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Beauty Brains Business Branding
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Book Synopsis Beauty, Brains, Business & Branding by : Trenice J. Ezell
Download or read book Beauty, Brains, Business & Branding written by Trenice J. Ezell and published by Two Queens Media. This book was released on 2017-06-15 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is true that all women can be successful business moguls. The first step to success starts with you. The power of your success lies within your beauty, brains, business and your brand.The B- Book is the ultimate guide that every business savvy woman can use to change the architecture of your busi ness.Throughout this book, you will learn how to create a business your way and on your terms.
Book Synopsis Brand Beauty Unleashed by : Roberto M. Álvarez del Blanco
Download or read book Brand Beauty Unleashed written by Roberto M. Álvarez del Blanco and published by Routledge. This book was released on 2020-03-12 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.
Download or read book Made by James written by James Martin and published by . This book was released on 2022-01-25 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Made by James, top graphic designer James Martin shares techniques, information, and ideas to help you become a better logo designer.
Book Synopsis Brand Beauty Unleashed by : Roberto M. Álvarez del Blanco
Download or read book Brand Beauty Unleashed written by Roberto M. Álvarez del Blanco and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.
Download or read book Brand Metrics written by Jacek Kall and published by Routledge. This book was released on 2021-09-08 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, Brand Metrics shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future. Each chapter follows the same logical and accessible structure, defining each metric and its usage, presenting the calculations, showing how the data should be interpreted, offering case studies and examples, presenting recommendations and offering questions for further discussion. The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration and purchase, to customer loyalty and brand advocacy, and finally an overall analysis of the brand’s strength. The book not only shows the formula for a metric and explains how it should be interpreted, but also considers what each metric really measures, how it impacts the brand’s equity and how it is related to other metrics. As such it should be perfect recommended reading for advanced undergraduate and postgraduate students of Strategic Brand Management, Marketing Planning and Strategy, Marketing and Branding Metrics.
Book Synopsis Full Brain Marketing for the Small Business by : DJ Heckes
Download or read book Full Brain Marketing for the Small Business written by DJ Heckes and published by HBG. This book was released on 2010-05-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today's business world is determining how to merge traditional, digital and social media marketing in a hypercompetitive environment! Some business owners are even saying: "Innovate or Die!" Marketing has changed and the way to reach your target audience is changing. The demand for constructive change and the speed of change in today's world is unprecedented. Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate if they are to have any reasonable chance of growth. But innovating successfully is not easy, especially when marketing that innovation. It can be costly, time consuming and, worst of all, if not done properly, odds are that it will fail. It is no longer a right brain or left brain world; it is the combination for full brain marketing that will work best for businesses in today's competitive intelligence world. Learn the new ways in which to acquire valuable insights into one's customer, ways in which to create game-changing ideas, and methods for reducing risk. 1. Are YOU ready for marketing? 2. Is your company branded? 3. Do you have a Competitive Edge? 4. Do you Tweet or Blog? 5. Are YOU Connected?
Download or read book Brand Vision written by David Taylor and published by John Wiley & Sons. This book was released on 2007-03-13 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today: Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle' Test-driving the vision: bringing the vision to life by exploring it within your business and with consumers Brand-led business: translating the vision into a business building mix that covers 'hero product' innovation, communication and internal engagement Thought-provoking and irreverent, brandvision demonstrates all the dos and don'ts of brand visioning with many stories of success (and screw-ups) including T-Mobile, Dove, Porsche, Absolut and James Bond. It is an invaluable toolkit for anyone interested in rethinking a brand vision - whatever its shape or size.
