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Book Synopsis Born to Run by : Christopher McDougall
Download or read book Born to Run written by Christopher McDougall and published by Profile Books. This book was released on 2010-12-09 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller 'A sensation ... a rollicking tale well told' - The Times At the heart of Born to Run lies a mysterious tribe of Mexican Indians, the Tarahumara, who live quietly in canyons and are reputed to be the best distance runners in the world; in 1993, one of them, aged 57, came first in a prestigious 100-mile race wearing a toga and sandals. A small group of the world's top ultra-runners (and the awe-inspiring author) make the treacherous journey into the canyons to try to learn the tribe's secrets and then take them on over a course 50 miles long. With incredible energy and smart observation, McDougall tells this story while asking what the secrets are to being an incredible runner. Travelling to labs at Harvard, Nike, and elsewhere, he comes across an incredible cast of characters, including the woman who recently broke the world record for 100 miles and for her encore ran a 2:50 marathon in a bikini, pausing to down a beer at the 20 mile mark.
Download or read book Brand Fans written by Aaron C.T. Smith and published by Springer. This book was released on 2017-01-20 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
Book Synopsis Consumer Behavior by : Delbert I. Hawkins
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Download or read book In the Game written by Amy Bass and published by Macmillan. This book was released on 2005-08-20 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talking about race and sports almost always leads to trouble. Rush Limbaugh's stint as an NFL commentator came to an abrupt end when he made off-handed comments about black quarterback Donovan McNabb. Cincinnati Reds' owner Marge Schott and CBS commentator Jimmy "The Greek" Snyder also landed in hot water for public remarks that most people construed as racist. Ask a simple question along these lines--"Why do African Americans dominate the NBA?"--and watch the sparks fly. It is precisely this flashpoint that Amy Bass seeks to explore. Sports wield a tremendous amount of cultural power in the United States and around the world, and often influence our ideas about race. In the Game is a collection of essays by top thinkers on race that survey this treacherous terrain. They engage topics like boxer Joe Louis's iconic status during the Jim Crow era, how blacks shaped the NFL in the 1970s, American Indian sports team mascots, and soccer in Argentina.
Book Synopsis Exercise of Power by : Robert M. Gates
Download or read book Exercise of Power written by Robert M. Gates and published by Knopf. This book was released on 2020-06-16 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former secretary of defense and author of the acclaimed #1 bestselling memoir, Duty, a candid, sweeping examination of power, and how it has been exercised, for good and bad, by American presidents in the post-Cold War world. Since the end of the Cold War, the global perception of the United States has progressively morphed from dominant international leader to disorganized entity. Robert Gates argues that this transformation is the result of the failure of political leaders to understand the complexity of American power, its expansiveness and its limitations. He makes clear that the successful exercise of power is not limited to the ability to coerce or demand submission, but must also encompass diplomacy, strategic communications, development assistance, intelligence, technology, and ideology. With forthright judgments of the performance of past presidents and their senior-most advisers, insightful firsthand knowledge, and compelling insider stories, Gates’s candid, sweeping examination of power in all its manifestations argues that U.S. national security in the future will require abiding by the lessons of the past, reimagining our approach, and revitalizing nonmilitary instruments of power essential to success and security.
Book Synopsis A Short Account of the Malignant Fever, Lately Prevalent in Philadelphia: by : Mathew Carey
Download or read book A Short Account of the Malignant Fever, Lately Prevalent in Philadelphia: written by Mathew Carey and published by . This book was released on 2018-08-26 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Promised Land written by Barack Obama and published by Random House. This book was released on 2024-08-13 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: A riveting, deeply personal account of history in the making—from the president who inspired us to believe in the power of democracy #1 NEW YORK TIMES BESTSELLER • NAACP IMAGE AWARD NOMINEE • NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY THE NEW YORK TIMES BOOK REVIEW AND PEOPLE NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Washington Post • Jennifer Szalai, The New York Times • NPR • The Guardian • Slate • Vox • The Economist • Marie Claire In the stirring first volume of his presidential memoirs, Barack Obama tells the story of his improbable odyssey from young man searching for his identity to leader of the free world, describing in strikingly personal detail both his political education and the landmark moments of the first term of his historic presidency—a time of dramatic transformation and turmoil. Obama takes readers on a compelling journey from his earliest political aspirations to the pivotal Iowa caucus victory that demonstrated the power of grassroots activism to the watershed night of November 4, 2008, when he was elected 44th president of the United States, becoming the first African American to hold the nation’s highest office. Reflecting on the presidency, he offers a unique and thoughtful exploration of both the awesome reach and the limits of presidential power, as well as singular insights into the dynamics of U.S. partisan politics and international diplomacy. Obama brings readers inside the Oval Office and the White House Situation Room, and to Moscow, Cairo, Beijing, and points beyond. We are privy to his thoughts as he assembles his cabinet, wrestles with a global financial crisis, takes the measure of Vladimir Putin, overcomes seemingly insurmountable odds to secure passage of the Affordable Care Act, clashes with generals about U.S. strategy in Afghanistan, tackles Wall Street reform, responds to the devastating Deepwater Horizon blowout, and authorizes Operation Neptune’s Spear, which leads to the death of Osama bin Laden. A Promised Land is extraordinarily intimate and introspective—the story of one man’s bet with history, the faith of a community organizer tested on the world stage. Obama is candid about the balancing act of running for office as a Black American, bearing the expectations of a generation buoyed by messages of “hope and change,” and meeting the moral challenges of high-stakes decision-making. He is frank about the forces that opposed him at home and abroad, open about how living in the White House affected his wife and daughters, and unafraid to reveal self-doubt and disappointment. Yet he never wavers from his belief that inside the great, ongoing American experiment, progress is always possible. This beautifully written and powerful book captures Barack Obama’s conviction that democracy is not a gift from on high but something founded on empathy and common understanding and built together, day by day.
