B2b E Marketplaces

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Strategic Design of B2B e-Marketplace Business Models

Author : Birgit Hartmann
Publisher : diplom.de
ISBN 13 : 3832432337
Total Pages : 159 pages
Book Rating : 4.8/5 (324 download)

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Book Synopsis Strategic Design of B2B e-Marketplace Business Models by : Birgit Hartmann

Download or read book Strategic Design of B2B e-Marketplace Business Models written by Birgit Hartmann and published by diplom.de. This book was released on 2001-04-04 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Due to the enormous analyst projections on worldwide B2B e-commerce, and additionally forced by the low barriers to entry, races to implement e-marketplaces have started since everyone was keen to get a share out of this large opportunity. However, as the recent e-marketplace shake-out demonstrated, many e-market makers have often concentrated on Internet Technology, forgetting that once it comes down to its base, e-business it not about bytes, but still about pure business. Often, the first-movers business models grounded on great ideas, but were not sustainable. e-Marketplaces base on complex business models that present key strategic issues which must be addressed prior to the creation and implementation of any technology infrastructure. With the help of the 10 Strategic Design Considerations Guideline for the creation of a B2B e-marketplace business model, the reader firms that are considering becoming e-market makers, and firms interested in participating in an e-marketplace as buyer, seller or service provider- should be able to formulate a complete e-market strategy for an e-marketplace initiative. The 10 key strategic steps to consider on the way to create the Business Model Design are as follows: 1. Market and Stakeholder Analysis: Which are the quantitative and qualitative attributes of the market: market segmentation, fragmentation of the sell-and buy-side, existing and competing industry channels, complexity of product/ process? Who are the buyers and sellers, service providers, transaction influencers and competing marketplaces? Who are the key stakeholders that are needed to gain critical mass for the marketplace? 2. e-Marketplace Models: What forms of eMarketplaces do exist? Which trend of model can be identified? Should the e-marketplace be proprietary or open? Which roles does an e-marketplace take? 3. Value Proposition: What does the marketplace offer the key players? How will this value proposition gain differentiation in the market? What value proposition will attract and retain those players? How will this value proposition evolve over time? 4. Key Parameters & Value-Added Services: Which technology capabilities and key functions are required to fulfill the offering and maintain the market? 5. Functional Architecture Model: How does the logical construct of the functional requirements look like? What is actually behind the platform? 6. Pricing Mechanism: How is price determined for items being [...]

The E-marketplace

Author : Warren D. Raisch
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 378 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis The E-marketplace by : Warren D. Raisch

Download or read book The E-marketplace written by Warren D. Raisch and published by McGraw-Hill Companies. This book was released on 2001 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text describes the business-to-business marketplace and the changes and opportunities presented by the wholesale change in the way in which the world does business. It describes the emarkets, their methods of operation, the different modes currently in use and how to make money in this way.

The B2B Social Media Book

Author : Kipp Bodnar
Publisher : John Wiley & Sons
ISBN 13 : 1118214307
Total Pages : 216 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The B2B Social Media Book by : Kipp Bodnar

Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance

Author : Kumar, Muneesh
Publisher : IGI Global
ISBN 13 : 1613503547
Total Pages : 329 pages
Book Rating : 4.6/5 (135 download)

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Book Synopsis Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance by : Kumar, Muneesh

Download or read book Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance written by Kumar, Muneesh and published by IGI Global. This book was released on 2011-11-30 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the use of technology has considerably increased in B2B e-commerce, it becomes imperative to address the issues of trust that emerge in the context of technology. Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance focuses on various trust issues that emerge from deployment of various e-commerce technologies in interorganizational relationships. Some of these issues relate to security, privacy, authentication, non-repudiation, quality of Web interface, system performance, infrastructure, and environmental factors. This book contributes to the ongoing process of developing a framework for understanding the process of building trust in B2B e-commerce.

