Becoming Iconic

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ICONIC

Author : Scott McKain
Publisher : Simon and Schuster
ISBN 13 : 1948677075
Total Pages : 272 pages
Book Rating : 4.9/5 (486 download)

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Book Synopsis ICONIC by : Scott McKain

Download or read book ICONIC written by Scott McKain and published by Simon and Schuster. This book was released on 2018-10-09 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named by Forbes Inc. as one of the Top Ten business books of 2018. Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time. What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention -- and customers -- is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. In his new book, ICONIC, award-winning author and speaker Scott McKain examines what an iconic organization or leader is -- and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as: • Go negative for greater success • Do not “under-promise/over-deliver” • Quit selling your products and services ICONIC is filled with insightful advice and practical examples. It’s not a book merely expressing an unproven, unrealistic theory. ICONIC teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status. And, the examples used are not merely another recitation of praise for Starbucks, Apple, Google, Southwest, and Amazon. You will discover the only two factors upon which customers and employees judge your organization. You’ll meet and learn from the millionaire chimney sweep…the valet parking attendant building an iconic craft brewery…the single store steakhouse in the Midwest with higher revenue than New York City’s famed Tavern on the Green…and many more. ICONIC delivers powerful, practical, and precise steps for anyone from a Fortune 500 CEO to a solo-entrepreneur. From major industries to network marketing, there are critical insights awaiting you in ICONIC. The goal of this book is to is to help you and your organization achieve iconic status through sound research and practical wisdom. After reading ICONIC, you will be ready to take your business to the highest level.

Iconic Power

Author : J. Alexander
Publisher : Springer
ISBN 13 : 1137012862
Total Pages : 507 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Iconic Power by : J. Alexander

Download or read book Iconic Power written by J. Alexander and published by Springer. This book was released on 2012-01-02 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of original articles that explore social aspects of the phenomenon of icon. Having experienced the benefits and realized the limitations of so called 'linguistic turn', sociology has recently acknowledged a need to further expand its horizons.

Becoming Iconic

Author : Kris Whitehead
Publisher : Bookmark Publishing House
ISBN 13 : 9780578962603
Total Pages : 172 pages
Book Rating : 4.9/5 (626 download)

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Book Synopsis Becoming Iconic by : Kris Whitehead

Download or read book Becoming Iconic written by Kris Whitehead and published by Bookmark Publishing House. This book was released on 2021-08-09 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The trenches are where you learn that what you perceive as the best you can do simply isn't true. You are always capable of doing more. In Becoming ICONIC: How to Make Today's Ceiling Tomorrow's Floor, you will learn to dream bigger. You need to dream bigger because you have no choice but to survive the battles of business. Or go down in flames. When you emerge triumphantly, you will see that your perceived ceiling is only limited to what you are certain you can achieve. The trenches will reveal that today's limits are merely obstacles to overcome. It is there that you will learn to trust your intuition and live in a flow-state of certainty. You are only finding this out now because you haven't been ready until this moment. Operating without certainty will get you killed on real battlefields, as well as in metaphorical business battles. Embrace this knowledge. So, hop into the trenches with me, give me your best war cry, point that gun down range...and let's get to doing some damage on the enemy. I promise it's going to be the fight of your life. One day, a long time from now, when you look back at the choice you made to get in the trenches with me, I hope you realize it was your CERTAINTY that led to your VICTORY. Let's go... Down into the trenches...

How Brands Become Icons

Author : D. B. Holt
Publisher : Harvard Business Press
ISBN 13 : 1422163326
Total Pages : 282 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis How Brands Become Icons by : D. B. Holt

Download or read book How Brands Become Icons written by D. B. Holt and published by Harvard Business Press. This book was released on 2004-09-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.

A Beginner's Guide to Becoming an Antiques Dealer

Author : Christine Pym
Publisher : Strategic Book Publishing
ISBN 13 : 1628575166
Total Pages : 59 pages
Book Rating : 4.6/5 (285 download)

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Book Synopsis A Beginner's Guide to Becoming an Antiques Dealer by : Christine Pym

Download or read book A Beginner's Guide to Becoming an Antiques Dealer written by Christine Pym and published by Strategic Book Publishing. This book was released on 2014-02-25 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Antiques maintain a fascinating and magical allure. The business attracts creative, sometimes larger-than-life colourful characters. And although the boom years of the 1990s have passed, most rogues and fly-by-night dealers have fallen by the wayside. It is imperative today that a professional air is exercised to make a living. Even though involvement in the industry may be as small or large as one likes - a part-time hobbyist, collector, enthusiast, or professional dealer - various rules and regulations have emerged to help provide fair trading and credibility in this industry that sets it apart from any other retail business. The subject is so diverse that it has no beginning and no end. It can stretch one's expertise, knowledge, and entrepreneurship in every direction, which is why it so often appeals to retired professionals and ex-business people with a proven track record. Having been involved with the high-end antiques industry for 25 years, starting as a hobby and working through all the various stages, including owning/co-directing two professional businesses, the author thought it would be interesting to look back and analyse the process for others. A Beginner's Guide to Becoming an Antiques Dealer describes in concise, easy-to-read, fun terms a beginner's entry point. Most everyone will someday inherit antique or collector's items, and popular television series show the vast interest in the topic. Isn't it time you learned from the professionals?

