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Big Or Smart Data Recent Trends In Data Science For Sales And Marketing
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Download or read book Data-Driven HR written by Bernard Marr and published by Kogan Page Publishers. This book was released on 2018-04-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: FINALIST: Business Book Awards 2019 - HR and Management Category Traditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use company data to drive performance, both of the people in the organization and the organization as a whole. Data-Driven HR is a practical guide which enables HR professionals to leverage the value of the vast amount of data available at their fingertips. Covering how to identify the most useful sources of data, collect information in a transparent way that is in line with data protection requirements and turn this data into tangible insights, this book marks a turning point for the HR profession. Covering all the key elements of HR including recruitment, employee engagement, performance management, wellbeing and training, Data-Driven HR examines the ways data can contribute to organizational success by, among other things, optimizing processes, driving performance and improving HR decision making. Packed with case studies and real-life examples, this is essential reading for all HR professionals looking to make a measurable difference in their organizations.
Book Synopsis Recent Developments in Data Science and Business Analytics by : Madjid Tavana
Download or read book Recent Developments in Data Science and Business Analytics written by Madjid Tavana and published by Springer. This book was released on 2018-03-27 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume is brought out from the contributions of the research papers presented in the International Conference on Data Science and Business Analytics (ICDSBA- 2017), which was held during September 23-25 2017 in ChangSha, China. As we all know, the field of data science and business analytics is emerging at the intersection of the fields of mathematics, statistics, operations research, information systems, computer science and engineering. Data science and business analytics is an interdisciplinary field about processes and systems to extract knowledge or insights from data. Data science and business analytics employ techniques and theories drawn from many fields including signal processing, probability models, machine learning, statistical learning, data mining, database, data engineering, pattern recognition, visualization, descriptive analytics, predictive analytics, prescriptive analytics, uncertainty modeling, big data, data warehousing, data compression, computer programming, business intelligence, computational intelligence, and high performance computing among others. The volume contains 55 contributions from diverse areas of Data Science and Business Analytics, which has been categorized into five sections, namely: i) Marketing and Supply Chain Analytics; ii) Logistics and Operations Analytics; iii) Financial Analytics. iv) Predictive Modeling and Data Analytics; v) Communications and Information Systems Analytics. The readers shall not only receive the theoretical knowledge about this upcoming area but also cutting edge applications of this domains.
Download or read book Data Smart written by John W. Foreman and published by John Wiley & Sons. This book was released on 2013-10-31 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Science gets thrown around in the press like it'smagic. Major retailers are predicting everything from when theircustomers are pregnant to when they want a new pair of ChuckTaylors. It's a brave new world where seemingly meaningless datacan be transformed into valuable insight to drive smart businessdecisions. But how does one exactly do data science? Do you have to hireone of these priests of the dark arts, the "data scientist," toextract this gold from your data? Nope. Data science is little more than using straight-forward steps toprocess raw data into actionable insight. And in DataSmart, author and data scientist John Foreman will show you howthat's done within the familiar environment of aspreadsheet. Why a spreadsheet? It's comfortable! You get to look at the dataevery step of the way, building confidence as you learn the tricksof the trade. Plus, spreadsheets are a vendor-neutral place tolearn data science without the hype. But don't let the Excel sheets fool you. This is a book forthose serious about learning the analytic techniques, the math andthe magic, behind big data. Each chapter will cover a different technique in aspreadsheet so you can follow along: Mathematical optimization, including non-linear programming andgenetic algorithms Clustering via k-means, spherical k-means, and graphmodularity Data mining in graphs, such as outlier detection Supervised AI through logistic regression, ensemble models, andbag-of-words models Forecasting, seasonal adjustments, and prediction intervalsthrough monte carlo simulation Moving from spreadsheets into the R programming language You get your hands dirty as you work alongside John through eachtechnique. But never fear, the topics are readily applicable andthe author laces humor throughout. You'll even learnwhat a dead squirrel has to do with optimization modeling, whichyou no doubt are dying to know.
