El plan estratégico de comunicación

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Publisher : Editorial UOC
ISBN 13 : 8490644152
Total Pages : 174 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis El plan estratégico de comunicación by : Andrés Aljure

Download or read book El plan estratégico de comunicación written by Andrés Aljure and published by Editorial UOC. This book was released on 2016-05-13 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Toda organización, sea pública, privada, mixta u ONG, requiere de la interacción con “públicos” de diferente índole para lograr sus objetivos. Esa interacción es en esencia un proceso permanente de comunicación que, como tal, requiere ser gestionado. La forma de estructurar dicha gestión con lógica, coherencia, propósito y efectividad es a través del diseño, la elaboración y la implementación de planes estratégicos de comunicación (PEC). Este libro ofrece una completa contextualización del para qué gestionar la comunicación, así como consideraciones, ejemplos y recomendaciones de orden técnico y gerencial para hacerlo. A través de este, también se accede a un método concreto y estructurado que, descrito paso a paso, de manera práctica y específica, provee herramientas plenamente aplicables y presenta lo que usted debe tener en cuenta para diseñar y elaborar un PEC de forma apropiada.

Building Global Societies Towards an ESG World

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Publisher : Springer Nature
ISBN 13 : 303156619X
Total Pages : 312 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Building Global Societies Towards an ESG World by : Belén Díaz Díaz

Download or read book Building Global Societies Towards an ESG World written by Belén Díaz Díaz and published by Springer Nature. This book was released on with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Management Information Systems

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Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis Management Information Systems by : Kenneth C. Laudon

Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

Gobernabilidad y desarrollo

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Author :
Publisher : World Bank Publications
ISBN 13 : 9780821320945
Total Pages : 144 pages
Book Rating : 4.3/5 (29 download)

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Book Synopsis Gobernabilidad y desarrollo by :

Download or read book Gobernabilidad y desarrollo written by and published by World Bank Publications. This book was released on 1992 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Governance,' as defined by the World Bank in its 1992 report, 'Governance and Development', is 'the manner in which power is exercised in the management of a country's economic and social resources for development.' The report deemed it is within the Bank's mandate to focus on the following: -the process by which authority is exercised in the management of a country's economic and social resources -the capacity of governments to design, formulate, and implement policies and discharge functions.Also available: 'Governance: The World Bank's Experience' (ISBN 0-8213-2804-2) Stock No. 12804.

Information Bulletin

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Publisher :
ISBN 13 :
Total Pages : 774 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Information Bulletin by : University of Puerto Rico (Río Piedras Campus). College of Agriculture and Mechanic Arts. Research Department

Download or read book Information Bulletin written by University of Puerto Rico (Río Piedras Campus). College of Agriculture and Mechanic Arts. Research Department and published by . This book was released on 1970 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Genesis del consejo

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Publisher : Editorial Almuzara
ISBN 13 : 8483567067
Total Pages : 225 pages
Book Rating : 4.4/5 (835 download)

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Book Synopsis Genesis del consejo by : Josep Tapiés

Download or read book Genesis del consejo written by Josep Tapiés and published by Editorial Almuzara. This book was released on 2012-12 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Si gestionar una empresa no es un camino de rosas, gobernar una organización familiar suele tener alguna que otra espina de más por la peculiar mezcla de responsabilidades, trabajo y relaciones personales que en ella se producen. En este marco resulta aún más indispensable contar con un buen consejo de administración que sea capaz de decidir, con estrategia y sensatez y no con el corazón y las emociones de los lazos de sangre, el camino a seguir. Los consejos de administración de las empresas familiares han de tener las competencias, los procesos y las estructuras necesarias para responsabilizarse de la marcha de la empresa ante los accionistas, por muy familiares que estos sean. El consejo es siempre el responsable frente a los accionistas del resultado obtenido. Con el fin de guiar y explicar cómo lograr un buen consejo de administración, José María Navarro-Rubio y Josep Tàpies presentan un práctico manual de un órgano indispensable para la supervivencia y el crecimiento de la empresa familiar. Tal y como dichos autores explican, «ningún consejo de administración es totalmente inútil. Y, por lo general, basta con que el principal responsable ejecutivo quiera moverlo –trate los temas relevantes que afectan a la empresa– y con que el presidente quiera que funcione, para que sea bueno».

