Beyond Budgeting (BB). Budgeting related factors to achieve business agility

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Publisher : GRIN Verlag
ISBN 13 : 334658366X
Total Pages : 28 pages
Book Rating : 4.3/5 (465 download)

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Book Synopsis Beyond Budgeting (BB). Budgeting related factors to achieve business agility by : Claudia Peter

Download or read book Beyond Budgeting (BB). Budgeting related factors to achieve business agility written by Claudia Peter and published by GRIN Verlag. This book was released on 2022-02-02 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2021 in the subject Business economics - Miscellaneous, grade: 1,0, The FOM University of Applied Sciences, Hamburg, language: English, abstract: This paper poses the following questions. What is the concept of BB? What are the experiences in practice regarding the implementation of the BB (Beyond Budgeting) concept? How many companies implemented the concept successfully and how many did fail? What are budgeting related factors to achieve business agility? The objective of this assignment is to give answers to these questions by performing an analysis of current literature, journals and case studies related to that topic. To meet the objective a secondary research of current literature, case studies and scientific journals will be performed. The limitation of this paper is given by the research method and needs further validation by empirical studies. Additionally, alternative budgeting methodologies have not been examined, which could have resulted in a different conclusion regarding business agility in practice and need also be further researched. This paper is divided into two main chapters, beginning with theoretical foundations to better understand the topic, following by an analysis of the mentioned questions above. Hereafter, the research will be summarized by the author’s conclusion and outlook. Digitalization requires rapid organizational flexibility and adaptability to thrive in a more volatile, uncertain, complex, and ambiguous (VUCA) world, we face nowadays. In context with these developments, traditional budgeting is criticized that it does not work as intended, is too costly, has weak connections to strategy, often prevents from being effective and that it leads to unethical behaviors. Traditional budgeting seams not flexible enough to cope with the nowadays VUCA business environment. Therefore, new budgeting mechanisms for better contribution to business operation and performance are necessary. Beyond budgeting promotes to solve the problem by implementing a performance measurement system relative to competitors and a decentralized organization structure. But very little is heard about the new concept of BB.

The Little Book of Beyond Budgeting

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Author :
Publisher : Matador
ISBN 13 :
Total Pages : 86 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Little Book of Beyond Budgeting by : Dr Steve Morlidge

Download or read book The Little Book of Beyond Budgeting written by Dr Steve Morlidge and published by Matador. This book was released on 2017-11-01 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is difficult to think of a business process that is as widely unpopular, dysfunctional and discredited as traditional budgeting - yet over a decade after the creation of the Beyond Budgeting movement, many business people are unaware of its existence. And many of those that have heard of it find the Beyond Budgeting ideas difficult to grasp because they have been conditioned by experience to think in a very narrow way about the process of management. This book fills in these gaps in awareness and understanding by answering the question ‘what is Beyond Budgeting?’ in a clear and succinct way to help you make informed choices about the way that you run your business, as an alternative to blindly copying your predecessors. Amongst the things you will discover are: How the financial operating model used to organise and run the affairs of an enterprise impacts many aspects of corporate life, not just the level of business performance The universal law of complexity that explains why traditional budgeting will always fail to deliver what it promises: predictable performance. How the Beyond Budgeting process model is better equipped to deal with the complexity of modern organisational life and the uncertainty of the world Why and how an organisation has to be designed to complement the processes used to plan and control its activities. How to bring about change The goal is to help build healthier, more adaptive organisations, better able to meet the challenges and exploit the opportunities thrown up by the modern world.

