berrett-Koehler Publishers. This book was released on 2020-06-02 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to stop investing in Wall Street and start investing in your local community with this practical layperson’s guide. Americans agree on very little these days, but we can all agree on one critical point: Wall Street can no longer be trusted. Yet most of us continue to invest our money in the stocks and bonds of Fortune 500 companies, transferring our capital far from where we live and work. Local investing expert Michael Shuman offers another alternative. He shows how we can use two well-established—but rarely used—investment tools to keep our money close and get a return as good as or better than what we’d get investing in distant, indifferent corporations. Shuman explains the nuts and bolts of self-directed IRAs and solo 401(k)s and how they can be combined with other recently legalized local investing tools. He details how to set these accounts up, identify and evaluate a whole range of local investment opportunities, and make sure account holders stay on the right side of the law. While the book is written for people without a lot of investment experience—Shuman explains concepts like “liquidity” and “diversification” in simple terms—even if you’re as experienced as Warren Buffett, this book will make you rethink everything you know about investing. With Shuman’s expert advice, you can strengthen your investment portfolio and your community, neighborhoods, and schools at the same time! “As so many Americans feel powerless to confront a financial system designed to serve the few, Shuman offers us real choices: tools that align our lives with our values. That’s power. I love this highly readable, timely, surprising book.” —Frances Moore Lappé, coauthor of Daring Democracy and author of Diet for a Small Planet “Local cheese, local beer—and local investing! This is a valuable guide to taking money out of the few giant banks (which are probably using it to underwrite the fossil fuel industry) and putting it to work close to home!” —Bill McKibben, author of Falter “Once again Michael Shuman has given us a clear manual for how well-meaning, good people (the 99.99 percent of us) can put their money where their hearts are—in communities where they live, in local businesses, trade, and retail.” —Vicki Robin, coauthor of Your Money or Your Life and author of Blessing the Hands That Feed Us

Dive Into SEO

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Author :
Publisher : Lulu.com
ISBN 13 : 1312255382
Total Pages : 96 pages
Book Rating : 4.3/5 (122 download)

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Book Synopsis Dive Into SEO by : Narayan Prusty

Download or read book Dive Into SEO written by Narayan Prusty and published by Lulu.com. This book was released on 2014-06-07 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search Engine Optimization, or SEO, is one of the most powerful tools you can use to get traffic to your(or your clients) websites. In Dive Into SEO, Blogger and Entrepreneur Narayan Prusty gives you a solid grasp of what SEO is all about, and how it can help you generate steady and sustainable traffic to your website. As you progress through the book, you'll learn about structuring a website for SEO, the the importance of website speed, redirection, duplicate content handling and link building. By the time you reach the final page, you'll be equipped to use SEO personally to give your websites and edge against the competition. If you are a developer or not, this book is perfect for you. Its well written for everyone to understand

Blogging: Unlock the Secrets to Making Your Blog Posts Into Profit (How to Earn Sustainable Profits and Passive Income Blogging Online)

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Author :
Publisher : Alonzo Barnes
ISBN 13 :
Total Pages : 181 pages
Book Rating : 4./5 ( download)

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Book Synopsis Blogging: Unlock the Secrets to Making Your Blog Posts Into Profit (How to Earn Sustainable Profits and Passive Income Blogging Online) by : Alonzo Barnes

Download or read book Blogging: Unlock the Secrets to Making Your Blog Posts Into Profit (How to Earn Sustainable Profits and Passive Income Blogging Online) written by Alonzo Barnes and published by Alonzo Barnes. This book was released on 101-01-01 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you tried endless other solutions but nothing seems to work for more than a few weeks – if that? Do you finally want to say goodbye to scrapped blog ideas and products that get thrown in the trash, and discover something which works for you? If so, then you’ve come to the right place. You see, being a successful blogger doesn’t have to be difficult. Even if you’ve tried selecting a high profit niche, spent hundreds or thousands of dollars on ads, self-published eBooks, or used every social media platform and watched it all go down the tubes, you can still succeed. Discover: · How to overcome the fear of starting and embrace the blank canvas of your blog. · The importance of identifying your niche and targeting the right audience. · Strategies for creating high quality content that resonates with your readers. · The balance between optimizing for SEO and maintaining content authenticity. · Techniques for incorporating videos and interactive elements to make your blog dynamic and engaging. This book will install your mind with everything you need to know in creating your own blog with no limitations. It will inspire you to create, and to follow your dreams. All the information and techniques which are presented within this book are designed to aid you come up with your own blog.

Beyond Great

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Author :
Publisher : PublicAffairs
ISBN 13 : 1541757157
Total Pages : 275 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis Beyond Great by : Arindam Bhattacharya

Download or read book Beyond Great written by Arindam Bhattacharya and published by PublicAffairs. This book was released on 2020-10-06 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great is no longer good enough. Beyond Great delivers a powerful new playbook of 9 core strategies to thrive in a post-COVID world where all the rules of the game are being re-written. Beyond Great answers to two fundamental questions which face business leaders today in a world shaped by daunting and disruptive technological, economic, and social change. First, what is outstanding performance in this new volatile era? Second, how do we build competitive advantage in a world with new and often uncertain rules? Supported by years of research and hands-on consulting practice, this book presents a comprehensive framework for building a high performing, resilient, adaptive, and socially responsible global company. The book begins by taking an incisive look at these disruptive forces transforming globalization, including economic nationalism; the boom in data flows and digital commerce; the rise of China; heightened public concerns about capitalism and the environment; and the emergence of borderless communities of digitally connected consumers. Distilled from the study of hundreds of companies and interviews with dozens of business leaders, the authors have distilled nine core strategies – the new winning playbook of the 21st century. Beyond Great argues that business leaders today must lead with a new kind of openness, flexibility and light-footedness, constantly layering in new strategies and operational norms atop existing ones to allow for "always-on" transformation. Leaders must master a whole new set of rules about what it takes to be "global," becoming shapeshifters adept at handling contradiction, multiplicity, and nuance. This book will show them how.