B-to-B Electronic Marketplaces

Author : Evi Hartmann
Publisher : Springer Science & Business Media
ISBN 13 : 3663094464
Total Pages : 222 pages
Book Rating : 4.6/5 (63 download)

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Book Synopsis B-to-B Electronic Marketplaces by : Evi Hartmann

Download or read book B-to-B Electronic Marketplaces written by Evi Hartmann and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does the interplay between the purchase situation and the B-to-B E-marketplace characteristics influence the success of a supplier relationship?

Business-to-business Electronic Marketplaces

Author : Hope Arlene Koch
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (556 download)

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Book Synopsis Business-to-business Electronic Marketplaces by : Hope Arlene Koch

Download or read book Business-to-business Electronic Marketplaces written by Hope Arlene Koch and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Business-to-business (B2B) electronic marketplaces (e-marketplaces) are one of the most heralded developments in recent years. These marketplaces bring together businesses buying and selling goods and services in an online buying community. E-marketplaces promise to increase the efficiency and effectiveness of procurement activities by replacing traditional manual processes with automated electronic procedures and by expanding the number of available trading partners. Despite the technology availability and the high potential benefits, very few e-marketplaces have succeeded. This three-year study identifies and investigates two major B2B e-marketplace stumbling blocks: attracting a sufficient number of members, and then influencing these members to use the e-marketplace. This investigation uses a variety of qualitative techniques to solicit information from nearly fifty executives representing four B2B e-marketplaces with contrasting membership and use levels. Within each e-marketplace, the study solicited information from high and low use organizations, buying and selling organizations, and a nonparticipant organization. The interview data was analyzed using line-by-line analysis from grounded theory. The analysis involved assimilating the unique stories of each manager into drivers that affect e-marketplace membership or use. These drivers were then compared to membership levels and/or use levels. The analysis resulted in three research models. Each research model is a data-driven representation of factors driving B2B e-marketplace membership, B2B e-marketplace use, and a particular organization's B2B e-marketplace use. Each model contains several unique drivers and offers a comprehensive picture of what is happening in e-marketplaces. These findings enhance management's understanding of e-marketplaces, their role in business, their challenges, and ways of overcoming these challenges in order to reap the benefits of e-marketplace participation. This study brings one of the first grounded theory investigations of B2B e-marketplace membership and use to the limited academic research in this area. This research offers insights to a number of theories, including transaction cost economics, institutional theory, resource dependency theory, and public goods theory.

Complete B2B Online Marketing

Author : William Leake
Publisher : John Wiley & Sons
ISBN 13 : 1118239180
Total Pages : 283 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Complete B2B Online Marketing by : William Leake

Download or read book Complete B2B Online Marketing written by William Leake and published by John Wiley & Sons. This book was released on 2012-07-24 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resource allocation, and much more. B2B marketers need detailed, practical guidelines and strategies for how best to gain, nurture, and convert leads using today's Internet technologies and strategies This ultimate how-to guide examines strategic and branding considerations, search engine optimization techniques, and how to maximize the impact of banner ads and landing pages Explains how to use social media listening and monitoring tools, how to engage visitors, and how to allocate resources to ensure success Covers measuring results, improving web site usability, using metrics, and nurturing leads Skilled B2B marketers who are ready to take advantage of all that online marketing has to offer will find this guide provides exactly the know-how they need.

B2b Integration: A Practical Guide To Collaborative E-commerce

Author : Gunjan Samtani
Publisher : World Scientific
ISBN 13 : 1783261218
Total Pages : 589 pages
Book Rating : 4.7/5 (832 download)

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Book Synopsis B2b Integration: A Practical Guide To Collaborative E-commerce by : Gunjan Samtani

