Beyond Strategic Vision

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Publisher : Routledge
ISBN 13 : 9780750698436
Total Pages : 245 pages
Book Rating : 4.6/5 (984 download)

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Book Synopsis Beyond Strategic Vision by : Michael Cowley

Download or read book Beyond Strategic Vision written by Michael Cowley and published by Routledge. This book was released on 2012-08-21 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hoshin is a system which was developed in Japan in the 1960's, and is a derivative of Management By Objectives (MBO). It is a Management System for determining the appropriate course of action for an organization, and effectively accomplishing the relevant actions and results. Having recognized the power of this system, Beyond Strategic Vision tailors the Hoshin system to fit the culture of North American and European organizations. It is a "how-to" guide to the Hoshin method for executives, managers, and any other professionals who must plan as part of their normal job. The management of an organization, whether it be large or small, has as one of its principal responsibilities setting the direction of the organization for the future. The most effective way to set the future direction is to develop a shared vision of what the organization will be in the future, contrast it to the way the organization is now, and then to create a plan for bridging the gap: the Strategic Plan. Beyond Strategic Vision shows you how to do this effectively and efficiently. Michael Cowley has been a teacher and practitioner of management and strategic planning methodologies since 1972. He is a certified instructor for GOAL/QPC and has worked with a wide variety of clients in the automotive, manufacturing, financial, military, healthcare, and educational fields. Dr. Cowley is President of Cowley & Associates, management consultants in Carnelian Bay, California. Ellen Domb is President of the PQR Group, a consulting firm specializing in the application of TQM in Upland, California. She has a successful history of teaching and consulting for planning, management, manufacturing, product development, and business systems. Dr. Domb is the author of numerous articles and books on quality management practices.

Beyond Strategic Vision

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Author :
Publisher : Routledge
ISBN 13 : 1136014012
Total Pages : 255 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Beyond Strategic Vision by : Michael Cowley

Download or read book Beyond Strategic Vision written by Michael Cowley and published by Routledge. This book was released on 2012-08-21 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hoshin is a system which was developed in Japan in the 1960's, and is a derivative of Management By Objectives (MBO). It is a Management System for determining the appropriate course of action for an organization, and effectively accomplishing the relevant actions and results. Having recognized the power of this system, Beyond Strategic Vision tailors the Hoshin system to fit the culture of North American and European organizations. It is a "how-to" guide to the Hoshin method for executives, managers, and any other professionals who must plan as part of their normal job. The management of an organization, whether it be large or small, has as one of its principal responsibilities setting the direction of the organization for the future. The most effective way to set the future direction is to develop a shared vision of what the organization will be in the future, contrast it to the way the organization is now, and then to create a plan for bridging the gap: the Strategic Plan. Beyond Strategic Vision shows you how to do this effectively and efficiently. Michael Cowley has been a teacher and practitioner of management and strategic planning methodologies since 1972. He is a certified instructor for GOAL/QPC and has worked with a wide variety of clients in the automotive, manufacturing, financial, military, healthcare, and educational fields. Dr. Cowley is President of Cowley & Associates, management consultants in Carnelian Bay, California. Ellen Domb is President of the PQR Group, a consulting firm specializing in the application of TQM in Upland, California. She has a successful history of teaching and consulting for planning, management, manufacturing, product development, and business systems. Dr. Domb is the author of numerous articles and books on quality management practices.

Strategic Vision

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Author :
Publisher : Basic Books
ISBN 13 : 0465029558
Total Pages : 228 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Strategic Vision by : Zbigniew Brzezinski

Download or read book Strategic Vision written by Zbigniew Brzezinski and published by Basic Books. This book was released on 2012-01-24 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eminent scholar Zbigniew Brzezinski's New York Times bestselling blueprint for American foreign policy strategy in the twenty-first century The world today faces a crisis of power, caused by the dramatic shift in its center of gravity from the West to the East, by the dynamic political awakening of people worldwide, and by the deterioration of America's performance both domestically and internationally. As a result, America's position as a world superpower is far from secure. In Strategic Vision, former National Security Advisor Zbigniew Brzezinski argues that America can and should be actively engaged in navigating this period of crisis and provides a strategic blueprint for America to revitalize its global status and promote a peaceful twenty-first century. As Brzezinski eloquently shows, without an America that is economically vital, socially appealing, responsibly powerful, and capable of sustaining an intelligent foreign engagement, the geopolitical prospects for the West could become increasingly grave.

