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Baidu Seo
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Download or read book Baidu SEO written by Véronique Duong and published by John Wiley & Sons. This book was released on 2017-06-29 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.
Download or read book SEO Management written by Véronique Duong and published by John Wiley & Sons. This book was released on 2020-01-02 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search Engine Optimization (SEO) is arguably the most significant tool that marketeers have to push online content. As the hub of the computational engineering fields, SEO encompasses technical, editorial and link-building strategies, and is an integral part of our daily lives. As important as it is ubiquitous, SEO is needed for the development of a brands website and online reputation. When a website is live, one of its priorities is to drive organic traffic towards it, in order to attract visibility. In order to achieve such an aim, many proactive measures must be put in place, advice followed and tips implemented. There should also be an understanding of the holistic connection between a websites HTML sources, content management system and its relationship with external websites too (SEO off-site). There are many different search engines in the world and depending on the international boundary, one web browser usually dominates the landscape. Google features prominently in SEO Management, but this book also goes into detail regarding Baidu SEO (China), Yandex SEO (Russia) and Naver SEO (South Korea). There is also guidance given on how to manage a SEO project.
Download or read book B2B Marketing written by Uwe G. Seebacher and published by Springer Nature. This book was released on 2021-05-03 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.
Book Synopsis Artificial intelligence: A new Vista of Marketing by : DR. PRIYA SACHDEVA
Download or read book Artificial intelligence: A new Vista of Marketing written by DR. PRIYA SACHDEVA and published by Clever Fox Publishing. This book was released on 2022-08-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence has emerged as a miracle which has transformed lives and communication from the core. AI technologies have enabled the brands to make automated decisions based on data collection, data analysis and trends which has significantly impacted brand marketing.The AI techniques is a new dimension which has paved an unprecedented path to shape businesses to deepen brand-consumer relationship. This book has showcased that how AI has seeped in and transformed brand performance, can scale customer personalization and precision in ways,fuels the consumer need of interactivity and impacted content creation, strategizing brand and its assessment.AI is a new tomorrow as it is touching consumer behaviour in infinite ways. This book has highlighted through case studies that how AI has converged a virtual reality platform providing immersive brand experiences to its users, can create simulation models and personalized purchasing processes through recommendations based on machine learning technologies and interaction with virtual assistants which has made many brands adopting AI to stay ahead and sustain in future. This book is strongly recommended for brand managers, researchers, brand professionals, academicians, students and organizations as it unknots the role of AI in augmenting branding and affecting human life in a substantial way.
Book Synopsis China, the Future of Travel by : Roy Graff
Download or read book China, the Future of Travel written by Roy Graff and published by Lulu.com. This book was released on 2019-07-09 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since it was first published in 2005 and through the subsequent updated editions in 2008 and 2015, China, the Future of Travel has been a vital, practical handbook for the tourism industry. With this 2019 edition, we have reviewed, revised, and expanded the entire content and included brand new case studies and interviews with leading industry experts. As tourism from China grew six-fold from 32 million in 2005 to 180 million trips projected for 2019, so too did the complexity and diversity of the sector. Online and mobile travel now dominates, and independent travel has overtaken group tourism.
Book Synopsis Research Handbook on Intellectual Property and Digital Technologies by : Tanya Aplin
Download or read book Research Handbook on Intellectual Property and Digital Technologies written by Tanya Aplin and published by Edward Elgar Publishing. This book was released on 2020-01-31 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides a scholarly and comprehensive account of the multiple converging challenges that digital technologies present for intellectual property (IP) rights, from the perspectives of international, EU and US law. Despite the fast-moving nature of digital technology, this Handbook provides profound reflections on the underlying normative legal dilemmas, identifying future problems and suggesting how digital IP issues should be dealt with in the future.