Book Synopsis Contemporary Intellectual Property by : Hector L. MacQueen
Download or read book Contemporary Intellectual Property written by Hector L. MacQueen and published by Oxford University Press, USA. This book was released on 2007 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is accompanied by a web site where students and lecturers alike can access updates on major developments in the law as well as pointers to the exercises contained in the text.
Book Synopsis When We Do Harm by : Danielle Ofri, MD
Download or read book When We Do Harm written by Danielle Ofri, MD and published by Beacon Press. This book was released on 2020-03-23 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medical mistakes are more pervasive than we think. How can we improve outcomes? An acclaimed MD’s rich stories and research explore patient safety. Patients enter the medical system with faith that they will receive the best care possible, so when things go wrong, it’s a profound and painful breach. Medical science has made enormous strides in decreasing mortality and suffering, but there’s no doubt that treatment can also cause harm, a significant portion of which is preventable. In When We Do Harm, practicing physician and acclaimed author Danielle Ofri places the issues of medical error and patient safety front and center in our national healthcare conversation. Drawing on current research, professional experience, and extensive interviews with nurses, physicians, administrators, researchers, patients, and families, Dr. Ofri explores the diagnostic, systemic, and cognitive causes of medical error. She advocates for strategic use of concrete safety interventions such as checklists and improvements to the electronic medical record, but focuses on the full-scale cultural and cognitive shifts required to make a meaningful dent in medical error. Woven throughout the book are the powerfully human stories that Dr. Ofri is renowned for. The errors she dissects range from the hardly noticeable missteps to the harrowing medical cataclysms. While our healthcare system is—and always will be—imperfect, Dr. Ofri argues that it is possible to minimize preventable harms, and that this should be the galvanizing issue of current medical discourse.
Book Synopsis Shadowrun Chrome Flesh (Limited Edition) by : Catalyst Game Labs
Download or read book Shadowrun Chrome Flesh (Limited Edition) written by Catalyst Game Labs and published by Catalyst Game Labs. This book was released on 2015-09-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Shadowrunners cannot be limited by what their bodies canor cannotdo. They have to do more, stretch farther, surpass any limits, and accomplish the impossible. Some runners can rely on magic; for everyone else, there are augmentations. From shiny chrome that makes your body into a humanoid semitruck to genetech that alters you at the most fundamental level to drugs and chemicals that give you a quick and dirty boost, Chrome Flesh provides dozens of new ways to alter Shadowrun characters and make them better, stronger, faster, and altogether readier to kick ass and take names on the streets. Along with the gear and a compiled table of all cyberware, bioware, genetech, and nanotech currently available in Shadowrun, Fifth Edition, Chrome Flesh covers how runners break down and what resources can help fix them up, and where augmentation tech might go in the future. It's paydata every shadowrunner needs if they want to overcome everything the Sixth World is going to throw at them.
Download or read book The Agent written by Leigh Steinberg and published by Macmillan. This book was released on 2014-01-21 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller! The real-life "Jerry Maguire," superagent Leigh Steinberg shares his personal stories on the rise, fall, and redemption of his game-changing career in the high-stakes world of professional sports Leigh Steinberg is renowned as one of the greatest sports agents in history, representing such All-Pro clients as Troy Aikman, Bruce Smith, and Ben Roethlisberger. Over one particular seven-year stretch, Steinberg represented the top NFL Draft pick an unheard of six times. Director Cameron Crowe credits Steinberg as a primary inspiration for the titular character in Jerry Maguire, even hiring Steinberg as a consultant on the film. Lightyears ahead of his contemporaries, he expanded his players' reach into entertainment. Already the bestselling author of a business book on negotiation, the original superagent is now taking readers behind the closed doors of professional sports, recounting priceless stories, like how he negotiated a $26.5 million package for Steve Young—the biggest ever at the time—and how he passed on the chance to represent Peyton Manning. Beginning with his early days as a student leader at Berkeley, Steinberg details his illustrious rise into pro sports fame, his decades of industry dominance, and how he overcame a series of high-profile struggles to regain his sobriety and launch his comeback. This riveting story takes readers inside the inner circle of top-notch agents and players through the visionary career of Leigh Steinberg, the pre-eminent superagent of our time.