Book Synopsis Big Data in Practice by : Bernard Marr
Download or read book Big Data in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2016-03-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter
Book Synopsis Recent Trends in Data Science and Soft Computing by : Faisal Saeed
Download or read book Recent Trends in Data Science and Soft Computing written by Faisal Saeed and published by Springer. This book was released on 2018-09-08 with total page 1133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the 3rd International Conference of Reliable Information and Communication Technology 2018 (IRICT 2018), which was held in Kuala Lumpur, Malaysia, on July 23–24, 2018. The main theme of the conference was “Data Science, AI and IoT Trends for the Fourth Industrial Revolution.” A total of 158 papers were submitted to the conference, of which 103 were accepted and considered for publication in this book. Several hot research topics are covered, including Advances in Data Science and Big Data Analytics, Artificial Intelligence and Soft Computing, Business Intelligence, Internet of Things (IoT) Technologies and Applications, Intelligent Communication Systems, Advances in Computer Vision, Health Informatics, Reliable Cloud Computing Environments, Recent Trends in Knowledge Management, Security Issues in the Cyber World, and Advances in Information Systems Research, Theories and Methods.
Download or read book Big Data written by Bernard Marr and published by John Wiley & Sons. This book was released on 2015-01-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. Discusses how companies need to clearly define what it is they need to know Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them Includes many high-profile case studies from the author's work with some of the world's best known brands
Book Synopsis AI in Marketing, Sales and Service by : Peter Gentsch
Download or read book AI in Marketing, Sales and Service written by Peter Gentsch and published by Springer. This book was released on 2018-10-22 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.
Book Synopsis Recent Trends and Future Direction for Data Analytics by : Kumari, Aparna
Download or read book Recent Trends and Future Direction for Data Analytics written by Kumari, Aparna and published by IGI Global. This book was released on 2024-05-14 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly data-centric world, scholars and practitioners grapple with the complexities of harnessing data analytics effectively across various industries. The challenge lies in navigating the rapid evolution of methodologies, identifying emerging trends, and understanding the nuanced applications of data analytics in real-world scenarios. This gap between theory and practice inhibits academic progress. It hampers industry innovation, leaving stakeholders needing help to leverage data to its full potential. Recent Trends and Future Direction for Data Analytics presents a compelling solution. By delving into real-world case studies spanning supply chain management, marketing, healthcare, and finance, this book bridges the gap between theory and practice, offering invaluable insights into the practical applications of data analytics. A systematic exploration of fundamental concepts, advanced techniques, and specialized topics equips scholars, researchers, and industry professionals with the knowledge and tools needed to navigate the complexities of data analytics with confidence.
Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha
Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2019-11-28 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Book Synopsis Predictive Marketing by : Omer Artun
Download or read book Predictive Marketing written by Omer Artun and published by John Wiley & Sons. This book was released on 2015-08-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.
Book Synopsis Recent Trends in Artificial Intelligence Towards a Smart World by : Rajeev Arya
Download or read book Recent Trends in Artificial Intelligence Towards a Smart World written by Rajeev Arya and published by Springer Nature. This book was released on with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis New Trends and Applications in Internet of Things (IoT) and Big Data Analytics by : Rohit Sharma
Download or read book New Trends and Applications in Internet of Things (IoT) and Big Data Analytics written by Rohit Sharma and published by Springer Nature. This book was released on 2022-05-16 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the use of The Internet of Things (IoT) and big data in business intelligence, data management, Hadoop, machine learning, cloud, smart cities, etc. IoT and big data emerged from the early 2000s data boom, driven forward by many of the early internet and technology companies. The Internet of Things (IoT) is an interconnection of several devices, networks, technologies, and human resources to achieve a common goal. There are a variety of IoT-based applications being used in different sectors and have succeeded in providing huge benefits to the users. The generation of big data by IoT has ruptured the existing data processing capacity of IoT and recommends to adopt the data analytics to strengthen solutions. The success of IoT depends upon the influential association of big data analytics. New technologies like search engines, mobile devices, and industrial machines provided as much data as companies could handle—and the scale continues to grow. In a study conducted by IDC, the market intelligence firm estimated that the global production of data would grow 10x between 2015 and 2020. So, the proposed book covers up all the aspects in the field discuss above.