Implementing Beyond Budgeting

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Publisher : John Wiley & Sons
ISBN 13 : 111915247X
Total Pages : 310 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Implementing Beyond Budgeting by : Bjarte Bogsnes

Download or read book Implementing Beyond Budgeting written by Bjarte Bogsnes and published by John Wiley & Sons. This book was released on 2016-07-12 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The future of management is here! Traditional management was invented for very different times and is today in serious trouble. The level of volatility, uncertainty, complexity and ambiguity in business environments is record high. People’s expectations towards their employers and leaders have also radically changed. A number of organizations are exploring management innovation that can help them not just coping but thriving and out-performing in these new and different realities. Beyond Budgeting may be the most important new idea out there addressing these radical changes, due to its broad scope and coherent approach. Abolishing the traditional, detailed annual budget is necessary, but not sufficient. Organizations on the journey are questioning their old leadership beliefs and are tearing up their old command-and-control management models, with “agile” and “human” as the foundation for a new start. Implementing Beyond Budgeting is both a theoretical introduction and a practical guide to bringing such a more empowered and adaptive management model to life. Drawing on the author’s twenty years of Beyond Budgeting experience, this book not only demonstrates the serious problems with traditional management through numerous practical examples. It also follows several companies on their Beyond Budgeting journey, including Scandinavia’s largest company Statoil where the author has been heading up implementation since 2005. You'll get a first-hand glimpse at the reality of transitioning a large multinational company, and gain a real-world perspective on what successful implementation entails. This new second edition has been significantly revised and expanded. It covers the amazing development of the Beyond Budgeting movement and how the Statoil implementation journey has continued since the first edition of this book was published in 2009, sustaining major events like for instance the 2015 oil price crash. A new chapter on “Beyond Budgeting and Agile” has also been added. New implementation experiences, great new case stories, new management innovation examples and management metaphors (traffic controls!) are introduced, as well as the author’s latest reflections on a range of management issues including target setting, forecasting, performance evaluation and incentives.

This Is Beyond Budgeting

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Publisher : John Wiley & Sons
ISBN 13 : 1394171242
Total Pages : 182 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis This Is Beyond Budgeting by : Bjarte Bogsnes

Download or read book This Is Beyond Budgeting written by Bjarte Bogsnes and published by John Wiley & Sons. This book was released on 2023-02-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond Budgeting is the idea of making organizations perform better by changing their management model, including abolishing the traditional budgeting process. The model’s tested and proven leadership and management process recommendations makes organizations more adaptive and human, and helps making agile transformations successful. This book is written for decision makers within an enterprise. In nontechnical language it explains what Beyond Budgeting is, how it works, and why it improves performance through the use of actual cases where it has been implemented. It discusses what challenges will need to be overcome to make implementation succeed and provides the many benefits that can be realized once the organization has completed the implementation.

Beyond Budgeting

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Publisher : Harvard Business Press
ISBN 13 : 1422163253
Total Pages : 254 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Beyond Budgeting by : Jeremy Hope

Download or read book Beyond Budgeting written by Jeremy Hope and published by Harvard Business Press. This book was released on 2003-02-25 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The traditional annual budgeting process--characterized by fixed targets and performance incentives--is time consuming, overcentralized, and outdated. Worse, it often causes dysfunctional and unethical managerial behavior. Based on an intensive, international study into pioneering companies, Beyond Budgeting offers an alternative, coherent management model that overcomes the limitations of traditional budgeting. Focused around achieving sustained improvement relative to competitors, it provides a guiding framework for managing in the twenty-first century.

Flexible Budgeting Essentials

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Publisher : Xspurts.com
ISBN 13 : 1776849566
Total Pages : 232 pages
Book Rating : 4.7/5 (768 download)

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Book Synopsis Flexible Budgeting Essentials by : Luna Z. Rainstorm