Design Rules

Author : Elaine Griffin
Publisher : Penguin
ISBN 13 : 1101162937
Total Pages : 262 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Design Rules by : Elaine Griffin

Download or read book Design Rules written by Elaine Griffin and published by Penguin. This book was released on 2009-11-03 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recipient of the Gold Medal in the Living Now Awards-Home Improvement The essential do-it-yourself guide from one of the top designers in the country that uncovers the secret home design rules used by the pros Many design books are filled with lavish photography of perfect rooms that most of us can only dream of re-creating. Without any practical advice, the look is unattainable. That's where Design Rules comes in. Here, Elaine Griffin, one of the country's 100 top designers (House Beautiful), explains all the practical decorating standards that professionals use behind the scenes to create flowing, balanced, gorgeous design. Packed with helpful illustrations and hundreds of step-by-step tips, Design Rules includes essential advice such as: ?Pick a pleasing color palette (that really works) ?Correctly size their bedsize tables (so they don't tower over their beds) ?Enhance the visual appeal of windowless rooms (so they're not dungeons) ?Design furniture arrangements that function and flow ?Style up even the most forlorn kitchens, baths and yes, basements and laundry rooms (honey, no space is too dreadful to be made ultra fab) ?Brighten up their kitchens with a can of paint and a burst of strategically- placed color (location, location, location!) ?Figure out which styles of furniture go together (there is a rule and it's easy!) ?Make their own personalities shine throughout their homes (because they should) ?And oodles more! Design Rules is for the growing number of savvy, novice home designers who are well-versed in what good design looks like, but need advice on how to translate it into their own home. It is the home design bible people have been waiting for.

Gareth's Guide to Becoming a Pop Star

Author : Caitie McAneney
Publisher : Gareth Stevens Publishing LLLP
ISBN 13 : 1538203626
Total Pages : 34 pages
Book Rating : 4.5/5 (382 download)

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Book Synopsis Gareth's Guide to Becoming a Pop Star by : Caitie McAneney

Download or read book Gareth's Guide to Becoming a Pop Star written by Caitie McAneney and published by Gareth Stevens Publishing LLLP. This book was released on 2017-07-15 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this age of YouTube sensations and televised music competitions, it can seem like pop stars actually pop up overnight. However, its rare that someone can truly become a music sensation without first logging many hours of hard work. Luckily, this guide, featuring many famous pop stars, can take readers behind the scenes to find out the many ways that pop stars have been discovered as well as tips readers can use to prepare themselves for a life in music. A fun design featuring infographics make this high-interest topic even more appealing.

The Poem as Icon

Author : Margaret H. Freeman
Publisher : Oxford University Press
ISBN 13 : 0190080426
Total Pages : 229 pages
Book Rating : 4.1/5 (9 download)

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Book Synopsis The Poem as Icon by : Margaret H. Freeman

Download or read book The Poem as Icon written by Margaret H. Freeman and published by Oxford University Press. This book was released on 2020-03-13 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poetry is the most complex and intricate of human language used across all languages and cultures. Its relation to the worlds of human experience has perplexed writers and readers for centuries, as has the question of evaluation and judgment: what makes a poem "work" and endure. The Poem as Icon focuses on the art of poetry to explore its nature and function: not interpretation but experience; not what poetry means but what it does. Using both historic and contemporary approaches of embodied cognition from various disciplines, Margaret Freeman argues that a poem's success lies in its ability to become an icon of the felt "being" of reality. Freeman explains how the features of semblance, metaphor, schema, and affect work to make a poem an icon, with detailed examples from various poets. By analyzing the ways poetry provides insights into the workings of human cognition, Freeman claims that taste, beauty, and pleasure in the arts are simply products of the aesthetic faculty, and not the aesthetic faculty itself. The aesthetic faculty, she argues, should be understood as the science of human perception, and therefore constitutive of the cognitive processes of attention, imagination, memory, discrimination, expertise, and judgment.

Beyond A Love Supreme

Author : Tony Whyton
Publisher : Oxford University Press
ISBN 13 : 0199993114
Total Pages : 173 pages
Book Rating : 4.1/5 (999 download)

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Book Synopsis Beyond A Love Supreme by : Tony Whyton

Download or read book Beyond A Love Supreme written by Tony Whyton and published by Oxford University Press. This book was released on 2013-05-21 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recorded by his quartet in a single session in 1964, A Love Supreme is widely considered John Coltrane's magnum opus and one of the greatest jazz albums of all time. In Beyond A Love Supreme, Tony Whyton explores both the musical complexities of A Love Supreme and the album's seminal importance in jazz history. Marking Coltrane's transition from the bebop and hard bop of his earlier recordings to the free jazz style perfected throughout the rest of his career, the album also embodies the deep spirituality that characterized the final years of his life. The titles of the four part suite--"Acknowledgment," "Resolution," "Pursuance," and "Psalm"--along with the poem Coltrane composed for inclusion in the liner notes, which he "recites" instrumentally in "Psalm," reflect the religious aspect of the album, a quality that contributes to its mystique and symbolic importance within the canon of major jazz recordings. But Whyton also shows how A Love Supreme challenges many of the traditional, unreflective assumptions that permeate jazz culture--the binary oppositions between improvisation and composition, black music and white music, live performance and studio recording. He critically examines many of the mythologizing narratives about how the album was conceived and recorded and about what it signifies in terms of the trajectory of Coltrane's personal life. Sifting through the criticism of late Coltrane, Whyton suggests ways of listening to these recordings that go beyond the conventional ideologies of mainstream jazz practice and open the music to a wider range of responses. Filled with fresh insights into one of the most influential recordings in jazz history, Beyond A Love Supreme is an indispensable resource for jazz scholars, jazz musicians, and fans and aficionados at all levels.

The Iconist

Author : Jamie Mustard
Publisher : BenBella Books
ISBN 13 : 1948836661
Total Pages : 199 pages
Book Rating : 4.9/5 (488 download)

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Book Synopsis The Iconist by : Jamie Mustard

Download or read book The Iconist written by Jamie Mustard and published by BenBella Books. This book was released on 2019-10-01 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 O.W.L. Outstanding Works of Literature Award Why do we immediately recognize art by Van Gogh and Warhol? What does Beethoven share with Rage Against the Machine and Madonna? What makes us remember the words of Churchill and King (and Domino's Pizza, for that matter)? With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will "lock" onto and remember with little effort—simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory—and gives you an owner's manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods. For businesses, marketers, teachers, advertisers, artists—from thought leaders to anyone trying to write a resume—The Iconist shows how to grab and hold attention. Fair warning, though: This book will change the way you view your audience . . . and the entire world around you.

Icons of Invention [2 volumes]

Author : John W. Klooster
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313347441
Total Pages : 720 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Icons of Invention [2 volumes] by : John W. Klooster

Download or read book Icons of Invention [2 volumes] written by John W. Klooster and published by Bloomsbury Publishing USA. This book was released on 2009-07-14 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: These two volumes provide in-depth coverage of 24 of history's most important inventors and their inventions. Who invented the sewing machine, the telephone, the internal combustion engine? Who pioneered vaccination? Who gave the world television, nylon, the nuclear reactor? The answers to some of these questions are straightforward, the answers to others much less so. All of them are explored in the fascinating Icons of Invention: The Makers of the Modern World from Gutenberg to Gates. This in-depth resource tells the stories of 24 of the most influential and well-known inventions of the modern age—and of the individuals most responsible for their development. Presented in chronological order, the entries provide background on the lives and work of inventors such as Thomas Edison, Alexander Fleming, and Tim Berners-Lee. At the same time, the set profiles their competitors and details the sometimes-controversial, often-mistake-plagued routes almost all of them took to their most famous creations.

Dark Feminine Secrets: How To Become A Femme Fatale: 8 Ways To Access Your Dark Feminine Energy

Author : Emma Dawn Summers
Publisher : Emma Dawn Summers
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.3/5 (714 download)

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Book Synopsis Dark Feminine Secrets: How To Become A Femme Fatale: 8 Ways To Access Your Dark Feminine Energy by : Emma Dawn Summers

Download or read book Dark Feminine Secrets: How To Become A Femme Fatale: 8 Ways To Access Your Dark Feminine Energy written by Emma Dawn Summers and published by Emma Dawn Summers. This book was released on 2023-01-25 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to learn the dark feminine secrets, master the art of feminine mystique and become a femme fatale? Do you want to be able to attract and seduce any man you desire? Do you wish to take back your feminine power and harness it to accomplish any goal you’ve ever dreamt of? In this dark feminine energy guide, you will learn how to transform yourself and your life. You will discover the 8 ways to access your dark feminine energy. Femme Fatales are not just born; they are made. Learning how to become a femme fatale is a simple process that anyone can master using the lessons taught in this book. Access the power of the dark feminine and change your life starting today.

The Future of Luxury Brands

Author : Annamma Joy
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110732750
Total Pages : 311 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis The Future of Luxury Brands by : Annamma Joy

Download or read book The Future of Luxury Brands written by Annamma Joy and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-02-07 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification—the process by which non-art is reconceived as art—applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing.

Our War on Ourselves

Author : Willem H. Vanderburg
Publisher : University of Toronto Press
ISBN 13 : 1442644389
Total Pages : 401 pages
Book Rating : 4.4/5 (426 download)

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Book Synopsis Our War on Ourselves by : Willem H. Vanderburg

Download or read book Our War on Ourselves written by Willem H. Vanderburg and published by University of Toronto Press. This book was released on 2011-01-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Willem H. Vanderburg's Our War on Ourselves explores the type of war we have unleashed on our lives by emphasizing discipline-based processes.

A Performative Feel for the Game

Author : Trygve B. Broch
Publisher : Springer Nature
ISBN 13 : 3030351297
Total Pages : 218 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis A Performative Feel for the Game by : Trygve B. Broch

Download or read book A Performative Feel for the Game written by Trygve B. Broch and published by Springer Nature. This book was released on 2019-12-21 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applying a cultural sociology of performance, this book interrogates how the meaning of sport intersects with gender. Trygve B. Broch points out uncertainties in the causal arguments made by key figures in the cultural studies tradition, instead advancing a meaning-centered study of sports as involving both a social and an athletic performance. Sports not only reflect or reverse social realities, but capture and keep our attention when we use and experience them as a means to reflect on social life, injustice, and hierarchy. More specifically, blending approaches from media studies with ethnography, Broch explores the women-dominated sport of handball in Norway, a country that considers gender equality a basis of democracy. As such, the analyses here show how broadly available meanings about sameness and equality are mediated and experienced through a performative feel for the game.

Unlivable Lives

Author : Laurel Westbrook
Publisher : University of California Press
ISBN 13 : 0520316584
Total Pages : 288 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Unlivable Lives by : Laurel Westbrook

Download or read book Unlivable Lives written by Laurel Westbrook and published by University of California Press. This book was released on 2020-11-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anti-violence movements rooted in identity politics are commonplace, including those to stop violence against people of color, women, and LGBT people. Unlivable Lives reveals the unintended consequences of this approach within the transgender rights movement in the United States. It illustrates how this form of activism obscures the causes of and lasting solutions to violence and exacerbates fear among members of the identity group, running counter to the goal of making lives more livable. Analyzing over a thousand documents produced by thirteen national organizations, Westbrook charts both a history of the movement and a path forward that relies less on identity-based tactics and more on intersectionality and coalition building. Provocative and galvanizing, this book envisions new strategies for anti-violence and social justice movements and will revolutionize the way we think about this form of activism.

The Complete Book of Classic and Modern Triumph Motorcycles 3rd Edition

Author : Ian Falloon
Publisher : Motorbooks
ISBN 13 : 0760392188
Total Pages : 311 pages
Book Rating : 4.7/5 (63 download)

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Book Synopsis The Complete Book of Classic and Modern Triumph Motorcycles 3rd Edition by : Ian Falloon

Download or read book The Complete Book of Classic and Modern Triumph Motorcycles 3rd Edition written by Ian Falloon and published by Motorbooks. This book was released on 2024-10-15 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate illustrated reference for Triumph lovers and fans of British motorcycles, this revised and updated third edition collects all the motorcycles from this iconic brand through 2024. Originally formed as a bicycle company in 1885, Triumph produced its first motorcycle in 1902, which was simply a bicycle fitted with a Belgian Minerva engine. From there, the company, in various iterations, went on to build some of the most iconic motorcycles of all time. Written by respected Triumph expert Ian Falloon, the third edition of The Complete Book of Classic and Modern Triumph Motorcycles: 1937 to Todaycovers all the major and minor models, including: The legendary 1937 Speed Twin Era-defining motorcycles such as the Thunderbird, Tiger, Trophy, and Bonneville Modern machines such as the Speed Triple, Thruxton, Tiger adventure bikes, Speed 400, and Rocket III Non-production models and factory racing and speed-record-setting motorcycles that have become integral parts of Triumph’s stellar reputation Detailed technical specifications are included alongside compelling photography, much of it sourced from Triumph’s archives. Sidebars offer Triumph cultural snapshots like The Wild One film, actor James Dean, land-speed record setters, Steve McQueen’s racers, and competition stories. This is the book no Triumph fan should be without!