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Author : Marc L. Hagerman
Publisher :
ISBN 13 :
Total Pages : 37 pages
Book Rating : 4.:/5 (47 download)
Download or read book Automobile Marketing Strategies, Pricing, and Product Planning written by Marc L. Hagerman and published by . This book was released on 1978 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 86 pages
Book Rating : 4.3/5 (555 download)
Download or read book Automobile Marketing Strategies, Pricing, and Product Planning written by and published by . This book was released on 1978 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marc L. Hagerman
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (13 download)
Download or read book Automobile Marketing Strategies, Pricing, and Product Planning written by Marc L. Hagerman and published by . This book was released on 1978 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 926 pages
Book Rating : 4.3/5 (91 download)
Download or read book Highway Safety Literature written by and published by . This book was released on 1979 with total page 926 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andreas Klein
Publisher : GRIN Verlag
ISBN 13 : 3638619842
Total Pages : 38 pages
Book Rating : 4.6/5 (386 download)
Download or read book Marketing Plan: BMW 1-series in Germany written by Andreas Klein and published by GRIN Verlag. This book was released on 2007-02-26 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Bradford, course: MBA, language: English, abstract: Terms of Reference This marketing plan for the BMW 1-series aims to outline and analyse the market environment in Germany. Also, an evaluation of the strategic and operational orientation as well as the strength and weaknesses of the product should be given. Based on this, recommendations for the future direction and implementation of the marketing-mix will be given. Executive Summary In the competitive compact segment (short: C-segment) with increasingly demanding customers, BMW with its newly launched product clearly builds on its premium image as a sports car manufacturer. Although this is generally a good strategy, certain parts of the marketing mix need to be adjusted. Especially the high price of the product in comparison with its competitors is a potential problem. The following suggestions can be given to successfully built up a sustainable leading position in this segment, which is very important in terms of Customer-Lifetime-Value (CLV): - Reduction of quality problems - New technology development through increased R&D measures - Increased promotional measures focused on the target group - Strengthening of the dealer relationship - Development of new distribution channels
Author : United States. National Highway Traffic Safety Administration
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.3/5 (91 download)
Download or read book A Subject Bibliography from Highway Safety Literature written by United States. National Highway Traffic Safety Administration and published by . This book was released on 1980 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : GRIN Verlag
ISBN 13 : 3638378594
Total Pages : 16 pages
Book Rating : 4.6/5 (383 download)
Download or read book Marketing Strategy of New Beetle written by and published by GRIN Verlag. This book was released on 2005-05-18 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2005 in the subject Business economics - Miscellaneous, grade: 1.0, Robert Gordon University Aberdeen, language: English, abstract: The automobile industry is a very dynamic and exciting example of the development of new products. Against the background of the legendary Beetle, who sold over 21.6 million times, Volkswagen decided to build a new, modern version of the car. The target market for the New Beetle was defined as the Baby Boomers and the Young Generation which declares a main difference between the two cars. As the old one was a car for the people, the new one was for the chosen people who earn enough money. With total costs of $ 590 million the product development process ended in 1998 when the car was launched to the American market first. It met with success there but costumers in Europe reacted differently when it was introduced a few months later. The unique design of a fun car was not the main attraction for Europeans to buy the car and the price was not accepted over here as in America. But accompanied by a huge marketing strategy, with the main goal of arousing emotions, Volkswagen achieved their objectives altogether. Volkswagen sold over 600,000 New Beetles from 1998 to 2003 and raised the brand awareness at the same time. Due to the crisis on the automotive market at the moment and the market caution I would recommend Volkswagen reconsider the price level of the car and they may be able to achieve higher sales outside America.
Author : L. Flynn (comp)
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.3/5 (91 download)
Download or read book Technical Reports of the National Highway Traffic Safety Administration; a Bibliography, 1979 written by L. Flynn (comp) and published by . This book was released on 1980 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Superintendent of Documents
Publisher :
ISBN 13 :
Total Pages : 432 pages
Book Rating : 4.:/5 (334 download)
Download or read book Monthly Catalog of United States Government Publications written by United States. Superintendent of Documents and published by . This book was released on 1981 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index
Author : L. Flynn (comp)
Publisher :
ISBN 13 :
Total Pages : 348 pages
Book Rating : 4.3/5 (91 download)
Download or read book Technical Reports of the National Highway Traffic Safety Administration; a Bibliography, 1978 written by L. Flynn (comp) and published by . This book was released on 1979 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.:/5 (3 download)
Download or read book Energy Research Abstracts written by and published by . This book was released on 1979 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4.3/5 (555 download)
Download or read book Transportation Energy Activities of the U.S. Department of Transportation written by and published by . This book was released on 1981 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 782 pages
Book Rating : 4.:/5 (31 download)
Download or read book Monthly Catalogue, United States Public Documents written by and published by . This book was released on 1981 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 988 pages
Book Rating : 4.3/5 (91 download)
Download or read book Automobile Fuel Economy Contractors' Coordination Meeting - Summary Report written by and published by . This book was released on 1978 with total page 988 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 990 pages
Book Rating : 4.:/5 (311 download)
Download or read book Federal Register written by and published by . This book was released on 1978 with total page 990 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Department of Transportation. Office of the Secretary
Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.:/5 (319 download)
Download or read book Transportation Energy Activities of the U.S. Department of Transportation written by United States. Department of Transportation. Office of the Secretary and published by . This book was released on 1979 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.:/5 (327 download)
Download or read book Automotive Fuel Economy Program written by and published by . This book was released on 1978 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