Download or read book Flexible Budgeting Essentials written by Luna Z. Rainstorm and published by Xspurts.com. This book was released on 2023 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The power of a flexible budget lies in its ability to adjust to life's unexpected events." Flexible Budgeting Essentials: A Route to Financial Success is the ultimate guide to mastering the art of flexible budgeting. This comprehensive book covers everything you need to know about flexible budgeting, from the basics to advanced applications in a variety of industries. The book begins with an overview of the essential concepts behind flexible budgeting, including what it is, why it's important, and the differences between fixed and flexible budgets. It then walks readers through the components of a flexible budget, including variable costs, fixed costs, and semi-variable costs. Readers will also learn how to create their own flexible budget, including how to estimate costs accurately and budget for different levels of activity. The book includes detailed guidance on how to analyze variances in a flexible budget and use them for decision-making. The book also covers advanced topics in flexible budgeting, such as integrating flexible budgeting with standard costing, using flexible budgeting for capital expenditures, and comparing zero-based budgeting with flexible budgeting. Readers will also learn about the role of technology in flexible budgeting, future trends in the field, and how to develop a flexible mindset. In addition to practical guidance, the book includes case studies that illustrate successful implementations of flexible budgeting in a variety of settings, including small businesses, corporate environments, non-profit organizations, and public sector agencies. Flexible Budgeting Essentials also covers important ethical and psychological considerations in budgeting, such as promoting transparency and accountability, coping with change, and encouraging a culture of adaptability and innovation. Whether you are a finance student, a professional analyst, an entrepreneur, or simply someone interested in improving your financial skills, Flexible Budgeting Essentials is the perfect guide to getting started with flexible budgeting. With clear explanations, real-world examples, and practical tools and techniques, this book will help you take your budgeting to the next level and achieve financial success.Table of Contents: Understanding Flexible Budgeting What is a Flexible Budget? The Importance of Flexibility in Budgeting Fixed Budget vs. Flexible Budget The Components of a Flexible Budget Variable Costs Fixed Costs Semi-variable Costs Creating a Flexible Budget Step-by-Step Guide to Building a Flexible Budget Budgeting for Different Levels of Activity Estimating Costs Accurately Flexible Budget Variances Understanding Variances Analyzing Variances in a Flexible Budget Using Variances for Decision Making Flexible Budgets and Performance Evaluation Role of a Flexible Budget in Performance Measurement Advantages of Using Flexible Budgets for Performance Evaluation Potential Pitfalls and Solutions Flexible Budgets in Different Industries Manufacturing Industry Service Industry Retail Industry Case Studies: Flexible Budgeting in Practice Small Business Scenario Corporate Scenario Non-profit Organization Scenario Advanced Topics in Flexible Budgeting Integrating Flexible Budgeting with Standard Costing Flexible Budgeting for Capital Expenditures Zero-Based Budgeting vs. Flexible Budgeting The Role of Technology in Flexible Budgeting Using Spreadsheet Software for Flexible Budgeting Advanced Budgeting Software Options The Impact of Automation on Budgeting Future Trends in Flexible Budgeting The Increasing Importance of Agility in Budgeting The Role of Big Data and Analytics in Budgeting The Impact of Economic Changes on Flexible Budgeting Final Thoughts: Developing a Flexible Mindset The Benefits of a Flexible Approach to Budgeting The Link Between Flexible Budgeting and Organizational Culture Ensuring Long-Term Success with Flexible Budgeting Overcoming Challenges in Flexible Budgeting Identifying Common Budgeting Mistakes How to Mitigate Risks in Flexible Budgeting Navigating Uncertainties in Revenue and Costs Flexible Budgeting for Personal Finances Adapting Flexible Budgeting for Personal Use Managing Personal Expenses with a Flexible Budget Savings and Investments: A Flexible Approach Flexible Budgeting for Entrepreneurs Importance of Flexible Budgeting for Start-ups Case Study: A Start-up's Success with Flexible Budgeting Tips for Entrepreneurs: Staying Flexible with Limited Resources Flexible Budgeting in the Public Sector Challenges of Budgeting in Public Sector Organizations The Role of Flexible Budgeting in Public Finance Management Case Study: Successful Implementation of a Flexible Budget in a Public Agency Beyond Budgeting: A Radical Alternative? Understanding the Beyond Budgeting Model Comparing Flexible Budgeting with Beyond Budgeting Evaluating the Applicability of Beyond Budgeting Implementing a Flexible Budgeting System The Role of Leadership in Budgeting Process Change Training and Development for Effective Flexible Budgeting Measuring the Success of Your Flexible Budget Implementation The Ethics of Flexible Budgeting Understanding Ethical Considerations in Budgeting Promoting Transparency and Accountability in Flexible Budgeting Ethical Dilemmas in Budget Variance Analysis and Management The Psychological Aspects of Flexible Budgeting The Impact of Flexible Budgeting on Employee Motivation Coping with Change: Psychological Factors in Budgeting Flexibility Encouraging a Culture of Adaptability and Innovation Mastering the Art of Flexible Budgeting: Key Takeaways Lessons Learned from Successful Flexible Budget Implementations Key Skills for Effective Flexible Budgeting The Future of Budgeting: Staying Flexible in a Changing WorldISBN: 9781776849567

