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Author : United States. National Bureau of Standards
Publisher :
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4.:/5 (318 download)
Download or read book Automation in the Marketplace written by United States. National Bureau of Standards and published by . This book was released on 1978 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Juan Pablo Pardo-Guerra
Publisher : Cambridge University Press
ISBN 13 : 1108496423
Total Pages : 375 pages
Book Rating : 4.1/5 (84 download)
Download or read book Automating Finance written by Juan Pablo Pardo-Guerra and published by Cambridge University Press. This book was released on 2019-05-16 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how stock markets became automated through the work of invisible technologists, redefining the fabric of finance for the twenty-first century.
Author : William Ammerman
Publisher : McGraw Hill Professional
ISBN 13 : 1260441261
Total Pages : 320 pages
Book Rating : 4.2/5 (64 download)
Download or read book The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning written by William Ammerman and published by McGraw Hill Professional. This book was released on 2019-05-24 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns—all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift—while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal—and capitalizing on it with AI.
Author : Mathew Sweezey
Publisher : John Wiley & Sons
ISBN 13 : 1118772229
Total Pages : 326 pages
Book Rating : 4.1/5 (187 download)
Download or read book Marketing Automation For Dummies written by Mathew Sweezey and published by John Wiley & Sons. This book was released on 2014-04-14 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.
Author : Executive Office of the President
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781544643533
Total Pages : 56 pages
Book Rating : 4.6/5 (435 download)
Download or read book Artificial Intelligence, Automation, and the Economy written by Executive Office of the President and published by Createspace Independent Publishing Platform. This book was released on 2017-03-12 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Artificial Intelligence (AI) technology and related fields have opened up new markets and new opportunities for progress in critical areas such as health, education, energy, economic inclusion, social welfare, and the environment. In recent years, machines have surpassed humans in the performance of certain tasks related to intelligence, such as aspects of image recognition. Experts forecast that rapid progress in the field of specialized artificial intelligence will continue. Although it is unlikely that machines will exhibit broadly-applicable intelligence comparable to or exceeding that of humans in the next 20 years, it is to be expected that machines will continue to reach and exceed human performance on more and more tasks. AI-driven automation will continue to create wealth and expand the American economy in the coming years, but, while many will benefit, that growth will not be costless and will be accompanied by changes in the skills that workers need to succeed in the economy, and structural changes in the economy. Aggressive policy action will be needed to help Americans who are disadvantaged by these changes and to ensure that the enormous benefits of AI and automation are developed by and available to all. Following up on the Administration's previous report, Preparing for the Future of Artificial Intelligence, which was published in October 2016, this report further investigates the effects of AI-driven automation on the U.S. job market and economy, and outlines recommended policy responses. This report was produced by a team from the Executive Office of the President including staff from the Council of Economic Advisers, Domestic Policy Council, National Economic Council, Office of Management and Budget, and Office of Science and Technology Policy. The analysis and recommendations included herein draw on insights learned over the course of the Future of AI Initiative, which was announced in May of 2016, and included Federal Government coordination efforts and cross-sector and public outreach on AI and related policy matters.
Author : Nair, Arjun J.
Publisher : IGI Global
ISBN 13 :
Total Pages : 348 pages
Book Rating : 4.3/5 (693 download)
Download or read book Balancing Automation and Human Interaction in Modern Marketing written by Nair, Arjun J. and published by IGI Global. This book was released on 2024-04-05 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.
Author : Daniel Friedman
Publisher : Routledge
ISBN 13 : 0429961081
Total Pages : 456 pages
Book Rating : 4.4/5 (299 download)
Download or read book The Double Auction Market written by Daniel Friedman and published by Routledge. This book was released on 2018-05-04 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on markets organized as double auctions in which both buyers and sellers can submit bids and asks for standardized units of well-defined commodities and securities. It examines evidence from the laboratory and computer simulations.
