Buyology

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Author :
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Angel on a Leash

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Publisher : Fox Chapel Publishing
ISBN 13 : 193704923X
Total Pages : 226 pages
Book Rating : 4.9/5 (37 download)

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Book Synopsis Angel on a Leash by : David Frei

Download or read book Angel on a Leash written by David Frei and published by Fox Chapel Publishing. This book was released on 2011-11-08 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Frei’s heartwarming collection of stories about the therapy dogs in his life and the people whom they touch, Angel on a Leash celebrates the “ministry” that Frei shares with his wife, Chaplain Cherilyn Frei, the director of spiritual care at the Ronald McDonald House of New York.Frei may be the most recognizable face and name in the dog sport, as “the Voice of Westminster,” the famous New York kennel club for which he has worked for the past two decades, but his true passion in dogs is therapy work. In the book’s eighteen chapters, Frei retells the stories of the everyday miracles he’s witnessed his therapy dogs perform over hundreds of trips to their favorite places. Currently in his second generation of therapy dogs, Frei gives his Cavalier King Charles Spaniel “Angel” and Brittany “Grace” all the credit for the life-altering work they do cheering up ailing children at Morgan Stanley’s Children’s Hospital, spending time with recovering patients at NewYork- Presbyterian Hospital, and placing a paw in the hand of world-weary veterans at the Washington DC VA Medical Center. Never sappy or sentimental, Frei’s writing style is straightforward and honest with a swiftness that keeps the reader turning pages (and wiping tears). Beyond the inspiring storytelling, the book also offers practical advice to potential therapy dog handlers about how to get a dog certified with a proper registry, the responsibilities that accompany therapy work, and the importance of community involvement. Frei’s association with Westminster yielded the formation of a nonprofit organization called Angel on a Leash (the book’s namesake), which Frei was the key founder. Although the organization is now a separate entity from its famous “parent,” Best in Show winners of Westminster have frequently retired from the show ring into the realm of therapy work, receiving Frei’s encouragement and guidance. Among the many exquisite moments captured in the book’s photography section are portraits of Rufus, the Colored Bull Terrier; James, the English Spring Spaniel; and Uno, the Beagle, all supreme victors of the famous show, spending time with children on therapy visits.

Tile & Till

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Author :
Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Tile & Till by :

Download or read book Tile & Till written by and published by . This book was released on 1915 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Type & Typo

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Author :
Publisher : Omair Nazir
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4./5 ( download)

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Book Synopsis Type & Typo by :

Download or read book Type & Typo written by and published by Omair Nazir. This book was released on with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Reset Your Inner Clock

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Author :
Publisher : Avery
ISBN 13 : 158333534X
Total Pages : 352 pages
Book Rating : 4.5/5 (833 download)

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Book Synopsis Reset Your Inner Clock by : Michael Terman

Download or read book Reset Your Inner Clock written by Michael Terman and published by Avery. This book was released on 2013 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Reset Your Inner Clock reveals a powerful program that recalibrates our internal clocks that can be decimated by the modern demands of a 24/7 lifestyle"--

The Acharnians

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Publisher : Simon and Schuster
ISBN 13 : 1625580681
Total Pages : 44 pages
Book Rating : 4.6/5 (255 download)

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Book Synopsis The Acharnians by : Aristophanes

Download or read book The Acharnians written by Aristophanes and published by Simon and Schuster. This book was released on 2012-11-01 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing at the time of political and social crisis in Athens, Aristophanes was an eloquent yet bawdy challenger to the demagogue and the sophist. The Achanians is a plea for peace set against the background of the long war with Sparta.

Adonais

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Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (46 download)

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Book Synopsis Adonais by : Percy Bysshe Shelley

Download or read book Adonais written by Percy Bysshe Shelley and published by . This book was released on 1821 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Crossword Solver

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Publisher : Bloomsbury Pub Limited
ISBN 13 : 9780747550754
Total Pages : 423 pages
Book Rating : 4.5/5 (57 download)

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Book Synopsis Crossword Solver by : Anne Stibbs

Download or read book Crossword Solver written by Anne Stibbs and published by Bloomsbury Pub Limited. This book was released on 2000 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: An aid to solving crosswords. It contains over 100,000 potential solutions, including plurals, comparative and superlative adjectives, and inflections of verbs. The list extends to first names, place names and technical terms, euphemisms and compound expressions, as well as abbreviations.