Download or read book 百度SEO一本通 written by and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Seo Help written by Dave Amerland and published by New Line Publishing. This book was released on 2011 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: A completely revised and updated edition of the Amazon SEO best-seller on practical SEO practices and techniques. SEO Help is a practical, step-by-step guide which in 20 easy-to-understand chapters gives you the kind of practical advice a leading SEO engineer would give you if he were standing over your shoulder and helped you search engine optimize your website. This second, updated edition paperback keeps you up to date with the latest trends.- Over 70 new detailed changes have been introduced- SEO advice now includes cues for Google's Panda update- Social Media is discussed- Includes action plans for fast results in SEO- David Amerland is a keynote author and panelist, on SEO, social media and the way the web affects all our lives. SEO Help gives you everything you need to help your website rank fast in Google, attract relevant customers, and continue to grow organically, increasing your web presence through the application of very accessible, easy-to-implement, steps. What usually stops you from succeeding in the online world is the fact that by the time you learn the valuable lessons you need to apply you have also ran out of time and money. SEO Help dispenses with theory and complicated explanations. Its aim is to save you money you would spend in outsourcing SEO and help you get your website ranked fast. Its 20-step method is practical and straightforward, capable of implementation across a wide variety of websites. It is designed to help you get going from the very first chapter and see results within weeks rather than months.
Book Synopsis SEO Baidu : référencement naturel et marketing en Chine by : Véronique Duong
Download or read book SEO Baidu : référencement naturel et marketing en Chine written by Véronique Duong and published by ISTE Group. This book was released on 2017-02-01 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les pratiques du référencement naturel (SEO) sur Baidu et les autres moteurs de recherche chinois sont peu connues dans le monde occidental. Pourtant, pour se promouvoir dans l’Empire du Milieu, le marketing en ligne est indispensable. SEO Baidu, référencement naturel et marketing en Chine présente les modalités du référencement naturel dans le pays. En plus du travail on-site et off-site, les démarches administratives nombreuses doivent être prises en compte. La création d’un site Internet est, en effet, soumise à un ensemble de normes gouvernementales (obtention d’une ligne mobile, demande de licence ICP, prouver l’implantation de l’entreprise en Chine, etc.). Elue parmi les cinq entreprises les plus innovantes et « intelligentes » au monde par une étude du MIT en 2016, Baidu constitue un objet d’observation majeur. Cet ouvrage analyse le fonctionnement du SEO et du webmarketing en Chine, il présente la marche à suivre et les écueils à éviter.
Book Synopsis Introduction to Search Engine Optimization by : Todd Kelsey
Download or read book Introduction to Search Engine Optimization written by Todd Kelsey and published by Apress. This book was released on 2017-06-20 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications. What You’ll Learn Create a content platform, including blogs and YouTube channels Use keywords to maximize findability and increase search volume Check your SEO rank and other analytics Hunt for duplicate content Set up Google Analytics, including Blogger Utilize Indexing and Webmaster tools/search console Who This Book Is For Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.
Book Synopsis Search Engine Marketing for the Chinese Market by : Anita Gerstmayr
Download or read book Search Engine Marketing for the Chinese Market written by Anita Gerstmayr and published by GRIN Verlag. This book was released on 2014-06-03 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, FH OÖ Standort Steyr, course: Marketing & E-Business, language: English, abstract: Globalization has brought new opportunities to developing countries, and within the last few decades, especially the People’s Republic of China transformed itself from a developing nation behind the bamboo curtain to one of the most influential nations on the world market. China’s online population is growing very fast and counted already more than 560 million users in 2012, with a share of more than 70% of mobile Internet users. The Internet has become an indispensable tool for finding information quickly using a search engine. Therefore, for companies trading in China, their website will undoubtedly be vital in enhancing their public image and increasing sales volumes, and improving this website through search engine marketing (SEM) will be crucial to succeed. Due to huge cultural differences and governmental censorship of the Internet in mainland China, doing online business in this country is definitely different as in the Western world. To find out what is necessary for launching an international company website in China successfully, this paper describes and critically analyses the basic knowledge about China’s online users and its online media world as well as search engines available in China and the challenges Chinese internet users face because of The Great Firewall. Aiming to provide key input for effective search engine marketing, this thesis combines theoretical background from various literary sources with the results of the author’s online survey and interviews with four online marketing experts, who give an insight into their in-depth know-how of China's online marketing world and to provide advice on effective SEM for China’s leading search engine Baidu. Clearly, as this papers shows, practising successful SEO depends on the combination of many different factors and actions. Writing original content, proper usage of keywords, incoming links from authoritative sites and other Baidu-sites are just some issues to be considered. Furthermore a Chinese ISP and content written in well-articulated “Simplified Chinese” are other keys to success. Doing SEA for Baidu is quite challenging, especially for foreigners, because it requires experience with SEA, cultural understanding and perfect knowledge of Chinese to find the right keywords and handle Baidu’s SEA and Analytics tool. Nevertheless, understanding China’s culture and language is an important factor achieving good online visibility in China.
