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Audience Development
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Book Synopsis Audience Development and Cultural Policy by : Steven Hadley
Download or read book Audience Development and Cultural Policy written by Steven Hadley and published by Springer Nature. This book was released on 2021-03-17 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encouraging more – and different – people to attend the arts remains a vital issue for the cultural sector. The question of who consumes culture, and why, is key to our understanding of the arts. This book examines the relationship of audience development to cultural policy and offers a ground-breaking perspective on how the practice of audience development is connected to ideas of democratic access to culture. Providing a detailed overview of arts marketing, audience development and cultural democracy, the book argues that the work of audience development has been profoundly misunderstood by the field of arts management. Drawing from a rich range of interviews with key individuals in the audience development field, the book argues for a re-conceptualisation of audience development as an ideological function of cultural policy. Of importance for students, academics and researchers working in arts management and cultural policy, the book is also vital reading for anyone working in the arts, cultural and heritage sectors with an interest in understanding how our relationship with the audience has been constructed.
Author :National Endowment for the Arts. Research Division Publisher :Arts Research Division ISBN 13 : Total Pages :52 pages Book Rating :4.3/5 (91 download)
Book Synopsis Audience Development by : National Endowment for the Arts. Research Division
Download or read book Audience Development written by National Endowment for the Arts. Research Division and published by Arts Research Division. This book was released on 1981 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Several specific objectives have had wide recognition in the arts community, namely: to broaden the audience for the performing arts, to determine the applicability of sophisticated tools of marketing to the problem of generating demand for the arts, to find the best predictors of arts attendance, and to develop strategies that will appeal to those who, by these predictors, are potential attenders. This research report summarizes a study conducted in 1977 by Alan R. Andreasen and Russell W. Belk. The investigators collected new audience data in a carefully controlled group of surveys in four southern cities (Atlanta, Baton Rouge, Columbia, and Memphis), and applied to these data a number of sophisticated measuring and marketing techniques to discover efficient and effective methods for inducing marginal attenders of the performing arts to become frequent patrons. Although no hitherto untried means to this end were uncovered, this publication makes advanced techniques more comprehensible and accessible to arts administrators. In addition, by analyzing characteristics that move or do not move people to attend performing arts events, and from that analysis deriving strategies capable of altering factors that lead to nonattendance, enough practical conclusions were reached to recommend an extended program of experimentation in the four cities studied. (BZ)
Book Synopsis A Reader on Audience Development and Cultural Policy by : Steven Hadley
Download or read book A Reader on Audience Development and Cultural Policy written by Steven Hadley and published by Taylor & Francis. This book was released on 2024-02-22 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. Edited and curated to be accessible to both academics and those working in the cultural sector, the book provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts. Covering a range of topics and international perspectives, it tells the story of how arts marketing and audience development came to be such an important management practice in the cultural sector. This edited volume discusses the relationship of audience development to arts management and cultural policy and outlines the foundational arguments which have led to contemporary debates around everyday creativity and cultural democracy. By providing vital insights from both the theory and practice of arts marketing and audience development, the book will serve as an excellent reference work for researchers. Simultaneously, this book will also be an invaluable read for those working in cultural leadership and arts management roles. The chapters in this book were originally published in various Routledge journals.
Book Synopsis The How of Audience Development for the Arts by : Shoshana Danoff Fanizza
Download or read book The How of Audience Development for the Arts written by Shoshana Danoff Fanizza and published by Lulu.com. This book was released on 2015-07-30 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn how to build a better audience? This book will teach you the basics about audience development so you can create your very own plan. The definition of audience development, description of the 4 C's, and examples for planning are all included. Grab your cup of coffee and settle in with Shoshana Fanizza, who lives and breathes audience development, to discover the magic of audience development for audience building. A happy and loyal audience is just around the bend.
Book Synopsis The Tao of Audience Development for the Arts: Philosophies About Audience Development Five Years in the Making by : Shoshana Danoff Fanizza
Download or read book The Tao of Audience Development for the Arts: Philosophies About Audience Development Five Years in the Making written by Shoshana Danoff Fanizza and published by Lulu.com. This book was released on 2016 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philosophies about audience development, five years in the making. This book is a compilation of blog posts since 2009 from the Audience Development Specialists blog. Filled with information and thoughts on audience development, arts management, and arts marketing, this book will help you as an arts leader form a new perspective on building audiences and more enthusiasm for the philosophies and practices of audience development in general.