The Trudeau Decade

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Author :
Publisher : Doubleday Canada ; Garden City, N.Y. : Doubleday
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.X/5 ( download)

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Book Synopsis The Trudeau Decade by : Rick Butler

Download or read book The Trudeau Decade written by Rick Butler and published by Doubleday Canada ; Garden City, N.Y. : Doubleday. This book was released on 1979 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: THIS COLLECTION OF ARTICLES ON PRIME MINISTER TRUDEAU'S PERFORMANCE FROM 1968 TO 1978 TRACES THE EBB AND FLOW OF PUBLIC FAVOUR IN CANADA AND THE WORLD.

When Bad Things Happen Good Things Can Grow

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Author :
Publisher : Seemore Publishing House
ISBN 13 : 9780645166507
Total Pages : 262 pages
Book Rating : 4.1/5 (665 download)

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Book Synopsis When Bad Things Happen Good Things Can Grow by : Susie O'Neill, Sr.

Download or read book When Bad Things Happen Good Things Can Grow written by Susie O'Neill, Sr. and published by Seemore Publishing House. This book was released on 2021-07-02 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: An autobiography of a teachers' devotion to the 'at-risk' child. It is through the unimaginable tragedies of others Susie found her purpose. This book shares a collection of uplifting stories of transformation. From the ashes of the past, they have risen and followed a path of self-discovery and healing, to a place of belonging, and sometimes the best things that will ever happen to them. Working with hundreds of survivors of unbelievable trauma, abuse and burns, Susie has learnt that from bad things good things can grow. The courage and strength of these incredible people are shared in their powerful stories throughout this book. In 1993 Susie founded the KIDS Foundation after learning 5,000 children are injured in Australia every day. Its purpose to help young people recover from injuries and trauma caused by the most horrific circumstances, as well as preventing them from happening through education and empowerment. One day Susie met a young boy being rehabilitated in an aged-care facility surrounded by elderly men and was compelled to do something. Several years later a child friendly purpose built facility was created. The first young boy to stay there was a burn survivor. When it was time for him to return home there were limited support networks, so we created one - Burn Survivors Network supporting families Australia wide. 2001 becoming an Ironman changed and saved Susie's life in the most unimaginable way. Most importantly it became the catalyst for bringing millions of dollars to the KIDS Foundation. When bad things happen good thing can grow, captures heart-felt stories of triumph over adversity.

WINE Tasting Review Logbook _ Notebook for Wine Tasters and Lovers

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Author :
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis WINE Tasting Review Logbook _ Notebook for Wine Tasters and Lovers by : M. E. D. Jim Gifts

Download or read book WINE Tasting Review Logbook _ Notebook for Wine Tasters and Lovers written by M. E. D. Jim Gifts and published by . This book was released on 2020-01-30 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Beer Tasting Review Logbook This portable beer journal fits in your pocket, yet provides plenty of space to record and rate your favorite brews. 100 pages total, with log pages to record key tasting details for 99 beers. Record the date and place of your tasting, the beer name and style, brewer, price, and more. Plenty of room to record your ratings, including appearance, aroma, taste, mouthfeel, and overall impressions. Acid-free archival-quality paper. Durable hardcover. Foil-stamped volume makes a nice gift.

WINE Tasting Review Logbook _ Rose Gold Novelty Gift for Wine Lovers Who Have Everything

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Author :
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis WINE Tasting Review Logbook _ Rose Gold Novelty Gift for Wine Lovers Who Have Everything by : M. E. D. Jim Gifts

Download or read book WINE Tasting Review Logbook _ Rose Gold Novelty Gift for Wine Lovers Who Have Everything written by M. E. D. Jim Gifts and published by . This book was released on 2020-01-30 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Beer Tasting Review Logbook This portable beer journal fits in your pocket, yet provides plenty of space to record and rate your favorite brews. 100 pages total, with log pages to record key tasting details for 99 beers. Record the date and place of your tasting, the beer name and style, brewer, price, and more. Plenty of room to record your ratings, including appearance, aroma, taste, mouthfeel, and overall impressions. Acid-free archival-quality paper. Durable hardcover. Foil-stamped volume makes a nice gift.

Beer For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1394159137
Total Pages : 391 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Beer For Dummies by : Marty Nachel

Download or read book Beer For Dummies written by Marty Nachel and published by John Wiley & Sons. This book was released on 2023-01-04 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become fluent in the universal language of beer Beer For Dummies is your companion as you explore the wide world of the third most-consumed beverage globally. Learn to recognize the characteristics of ales, lagers, and other beer styles. Perfect beer-and-food pairings. And embark on the ultimate beer tour, Dummies-style! Whether you're a beer novice or a brewery regular, there’s always something new to learn. We’ll help you pick the right beer for any occasion, understand why beers taste the way they do, and give you a handy reference to their strengths and ideal serving temperatures. This updated edition takes you a journey around the world of new beers—hazy-juicy in the U.S., Italian grape ale, Brazilian Catarina sour. You’ll also get up to date on the latest beer review apps and how the internet is shaping and reshaping beerdom. Cheers! Make an informed choice when selecting a beer and pairing with food Learn the fascinating process of brewing the different types of beer Discover world beer culture and new beer innovations Heighten your enjoyment of the subtleties of craft beer This book is an excellent resource for aiding your understanding, purchasing, drinking, and enjoyment of beer.