Understanding why 'Beyond Budgeting' Has Not Been Widely Adopted

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (829 download)

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Book Synopsis Understanding why 'Beyond Budgeting' Has Not Been Widely Adopted by : Phil Hudson

Download or read book Understanding why 'Beyond Budgeting' Has Not Been Widely Adopted written by Phil Hudson and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This research aims to understand why Beyond Budgeting, a management accounting innovation, has not been widely adopted. The traditional budgeting process has been the dominant control mechanism for managing businesses for over 100 years. It has been much criticised over the years and the shortcomings have been extensively documented. There have been attempts to develop and improve the budgeting process or elements of it, with Beyond Budgeting being the most recent heavyweight solution put forward. Beyond Budgeting was announced as a CAM-I project in 1997 and presented at the end of the project as a general management model by Hope & Fraser in 2003. The proponents of Beyond Budgeting report significant benefits from implementing it but despite the criticisms of the traditional budget the adoption level of Beyond Budgeting has been low. During the literature review, theories relevant to the adoption of new management accounting innovations were identified and research questions were derived. The multiphase empirical research took a two phase approach. In the first phase, management accountants worldwide, accessed through the Chartered Institute of Management Accountants (CIMA), were surveyed using a web-based questionnaire which culminated in 185 replies. In the second phase, following the analysis of the questionnaires, semi structured interviews were conducted with 50 respondents who had signalled their willingness to participate. The interviews gave further depth to the research expanding into areas not covered by the survey. From the empirical research it was concluded that although adoption of the concept of Beyond Budgeting as a whole has been low, the constituent parts of Beyond Budgeting are being adopted more widely than previously believed, but often not using the term Beyond Budgeting and also by managers who have not heard of the term. Abandoning the traditional budget, a cornerstone to moving to the concept as a whole, has turned out to be one of the biggest hurdles to its wider dissemination. Regulatory and other stakeholder pressure obliges organisations to compile annual budgets added to which accountants and non-finance managers are comfortable with budgeting and understand it. This has led to certain Beyond Budgeting techniques being introduced while retaining the traditional budget. Practical recommendations to professional bodies for more effective dissemination of innovations in future and a summary of pitfalls hindering the implementation of management accounting innovations make up the contribution to practice. The research contributes to theory by adding to the body of literature on the adoption of Beyond Budgeting, comparing the results with the findings of prior research, underlining the continuing relevance of existing theories by using their explanatory power to underpin the findings, documenting additional insights not found in the literature and by proposing a theoretical framework to document factors preventing the adoption of management accounting innovations.

Flexibility on Multiple Dimensions

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Publisher :
ISBN 13 :
Total Pages : 37 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis Flexibility on Multiple Dimensions by : Winnie O'Grady

Download or read book Flexibility on Multiple Dimensions written by Winnie O'Grady and published by . This book was released on 2015 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has been argued that beyond budgeting (BB) requires organizations to become radically decentralized so that they can respond more flexibly to turbulent operating environments. Through an analysis of the BB principles, comprising leadership and process principles, we examine organizational structure, control processes and management culture to develop of a typology of BB approaches based on the extent to which organizations decentralize and change their management and budgeting practices. We then analyze the management control systems of an organization along these three dimensions to show how it can be applied. Our analysis shows that our case company designed their control processes to avoid any form of budgeting. This includes radically decentralizing its decision making and accountability systems which were linked to its management culture. This type of organization structure depends on trusting managers to act in the best interests of the company which gives them the freedom to carry out the activities necessary to compete. This research contributes to the debate about what moving from budgeting to BB actually means. By focusing on the BB principles we aim to better understand how they can be applied in practice through identifying three dimensions through which budgeting can be enacted, namely structure, control processes and management culture. We show that mutually reinforcing changes along all three dimensions can significantly enhance an organizations' ability to respond flexibly in uncertain environments.