Book Synopsis A Shark Never Sleeps by : Drew Rosenhaus
Download or read book A Shark Never Sleeps written by Drew Rosenhaus and published by Simon and Schuster. This book was released on 1998-09 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A funny and trilling behind the scences look at the hard cash, big egos, and extreme partying that makes the NFL a multibillion-dollar spectacle.
Download or read book First in Thirst written by Darren Rovell and published by Amacom Books. This book was released on 2006 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gatorade invented the sports drink 40 years ago, and it has been first in the marketplace (by a long shot) ever since. But itâ¬"s more than just a thirst quencher and a dominant brand. First in Thirst is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sports⬔from the Pee Wees to the pros. Published to coincide with the 40th anniversary of Gatoradeâ¬"s invention, First in Thirst is equally a sports story, from its invention and testing with the University of Florida Gators to the â¬Sgatorade bath⬠and its near-universal appeal to athletes, coaches and sports fans everywhere.
Book Synopsis Machine Learning: ECML 2004 by : Jean-Francois Boulicaut
Download or read book Machine Learning: ECML 2004 written by Jean-Francois Boulicaut and published by Springer. This book was released on 2004-11-05 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proceedings of ECML/PKDD 2004 are published in two separate, albeit - tertwined,volumes:theProceedingsofthe 15thEuropeanConferenceonMac- ne Learning (LNAI 3201) and the Proceedings of the 8th European Conferences on Principles and Practice of Knowledge Discovery in Databases (LNAI 3202). The two conferences were co-located in Pisa, Tuscany, Italy during September 20–24, 2004. It was the fourth time in a row that ECML and PKDD were co-located. - ter the successful co-locations in Freiburg (2001), Helsinki (2002), and Cavtat- Dubrovnik (2003), it became clear that researchersstrongly supported the or- nization of a major scienti?c event about machine learning and data mining in Europe. We are happy to provide some statistics about the conferences. 581 di?erent papers were submitted to ECML/PKDD (about a 75% increase over 2003); 280 weresubmittedtoECML2004only,194weresubmittedtoPKDD2004only,and 107weresubmitted to both.Aroundhalfofthe authorsforsubmitted papersare from outside Europe, which is a clear indicator of the increasing attractiveness of ECML/PKDD. The Program Committee members were deeply involved in what turned out to be a highly competitive selection process. We assigned each paper to 3 - viewers, deciding on the appropriate PC for papers submitted to both ECML and PKDD. As a result, ECML PC members reviewed 312 papers and PKDD PC members reviewed 269 papers. We accepted for publication regular papers (45 for ECML 2004 and 39 for PKDD 2004) and short papers that were as- ciated with poster presentations (6 for ECML 2004 and 9 for PKDD 2004). The globalacceptance ratewas14.5%for regular papers(17% if we include the short papers).
Book Synopsis Forget Me Nat: A Graphic Novel (Nat Enough #2) by : Maria Scrivan
Download or read book Forget Me Nat: A Graphic Novel (Nat Enough #2) written by Maria Scrivan and published by Scholastic Inc.. This book was released on 2020-09-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companion to the New York Times bestseller Nat Enough! It's called a crush for a reason...For the first time in her life, Natalie feels confident. Her talents are being recognized, she has supportive friends, and she's spending a ton of time with her crush, Derek! But when Derek tells Natalie that he just wants to be friends, Natalie's self-confidence quickly changes to self-doubt. As she tries to recover from her broken heart, Natalie casts aside her talents and even her friends. With no one to turn to, Natalie will have to pull herself out of this mess on her own.
Book Synopsis CliffsAP English Language and Composition by : Barbara V. Swovelin
Download or read book CliffsAP English Language and Composition written by Barbara V. Swovelin and published by Cliffs Notes. This book was released on 2000-12-19 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to taking the AP English Language and Composition test that includes test-taking strategies, sample questions, and full-length practice tests.
Book Synopsis The Elusive Fan: Reinventing Sports in a Crowded Marketplace by : Ben Ryan Shields
Download or read book The Elusive Fan: Reinventing Sports in a Crowded Marketplace written by Ben Ryan Shields and published by McGraw-Hill Education. This book was released on 2006-07-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.