Book Synopsis 2021 International Conference on Big Data Analytics for Cyber-Physical System in Smart City by : Mohammed Atiquzzaman
Download or read book 2021 International Conference on Big Data Analytics for Cyber-Physical System in Smart City written by Mohammed Atiquzzaman and published by Springer Nature. This book was released on 2021-12-09 with total page 1314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers a selection of peer-reviewed papers presented at the third Big Data Analytics for Cyber-Physical System in Smart City (BDCPS 2021) conference, held in Shanghai, China, on Nov. 27, 2021. The contributions, prepared by an international team of scientists and engineers, cover the latest advances made in the field of machine learning, and big data analytics methods and approaches for the data-driven co-design of communication, computing, and control for smart cities. Given its scope, it offers a valuable resource for all researchers and professionals interested in big data, smart cities, and cyber-physical systems.
Book Synopsis Intelligent Techniques for Predictive Data Analytics by : Neha Singh
Download or read book Intelligent Techniques for Predictive Data Analytics written by Neha Singh and published by John Wiley & Sons. This book was released on 2024-06-21 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive resource covering tools and techniques used for predictive analytics with practical applications across various industries Intelligent Techniques for Predictive Data Analytics provides an in-depth introduction of the tools and techniques used for predictive analytics, covering applications in cyber security, network security, data mining, and machine learning across various industries. Each chapter offers a brief introduction on the subject to make the text accessible regardless of background knowledge. Readers will gain a clear understanding of how to use data processing, classification, and analysis to support strategic decisions, such as optimizing marketing strategies and customer relationship management and recommendation systems, improving general business operations, and predicting occurrence of chronic diseases for better patient management. Traditional data analytics uses dashboards to illustrate trends and outliers, but with large data sets, this process is labor-intensive and time-consuming. This book provides everything readers need to save time by performing deep, efficient analysis without human bias and time constraints. A section on current challenges in the field is also included. Intelligent Techniques for Predictive Data Analytics covers sample topics such as: Models to choose from in predictive modeling, including classification, clustering, forecast, outlier, and time series models Price forecasting, quality optimization, and insect and disease plant and monitoring in agriculture Fraud detection and prevention, credit scoring, financial planning, and customer analytics Big data in smart grids, smart grid analytics, and predictive smart grid quality monitoring, maintenance, and load forecasting Management of uncertainty in predictive data analytics and probable future developments in the field Intelligent Techniques for Predictive Data Analytics is an essential resource on the subject for professionals and researchers working in data science or data management seeking to understand the different models of predictive analytics, along with graduate students studying data science courses and professionals and academics new to the field.