Strategy Beyond the Hockey Stick

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119487625
Total Pages : 256 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Strategy Beyond the Hockey Stick by : Chris Bradley

Download or read book Strategy Beyond the Hockey Stick written by Chris Bradley and published by John Wiley & Sons. This book was released on 2018-02-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beat the odds with a bold strategy from McKinsey & Company "Every once in a while, a genuinely fresh approach to business strategy appears" —legendary business professor Richard Rumelt, UCLA McKinsey & Company's newest, most definitive, and most irreverent book on strategy—which thousands of executives are already using—is a must-read for all C-suite executives looking to create winning corporate strategies. Strategy Beyond the Hockey Stick is spearheading an empirical revolution in the field of strategy. Based on an extensive analysis of the key factors that drove the long-term performance of thousands of global companies, the book offers a ground-breaking formula that enables you to objectively assess your strategy's real odds of future success. "This book is fundamental. The principles laid out here, with compelling data, are a great way around the social pitfalls in strategy development." —Frans Van Houten, CEO, Royal Philips N.V. The authors have discovered that over a 10-year period, just 1 in 12 companies manage to jump from the middle tier of corporate performance—where 60% of companies reside, making very little economic profit—to the top quintile where 90% of global economic profit is made. This movement does not happen by magic—it depends on your company's current position, the trends it faces, and the big moves you make to give it the strongest chance of vaulting over the competition. This is not another strategy framework. Rather, Strategy Beyond the Hockey Stick shows, through empirical analysis and the experiences of dozens of companies that have successfully made multiple big moves, that to dramatically improve performance, you have to overcome incrementalism and corporate inertia. "A different kind of book—I couldn't put it down. Inspiring new insights on the facts of what it takes to move a company's performance, combined with practical advice on how to deal with real-life dynamics in management teams." —Jane Fraser, CEO, Citigroup Latin America

Beyond Great

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Author :
Publisher : PublicAffairs
ISBN 13 : 1541757157
Total Pages : 275 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis Beyond Great by : Arindam Bhattacharya

Download or read book Beyond Great written by Arindam Bhattacharya and published by PublicAffairs. This book was released on 2020-10-06 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great is no longer good enough. Beyond Great delivers a powerful new playbook of 9 core strategies to thrive in a post-COVID world where all the rules of the game are being re-written. Beyond Great answers to two fundamental questions which face business leaders today in a world shaped by daunting and disruptive technological, economic, and social change. First, what is outstanding performance in this new volatile era? Second, how do we build competitive advantage in a world with new and often uncertain rules? Supported by years of research and hands-on consulting practice, this book presents a comprehensive framework for building a high performing, resilient, adaptive, and socially responsible global company. The book begins by taking an incisive look at these disruptive forces transforming globalization, including economic nationalism; the boom in data flows and digital commerce; the rise of China; heightened public concerns about capitalism and the environment; and the emergence of borderless communities of digitally connected consumers. Distilled from the study of hundreds of companies and interviews with dozens of business leaders, the authors have distilled nine core strategies – the new winning playbook of the 21st century. Beyond Great argues that business leaders today must lead with a new kind of openness, flexibility and light-footedness, constantly layering in new strategies and operational norms atop existing ones to allow for "always-on" transformation. Leaders must master a whole new set of rules about what it takes to be "global," becoming shapeshifters adept at handling contradiction, multiplicity, and nuance. This book will show them how.

