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Beyond Bodegas
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Book Synopsis Beyond Bodegas by : James Edward Perkins
Download or read book Beyond Bodegas written by James Edward Perkins and published by Paramount Market Publishing. This book was released on 2004 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The real competition for Hispanic market share takes place at the local level. Regardless of the nature of your business--retail, convenience stores, banks, supermarkets--if you want to be a successful and profitable player in the Hispanic marketplace, you need to understand the dynamics of the community at the local level. In this ground-breaking book, retail expert, Jim Perkins, offers scores of insight into the mindset and shopping behavior of Hispanic consumers. Discover why a sleek modern store may turn off Hispanic consumers. Learn the importance of diversifying the workforce in your store. Listen in on neighborhood conversations around the simple pleasures of ice cream. Learn about cultural nostalgia, and when and when not to rely on Spanish as an advertising language.
Author :Christian Krohn-Hansen Publisher :University of Pennsylvania Press ISBN 13 :0812207548 Total Pages :322 pages Book Rating :4.8/5 (122 download)
Book Synopsis Making New York Dominican by : Christian Krohn-Hansen
Download or read book Making New York Dominican written by Christian Krohn-Hansen and published by University of Pennsylvania Press. This book was released on 2012-12-18 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large-scale emigration from the Dominican Republic began in the early 1960s, with most Dominicans settling in New York City. Since then the growth of the city's Dominican population has been staggering, now accounting for around 7 percent of the total populace. How have Dominicans influenced New York City? And, conversely, how has the move to New York affected their lives? In Making New York Dominican, Christian Krohn-Hansen considers these questions through an exploration of Dominican immigrants' economic and political practices and through their constructions of identity and belonging. Krohn-Hansen focuses especially on Dominicans in the small business sector, in particular the bodega and supermarket and taxi and black car industries. While studies of immigrant business and entrepreneurship have been predominantly quantitative, using survey data or public statistics, this work employs business ethnography to demonstrate how Dominican enterprises work, how people find economic openings, and how Dominicans who own small commercial ventures have formed political associations to promote and defend their interests. The study shows convincingly how Dominican businesses over the past three decades have made a substantial mark on New York neighborhoods and the city's political economy. Making New York Dominican is not about a Dominican enclave or a parallel sociocultural universe. It is instead about connections—between Dominican New Yorkers' economic and political practices and ways of thinking and the much larger historical, political, economic, and cultural field within which they operate. Throughout, Krohn-Hansen underscores that it is crucial to analyze four sets of processes: the immigrants' forms of work, their everyday life, their modes of participation in political life, and their negotiation and building of identities. Making New York Dominican offers an original and significant contribution to the scholarship on immigration, the Latinization of New York, and contemporary forms of globalization.
Download or read book Ecuador written by Charles Reginald Enock and published by . This book was released on 1914 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cuba beyond the beach by : Karen Dubinsky
Download or read book Cuba beyond the beach written by Karen Dubinsky and published by Between the Lines. This book was released on 2016 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Beyond Decommissioning by : Michele Laraia
Download or read book Beyond Decommissioning written by Michele Laraia and published by Woodhead Publishing. This book was released on 2019-06-08 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond Decommissioning: The Reuse and Redevelopment of Nuclear Installations presents the most up-to-date research and guidance on the reuse and redevelopment of nuclear plants and sites. Consultant Michele Laraia extensively builds upon experience from the redevelopment of non-nuclear industrial sites, a technical field that has considerably predated nuclear applications, to help the reader gain a very thorough and practical understanding of the redevelopment opportunities for decommissioned nuclear sites. Laraia emphasizes the socioeconomic and financial benefits from very early planning for site reuse, including how to manage the decommissioning transition, anticipate financial issues, and effectively utilize available resources. With an increasing number of decommissioning projects being conducted worldwide, it is critical that knowledge gained by experts with hands-on experience is passed on to the younger generation of nuclear professionals. Besides, this book describes the experiences of non-nuclear organizations that have reutilized the human, financial, and physical site assets, with adaptations, for a new productive mission, making it a key reference for all parties associated with nuclear operation and decommissioning. Those responsible for nuclear operation and decommissioning are encouraged to incorporate site reuse within an integrated, beginning-to-end view of their projects. The book also appeals to nuclear regulators as it highlights more opportunities to complete nuclear decommissioning safely, speedily, and in the best interests of all concerned parties. Includes lessons learned from worldwide case studies of reuse and repurposing of nuclear plants from both the nuclear and non-nuclear industries Provides practical guidance on a broad-spectrum of factors and opportunities for nuclear decommissioning Identifies the roles and responsibilities of parties involved, including nuclear operators, regulators and authorities, land planners and environmentalists
Book Synopsis Foreign Commercial Guide. South America by : Commercial Museum (Philadelphia, Pa.)