Corruption in Cuba

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Publisher : University of Texas Press
ISBN 13 : 0292789424
Total Pages : 308 pages
Book Rating : 4.2/5 (927 download)

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Book Synopsis Corruption in Cuba by : Sergio Díaz-Briquets

Download or read book Corruption in Cuba written by Sergio Díaz-Briquets and published by University of Texas Press. This book was released on 2010-06-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: While Fidel Castro maintained his longtime grip on Cuba, revolutionary scholars and policy analysts turned their attention from how Castro succeeded (and failed), to how Castro himself would be succeeded—by a new government. Among the many questions to be answered was how the new government would deal with the corruption that has become endemic in Cuba. Even though combating corruption cannot be the central aim of post-Castro policy, Sergio Díaz-Briquets and Jorge Pérez-López suggest that, without a strong plan to thwart it, corruption will undermine the new economy, erode support for the new government, and encourage organized crime. In short, unless measures are taken to stem corruption, the new Cuba could be as messy as the old Cuba. Fidel Castro did not bring corruption to Cuba; he merely institutionalized it. Official corruption has crippled Cuba since the colonial period, but Castro's state-run monopolies, cronyism, and lack of accountability have made Cuba one of the world's most corrupt states. The former communist countries in Eastern Europe were also extremely corrupt, and analyses of their transitional periods suggest that those who have taken measures to control corruption have had more successful transitions, regardless of whether the leadership tilted toward socialism or democracy. To that end, Díaz-Briquets and Pérez-López, both Cuban Americans, do not advocate any particular system for Cuba's next government, but instead prescribe uniquely Cuban policies to minimize corruption whatever direction the country takes after Castro. As their work makes clear, averting corruption may be the most critical obstacle in creating a healthy new Cuba.

Quality Management

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Publisher : Pearson Educación
ISBN 13 : 9789702608134
Total Pages : 436 pages
Book Rating : 4.6/5 (81 download)

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Book Synopsis Quality Management by : Donna C. S. Summers

Download or read book Quality Management written by Donna C. S. Summers and published by Pearson Educación. This book was released on 2005 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to enable readers to recognize the cornerstones of creating and sustaining organizational effectiveness, the First Edition is based on key quality initiatives including Six Sigma, the Malcolm Baldrige National Quality Award, ISO 9000, lean manufacturing, and value creation. This book explores how quality management has progressed from an emphasis on the management of quality to a focus on the quality of managing, operating, and integrating customer service, marketing, production, delivery, information, and finance areas throughout an organization's value chain. For professionals with a career or interest in business, engineering, engineering technology, and quality management.

Encyclopedia Corruption in the World

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Author :
Publisher : AuthorHouse
ISBN 13 : 1546232893
Total Pages : 158 pages
Book Rating : 4.5/5 (462 download)

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Book Synopsis Encyclopedia Corruption in the World by : Judivan J. Vieira

Download or read book Encyclopedia Corruption in the World written by Judivan J. Vieira and published by AuthorHouse. This book was released on 2018-04-18 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: The publication of this book collection by Prof. Judivan J. Vieira, PhD, is driven more by mission than editorial pursuits. The research is composed of five volumes, and it is the result of the authors willful work in a field of study that has been his passion since his graduation in law school in 1993. Corruption is inherent to the human being, and according to the author, it is a metastatic cancer within the rights of a democratic society. Throughout the five volumes, Judivan Vieira analyzes the various perspectives of this disease that delays and wipes out nonhegemonic countries and threatens developed countries. In the last volume of the collection, the author offers the solution to remediate this disease of the soul, which prevents social well-being and relegates us to live in formal democracies.

Los grandes problemas de México. Tomo 13. Políticas públicas

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Author :
Publisher : El Colegio de Mexico AC
ISBN 13 :
Total Pages : 487 pages
Book Rating : 4./5 ( download)

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Book Synopsis Los grandes problemas de México. Tomo 13. Políticas públicas by : José Luis Méndez, coordinador

Download or read book Los grandes problemas de México. Tomo 13. Políticas públicas written by José Luis Méndez, coordinador and published by El Colegio de Mexico AC. This book was released on 2013-01-03 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt:

the Cuban Economy

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Author :
Publisher : University of Pittsburgh Pre
ISBN 13 : 0822970791
Total Pages : 261 pages
Book Rating : 4.8/5 (229 download)

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Book Synopsis the Cuban Economy by : Archibald R.M. Ritter

Download or read book the Cuban Economy written by Archibald R.M. Ritter and published by University of Pittsburgh Pre. This book was released on 2004-05-09 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cuba faced an economic meltdown of catastrophic proportions in the early 1990s when covert subsidies from the former Soviet Union disappeared. Policies instituted by the island republic's government to handle the worst problems have had inconsistent results. Opening the economy to foreign enterprise has resulted in positive growth in tourism and nickel and cigar exports. However, remnants of the older economy, including the sugar and biotechnological industries, have only experienced a decrease in capital and importance. Basic educational and health services have been maintained surprisingly well, but the standard of living is still far below the highs of the 1980s. With contributions from many leading Cuba scholars, The Cuban Economy offers not only an analysis of the economy since 1990, but also a look towards future prospects.