Book Synopsis Services Marketing: Text and Cases, 2/e by : Harsh V. Verma
Download or read book Services Marketing: Text and Cases, 2/e written by Harsh V. Verma and published by Pearson Education India. This book was released on 2012 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Right-Brain Business Plan by : Jennifer Lee
Download or read book The Right-Brain Business Plan written by Jennifer Lee and published by New World Library. This book was released on 2011-02-09 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of artists, entrepreneurs, crafters, and solopreneurs dream of making a living doing what they love. But turning their vision into a viable business plan can feel like trying to fit a square peg into a round hole. Jennifer Lee knows what it’s like to make the entrepreneurial leap — and how to do it successfully. The key is showing creative types how to use — rather than stifle — the imagination and intuition that make them creative in the first place. Lee’s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, enabling readers to get down to the essential business of defining their vision and nailing down plans for funding, marketing, networking, and long-term strategy. Both budding and seasoned business owners will benefit from Lee’s wonderfully original approach. Discover how to: • Develop a financial plan with fun and flair • Select your circle of support to get the work done • Clarify your business values and goals • Paint a picture of your business landscape • Understand your competition and what makes you stand out from the crowd • Identify your perfect customers and create a marketing plan to reach them • Map out concrete action steps to bring your Right-Brain Business Plan to life
Download or read book Monopolized written by David Dayen and published by The New Press. This book was released on 2020-07-21 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the airlines we fly to the food we eat, how a tiny group of corporations have come to dominate every aspect of our lives—by one of our most intrepid and accomplished journalists "If you're looking for a book . . . that will get your heart pumping and your blood boiling and that will remind you why we're in these fights—add this one to your list." —Senator Elizabeth Warren on David Dayen's Chain of Title Over the last forty years our choices have narrowed, our opportunities have shrunk, and our lives have become governed by a handful of very large and very powerful corporations. Today, practically everything we buy, everywhere we shop, and every service we secure comes from a heavily concentrated market. This is a world where four major banks control most of our money, four airlines shuttle most of us around the country, and four major cell phone providers connect most of our communications. If you are sick you can go to one of three main pharmacies to fill your prescription, and if you end up in a hospital almost every accessory to heal you comes from one of a handful of large medical suppliers. Dayen, the editor of the American Prospect and author of the acclaimed Chain of Title, provides a riveting account of what it means to live in this new age of monopoly and how we might resist this corporate hegemony. Through vignettes and vivid case studies Dayen shows how these monopolies have transformed us, inverted us, and truly changed our lives, at the same time providing readers with the raw material to make monopoly a consequential issue in American life and revive a long-dormant antitrust movement.
Book Synopsis Beauty, Brains, and Business by : Shawanna Guillory
Download or read book Beauty, Brains, and Business written by Shawanna Guillory and published by . This book was released on 2017-07-24 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Neuro-Consumer by : Anne-Sophie Bayle-Tourtoulou
Download or read book The Neuro-Consumer written by Anne-Sophie Bayle-Tourtoulou and published by Routledge. This book was released on 2020-04-24 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro-consumer" and shows how major international companies are using these findings to cast light on their own consumers’ behavior. Written in plain English for business and management readers with no scientific background, it focuses on: how to adapt marketing and communication to the subconscious and irrational behaviors of consumers; the direct influence of the primary senses (sight, hearing, smell, taste, touch) on purchasing decisions and the perception of communications by customers’ brains; implications for innovation, packaging, price, retail environments and advertising; the use of "nudges" and artifices to increase marketing and communication efficiency by making them neuro-compatible with the brain’s subconscious expectations; the influence of social media and communities on consumers’ decisions – when collective conscience is gradually replacing individual conscience and recommendation becomes more important than communication; and the ethical limits and considerations that organizations must heed when following these principles. Authored by two globally recognized leaders in business and neuroscience, this book is an essential companion to marketers and brand strategists interested in neuroscience and vital reading for any advanced student or researcher in this area.