Download or read book B2b Integration: A Practical Guide To Collaborative E-commerce written by Gunjan Samtani and published by World Scientific. This book was released on 2002-11-25 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide reveals the key elements of successful B2B integration and collaborative e-commerce, by highlighting business needs, technologies, and development strategies. It equips companies with practical guidelines for quickly implementing an effective B2Bi strategy, and prepares them for the next wave of B2B integration and collaborative e-commerce. It clarifies the intricate dependencies among all the components of B2Bi, including integration patterns, enterprise application integration (EAI), business process management (BPM), Internet security, XML, Web services, middleware technologies, and integration brokers. Included are future technologies that will have a significant impact on B2Bi architectures, such as intelligent software agents, wireless technologies, and peer-to-peer computing. This reference provides a suitable framework for the design, development, and implementation of B2B integration, along with several case studies.Editors: Dr Marcus Healey — Strategy Consultant for InfoFirst Inc., USA Dr Shyam Samtani (Language Editor) — Professor of English, P G Department of English, Indore Christian College, IndiaContributors: Kenneth Tamburello — Senior Consultant Specialist at Bluesphere (an EDS company), USA Deepak Bajaj — Course Coordinator of Project Management, University of Technology Sydney (UTS), Australia Dimple Sadhwani — Senior Software Engineer, Island ECN, USA Pawan Samtani — Country Operations Manager, Oracle Corporation, India/a

Doing E-Business

Author : David Taylor
Publisher : John Wiley & Sons
ISBN 13 : 0471436836
Total Pages : 305 pages
Book Rating : 4.4/5 (714 download)

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Book Synopsis Doing E-Business by : David Taylor

Download or read book Doing E-Business written by David Taylor and published by John Wiley & Sons. This book was released on 2002-03-14 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for becoming a fully functional E-business This book provides executives, managers, and entrepreneurs with practical ideas and techniques that will help them improve the way they implement and manage E-commerce and E-business. The authors have been E-business strategy consultants for over a decade, and this book is based on their experiences working with hundreds of Fortune 500 companies and dot com startups. The book is filled with examples of how companies across industries have used the Internet to sell in business-to-business E-marketplaces, as well as direct to consumers, and the problems they have encountered in the process. The book also covers many topics that other E-business books miss, including the impact of the Net's underground economy and how to involve customers emotionally with a Web-based business. David Taylor and Alyse Terhune (Stamford, CT) founded eMarket Holdings, LLC, an E-business strategy consulting firm in 1999. They have been e-commerce and e-business consultants for over a decade, primarily at Gartner Group, Inc.

Electronic Commerce

Author : Paul Timmers
Publisher : Wiley
ISBN 13 : 9780471498407
Total Pages : 288 pages
Book Rating : 4.4/5 (984 download)

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Book Synopsis Electronic Commerce by : Paul Timmers

Download or read book Electronic Commerce written by Paul Timmers and published by Wiley. This book was released on 2001-05-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.

E-business Implementation

Author : Dougal Watt
Publisher : Routledge
ISBN 13 : 1136409416
Total Pages : 341 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis E-business Implementation by : Dougal Watt

Download or read book E-business Implementation written by Dougal Watt and published by Routledge. This book was released on 2007-06-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'E-business Implementation' is written as a complete guide to successful e-business delivery, from both a project management and a detailed technological perspective. E-business provides a powerful mechanism for organizations to increase productivity and lower costs. However, in order to utilise these considerable benefits, companies must ensure their e-business is implemented correctly and is appropriate to their market segment. 'E-business Implementation' provides a comprehensive guide to successful implementation and is divided into three parts: * Part one begins with a project management structure designed to deliver successful e-business functionality within time and budget, while avoiding the high failure rates common to many technology projects. * Part two details key concepts, technologies, products, vendors, benefits, limitations, and high-level design architectures for e-business, in a phased and risk-managed approach. These include publishing through the Internet and Intranets, portals and content management systems, transacting using e-commerce, integrating internal enterprise applications, integrating with external partners and suppliers, and responding in real-time to changing levels of demand through dynamic e-business and web services. * Part three details a set of critical foundation technologies that must be implemented correctly for the e-business initiative to be successful. These technologies include e-business development languages such as Java, XML and .Net, hardware platforms and their operating systems, security and networking systems, the Internet Domain Name System, and Open Source technologies.