Budgeting Basics and Beyond

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Publisher : Wiley
ISBN 13 : 0470421169
Total Pages : 448 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Budgeting Basics and Beyond by : Jae K. Shim

Download or read book Budgeting Basics and Beyond written by Jae K. Shim and published by Wiley. This book was released on 2008-10-03 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: If the very thought of budgets pushes your sanity over the limit, then this practical, easy-to-use guide is just what you need. Budgeting Basics and Beyond, Third Edition equips you with an all-in-one resource guaranteed to make the budgeting process easier, less stressful, and more effective. Written by Jae Shim and Joel Siegel, the new edition covers Balanced Scorecard, budgeting for nonprofit organizations, business simulations for executive and management training, and much more!

Implementing Beyond Budgeting, 2nd Edition

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Publisher :
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.:/5 (112 download)

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Book Synopsis Implementing Beyond Budgeting, 2nd Edition by : Bjarte Bogsnes

Download or read book Implementing Beyond Budgeting, 2nd Edition written by Bjarte Bogsnes and published by . This book was released on 2016 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The future of management is here! Traditional management was invented for very different times and is today in serious trouble. The level of volatility, uncertainty, complexity and ambiguity in business environments is record high. People's expectations towards their employers and leaders have also radically changed. A number of organizations are exploring management innovation that can help them not just coping but thriving and out-performing in these new and different realities. Beyond Budgeting may be the most important new idea out there addressing these radical changes, due to its broad scope and coherent approach. Abolishing the traditional, detailed annual budget is necessary, but not sufficient. Organizations on the journey are questioning their old leadership beliefs and are tearing up their old command-and-control management models, with "agile" and "human" as the foundation for a new start. Implementing Beyond Budgeting is both a theoretical introduction and a practical guide to bringing such a more empowered and adaptive management model to life. Drawing on the author's twenty years of Beyond Budgeting experience, this book not only demonstrates the serious problems with traditional management through numerous practical examples. It also follows several companies on their Beyond Budgeting journey, including Scandinavia's largest company Statoil where the author has been heading up implementation since 2005. You'll get a first-hand glimpse at the reality of transitioning a large multinational company, and gain a real-world perspective on what successful implementation entails. This new second edition has been significantly revised and expanded. It covers the amazing development of the Beyond Budgeting movement and how the Statoil implementation journey has continued since the first edition of this book was published in 2009, sustaining major events like for instance the 2015 oil price crash. A new chapter on "Beyond Budgeting and Agile" has also been added. New implementation experiences, great new case stories, new management innovation examples and management metaphors (traffic controls!) are introduced, as well as the author's latest reflections on a range of management issues including target setting, forecasting, performance evaluation and incentives.

The Leader's Dilemma

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Publisher : John Wiley & Sons
ISBN 13 : 1119970504
Total Pages : 356 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis The Leader's Dilemma by : Jeremy Hope