Cuba’s Military 1990–2005

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Author :
Publisher : Springer
ISBN 13 : 1403980608
Total Pages : 349 pages
Book Rating : 4.4/5 (39 download)

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Book Synopsis Cuba’s Military 1990–2005 by : H. Klepak

Download or read book Cuba’s Military 1990–2005 written by H. Klepak and published by Springer. This book was released on 2005-10-20 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first examination of the Cuban military in the context of Cuba's political and economic challenges in the aftermath of the collapse of the USSR - and therefore of Soviet economic, political and psychological support. It provides important historical and political contexts of the development and engagement of the military.

Los grandes problemas de México. Políticas públicas. T-XIII

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Author :
Publisher : El Colegio de Mexico AC
ISBN 13 : 6074624674
Total Pages : 487 pages
Book Rating : 4.0/5 (746 download)

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Book Synopsis Los grandes problemas de México. Políticas públicas. T-XIII by : José Luis Méndez

Download or read book Los grandes problemas de México. Políticas públicas. T-XIII written by José Luis Méndez and published by El Colegio de Mexico AC. This book was released on 2010 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: A setenta años de su fundación, El Colegio de México publica esta serie de dieciséis volúmenes, titulada Los grandes problemas de México, en la que se analizan los mayores retos de la realidad mexicana contemporánea, con el fin de definir los desafíos que enfrentamos en el siglo XXI y proponer algunas posibles respuestas y estrategias para resolver nuestros problemas como nación. Serie: Los grandes problemas de México. Vol. XIII Políticas públicas, está dividido en cuatro partes, que abordan desde diversos ángulos la naturaleza y capacidad del Estado mexicano para formular e implementar las políticas públicas. La primera trata aspectos del marco institucional de las políticas públicas, como las relaciones entre el Ejecutivo y el Legislativo, la evolución del tamaño y naturaleza del Estado, la planeación y la evaluación. La segunda se enfoca en las políticas de modernización y el estado general de la administración pública federal centralizada. La tercera incluye capítulos sobre algunas organizaciones y políticas en ámbitos nacionales distintos a la burocracia central, esto es, la administración pública federal descentralizada y la sociedad civil. La cuarta y última se refiere al estado de la relación entre las esferas federal, estatal y local y su impacto en las políticas públicas.

Safety, Reliability and Risk Analysis

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Publisher : CRC Press
ISBN 13 : 1482266482
Total Pages : 3512 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Safety, Reliability and Risk Analysis by : Sebastian Martorell

Download or read book Safety, Reliability and Risk Analysis written by Sebastian Martorell and published by CRC Press. This book was released on 2008-09-10 with total page 3512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Safety, Reliability and Risk Analysis. Theory, Methods and Applications contains the papers presented at the joint ESREL (European Safety and Reliability) and SRA-Europe (Society for Risk Analysis Europe) Conference (Valencia, Spain, 22-25 September 2008). The book covers a wide range of topics, including: Accident and Incident Investigation; Crisi

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Author :
Publisher : Bib. Orton IICA / CATIE
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by Bib. Orton IICA / CATIE. This book was released on with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Social After Gabriel Tarde

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Publisher : Routledge
ISBN 13 : 113599871X
Total Pages : 304 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis The Social After Gabriel Tarde by : Matei Candea

Download or read book The Social After Gabriel Tarde written by Matei Candea and published by Routledge. This book was released on 2010-02-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social sciences and humanities are now being swept by a Tardean revival, a rediscovery and reappraisal of the work of this truly unique thinker, for whom ‘everything is a society and every science a sociology’. Tarde is being brought forward as the misrecognised forerunner of a post-Durkheimian era. Reclaimed from a century of near-oblivion, his sociology has been linked to Foucaultian microphysics of power, to Deleuze's philosophy of difference, and most recently to the spectrum of approaches related to Actor Network Theory. In this connection, Bruno Latour hailed Tarde’s sociology as "an alternative beginning for an alternative social science". This volume asks what such an alternative social science might look like.

Etica Comercial, Manual Sobre La Administracion De Una Empresa Comercial Responsable

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Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Etica Comercial, Manual Sobre La Administracion De Una Empresa Comercial Responsable by :

Download or read book Etica Comercial, Manual Sobre La Administracion De Una Empresa Comercial Responsable written by and published by . This book was released on 2007 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: