Authorship As Promotional Discourse In The Screen Industries

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Authorship as Promotional Discourse in the Screen Industries

Author : Leora Hadas
Publisher : Routledge
ISBN 13 : 100007465X
Total Pages : 208 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Authorship as Promotional Discourse in the Screen Industries by : Leora Hadas

Download or read book Authorship as Promotional Discourse in the Screen Industries written by Leora Hadas and published by Routledge. This book was released on 2020-04-30 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games. The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception. Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences. A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries. The book will be of great relevance to academics in the fields of film, television, and media studies, including postgraduate students, conducting teaching and research around authorship, media industries, and media promotion.

The Routledge Companion to Media Industries

Author : Paul McDonald
Publisher : Routledge
ISBN 13 : 1000451852
Total Pages : 709 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Routledge Companion to Media Industries by : Paul McDonald

Download or read book The Routledge Companion to Media Industries written by Paul McDonald and published by Routledge. This book was released on 2021-10-04 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field. Media industries occupy a central place in modern societies, producing, circulating, and presenting the multitude of cultural forms and experiences we encounter in our daily lives. The chapters in this volume begin by outlining key conceptual and critical perspectives while also presenting original interventions to prompt new lines of inquiry. Other chapters then examine the impact of digitalization on the media industries, intersections formed between industries or across geographic territories, and the practices of doing media industries research and teaching. General ideas and arguments are illustrated through specific examples and case studies drawn from a range of media sectors, including advertising, publishing, comics, news, music, film, television, branded entertainment, live cinema experiences, social media, and music video. Making a vital and significant contribution to media research, this volume is essential reading for students and academics seeking to understand and evaluate the work of the media industries. Chapter 10 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com

Introduction to Screen Narrative

Author : Paul Taberham
Publisher : Taylor & Francis
ISBN 13 : 1000930629
Total Pages : 330 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Introduction to Screen Narrative by : Paul Taberham

Download or read book Introduction to Screen Narrative written by Paul Taberham and published by Taylor & Francis. This book was released on 2023-08-29 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the expertise of world-leading screenwriters and scholars, this book offers a comprehensive overview of how screen narratives work. Exploring a variety of mediums including feature films, television, animation, and video games, the volume provides a contextual overview of the form and applies this to the practice of screenwriting. Featuring over 20 contributions, the volume surveys the art of screen narrative, and allows students and screenwriters to draw on crucial insights to further improve their screenwriting craft. Editors Paul Taberham and Catalina Iricinschi have curated a volume that spans a range of disciplines including screenwriting, film theory, philosophy and psychology with experience and expertise in storytelling, modern blockbusters, puzzle films and art cinema. Screenwriters interviewed include: Josh Weinstein (The Simpsons, Gravity Falls), David Greenberg (Stomping Ground, Used to Love Her), Evan Skolnick and Ioana Uricaru. Ideal for students of Screenwriting and Screen Narrative as well as aspiring screenwriters wanting to provide theoretical context to their craft.

A Critical Companion to Wes Craven

Author : Fernando Gabriel Pagnoni Berns
Publisher : Rowman & Littlefield
ISBN 13 : 1666919071
Total Pages : 323 pages
Book Rating : 4.6/5 (669 download)

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Book Synopsis A Critical Companion to Wes Craven by : Fernando Gabriel Pagnoni Berns

Download or read book A Critical Companion to Wes Craven written by Fernando Gabriel Pagnoni Berns and published by Rowman & Littlefield. This book was released on 2023-08-08 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: In A Critical Companion to Wes Craven, contributors use a variety of theoretical frameworks to analyze distinct areas of Craven’s work, including ecology, auteurism, philosophy, queer studies, and trauma. This book covers both the successes and failures contained in Craven’s extensive filmography, ultimately revealing a variegated portrait of his career. Scholars of film studies, horror, and ecology will find this book particularly interesting.