Chokepoint Capitalism

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Author :
Publisher : Beacon Press
ISBN 13 : 0807007064
Total Pages : 314 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Chokepoint Capitalism by : Cory Doctorow

Download or read book Chokepoint Capitalism written by Cory Doctorow and published by Beacon Press. This book was released on 2022-09-27 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: A call to action for the creative class and labor movement to rally against the power of Big Tech and Big Media Corporate concentration has breached the stratosphere, as have corporate profits. An ever-expanding constellation of industries are now monopolies (where sellers have excessive power over buyers) or monopsonies (where buyers hold the whip hand over sellers)—or both. In Chokepoint Capitalism, scholar Rebecca Giblin and writer and activist Cory Doctorow argue we’re in a new era of “chokepoint capitalism,” with exploitative businesses creating insurmountable barriers to competition that enable them to capture value that should rightfully go to others. All workers are weakened by this, but the problem is especially well-illustrated by the plight of creative workers. From Amazon’s use of digital rights management and bundling to radically change the economics of book publishing, to Google and Facebook’s siphoning away of ad revenues from news media, and the Big Three record labels’ use of inordinately long contracts to up their own margins at the cost of artists, chokepoints are everywhere. By analyzing book publishing and news, live music and music streaming, screenwriting, radio and more, Giblin and Doctorow deftly show how powerful corporations construct “anti-competitive flywheels” designed to lock in users and suppliers, make their markets hostile to new entrants, and then force workers and suppliers to accept unfairly low prices. In the book’s second half, Giblin and Doctorow then explain how to batter through those chokepoints, with tools ranging from transparency rights to collective action and ownership, radical interoperability, contract terminations, job guarantees, and minimum wages for creative work. Chokepoint Capitalism is a call to workers of all sectors to unite to help smash these chokepoints and take back the power and profit that’s being heisted away—before it’s too late.

Black Reconstruction in America

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Author :
Publisher : Transaction Publishers
ISBN 13 : 1412846676
Total Pages : 686 pages
Book Rating : 4.4/5 (128 download)

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Book Synopsis Black Reconstruction in America by : W. E. B. Du Bois

Download or read book Black Reconstruction in America written by W. E. B. Du Bois and published by Transaction Publishers. This book was released on 2013-05-06 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: After four centuries of bondage, the nineteenth century marked the long-awaited release of millions of black slaves. Subsequently, these former slaves attempted to reconstruct the basis of American democracy. W. E. B. Du Bois, one of the greatest intellectual leaders in United States history, evaluates the twenty years of fateful history that followed the Civil War, with special reference to the efforts and experiences of African Americans. Du Bois’s words best indicate the broader parameters of his work: "the attitude of any person toward this book will be distinctly influenced by his theories of the Negro race. If he believes that the Negro in America and in general is an average and ordinary human being, who under given environment develops like other human beings, then he will read this story and judge it by the facts adduced." The plight of the white working class throughout the world is directly traceable to American slavery, on which modern commerce and industry was founded, Du Bois argues. Moreover, the resulting color caste was adopted, forwarded, and approved by white labor, and resulted in the subordination of colored labor throughout the world. As a result, the majority of the world’s laborers became part of a system of industry that destroyed democracy and led to World War I and the Great Depression. This book tells that story.

Sales Force Management

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119702836
Total Pages : 544 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Sales Force Management by : Joseph F. Hair, Jr.

Download or read book Sales Force Management written by Joseph F. Hair, Jr. and published by John Wiley & Sons. This book was released on 2020-09-16 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Sales Force Management prepares students for professional success in the field. Focused on the areas of customer loyalty, customer relationship management, and sales technology, this practical resource integrates selling and sales management while highlighting the importance of teamwork in any sales and marketing organization. The text presents core concepts using a comprehensive pedagogical framework—featuring real-world case studies, illustrative examples, and innovative exercises designed to facilitate a deeper understanding of sales management challenges and to develop stronger sales management skills. Supported with a variety of essential ancillary resources for instructors and students, Sales Force Management, 2nd Edition includes digital multimedia PowerPoints for each chapter equipped with voice-over recordings ideal for both distance and in-person learning. Additional assets include the instructor's manual, computerized and printable test banks, and a student companion site filled with glossaries, flash cards, crossword puzzles for reviewing key terms, and more. Integrating theoretical, analytical, and pragmatic approaches to sales management, the text offers balanced coverage of a diverse range of sales concepts, issues, and activities. This fully-updated edition addresses the responsibilities central to managing sales people across multiple channels and through a variety of methods. Organized into four parts, the text provides an overview of personal selling and sales management, discusses planning, organizing, and developing the sales force, examines managing and directing sales force activities, and explains effective methods for controlling and evaluating sales force performance.