Author : Jon Miller
Publisher :
ISBN 13 : 9780982981542
Total Pages : pages
Book Rating : 4.9/5 (815 download)
Download or read book The Definitive Guide to Marketing Automation written by Jon Miller and published by . This book was released on 2013-02-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chandan Kamal Sharma
Publisher : Notion Press
ISBN 13 : 1638735409
Total Pages : 119 pages
Book Rating : 4.6/5 (387 download)
Download or read book The Automationist written by Chandan Kamal Sharma and published by Notion Press. This book was released on 2021-08-02 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: The time has come when you can connect with your digital customers one-to-one, doesn’t matter wherever he or she is. No more guesswork, no more uncertainty and no more technological stress. With more than 47% companies already implementing some type of business automation, it has now become important that you develop an understanding of how business automation is transforming the world and getting them closer to their customers. Marketing Automation is a sub-set of business automation and has already penetrated deep into business systems. But a lot of entrepreneurs and businesses are getting it wrong. This book also has a marketing automation framework that will help you with: • Getting started with a Marketing Automation process for your business. • Choosing the best tool that is suitable for your business without wasting your time and money. • Learning the factors to consider before implementing Marketing Automation. • Understanding the overall structure of how the Marketing Automation providers are adopting the marketing technology stack to get higher ROI. • If you are seeking a career, finding the right path to take towards building a successful career. This book is based on years of practical experience and is filled with insights to create a system that works by simplifying the technology for you.
Author : Dania Bilal
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 341 pages
Book Rating : 4.2/5 (161 download)
Download or read book Library Automation written by Dania Bilal and published by Bloomsbury Publishing USA. This book was released on 2014-03-26 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent advances in technology such as cloud computing, recent industry standards such as RFID, bibliographic standards like RDA and BIBFRAME, the increased adoption of open source integrated library systems (ILS), and continued shift in users' expectations have increased the complexity of the decision regarding ILS for all types of libraries. Recent advances in technology such as cloud computing, recent industry standards such as RFID, bibliographic standards like RDA and BIBFRAME, the increased adoption of open source integrated library systems (ILS), and continued shift in users' expectations have increased the complexity of the decision regarding ILS for all types of libraries. In a complete re-envisioning of the previous edition, Automating Media Centers and Small Libraries: A Microcomputer-Based Approach, Dania Bilal conceptualizes library automation in the Library Automation Life Cycle (LALC) that is informed by the systems development lifecycle (SDLC). She explains how the next-generation discovery services supported in the library services platforms (LSPs) provide a single point of access to library content in all types and formats, thereby offering a unified solution to managing library operations. The book covers methods of analyzing user requirements, describes how to structure these requirements in RFPs, and details proprietary and open-source integrated library systems (ILSs) and LSPs for school, public, special, and academic libraries. Up-to-date information is provided about ILS software installation and testing, software and hardware architecture such as single- and multi-tenant SaaS and Paas and IaaS, and usability assessment strategies for evaluating the ILS or LSP. The author concludes by describing what is likely coming next in the library automation arena.
Author : Sangram Vajre
Publisher : John Wiley & Sons
ISBN 13 : 1119224861
Total Pages : 384 pages
Book Rating : 4.1/5 (192 download)
Download or read book Account-Based Marketing For Dummies written by Sangram Vajre and published by John Wiley & Sons. This book was released on 2016-04-13 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! "Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it’s important, and how to do it. Any business marketing professional will benefit from a look at this book."- David Raab, Founder at Raab Associates "If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too." - Megan Heuer, Vice President and Group Director, SiriusDecisions "Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how." - Joe Chernov, VP of Marketing at InsightSquared "Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how." - Scott Brinker, Author of Hacking Marketing "Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results." - Sean Zinsmeister, Senior Director of Product Marketing, Infer "The book may be titled '…for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike." Scott Vaughan, CMO, Integrate
Author : Shu Chen Hou
Publisher : KOKOSHUNGSAN®
ISBN 13 :
Total Pages : 118 pages
Book Rating : 4./5 ( download)
Download or read book Profit Prodigy: Unveiling the Secrets of Internet Marketing Success written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Secrets to Internet Marketing Success with "Profit Prodigy” Are you ready to take your business to new heights in the digital landscape? Do you want to uncover the secrets of internet marketing and propel your brand to unprecedented success? Look no further than "Profit Prodigy: Unveiling the Secrets of Internet Marketing Success.” In today's fast-paced and competitive world, internet marketing has become the driving force behind business growth. It's no longer enough to rely on traditional marketing methods; businesses need to harness the power of the internet to reach their target audience, generate leads, and drive conversions. But where do you begin? How do you navigate the ever-changing digital landscape and stand out from the crowd? "Profit Prodigy" is your ultimate guide to mastering the art of internet marketing. Packed with insights, strategies, and techniques, this book will empower you to unlock the secrets of online success. Whether you're a seasoned marketer looking to enhance your skills or a business owner venturing into the world of internet marketing for the first time, "Profit Prodigy" has something for everyone. Inside "Profit Prodigy," you'll discover: The foundations of internet marketing: From target audience identification and branding to conversion optimization and data-driven decision making, you'll gain a solid understanding of the key principles that underpin internet marketing success. Crafting a winning internet marketing strategy: Learn how to conduct market research, set clear objectives, develop a comprehensive marketing plan, and choose the right online channels to reach your target audience effectively. Building an effective online presence: Master the art of website design and optimization, mobile responsiveness, and search engine optimization (SEO) to attract and engage your audience while maximizing organic traffic. Content creation and marketing: Discover how to develop engaging and relevant content, leverage different content formats, and distribute and promote your content to maximize its reach and impact. Social media marketing: Harness the power of social media platforms to build a strong online presence, engage with your audience, and foster a community of loyal brand advocates. Driving traffic and generating leads: Explore the strategies of search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing to drive targeted traffic and convert leads into loyal customers. Maximizing conversion and sales: Learn the secrets of conversion rate optimization (CRO), creating compelling offers and sales funnels, and building trust and credibility to drive conversions and foster long-term customer relationships. Analyzing performance and scaling success: Discover how to track and analyze key metrics, measure ROI and campaign performance, stay updated with industry trends, and continuously refine your strategies for optimal results. Nurturing long-term customer relationships: Uncover strategies for providing exceptional customer service, personalizing communication, implementing loyalty programs, and delighting customers to foster loyalty and maximize customer lifetime value. With "Profit Prodigy" as your trusted guide, you'll be equipped with the knowledge and tools to conquer the digital landscape and achieve internet marketing success. The secrets of online success are within your grasp, and it's time to unleash your full potential. Are you ready to embark on a journey of digital transformation? Are you prepared to propel your business to new heights? It all starts with "Profit Prodigy: Unveiling the Secrets of Internet Marketing Success." Get your copy today and unlock the power of internet marketing!
Author : Barton J. Goldenberg
Publisher : Prentice Hall Professional
ISBN 13 : 9780130088512
Total Pages : 322 pages
Book Rating : 4.0/5 (885 download)
Download or read book CRM Automation written by Barton J. Goldenberg and published by Prentice Hall Professional. This book was released on 2002 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: In CRM Automation, one of the world's leading CRM experts delivers hands-on guidance for every phase of your CRM initiative: goal-setting, process review, vendor selection, implementation, rollout, support, and administration. Drawing on 18 years of experience with more than 300 enterprise deployments, Barton Goldenberg offers a start-to-finish implementation blueprint covering every customer-focused business function: marketing, sales, customer service, field support, and beyond.
Author : David Frederick Ross
Publisher : Springer
ISBN 13 : 1489975780
Total Pages : 915 pages
Book Rating : 4.4/5 (899 download)
Download or read book Distribution Planning and Control written by David Frederick Ross and published by Springer. This book was released on 2015-05-14 with total page 915 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition provides operations management students, academics and professionals with a fully up-to-date, practical and comprehensive sourcebook in the science of distribution and Supply Chain Management (SCM). Its objective is not only to discover the roots and detail the techniques of supply and delivery channel networks, but also to explore the impact of the merger of SCM concepts and information technologies on all aspects of internal business and supply channel management. This textbook provides a thorough and sometimes analytical view of the topic, while remaining approachable from the standpoint of the reader. Although the text is broad enough to encompass all the management activities found in today's logistics and distribution channel organizations, it is detailed enough to provide the reader with a thorough understanding of essential strategic and tactical planning and control processes, as well as problem-solving techniques that can be applied to everyday operations. Distribution Planning and Control: Managing in the Era of Supply Chain Management, 3rd Ed. is comprised of fifteen chapters, divided into five units. Unit 1 of the text, The SCM and Distribution Management Environment, sets the background necessary to understand today’s supply chain environment. Unit 2, SCM Strategies, Channel Structures and Demand Management, reviews the activities involved in performing strategic planning, designing channel networks, forecasting and managing channel demand. Unit 3, Inventory Management in the Supply Chain Environment, provides an in-depth review of managing supply chain inventories, statistical inventory management, and inventory management in a multiechelon channel environment. Unit 4, Supply Chain Execution, traces the translation of the strategic supply chain plans into detailed customer and supplier management, warehousing and transportation operations activities. Finally Unit 5, International Distribution and Supply Chain Technologies, concludes the text by exploring the role of two integral elements of SCM: international distribution management and the deployment of information technologies in the supply chain environment. Each chapter includes summary questions and problems to challenge readers to their knowledge of concepts and topics covered. Additionally supplementary materials for instructors are also available as tools for learning reinforcement.
Author : Dorothy Graham
Publisher : Addison-Wesley
ISBN 13 : 0132776553
Total Pages : 672 pages
Book Rating : 4.1/5 (327 download)
Download or read book Experiences of Test Automation written by Dorothy Graham and published by Addison-Wesley. This book was released on 2012-01-03 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Software test automation has moved beyond a luxury to become a necessity. Applications and systems have grown ever larger and more complex, and manual testing simply cannot keep up. As technology changes, and more organizations move into agile development, testing must adapt—and quickly. Test automation is essential, but poor automation is wasteful—how do you know where your efforts will take you? Authors Dorothy Graham and Mark Fewster wrote the field’s seminal text, Software Test Automation, which has guided many organizations toward success. Now, in Experiences of Test Automation, they reveal test automation at work in a wide spectrum of organizations and projects, from complex government systems to medical devices, SAP business process development to Android mobile apps and cloud migrations. This book addresses both management and technical issues, describing failures and successes, brilliant ideas and disastrous decisions and, above all, offers specific lessons you can use. Coverage includes Test automation in agile development How management support can make or break successful automation The importance of a good testware architecture and abstraction levels Measuring benefits and Return on Investment (ROI) Management issues, including skills, planning, scope, and expectations Model-Based Testing (MBT), monkey testing, and exploratory test automation The importance of standards, communication, documentation, and flexibility in enterprise-wide automation Automating support activities Which tests to automate, and what not to automate Hidden costs of automation: maintenance and failure analysis The right objectives for test automation: why “finding bugs” may not be a good objective Highlights, consisting of lessons learned, good points, and helpful tips Experiences of Test Automation will be invaluable to everyone considering, implementing, using, or managing test automation. Testers, analysts, developers, automators and automation architects, test managers, project managers, QA professionals, and technical directors will all benefit from reading this book.
Author :
Publisher :
ISBN 13 :
Total Pages : 476 pages
Book Rating : 4.:/5 (318 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1969 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Larry Weber
Publisher : John Wiley & Sons
ISBN 13 : 1118760816
Total Pages : 273 pages
Book Rating : 4.1/5 (187 download)
Download or read book The Digital Marketer written by Larry Weber and published by John Wiley & Sons. This book was released on 2014-04-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: The ins and outs of this brave new world of digital marketing The specific techniques needed to achieve high customer engagement The modern innovations that help you outperform the competition The best targeting and positioning practices for today's digital era How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.