Making Great Strategy

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Publisher : Columbia University Press
ISBN 13 : 0231553153
Total Pages : 315 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Making Great Strategy by : Glenn R. Carroll

Download or read book Making Great Strategy written by Glenn R. Carroll and published by Columbia University Press. This book was released on 2021-01-26 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making strategy requires undertaking major—often irreversible—decisions aimed at long-term success in an uncertain future. All leaders must formulate a clear course of action, yet many lack confidence in their ability to think systematically about their strategy. They struggle to apply the abstract lessons offered by conventional approaches to strategic analysis to their unique contexts. Making Great Strategy resolves these challenges with a straightforward, readily applicable framework. Jesper B. Sørensen and Glenn R. Carroll show that one factor underlies all sustainably successful strategies: a logically coherent argument that connects resources, capabilities, and environmental conditions to desired outcomes. They introduce a system for formulating and managing strategy through a set of three core activities: visualization, formalization and logic, and constructive argumentation. These activities can be implemented in any organization and are illustrated through examples and case studies from well-known companies such as Apple, Walmart, and The Economist. This book shows that while great strategic thinking is hard, it is not a mystery. Widely applicable and relevant for managers and leaders at all levels, especially executive teams charged with setting the course of their organizations, it is essential reading for anyone faced with practical problems of strategic management.

Implementing Hoshin Kanri

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Author :
Publisher : CRC Press
ISBN 13 : 1000479897
Total Pages : 187 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Implementing Hoshin Kanri by : Anders Melander

Download or read book Implementing Hoshin Kanri written by Anders Melander and published by CRC Press. This book was released on 2021-11-28 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the implementation of Hoshin Kanri. It is a response to most books on strategic planning that tend to downplay the implementation and only describe the fully implemented planning process. The power of this book originates from a project in which a team of five professionals over a period of three years implemented Hoshin Kanri in 14 companies; results were drawn from 130 workshops with leadership teams. The project team subsequently ran several accelerators inside large and small companies as well as public institutions. All these experiences together form the implementation focus of the book. Moreover, the organization of the book mirrors the message of its scientific thinking, which is also the basic principle of Hoshin Kanri: Chapter 1 focuses on the basic analysis—Is Hoshin Kanri something for your organization? Chapter 2 addresses the ambition—What is the vision for strategy work in your organization? Chapter 3 presents the conditions needed for effective strategic work. Chapter 4 discusses the choice of implementation strategy and your role as the change agent. Chapter 5 describes how Hoshin Kanri works when implemented. Chapter 6 addresses coaching/mentoring and the Kata philosophy. Chapter 7 presents important analytical tools. Appendix 1 describes the journey made by a medium-sized construction company. Essentially, this book describes in a concrete and structured way how you—the change agent—can use Hoshin Kanri in your organization to tackle large and complex challenges.

Strategic Integration

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Author :
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Strategic Integration by : Howard Thomas

Download or read book Strategic Integration written by Howard Thomas and published by John Wiley & Sons. This book was released on 1996-05 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Integration Edited by Howard Thomas and Don O’Neal University of Illinois, USA What a company might do; could do; wants to do; should do. These are the four elements of strategy which illustrate the integrative nature of strategic management. It quickly becomes apparent that the key to successful strategy is effective integration — of resources, competences, markets, opportunities, organizational structure, culture, environment, innovation, technology, processes, decisions and actions. There are four crucial areas of debate and these are covered in depth. They are:- Boards and Governance — suggests that no element of strategy is better positioned to influence strategy and its integration than senior management. Competition and Core Competences — examines their interdependence and relationship with successful strategy. Organizational Restructuring — discusses organizational types, IT and strategy, managing in a dynamic environment and measurement of strategic performance. Technology — demonstrates relationship between technological change and strategy, structure, culture, and competition; and the relationship between quality and strategy, and integrating technology and marketing strategies. Strategic Integration is concerned with building and maintaining bridges between theory and practice. On the research side it generates and tests theories related to business and management; and on the practitioner side it shows how to learn, understand, and apply tested theories in practice.

Rethinking Tomorrow and Beyond

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Publisher :
ISBN 13 :
Total Pages : 22 pages
Book Rating : 4.:/5 (128 download)

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Book Synopsis Rethinking Tomorrow and Beyond by : United Way of America

Download or read book Rethinking Tomorrow and Beyond written by United Way of America and published by . This book was released on 1985 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Your Strategy Needs a Strategy

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Publisher : Harvard Business Review Press
ISBN 13 : 1625275870
Total Pages : 281 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Your Strategy Needs a Strategy by : Martin Reeves

Download or read book Your Strategy Needs a Strategy written by Martin Reeves and published by Harvard Business Review Press. This book was released on 2015-05-19 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you’ll be able to answer questions such as: • What replaces planning when the annual cycle is obsolete? • When can we—and when should we—shape the game to our advantage? • How do we simultaneously implement different strategic approaches for different business units? • How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies? Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.