Download or read book Foreign Commercial Guide. South America written by Commercial Museum (Philadelphia, Pa.) and published by . This book was released on 1906 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Beyond the Classroom Walls by : Bertram C. Bruce
Download or read book Beyond the Classroom Walls written by Bertram C. Bruce and published by Rowman & Littlefield. This book was released on 2022-08-09 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book asks readers to adopt a critical and comprehensive view of education (pre-K to lifelong learning) as existing both within classroom walls, and in the surrounding world, including communities and workplaces. It presents an integrated view of online learning, community schools, communiversities, and learning through work. Our educational systems are organized in ways that make this integration difficult. We have elaborate systems of formal instruction––academies, schools, universities, and training institutes––all to facilitate learning within the walls. At the same time we have ample opportunities for learning in the wild. Unfortunately these systems diverge to the point that they do little to support learning that allows us to draw from both of the realms of knowledge. But it is possible to bring together learning within the walls with that beyond the walls. Moreover it is crucial to make these connections in the world of today. In order to bring together the classroom and daily life we need an educational system that does that as well.The book provides a coherent account of how schooling can and should relate to learning beyond the classroom walls.
Book Synopsis To Compostela and Beyond! by : Susana Porras
Download or read book To Compostela and Beyond! written by Susana Porras and published by Wipf and Stock Publishers. This book was released on 2021-02-03 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Susana Porras’s journey over the Camino de Santiago with her seventy-three-year-old father was a life-changing journey filled with awe-inspiring scenery, spiritual awakening, and lots of café con leche. Come with them as they travel physically, spiritually, and historically along this five-hundred-mile Camino. Take in the scenery, learn about its thousand-year history of clerics and kings, and of course, don’t forget to stop and savor the tortillas.
Book Synopsis Oldman's Brave New World of Wine: Pleasure, Value, and Adventure Beyond Wine's Usual Suspects by : Mark Oldman
Download or read book Oldman's Brave New World of Wine: Pleasure, Value, and Adventure Beyond Wine's Usual Suspects written by Mark Oldman and published by W. W. Norton & Company. This book was released on 2010-09-06 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: PBS wine guru Oldman quenches the universal thirst for the affordable gems coveted by insiders.
Book Synopsis The History of Rioja Wine by : Ludger Mees
Download or read book The History of Rioja Wine written by Ludger Mees and published by Taylor & Francis. This book was released on 2022-07-21 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The History of Rioja Wine offers an informative, chronological and in-depth account of Rioja wine from the mid-nineteenth century to the present. This book illuminates the fascinating and largely unknown success story of Rioja wine. Drawing on illustrative sources, the volume traces the economic, social, cultural and political evolution of Rioja wine from the 1850s to the present day, concluding with a reflection on the lesson its appealing success story offers to any lover of history and wine. The book is adorned with historical photographs throughout, the majority previously unpublished. An ideal companion both for students interested in Spanish history and wine enthusiasts more generally, this volume offers readers the opportunity to uncork the secrets of Rioja’s wine.
Download or read book Brand Busters written by Chris Wirthwein and published by Paramount Market Publishing. This book was released on 2008 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: No matter how good a marketer you are, it is easy to slide into behaviors that ultimately make your marketing less effective. Chris Wirthwein has identified the seven most common mistakes made by marketers of technical and scientific products and he explains how to avoid them. With wit and passion, he helps you learn how to overcome the mistakes of marketers of technical and scientific products and how you can learn from these mistakes no matter what kind of product or service you are offering. You learn how to avoid the mistakes and get on with efficient marketing and advertising.The seven mistakes? 1. Talking "Needs" Instead of "Wants" 2. Falling in Love With your Product Instead of Your Customer 3. Believing that Marketing is a Science or an Art 4. Trying to Please Everyone 5. Forgetting that People Forget 6. Believing Your Price is Too High--Without Proof 7. Believing You Must Sell Your Product on an Economic BasisWirthwein's 20+ years of experience with marketing and selling technical and scientific products at his agency 5MetaCom translates into easily understood principles that will help you become and remain a better marketer.
Book Synopsis Baby Boomers and Their Parents by : George P. Moschis
Download or read book Baby Boomers and Their Parents written by George P. Moschis and published by Paramount Market Publishing. This book was released on 2007 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lots of marketers paint a rosy picture of the lifestyle of baby boomers as they enter the retirement years. But authors Moschis and Mathur, basing their findings on 20 years of surveys among baby boomers and their parents, tell it like it is. Many baby boomers have saved little money for retirement; their health is worse than that of their parents; and while both generations say travel is in their futures, many will not have money enough to rent a budget motel a few miles from home. But the picture is not all bleak. Moschis and Mathur use their findings to discuss how people can live longer, more satisfying lives. In addition, they apply those findings to marketing and advertising, advising businesses how to use the attitudes and mindsets of mature consumers to create products and services for them as well as to make those products and services more appealing to older customers.