Book Synopsis Google Semantic Search by : David Amerland
Download or read book Google Semantic Search written by David Amerland and published by Que Publishing. This book was released on 2013-06-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize Your Sites for Today’s Radically New Semantic Search Breakthrough “semantic search” techniques are already transforming Google™’s search results. If you want to be found, yesterday’s SEO techniques won’t cut it anymore. Google Semantic Search tells you what to do instead—in plain English. David Amerland demystifies Knowledge Graph™, TrustRank™, AuthorityRank™, personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google’s internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO! • Learn how Google is delivering answers, not just links—and what it means to you • Profit from Google Now™ and the fragmented, personalized future of search • Prepare for Knowledge Graph™ by growing your online reputation, authority, and trust • Stop using 10 common SEO techniques that no longer work • Discover the truth about Trust Ranking™—and 10 steps to take right now • Go way beyond keywords in today’s new era of content marketing • Strengthen the “social signal” you create on Twitter, Facebook, Google+, and LinkedIn • See why the “First Page of Google” is rapidly become obsolete • Drive unprecedented business value from your online identity and influence • Learn how Google captures meaning in unstructured data—and give it what it wants • Plan for all “4 Vs” of semantic search: Volume, Velocity, Variety, and Veracity • Rapidly transition from technical to strategic search optimization http://helpmyseo.com/google-semantic-search.html
Download or read book SEO Warrior written by John I Jerkovic and published by "O'Reilly Media, Inc.". This book was released on 2009-11-09 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps. You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques. Create compelling sites with SEO that can stand the test of time Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world Conduct keyword research to find the best terms to reach your audience--and the related terms they'll respond to Learn what makes search engines tick by utilizing custom scripts Analyze your site to see how it measures up to the competition
Download or read book SEO Audit written by Chris Palmer and published by Chris Palmer Marketing. This book was released on 2022-03-31 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: A full step by step search engine optimization SEO audit with SEO expert Chris Palmer . Beginner friendly expert technical website auditing by SEO expert Chris Palmer walking through step by step the process of improving the quality of your website to improve traffic to your website or web pages from search engines. SEO audits target unpaid traffic rather than direct traffic or paid traffic. This SEO audit manual will focus on technical SEO , on-page SEO along with making a website user friendly. Everything from A-Z broken down step by step to take a complex audit and make it so easy a beginner can understand and implement.
Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2009-10-21 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.
Book Synopsis The Complete Social Media Community Manager's Guide by : Marty Weintraub
Download or read book The Complete Social Media Community Manager's Guide written by Marty Weintraub and published by John Wiley & Sons. This book was released on 2013-01-22 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates. If you're a social community manager, learn how to grow a community and achieve the results you need. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more. Helps social media community managers develop, cultivate, and convert their social media communities Does a deep dive into today's crucial social media platforms Provides a complete toolkit of over 40 field-tested tools and templates on everything from how to craft a plan to developing an editorial calendar, tracking results, and more Explains how you can organize and successfully share content among your target community and how to leverage that content to further amplify your message The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.
Download or read book Tactical SEO written by Lee Wilson and published by Kogan Page Publishers. This book was released on 2016-08-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tactical SEO is a practical guide to understanding the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website. It challenges the plethora of technical, process driven and time sensitive best practice SEO guides, and gives readers insights into the big picture value that can be derived from understanding the underlying principles of SEO. Clear and inclusive in tone, Tactical SEO offers proven tactics to follow that are built around the core principles of optimization, and that therefore stay consistent in spite of continually evolving digital technologies. Including many real world case studies and examples, Tactical SEO gives readers a framework to cultivating their own SEO capabilities. This framework can be applied in any online business, regardless of industry or online niche, to enhance discoverability and profitability. Exploring core concepts such as the Google ethos, ripple creation and mobile marketing, Tactical SEO is the number one go-to resource to help marketing professionals and students become experts in this essential field.