Being Strategic

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Publisher : St. Martin's Press
ISBN 13 : 0312553986
Total Pages : 286 pages
Book Rating : 4.3/5 (125 download)

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Book Synopsis Being Strategic by : Erika Andersen

Download or read book Being Strategic written by Erika Andersen and published by St. Martin's Press. This book was released on 2009-05-26 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: STRATEGY? TACTICS? CONFUSED? How many times have you sat in a meeting and heard someone use the word “strategic?” As in: “We’re not being very strategic about X.” or “We need a strategic plan for project Y.” And, if your organization is like most, everyone in the meeting nods wisely, the meeting drones on, people endlessly debate how to approach the situation at hand, with – generally – no one the wiser as to what “strategic” really means. Next time, respond: “Being strategic means consistently making those core directional choices that will best move us toward our hoped-for future. Is this what we’re doing?” Everybody talks about strategy, but there is a big gap between discussing strategy, defining strategy and actually being strategic -- so you can accomplish something. This book helps you approach business—and life—strategically, explaining what strategy is, why it's important, and how to do it. Being Strategic offers you a step-by-step model and skills for strategic thought and action that are broadly applicable and thoroughly practical: • First, get clear about the problem you’re trying to solve • Then, figure out where you’re starting from • Now, imagine your “castle on the hill,” the future you want to create. • Identify the “trolls under the bridge”; the obstacles in your path • Next, outline the path to the castle: your core strategies and the tactics for implementing them. • Re-evaluate your strategy and your tactics as conditions change Framed around the story of 13th-century Welsh nobles building an actual castle, and weaving in dozens of real-life examples from her practice, which has helped restaurateur Danny Meyer and many others, noted consultant Erika Andersen offers a complete course in turning around a business, or a life.

Reflections on Hoshin Planning

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Author :
Publisher : CRC Press
ISBN 13 : 1482299798
Total Pages : 224 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Reflections on Hoshin Planning by : Lisa Boisvert

Download or read book Reflections on Hoshin Planning written by Lisa Boisvert and published by CRC Press. This book was released on 2017-07-27 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The conditions in which leaders apply Hoshin Planning today have changed substantially since the method was established in the 1950‘s. There is better and more broadly distributed understanding of statistical process improvement principles and practices in today‘s organizations. Executives seem to rotate in and out of organizations with more freque

Be More Strategic in Business

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Author :
Publisher : Mango Media Inc.
ISBN 13 : 1633537854
Total Pages : 220 pages
Book Rating : 4.6/5 (335 download)

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Book Synopsis Be More Strategic in Business by : Diana Thomas

Download or read book Be More Strategic in Business written by Diana Thomas and published by Mango Media Inc.. This book was released on 2018-08-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If you've ever been told to ‘be more strategic’ and wondered how to do it, this is the book for you.” —Marshall Goldsmith, #1 New York Times-bestselling author of What Got You Here Won’t Get You There Finalist, Business/Careers category, 2018 Best Book Awards sponsored by American Book Fest Strong leaders are those who successfully navigate a great shift: from tactical doer to strategic leader. Regardless of your industry, line of business, or sector, your organization desperately needs strategic leaders—those who are tuned in to the needs of the business, understand how their actions impact corporate objectives, and use data to make smart decisions. Whether leading a department or running a company, a strategic leader propels business performance. Stephen R. Covey famously portrayed a strategic leader as one who was able to climb a tree and tell everyone they were laboring in the wrong jungle. This book lets you start out on the jungle floor and build a ladder to give you that strategic view over the tops of the trees. You’ll learn how to:Show up strategicSet meaningful directionLeverage stakeholdersAchieve successMake a difference in the areas that matter You’ll learn from the personal career journeys of two authors who have taken very different career paths, yet come together to create a proven approach to understanding the big picture of what your organization is trying to accomplish, setting measurable goals, making smart decisions, and continually getting better at what you’re doing.