The Jurassic Park Book

Author : Matthew Melia
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501384848
Total Pages : 361 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis The Jurassic Park Book by : Matthew Melia

Download or read book The Jurassic Park Book written by Matthew Melia and published by Bloomsbury Publishing USA. This book was released on 2023-11-16 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive 1990s blockbuster, Steven Spielberg's Jurassic Park met with almost universal critical and popular acclaim, broke new ground with its CGI recreation of dinosaurs, and started one of the most profitable of all movie franchises. To mark the film's 30th anniversary, this exciting illustrated collection of new essays interrogates the Jurassic Park phenomenon from a diverse range of critical, historical, and theoretical angles. The primary focus is on Jurassic Park itself but there is also discussion of the franchise and its numerous spin-offs. As well as leading international scholars of film studies and history, contributors include experts in special effects, science on screen, fan studies, and palaeontology. Comprehensive, up to date, and accessible, The Jurassic Park Book appeals not only to students and scholars of Hollywood and contemporary culture, but also to the global audience of fans of the greatest of all dinosaur movies.

Red Dead Redemption

Author : John Wills
Publisher : University of Oklahoma Press
ISBN 13 : 0806192593
Total Pages : 240 pages
Book Rating : 4.8/5 (61 download)

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Book Synopsis Red Dead Redemption by : John Wills

Download or read book Red Dead Redemption written by John Wills and published by University of Oklahoma Press. This book was released on 2023-03-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the Western was dying a slow death across the cultural landscape, it was blazing back to life as a video game in the early twenty-first century. Rockstar Games’ Red Dead franchise, beginning with Red Dead Revolver in 2004, has grown into one of the most critically acclaimed video game franchises of the twenty-first century. Red Dead Redemption: History, Myth, and Violence in the Video Game West offers a critical, interdisciplinary look at this cultural phenomenon at the intersection of game studies and American history. Drawing on game studies, western history, American studies, and cultural studies, the authors train a wide-ranging, deeply informed analytic perspective on the Red Dead franchise—from its earliest incarnation to the latest, Red Dead Redemption 2 (2018). Their intersecting chapters put the series in the context of American history, culture, and contemporary media, with inquiries into issues of authenticity, realism, the meaning of play and commercial promotion, and the relationship between the game and the wider cultural iterations of the classic Western. The contributors also delve into the role the series’ development has played in recent debates around working conditions in the gaming industry and gaming culture. In its redeployment and reinvention of the Western’s myth and memes, the Red Dead franchise speaks to broader aspects of American culture—the hold of the frontier myth and the “Wild West” over the popular imagination, the role of gun culture in society, depictions of gender and ethnicity in mass media, and the increasing allure of digital escapism—all of which come in for scrutiny here, making this volume a vital, sweeping, and deeply revealing cultural intervention.

Rockstar Games and American History

Author : Esther Wright
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110716615
Total Pages : 282 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Rockstar Games and American History by : Esther Wright

Download or read book Rockstar Games and American History written by Esther Wright and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-08-22 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: For two decades, Rockstar Games have been making games that interrogate and represent the idea of America, past and present. Commercially successful, fan-beloved, and a frequent source of media attention, Rockstar’s franchises are positioned as not only game-changing, ground-breaking interventions in the games industry, but also as critical, cultural histories on America and its excesses. But what does Rockstar’s version of American history look like, and how is it communicated through critically acclaimed titles like Red Dead Redemption (2010) and L.A. Noire (2011)? By combining analysis of Rockstar’s games and a range of official communications and promotional materials, this book offers critical discussion of Rockstar as a company, their video games, and ultimately, their attempts at creating new narratives about U.S. history and culture. It explores the ways in which Rockstar’s brand identity and their titles coalesce to create a new kind of video game history, how promotional materials work to claim the "authenticity" of these products, and assert the authority of game developers to perform the role of historian. By working at the intersection of historical game studies, U.S. history, and film and media studies, this book explores what happens when contemporary demands for historical authenticity are brought to bear on the way we envisage the past –– and whose past it is deemed to be. Ultimately, this book implores those who research historical video games to consider the oft-forgotten sources at the margins of these games as importance spaces where historical meaning is made and negotiated.