An American Beer Trail

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Author :
Publisher : Outskirts Press
ISBN 13 : 1478768436
Total Pages : 146 pages
Book Rating : 4.4/5 (787 download)

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Book Synopsis An American Beer Trail by : Zach Stinehour

Download or read book An American Beer Trail written by Zach Stinehour and published by Outskirts Press. This book was released on 2016-01-20 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beer has traveled with America through time as this is a ride to celebrate it. Finding craft brews all over the country and experiencing the area with a beer in hand. Because beer is not just a drink. It’s that drink we share with friends, we have at the game, and have at our celebrations. So this is about traveling across the country sharing many of the stops that people know and spots you may not know about and the beers along the way. It’s not enough just to enjoy the trip but also to understand how beer has fit into society. Not an in-depth history but a general overview of some major moments in the evolution of beer. With historic notes along the way so along the trip you can learn about the journey beer has had. From ancient times to modern times beer has evolved as well. The beer evolution has over the years transformed into many different styles of today. Also how the drink has been seen and grown in popularity in America. It just hasn’t been universally accepted as a popular drink from the beginning like some seem to think it has. It’s these points through history which make the trip that much more interesting. When it comes to styles it seems there are too many to count. Instead of trying to name and define each one which is what many seem to try to do. Rather, help define many of the terms used in the styles and the general meanings to get a better idea of what brews are like. It’s not about defining a taste profile but more defining the core characteristics that make up the nomenclature and where they may draw their roots from. Then you can better enjoy the beer versus trying to measure it up to some taste standard. Most of all this is a celebration of the classic American road trip. With an eye to the craft beers which makes America unique in the brewing world. So it’s not just the mass of brewpubs in Portland or California but what you can find near the Grand Canyon or along the skyline drive on the East Coast to raise a pint. Great beers aren’t just in major cities but in small towns all across the country and no matter where you go there is likely a brewery in the area making something worth checking out. From the Great Plains, Gulf coast, or west Texas you can find something to see, experience and drink. That is what the book is about. Not just a fun ride but an experience of circling the country with a mind on area and beers you can find. It’s a call to ride with a mind for beer. Have a flight and find what you can see and learn along the way.

Smoked Beers

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Author :
Publisher : Brewers Publications
ISBN 13 : 1938469585
Total Pages : 164 pages
Book Rating : 4.9/5 (384 download)

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Book Synopsis Smoked Beers by : Geoff Larson

Download or read book Smoked Beers written by Geoff Larson and published by Brewers Publications. This book was released on 2001-10-20 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: For centuries smoke-flavored beers, also known as rauchbier, survived modernization in a small enclave centered around Bamberg, Germany. Today new examples are being made by brewers throughout the U.S. Enjoy the history, culture, and brewing of these wonderful beers with this informative volume. Geoff Larson, founder of Alaskan Brewing Company in Juneau, Alaska, has been working with smoke to create Alaskan Smoked Porter since 1988. It continues to be one of the classic American examples of the style. The Classic Beer Style Series from Brewers Publications examines individual world-class beer styles, covering origins, history, sensory profiles, brewing techniques and commercial examples. The Classic Beer Style Series from Brewers Publications examines individual world-class beer styles, covering origins, history, sensory profiles, brewing techniques and commercial examples.

Beer

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Publisher :
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.7/5 (535 download)

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Book Synopsis Beer by : Bob Skilnik

Download or read book Beer written by Bob Skilnik and published by . This book was released on 2006 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skilnik takes readers back in time to the beginnings of an industry that once wielded tremendous influence, wealth, and power over Chicago. He goes on to describe a contemporary Chicago, where some of the biggest national breweries battle to fill the void left by the closing of the last local old-time brewery. Serving up a heady dose of brewing history, BEER takes you back to the Great Chicago Fire and the Roaring Twenties, the days of Al Capone and Prohibition. It chronicles the invasion of Chicago by Milwaukee breweries and the eventual supremacy of national beer brands in the Windy City. Much more than a timeline, BEER is a definitive but fun-to-read volume that offers a rich history of Chicago against the backdrop of its booming and ultimately doomed brewing industry. Filled with anecdotes and little-known facts, it1s a treasure for history buffs, Chicago fans, beer connoisseurs, and collectors of brewerania.