B2B E-Commerce: Americas

Author :
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis B2B E-Commerce: Americas by :

Download or read book B2B E-Commerce: Americas written by and published by . This book was released on 2001 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing E-commerce in Business

Author : J. Botha
Publisher : Juta and Company Ltd
ISBN 13 : 9780702173042
Total Pages : 660 pages
Book Rating : 4.1/5 (73 download)

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Book Synopsis Managing E-commerce in Business by : J. Botha

Download or read book Managing E-commerce in Business written by J. Botha and published by Juta and Company Ltd. This book was released on 2008-02-27 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information and Communication Technology (ICT) is becoming indispensable in the spheres of business, government, education and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible. And its commercial aspect, e-commerce, is part of this trend. Today, no business training is complete without the inclusion of at least the basics of e-commerce. But although e-commerce has opened up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. This second edition provides guidelines for overcoming these challenges by exploring the ways in which entrepreneurs and managers should co-operate with IT experts to exploit opportunities and combat the threats imposed by new technologies.

Digital Business and Electronic Commerce

Author : Bernd W. Wirtz
Publisher : Springer Nature
ISBN 13 : 3031502892
Total Pages : 1031 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Digital Business and Electronic Commerce by : Bernd W. Wirtz

Download or read book Digital Business and Electronic Commerce written by Bernd W. Wirtz and published by Springer Nature. This book was released on with total page 1031 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business to Business Electronic Commerce

Author : Merrill Warkentin
Publisher : IGI Global
ISBN 13 : 9781931777704
Total Pages : 312 pages
Book Rating : 4.7/5 (777 download)

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Book Synopsis Business to Business Electronic Commerce by : Merrill Warkentin

Download or read book Business to Business Electronic Commerce written by Merrill Warkentin and published by IGI Global. This book was released on 2003-01-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The rapid commercialization of the Internet and success of online direct marketing led to the burgeoning field of business-to-business e-commerce, a growing industry analyzed with the most recent research developments and successful implementation strategies in this business volume. E-commerce environments, supply chain management issues, and value chain networks are explored with respect to process, research, and electronic tendering. More complex discussions of classification schemes, manufacturing connectedness, and structuration theory provide the academic dimension of the practical business challenges presented."

Balanced Sourcing

Author : Timothy M. Laseter
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Balanced Sourcing by : Timothy M. Laseter

Download or read book Balanced Sourcing written by Timothy M. Laseter and published by Jossey-Bass. This book was released on 1998-09-14 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The leading expert in the field brings the power of his experience and that of the world-renowned consulting firm Booz-Allen & Hamilton to reveal how buying smart can mean the difference between success and failure.

B2B Digital Marketing

Author : Michael Miller
Publisher : Que Publishing
ISBN 13 : 9780789748874
Total Pages : 0 pages
Book Rating : 4.7/5 (488 download)

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Book Synopsis B2B Digital Marketing by : Michael Miller

Download or read book B2B Digital Marketing written by Michael Miller and published by Que Publishing. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: B2B Digital Marketing is a guide to digital marketing for B2B companies. It addresses how to use various digital marketing vehicles to market products and services to other companies. The book is divided into three sections: Planning, introduces the various digital marketing vehicles and discusses which vehicles are most appropriate for various aspects of B2B marketing-customer acquisition, sales conversion, and customer retention. Execution, discusses each digital marketing vehicle (email marketing, search engine marketing, social media marketing, et al) in depth. Measurement and Refocus, discusses how to measure B2B digital marketing performance, advises how to refocus efforts based on results, and presents possible future developments in B2B digital marketing. The Internet has long been an important component in business-to-consumer (B2C) marketing, enabling companies to market their brands and products directly to consumers. Business-to-business (B2B) companies are also looking to digital vehicles to enhance their marketing efforts, including everything from email and blog marketing to social media and mobile marketing. Marketing to businesses is much different from marketing to consumers, and B2B digital marketing is equally different from B2C web marketing. While most of the vehicles are the same, the way they are used are unique to B2B marketing.