Good Strategy Bad Strategy

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Author :
Publisher : Currency
ISBN 13 : 0307886239
Total Pages : 338 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Good Strategy Bad Strategy by : Richard Rumelt

Download or read book Good Strategy Bad Strategy written by Richard Rumelt and published by Currency. This book was released on 2011-07-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

NATO 2030

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Author :
Publisher : Brookings Institution Press
ISBN 13 : 1947661116
Total Pages : 224 pages
Book Rating : 4.9/5 (476 download)

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Book Synopsis NATO 2030 by : Jason Blessing

Download or read book NATO 2030 written by Jason Blessing and published by Brookings Institution Press. This book was released on 2021-11-30 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The North Atlantic Treaty Organization (NATO) is the world’s largest, most powerful military alliance. The Alliance has navigated and survived the Cold War, the collapse of the Soviet Union, and the post-9/11 era. Since the release of the 2010 Strategic Concept, NATO’s strategic environment has again undergone significant change. The need to adapt is clear. An opportunity to assess the Alliance’s achievements and future goals has now emerged with the Secretary General’s drive to create a new Strategic Concept for the next decade—an initiative dubbed NATO 2030. A necessary step for formulating a new strategic outlook will thus be understanding the future that faces NATO. To remain relevant and adjust to new circumstances, the Alliance must identify its main challenges and opportunities in the next ten years and beyond. This book contributes to critical conversations on NATO’s future vitality by examining the Alliance’s most salient issues and by offering recommendations to ensure its effectiveness moving forward. Written by a diverse, multigenerational group of policymakers and academics from across Europe and the United States, this book provides new insights about NATO’s changing threat landscape, its shifting internal dynamics, and the evolution of warfare. The volume’s authors tackle a wide range of issues, including the challenges of Russia and China, democratic backsliding, burden sharing, the extension of warfare to space and cyberspace, partnerships, and public opinion. With rigorous assessments of NATO’s challenges and opportunities, each chapter provides concrete recommendations for the Alliance to chart a path for the future. As such, this book is an indispensable resource for NATO’s strategic planners and security and defense experts more broadly.

The Strategy Book ePub eBook

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Author :
Publisher : Pearson UK
ISBN 13 : 0273757113
Total Pages : 218 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis The Strategy Book ePub eBook by : Max Mckeown

Download or read book The Strategy Book ePub eBook written by Max Mckeown and published by Pearson UK. This book was released on 2013-07-31 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.

Fad-Free Strategy

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Author :
Publisher : Routledge
ISBN 13 : 100030082X
Total Pages : 241 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Fad-Free Strategy by : Daniel Deneffe

Download or read book Fad-Free Strategy written by Daniel Deneffe and published by Routledge. This book was released on 2019-09-06 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fad-Free Strategy provides a ground-breaking approach to making better business strategy decisions: more efficient, open to out-of-the-box opportunities and evidence-based. Most strategy books focus on Grand Strategy, the process that leads to high-level recommendations or, more accurately, hypotheses about where and how to compete. While this book briefly covers critical Grand Strategy practices, it deep dives into Operational Strategy, the process of validation, adaptation and possible rejection of those hypotheses. Operational Strategy is based on an in-depth understanding of customer preferences and anticipating the choices they make. Those choices rather than managers’ ambitions determine whether a strategy will generate the aspired financial results. The book explains, by means of detailed real-world cases across industries, how to generate validated solutions to any strategic problem such as: how to enter successfully into new markets, either as an innovator or as a latecomer? How to defend one’s position against aggressive new entrants? Or how to sustain margins when price is the only thing customers seem to care about? This remarkable book contains expert advice from accomplished strategic advisors and thought leaders Daniel Deneffe and Herman Vantrappen. Fad Free Strategy will be a useful tool for smart business executives at mainstream companies who are disappointed with strategy fads and simplistic solutions based on cherry-picked, anecdotal evidence from today’s hero companies. It will also appeal to economics faculty members teaching graduate courses in business strategy who are looking for an economics-based strategy textbook that is both rigorous and comprehensive. The book’s core ideas have been taught successfully in continuing and executive education programs at Harvard University and Hult International Business School.