Book Synopsis Non-Visitor Research by : Martin Tröndle
Download or read book Non-Visitor Research written by Martin Tröndle and published by Springer Nature. This book was released on 2022-09-23 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although many studies are available on visitors to cultural institutions, the infrequent or non-visitors are largely unexplored. However, they make up the majority of the population. Their motivation for not visiting is therefore the focus of this volume. This volume provides an in-depth overview of the international state of nonvisitor research. Building on this, extensive quantitative and qualitative analyses are conducted on reasons for non-visitation. This is followed by an empirically based, practice-oriented theory of visitor attraction. The authors thus present the first comprehensive work on non-visitor research in Germany. This book is a translation of the original German 1st edition Nicht-Besucherforschung by Martin Tröndle,published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.
Download or read book Audience written by Jeffrey K. Rohrs and published by John Wiley & Sons. This book was released on 2013-11-11 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term. As content marketing professionals have discovered, the days of “build it and they will come” are long gone. If you’re looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.
Book Synopsis The Engaging Museum by : Graham Black
Download or read book The Engaging Museum written by Graham Black and published by Routledge. This book was released on 2012-11-12 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This very practical book guides museums on how to create the highest quality experience possible for their visitors. Creating an environment that supports visitor engagement with collections means examining every stage of the visit, from the initial impetus to go to a particular institution, to front-of-house management, interpretive approach and qualitative analysis afterwards. This holistic approach will be immensely helpful to museums in meeting the needs and expectations of visitors and building their audience. This book features: includes chapter introductions and discussion sections supporting case studies to show how ideas are put into practice a lavish selection of tables, figures and plates to support and illustrate the discussion boxes showing ideas, models and planning suggestions to guide development an up-to-date bibliography of landmark research. The Engaging Museum offers a set of principles that can be adapted to any museum in any location and will be a valuable resource for institutions of every shape and size, as well as a vital addition to the reading lists of museum studies students.
Book Synopsis Invitation to the Party by : Donna Walker-Kuhne
Download or read book Invitation to the Party written by Donna Walker-Kuhne and published by Theatre Communications Group. This book was released on 2005-01-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The handbook to attract and involve audiences of color for arts and cultural institutions.
Book Synopsis Culture.Shift. Creative Leadership for Audience-Centric Performing Arts Organisations by : Benita Lipps
Download or read book Culture.Shift. Creative Leadership for Audience-Centric Performing Arts Organisations written by Benita Lipps and published by Lulu.com. This book was released on 2015-07-04 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture.Shift is a practical, hands-on guide to strategic audience development for the performing arts in Europe. It aims to be a companion to creative leaders interested in developing their audiences and creating deeper connections with their communities. It wants to encourage and support performing arts organisations on the road to a more strategic approach to audience and community engagement. Created by creative leaders for their peers, it combines insights, tips, debates and best practice examples. By presenting the stories of houses that have already had their 'Culture.Shift', the book wants to inspire others to follow their example and contribute to the European debate on audience development.
Book Synopsis Audience Data and Research by : Steven Hadley
Download or read book Audience Data and Research written by Steven Hadley and published by Taylor & Francis. This book was released on 2023-12-04 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a wide range of new audience studies research in the performing arts to provide a diversity of perspectives from scholarship, policy, management and practice. It explores the insights different methodologies, carried out with different kinds of audiences, can contribute both to our immediate understanding of audiences and to the future development of audience research. The book showcases research across the myriad fields that contribute to audience scholarship, highlighting the ability of audience research to engage thinkers and practitioners, from across often falsely divided art forms and academic fields. Together in one volume, these different methodologies explore the potential complementarity of evolving approaches to audience research and provide an in-depth opportunity for investigating innovative methods. Focusing on the need to understand audiences in a deeper and richer way, this volume offers a crucible of thinking and re-thinking about how society understands the impact of arts and culture on audiences. Audience Data and Research: Perspectives from Cultural Policy, Arts Management and Practice serves as a catalyst to stimulate new critical debate on the potential of empirical audience research to provide fresh insights into questions of audience enrichment and cultural value. It will be a key resource for scholars and researchers of audience studies, media and cultural studies, performance arts research, arts management, and cultural policy. This book was originally published as a special issue of Cultural Trends.