(Not) In the Game

Author : Regina Seiwald
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110732920
Total Pages : 230 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis (Not) In the Game by : Regina Seiwald

Download or read book (Not) In the Game written by Regina Seiwald and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-08-21 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do games represent history, and how do we make sense of the history of games? The industry regularly uses history to sell products, while processes of creation and of promotion leave behind markers of a game’s history. The access to this history is often granted by so-called paratexts, which are accompanying elements orbiting texts. Exploring this fully, case studies in this work move the focus of debate from the games themselves to wider, ancillary materials and ask how history is used in, and how we can use history to study games.

European Audiovisual Policy in Transition

Author : Heritiana Ranaivoson
Publisher : Taylor & Francis
ISBN 13 : 1000877841
Total Pages : 291 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis European Audiovisual Policy in Transition by : Heritiana Ranaivoson

Download or read book European Audiovisual Policy in Transition written by Heritiana Ranaivoson and published by Taylor & Francis. This book was released on 2023-05-31 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes and critically addresses the innovations and shifts made in the revision of the Audiovisual Media Services Directive (AVMSD) adopted by the European Parliament and Council in 2018. Reflecting on European Union regulation and policy practice in all its Member States, the book’s unique approach places in-depth case study topics against the broader theoretical background. Taking a Europe-wide angle, an international team of authors focuses on key aspects of the AVMSD: the expansion of its scope to include video-sharing-platforms such as YouTube; the update of the rules for commercial communications; the first attempt for harmonized, minimal requirements at EU level regarding transparency of media ownership; new rules to ensure that video-on-demand services offer, invest in, and prioritise European content; the obligation on television distributors and smart TV manufacturers to pass on broadcasters’ signal without any interference, alteration or modification; and, the formalisation and consolidation of new forms of collaboration among national regulatory authorities. This thorough analysis of the cornerstone of European media policy makes this edited collection a crucial reference for scholars and students of media and cultural industries, media law and policy, European and EU media policy, and technology studies.

Canadian Cultural Policy in Transition

Author : Devin Beauregard
Publisher : Routledge
ISBN 13 : 1000417212
Total Pages : 239 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Canadian Cultural Policy in Transition by : Devin Beauregard

Download or read book Canadian Cultural Policy in Transition written by Devin Beauregard and published by Routledge. This book was released on 2021-07-28 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive overview of Canadian cultural policy and research, at a time of transition and redefinition, to establish a dialogue between conventional and emerging foundations. Taking a historical view, the book informs insights on current trends in policy and explores global debates underpinning cultural policy studies within a local context. The book first acknowledges what Canadian cultural policy research conventionally recognizes and refers to in terms of institutions, values, and debates, before moving on to take stock of the transformations that are continuing to reshape Canadian cultural policy in terms of values, orientations, actors, and institutions. With a focus on all levels of government-- federal, provincial, and local -- the book also centers on Indigenous arts policies and practices. This systematic and inclusive volume will appeal to academic researchers, graduate students, managers of arts and culture programs and institutions, and in the areas of cultural policy, public administration, political science, cultural studies, film and media studies, theatre and performance, and museum studies.