Download or read book The Leader's Dilemma written by Jeremy Hope and published by John Wiley & Sons. This book was released on 2011-09-02 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on their work on performance management within the ‘beyond budgeting’ movement over the past ten years, including many interviews and case studies, Jeremy Hope, Peter Bunce and Franz Röösli set out in this book an executive guide to building a new management model based on eight key change management issues: 1. Governance: From rules and budgets to purpose and values 2. Success: From fixed targets to relative improvement 3. Organization: From centralized functions to customer-oriented teams 4. Accountability: From narrow targets to holistic success criteria 5. Trust: From central control to local autonomy 6. Transparency: From closed information to open book management 7. Rewards: From individual incentives to team-based reward 8. Risk: From complying with rules to understanding pressure points This book is about rethinking how we manage organizations in a post-industrial, post credit crunch world where innovative management models represent the only remaining source of sustainable competitive advantage.[i] The changes suggested by the authors will enable and encourage a cultural climate change that will help organizations to attract and keep the best people as well as drive continuous innovation and growth. Above all, The CEO's Dilemma is about learning how to change business - based on best practice and innovation drawn from leaders world-wide who have built and managed successful organizations.

Management Information Systems

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Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis Management Information Systems by : Kenneth C. Laudon

Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

Management by Missions

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Publisher : Springer Nature
ISBN 13 : 3030837807
Total Pages : 173 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Management by Missions by : Pablo Cardona

Download or read book Management by Missions written by Pablo Cardona and published by Springer Nature. This book was released on 2022-01-01 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​A few decades ago, management thinking started to embrace the idea of purpose. The first edition of this book marked an important step in this trajectory; it drew attention to the need for managers to relate the concepts of ‘purpose’ and ‘missions’ to strategy, culture and leadership. In the years since, purpose and missions have become business imperatives – not only in terms of remaining competitive but as core in the attempts to have a sustainable impact on the world. The second edition of Management by Missions is an open access book based on substantially more research carried out over fifteen years, involving more than 200 organizations around the world. All of this research supports that the practical models and ideas offered in the book have been tried and tested and actually work in practice. With case studies, anecdote and new research findings, the authors present the main tools of the MBM method (shared missions, missions scorecards, interdependency matrix, missions-based objectives and integral assessment) and the type of leadership needed to implement it. The ideas presented in this book mark a path towards a new management methodology for the XXI century and a new way of understanding the work that managers do.

Implementing Beyond Budgeting

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Publisher : John Wiley & Sons
ISBN 13 : 0470405163
Total Pages : 206 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Implementing Beyond Budgeting by : Bjarte Bogsnes

Download or read book Implementing Beyond Budgeting written by Bjarte Bogsnes and published by John Wiley & Sons. This book was released on 2008-12-03 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author describes the serious and systemic problems with traditional management practices, and provides concrete alternatives and practical guidance on how to implement the beyond budgeting methodology, drawing on cases in which he has implemented beyond budgeting in large, global companies.

Logistics Management and Strategy

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Publisher : Pearson UK
ISBN 13 : 1292183721
Total Pages : 607 pages
Book Rating : 4.2/5 (921 download)

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Book Synopsis Logistics Management and Strategy by : Alan Harrison

Download or read book Logistics Management and Strategy written by Alan Harrison and published by Pearson UK. This book was released on 2019 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing Disruptions in Business

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Publisher : Springer Nature
ISBN 13 : 3030797090
Total Pages : 437 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Managing Disruptions in Business by : Rajagopal

Download or read book Managing Disruptions in Business written by Rajagopal and published by Springer Nature. This book was released on 2022-01-11 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume discusses business disruptions as strategic to gain market competitiveness. It analyzes the convergence of innovation and technology, business practices, public policies, political ideologies, and consumer values to strengthen competitive business practices through disruptions. Bringing together contributions from global experts, the chapters add to knowledge on contemporary business models, business strategies, radical interventions in manufacturing, services, and marketing organizations. Disruptive innovations led by contemporary trends, tend to transform the market and consumers’ landscape. These trends include shifts from closed to open models of innovation, servitization, and moving from conventional manufacturing and marketing paradigms to industry 4.0 business philosophy. Focused on the triadic themes of disruption, innovation, and management in emerging markets, this book serves as a valuable compendium for research in entrepreneurship development, regional business and development, contemporary political ideologies, and changing social values.

Brand Relevance

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Publisher : John Wiley & Sons
ISBN 13 : 0470613580
Total Pages : 400 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Brand Relevance by : David A. Aaker

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.