Book Synopsis The 4Cs of Truth in Communications by : Isabelle Albanese
Download or read book The 4Cs of Truth in Communications written by Isabelle Albanese and published by Paramount Market Publishing. This book was released on 2007 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Latino Small Businesses and the American Dream by : Melvin Delgado
Download or read book Latino Small Businesses and the American Dream written by Melvin Delgado and published by Columbia University Press. This book was released on 2011 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latino small businesses provide social, economic, and cultural comfort to their communities. They are also excellent facilitators of community capacity--a major component of effective social work practice. Social work practitioners have a vested interest in seeing such businesses grow, not only among Latinos but all communities of color. Reviewing the latest research on formal and informal economies within urban communities of color, Melvin Delgado lays out the demographic foundations for a richer collaboration between theory and practice. Delgado deploys numerous case studies to cement the link between indigenous small businesses and community well-being. Whether regulated or unregulated, these establishments hire from within and promote immigrant self-employment. Latino small businesses often provide jobs for those whose criminal and mental health backgrounds intimidate conventional businesses. Recently estimated to be the largest group of color running small businesses in the United States, Latino owners top two million, with the number expected to double within the next few years. Joining an understanding of these institutions with the kind of practice that enables their social and economic improvement, Delgado explains how to identify and mobilize the kinds of resources that best spur their development.
Book Synopsis "COPLEY" A Newcastle Journey and Beyond.... by : FELICIA "GADGET" ANN McNAMARA
Download or read book "COPLEY" A Newcastle Journey and Beyond.... written by FELICIA "GADGET" ANN McNAMARA and published by Lulu.com. This book was released on 2019-03-05 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Journey to find out what happens when you take a "Leap of Faith" on love and destiny.
Download or read book Sherry written by Talia Baiocchi and published by Ten Speed Press. This book was released on 2014-10-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no other wine that is as versatile, as utterly unique in its range and production methods—and, unfortunately, as misunderstood—as sherry. For centuries, sherry was considered one of the world’s great wines, spoken about in the same reverential terms as the finest Bordeaux and Burgundies. But in the last few decades, sherry lost its way—and cheap, cloyingly sweet blends sullied the reputation of what remains one of Spain’s oldest and greatest winemaking traditions. Thankfully, sherry is in the midst of a renaissance. Beloved of sommeliers and bartenders in the craft cocktail community, today sherry is being re-discovered and re-appreciated as an incredible table wine and essential component of many classic cocktails. Sherry is essential reading for wine or spirits professionals looking to incorporate this complex wine into their menu, and for adventurous drink enthusiasts who are on the hunt for something unexpected. With a comprehensive yet accessible overview of the different styles of sherry, how they are made, and the people and places that produce it, Sherry demystifies what can be a confusing (and seemingly contradictory) wine. A thorough buyer’s guide lists top producers and profiles the very best bodegas and wines. And a whole chapter on sherry-based cocktails illuminates a completely different side of sherry, featuring classic recipes like the Tuxedo and Sherry Cobbler, as well as modern creations from the country’s top bartenders (Jim Meehan’s East India Negroni, Derek Brown’s Kojo Cocktail). More than a dozen recipes for tapas and other delicious foods—best eaten alongside a glass of sherry, of course—round out this wonderfully eclectic, engaging, and inspiring collection.
Book Synopsis The Art of Strategic Listening by : Robert I. Berkman
Download or read book The Art of Strategic Listening written by Robert I. Berkman and published by Paramount Market Publishing. This book was released on 2008 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is the catch-all name for blogs, Web forums, YouTube, MySpace, FaceBook and the other internet-based sites where consumers converse and share content. All of this unsolicited and authentic discussion and opinion can be a great source of marketplace insight for companies.From paying close attention to consumer discussions on blogs and other social media, you can discover what new products or product features consumers would like to see, and stay alert to emerging trends in your industry that could create new opportunities for your company.Robert Berkman, an experienced information specialist with several books to his credit, gives detailed directions for specialized blog searches, setting up RSS feeds, and tracking buzz. He also provides detailed information about vendors who supply blog monitoring services and discusses the pros and cons of using vendors or doing it yourself.For marketers, public relations firms, strategic business analysts, and corporate planners, this book gives you everything you need to know to begin finding market intelligence in social media. You will learn to look for trends, distinguish a trend from a fad, and determine the credibility of the information you uncover.Moreover, Berkman provides you with tips on organizing all the information you find to help you sift through it, locate just the valuable and relevant content, and reduce information overload.