Book Synopsis Economic and Business Management 2022 by : Bogdan Lent
Download or read book Economic and Business Management 2022 written by Bogdan Lent and published by CRC Press. This book was released on 2023-04-04 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the impact of the epidemic in recent two years, the world economy has suffered great fluctuations. "Digital Finance", "Internet Finance" and "Science and Technology Finance" have gradually become hot spots in the industry, while enterprise development is also facing more challenges and difficulties. How should enterprises face the new situation and transformation? Economic and Business Management 2022 discusses the topics below: Economics: Marketing; Finance and Securities; Regional Economic; Tourism Economy; Economic Theory; Ecological Economy; Resources Economy; E-Commerce/Ebusiness; Finance and Tax. Business Management: Human resources; Market management; Sales management; Business management; Quality Management; Production management; Cultural system and mechanism; Fund management. The book is of interest to academics and professionals involved or interested in the fields mentioned above.
Download or read book Brand Valued written by Guy Champniss and published by John Wiley & Sons. This book was released on 2011-07-05 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent "green" campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg. As the international playing field continues to be leveled, in order to sustain and expand their success, brand owners must interact with their customers more than ever before, forging new and stronger links, and increasing their stock of social capital. At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust—and even shared thinking—not to mention better sales. Brand Valued will receive the full support of Havas, the fifth largest global communication and marketing services group in the world. In easy to understand terms, and using concrete examples, Brand Valued provides: The tools necessary to stimulate dialogue—and new ways of thinking—between a brand and its intended audience Methods for extending brand messaging to wider audiences Ideas on how to make brands the engines of social capital, getting rid of unsustainable practices to foster more sustainable patterns of consumer behaviour Suggestions for the development of a new brand strategy that reduces costs through innovative and lasting solutions to problems Unpublished data on the role of consumer trust in new products based on research carried out by the Havas Group across over 150 brands in nine different markets A wiki component to the book in an accompanying website. Designed to forge stronger channels of dialogue and communication with customers and consumers, the book is a must-read for anyone committed to keeping their brand relevant in the twenty-first century.
Download or read book Full Brain Marketing written by DJ Heckes and published by Gildan Media LLC aka G&D Media. This book was released on 2018-10-09 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why full BRAIN Marketing? An important need in today's business is determining how to merge traditional, digital and social media marketing. Marketing has changed and so has the way you reach your target audience. The demand for constructive change and the speed of change in today's world is unprecedented. Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate to have any reasonable chance of growth. Deciding what marketing strategies are best for a company can be overwhelming. Determining and knowing what stage a business is in will help define how and where to get started. When times are tough, we will feel challenged. No matter how much we try to seek a standardized solution for running a successful business, every business owner runs his or her business based on individual perspectives and principles, which need not always be similar. Every business has its own set of guidelines and processes designed for its efficient functioning. It is no longer a right brain or left brain world; it is the combination for full brain marketing that will work best for businesses in today's hypercompetitive intelligence environment! Learn new ways to acquire valuable insights into one's customer, ways in which to create game-changing ideas, and methods for reducing risk. Full BRAIN Marketing-for the Small Business shares valuable insights to identifying what stage of business a company is presently in and sets out a road map for the best traveled road to marketing success. If done properly, marketing can be accomplished more easily and with a far greater rate of success. Explore & uncover ways to tie in traditional, digital and social media marketing to lead a business to success and avoid unnecessary mistakes, obstacles and easily avoided failures. With today's hypercompetitive environment, it is even more prevalent than ever before to be a forward thinker and a visionary leader in marketing for one's business.
Book Synopsis Yearbook of Experts, Authorities and Spoke by : Mitchell P. Davis
Download or read book Yearbook of Experts, Authorities and Spoke written by Mitchell P. Davis and published by Broadcast Interview Source, Inc. This book was released on 2006-02 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The purpose of the Yearbook of Experts is to provide bona fide interview sources to working members of the news media"--Page 2
Download or read book Beyond Branding written by Nicholas Ind and published by Kogan Page Publishers. This book was released on 2005 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand how branding can benefit employees, customers and investors, encouraging managers to rethink their fundamental assumptions about brands and marketing.