Book Synopsis Artificial Intelligence-Enabled Digital Twin for Smart Manufacturing by : Amit Kumar Tyagi
Download or read book Artificial Intelligence-Enabled Digital Twin for Smart Manufacturing written by Amit Kumar Tyagi and published by John Wiley & Sons. This book was released on 2024-10-15 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential book on the applications of AI and digital twin technology in the smart manufacturing sector. In the rapidly evolving landscape of modern manufacturing, the integration of cutting-edge technologies has become imperative for businesses to remain competitive and adaptive. Among these technologies, Artificial Intelligence (AI) stands out as a transformative force, revolutionizing traditional manufacturing processes and making the way for the era of smart manufacturing. At the heart of this technological revolution lies the concept of the Digital Twin—an innovative approach that bridges the physical and digital realms of manufacturing. By creating a virtual representation of physical assets, processes, and systems, organizations can gain unprecedented insights, optimize operations, and enhance decision-making capabilities. This timely book explores the convergence of AI and Digital Twin technologies to empower smart manufacturing initiatives. Through a comprehensive examination of principles, methodologies, and practical applications, it explains the transformative potential of AI-enabled Digital Twins across various facets of the manufacturing lifecycle. From design and prototyping to production and maintenance, AI-enabled Digital Twins offer multifaceted advantages that redefine traditional paradigms. By leveraging AI algorithms for data analysis, predictive modeling, and autonomous optimization, manufacturers can achieve unparalleled levels of efficiency, quality, and agility. This book explains how AI enhances the capabilities of Digital Twins by creating a powerful tool that can optimize production processes, improve product quality, and streamline operations. Note that the Digital Twin in this context is a virtual representation of a physical manufacturing system, including machines, processes, and products. It continuously collects real-time data from sensors and other sources, allowing it to mirror the physical system’s behavior and performance. What sets this Digital Twin apart is the incorporation of AI algorithms and machine learning techniques that enable it to analyze and predict outcomes, recommend improvements, and autonomously make adjustments to enhance manufacturing efficiency. This book outlines essential elements, like real-time monitoring of machines, predictive analytics of machines and data, optimization of the resources, quality control of the product, resource management, decision support (timely or quickly accurate decisions). Moreover, this book elucidates the symbiotic relationship between AI and Digital Twins, highlighting how AI augments the capabilities of Digital Twins by infusing them with intelligence, adaptability, and autonomy. Hence, this book promises to enhance competitiveness, reduce operational costs, and facilitate innovation in the manufacturing industry. By harnessing AI’s capabilities in conjunction with Digital Twins, manufacturers can achieve a more agile and responsive production environment, ultimately driving the evolution of smart factories and Industry 4.0/5.0. Audience This book has a wide audience in computer science, artificial intelligence, and manufacturing engineering, as well as engineers in a variety of industrial manufacturing industries. It will also appeal to economists and policymakers working on the circular economy, clean tech investors, industrial decision-makers, and environmental professionals.
Book Synopsis Big Data Analytics for Cyber-Physical System in Smart City by : Mohammed Atiquzzaman
Download or read book Big Data Analytics for Cyber-Physical System in Smart City written by Mohammed Atiquzzaman and published by Springer Nature. This book was released on 2020-01-11 with total page 2049 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers a selection of peer-reviewed papers presented at the first Big Data Analytics for Cyber-Physical System in Smart City (BDCPS 2019) conference, held in Shengyang, China, on 28–29 December 2019. The contributions, prepared by an international team of scientists and engineers, cover the latest advances made in the field of machine learning, and big data analytics methods and approaches for the data-driven co-design of communication, computing, and control for smart cities. Given its scope, it offers a valuable resource for all researchers and professionals interested in big data, smart cities, and cyber-physical systems.
Book Synopsis Applications of Big Data in Large- and Small-Scale Systems by : Goundar, Sam
Download or read book Applications of Big Data in Large- and Small-Scale Systems written by Goundar, Sam and published by IGI Global. This book was released on 2021-01-15 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: With new technologies, such as computer vision, internet of things, mobile computing, e-governance and e-commerce, and wide applications of social media, organizations generate a huge volume of data and at a much faster rate than several years ago. Big data in large-/small-scale systems, characterized by high volume, diversity, and velocity, increasingly drives decision making and is changing the landscape of business intelligence. From governments to private organizations, from communities to individuals, all areas are being affected by this shift. There is a high demand for big data analytics that offer insights for computing efficiency, knowledge discovery, problem solving, and event prediction. To handle this demand and this increase in big data, there needs to be research on innovative and optimized machine learning algorithms in both large- and small-scale systems. Applications of Big Data in Large- and Small-Scale Systems includes state-of-the-art research findings on the latest development, up-to-date issues, and challenges in the field of big data and presents the latest innovative and intelligent applications related to big data. This book encompasses big data in various multidisciplinary fields from the medical field to agriculture, business research, and smart cities. While highlighting topics including machine learning, cloud computing, data visualization, and more, this book is a valuable reference tool for computer scientists, data scientists and analysts, engineers, practitioners, stakeholders, researchers, academicians, and students interested in the versatile and innovative use of big data in both large-scale and small-scale systems.