Book Synopsis Audience Development Strategies by : Alexander Potako
Download or read book Audience Development Strategies written by Alexander Potako and published by . This book was released on 2018-10-16 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B, The George Washington University, language: English, abstract: The current cultural situation in the world and in some particular countries is rather alerting mainly because of rather low interest and awareness of the audience in different topics related to the cultural development of the own country. Attracting new audience in this sphere is a question of primal interest for the organizations responsible for cultural development of the nation. In general, applying the methods of marketing into the sphere of culture can be considered as a rather sensible approach, mainly because they are based on psychological techniques of attraction attention. In the conditions of British cultural development, the issue of attracting audience in the sphere of culture can be considered as a great break in the sphere of cultural expansion in the country. Analyzing the methods of audience development can be used for further usage of the strategies related to the cultural development of the country.
Book Synopsis Routledge Companion to Audiences and the Performing Arts by : Matthew Reason
Download or read book Routledge Companion to Audiences and the Performing Arts written by Matthew Reason and published by Routledge. This book was released on 2022-04-05 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Audiences and the Performing Arts represents a truly multi-dimensional exploration of the inter-relationships between audiences and performance. This study considers audiences contextually and historically, through both qualitative and quantitative empirical research, and places them within appropriate philosophical and socio-cultural discourses. Ultimately, the collection marks the point where audiences have become central and essential not just to the act of performance itself but also to theatre, dance, opera, music and performance studies as academic disciplines. This Companion will be of great interest to academics, researchers and postgraduates, as well as to theatre, dance, opera and music practitioners and performing arts organisations and stakeholders involved in educational activities.
Book Synopsis Classical Concert Studies by : Martin Tröndle
Download or read book Classical Concert Studies written by Martin Tröndle and published by Taylor & Francis. This book was released on 2020-09-01 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Classical Concert Studies: A Companion to Contemporary Research and Performance is a landmark publication that maps out a new interdisciplinary field of Concert Studies, offering fresh ways of understanding the classical music concert in the twenty-first century. It brings together essays, research articles, and case studies from scholars and music professionals including musicians, music managers, and concert designers. Gathering both historical and contemporary cases, the contributors draw on approaches from sociology, ethnology, musicology, cultural studies, and other disciplines to create a rich portrait of the classical concert’s past, present, and future. Based on two earlier volumes published in German under the title Das Konzert (The Concert), and with a selection of new chapters written for the English edition, this companion enables students, researchers, and practitioners in the classical and contemporary music fields to understand this emerging field of research, go beyond traditional disciplinary boundaries and methodologies, and spark a renaissance for the classical concert.
Book Synopsis Starting a Theatre Company by : Karl Falconer
Download or read book Starting a Theatre Company written by Karl Falconer and published by CRC Press. This book was released on 2023-05-04 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring everything from company incorporation and marketing, to legal, finance and festivals, Starting a Theatre Company is the complete guide to running a low-to-no budget or student theatre company. Written by an experienced theatre practitioner and featuring on-the-ground advice, this book covers all aspects of starting a theatre company with limited resources, including how to become a company, finding talent, defining a style, roles and responsibilities, building an audience, marketing, the logistics of a production, legalities, funding, and productions at festivals and beyond. The book also includes a chapter on being a sustainable company, and how to create a mindset that will lead to positive artistic creation. Each chapter contains a list of further resources, key terms and helpful tasks designed to support the reader through all of the steps necessary to thrive as a new organisation. An eResource page contains links to a wide range of industry created templates, guidance and interviews, making it even easier for you to get up and running as simply as possible. Starting a Theatre Company targets Theatre and Performance students interested in building their own theatre companies. This book will also be invaluable to independent producers and theatre makers.
Book Synopsis Understanding Audience Engagement in the Contemporary Arts by : Stephanie E. Pitts
Download or read book Understanding Audience Engagement in the Contemporary Arts written by Stephanie E. Pitts and published by Routledge. This book was released on 2020-09-23 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on unique multi-arts, multi-city scholarly research, Understanding Audiences for the Contemporary Arts makes a timely and urgent contribution to debates about the place of arts and culture in contemporary society. The authors critically interrogate the challenges of access, diversity, privilege and responsibility in contemporary art. Asking who benefits from, pays for and consumes the arts, the book highlights fresh, forward-thinking audience and organisational attitudes that show the potential of live arts engagement to contribute to engaged citizenship. Complemented by comparative global analysis, the cutting-edge insights in this book are relevant for interdisciplinary researchers across audience studies and beyond. Enhanced by a new framework for the understanding audience engagement, the book is relevant to scholars, policymakers and reflective practitioners across the spectrum of arts and cultural industries management. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a CC BY-NC-ND 4.0 license here.
Book Synopsis Annual Report by : National Endowment for the Arts
Download or read book Annual Report written by National Endowment for the Arts and published by . This book was released on 1985 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reports for 1980-19 also include the Annual report of the National Council on the Arts.