Media Work, Mothers and Motherhood

Author : Susan Liddy
Publisher : Routledge
ISBN 13 : 1000376265
Total Pages : 174 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Media Work, Mothers and Motherhood by : Susan Liddy

Download or read book Media Work, Mothers and Motherhood written by Susan Liddy and published by Routledge. This book was released on 2021-04-20 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interdisciplinary and international volume offers an innovative and critical exploration of the impact of motherhood on the engagement of women in media and creative industries across the globe. Diverse contributions critically engage with the intersections and overlap between the social categories of worker and mother, and the work of media production and maternal caregiving. Conflicting ideas about, and expectations of, mothers are untangled in the context of the working world of radio, film, television and creative media industries. The book teases out commonalities between experiences that are evident across a number of countries, from Hollywood to Bollywood, as well as examining the differences between class, religion, maternal status and cultural frameworks that surround working mothers in various nation states. It also offers some possibilities for ways forward that can improve the lives of women workers who are also mothers. A timely and valuable contribution to international debates on equality, mothers and motherhood in audiovisual industries, this book will be of interest to scholars and students of media, communication, cultural studies and gender, programmes engaged with work inequalities and motherhood studies, and activists, funders, policymakers and practitioners.

Configuring the Field of Character and Entertainment Licensing

Author : Avi Santo
Publisher : Taylor & Francis
ISBN 13 : 1000814246
Total Pages : 288 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Configuring the Field of Character and Entertainment Licensing by : Avi Santo

Download or read book Configuring the Field of Character and Entertainment Licensing written by Avi Santo and published by Taylor & Francis. This book was released on 2022-12-23 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners’ occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property. Offering a study of the spatial logics and fantasies employed by the licensing field via its annual trade show, the Licensing Expo, this volume investigates how space and place are instrumental in both fortifying and exposing the political-economic, infrastructural, as well as ideological structures that constrain and enable participation in the licensing field. Further supplemented by participant observation and interviews with 23 industry professionals, the book explores how the licensing field understands its increasingly central role in the entertainment industry’s operations, and how it responds to changes in retail environments, digital platforms, and international markets, phenomena which have required a recalibration of the field’s occupational identity. An exploration of an understudied aspect of the entertainment industry, this book will primarily appeal to scholars within media studies, and those studying media industries, media franchises, and media work cultures. It will also be of interest to people studying consumer culture, brand culture, advertising, organizational communication, as well as fan cultures.

Transnational Latin American Television

Author : Nahuel Ribke
Publisher : Routledge
ISBN 13 : 1000329011
Total Pages : 140 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Transnational Latin American Television by : Nahuel Ribke

Download or read book Transnational Latin American Television written by Nahuel Ribke and published by Routledge. This book was released on 2020-12-28 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the process of transnationalization of Latin American television industries. Drawing upon six representative case studies spanning the subcontinent’s vast and diverse geo-political and cultural landscape, the book offers a unique exploration of the ongoing formation of interrelated cultural, technological, and political landscapes, from the mid-1980s to the present. The chapters analyse the international circulation of the genres and formats of entertainment television across the subcontinent to explore the main driving forces propelling the production and consumption of television contents in the region, and what we can learn about the cultural and social identities of Latin American audiences following the journey of genres, formats, and media personalities beyond their own national borders. Taking a contemporary interdisciplinary approach to the study of transnational television industries, this book will be of significant interest to scholars and students of television and film studies, communication studies, Latin American studies, global media studies, and media and cultural industries.

Television’s Spatial Capital

Author : Myles McNutt
Publisher : Routledge
ISBN 13 : 1000515680
Total Pages : 261 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Television’s Spatial Capital by : Myles McNutt

Download or read book Television’s Spatial Capital written by Myles McNutt and published by Routledge. This book was released on 2021-12-30 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book launches a comprehensive detailing of the dramatic expansion of the geography of television production into new cities, states, provinces, and countries, and how those responsible for shaping the "landscape" of television have been forced to adapt, taking established strategies for engaging with space and place through mediated representation and renegotiating them to account for the new map of television production. Modeling media studies research that considers the intersection of production, textuality, distribution, and reception, Myles McNutt identifies how the expansion of where television is produced has intersected with the kinds of places represented on television, and how shifts in the production, distribution, and consumption of television content have shifted the burden of representing cities and countries both locally and internationally. Through a combination of industry interviews, textual analysis, and in-depth consideration of industry and audience discourse, the book argues that where television takes place matters more today than it ever has, but that the current system of spatial capital remains constrained by traditional industry logics that limit the depth of engagement with place identity even as the expectation of authenticity grows significantly. Representing a cross section of media industry studies, television studies, and cultural geography, this book will appeal to scholars and students within multiple areas of media studies, including production studies and audience studies, in addition to television studies broadly.

Entrepreneurial Cosplay

Author : Elizabeth Gackstetter Nichols
Publisher : Taylor & Francis
ISBN 13 : 1000890139
Total Pages : 189 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Entrepreneurial Cosplay by : Elizabeth Gackstetter Nichols

Download or read book Entrepreneurial Cosplay written by Elizabeth Gackstetter Nichols and published by Taylor & Francis. This book was released on 2023-06-01 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Cosplay takes a comprehensive and insightful look at the business of cosplay, exploring the ways that artists and fans engage in entrepreneurial and intrapreneurial practices to gain personal and professional success. Centered around the concept of entrepreneurship and the newly emerging concept of intrapreneurship – using entrepreneurial principles to enhance or further an existing concept, organization or product – the book showcases the ways in which cosplayers create new ideas, new ways of working and new ways of doing things, exploiting their knowledge to create new opportunities. By analyzing the numerous motivations driving cosplay behavior (self-expression, external recognition and financial gain), this volume provides a unique view of current cosplay practice and its relationship to economic activity. Offering important insight into this emerging area, this book will be of interest to scholars seeking to learn how entrepreneurial and economic models may be used to understand the emerging field of cosplay studies, as well as students and scholars working in the fields of Entrepreneurship, Business, Fan Studies, Visual Art Studies and Gender Studies.

Videogames and Agency

Author : Bettina Bódi
Publisher : Taylor & Francis
ISBN 13 : 1000829871
Total Pages : 173 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Videogames and Agency by : Bettina Bódi

Download or read book Videogames and Agency written by Bettina Bódi and published by Taylor & Francis. This book was released on 2022-12-30 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Videogames and Agency explores the trend in videogames and their marketing to offer a player higher volumes, or even more distinct kinds, of player freedom. The book offers a new conceptual framework that helps us understand how this freedom to act is discussed by designers, and how that in turn reflects in their design principles. What can we learn from existing theories around agency? How do paratextual materials reflect design intention with regards to what the player can and cannot do in a videogame? How does game design shape the possibility space for player action? Through these questions and selected case studies that include AAA and independent games alike, the book presents a unique approach to studying agency that combines game design, game studies, and game developer discourse. By doing so, the book examines what discourses around player action, as well as a game’s design can reveal about the nature of agency and videogame aesthetics. This book will appeal to readers specifically interested in videogames, such as game studies scholars or game designers, but also to media studies students and media and screen studies scholars less familiar with digital games. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Food TV

Author : Tasha Oren
Publisher : Routledge
ISBN 13 : 1317331540
Total Pages : 125 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Food TV by : Tasha Oren

Download or read book Food TV written by Tasha Oren and published by Routledge. This book was released on 2023-04-11 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves up an accessible, critical introduction to food television, providing readers with a solid foundation for understanding how culinary culture became pop culture via the medium of television. The book follows FoodTV’s journey from purely instructional resource to a wide variety of formats, from celebrity chef and restaurant profiles to culinary travel and every manner of cooking competition from kids to cannabis. Tasha Oren traces the generic expansion of cooking on television as she argues for its development as a uniquely apt lens through which to observe and understand television’s own dramatic extension from network to cable to streaming platforms. She demonstrates how FoodTV became popular commercial television through its growth beyond instruction, response to industrial and cultural change, and a decisive turn away from an association with domesticity or femininity. The story of FoodTV offers a new understanding of how certain material, stylistic, and textual practices that make up television emerge as conventions, and how such conventions both endure and evolve. This book is an ideal guide for students and scholars of media studies, television studies, food studies, and cultural studies.