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Attraction How Visualtargetingr Steers Our Choices
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Download or read book Attraction written by Steven Kronick and published by Visual Targeting. This book was released on 2009 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Eye Guidance in Reading and Scene Perception by : G. Underwood
Download or read book Eye Guidance in Reading and Scene Perception written by G. Underwood and published by Elsevier. This book was released on 1998-07-16 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The distinguished contributors to this volume have been set the problem of describing how we know where to move our eyes. There is a great deal of current interest in the use of eye movement recordings to investigate various mental processes. The common theme is that variations in eye movements indicate variations in the processing of what is being perceived, whether in reading, driving or scene perception. However, a number of problems of interpretation are now emerging, and this edited volume sets out to address these problems. The book investigates controversies concerning the variations in eye movements associated with reading ability, concerning the extent to which text is used by the guidance mechanism while reading, concerning the relationship between eye movements and the control of other body movements, the relationship between what is inspected and what is perceived, and concerning the role of visual control attention in the acquisition of complex perceptual-motor skills, in addition to the nature of the guidance mechanism itself. The origins of the volume are in discussions held at a meeting of the European Society for Cognitive Psychology (ESCOP) that was held in Wurzburg in September 1996. The discussions concerned the landing effect in reading, an effect, that if substantiated, would provide evidence of the use of parafoveal information in eye guidance, and these discussions were explored in more detail at a small meeting in Chamonix, in February 1997. Many of the contributors to this volume were present at the meeting, but the arguments were not resolved in Chamonix either. Other leaders in the field were invited to contribute to the discussion, and this volume is the product. The argument remains unresolved, but the problem is certainly clearer.
Book Synopsis Human Factors of Visual and Cognitive Performance in Driving by : Candida Castro
Download or read book Human Factors of Visual and Cognitive Performance in Driving written by Candida Castro and published by CRC Press. This book was released on 2008-11-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human error is involved in more than 90 percent of traffic accidents, and of those accidents, most are associated with visual distractions, or looking-but-failing-to-see errors. Human Factors of Visual and Cognitive Performance in Driving gathers knowledge from a human factors psychology standpoint and provides deeper insight into traffic -user beh
Book Synopsis The Paradox of Choice by : Barry Schwartz
Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.
Book Synopsis Why Startups Fail by : Tom Eisenmann
Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Book Synopsis Bulletin of the Atomic Scientists by :
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1970-06 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Book Synopsis Handbook of Practice Management by : Matt Thompson
Download or read book Handbook of Practice Management written by Matt Thompson and published by Routledge. This book was released on 2025-02-01 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seeking advice on practice management? This new edition of RIBA’s (Royal Institute of British Architects) classic handbook brings guidance right up to date. It covers the full deck of management competencies, including how to run your finances, win work, employ people, operate your office, handle information, assure quality, and manage your risks. In print for 50 years, this enduring reference book has been comprehensively restructured and modernised to reflect the latest changes in practice. Aimed at those who are already managing a design studio or setting up a practice, it provides advice on all aspects of practising architecture in the UK and is a core reference book for practitioners and students alike. Divided into two parts, the first characterises and quantifies the business of designing buildings in the context of the construction industry. It outlines what it means to be a member of the architect profession and considers the trends that seem likely to influence its future direction. The second part sets out the overlapping activities that together constitute practice management. A chapter on business strategy is followed by seven topic-specific chapters organised to: Distinguish between what you must do by law, what you should do to conform to professional codes of conduct, and what you might do to compete in the market Outline the most important management considerations Highlight the tactics and tools available to you Signpost useful resources and sources of more detailed information. A must-have handbook for chartered members of RIBA (Royal Institute of British Architects) and ARB (Architects Registration Board) registered architects. The guidance accounts for architects’ duties under ARB’s Architects Code; and chartered members’ duties under the RIBA Code of Professional Conduct and chartered practices’ duties under the RIBA Code of Professional Practice.
Book Synopsis The Baby Decision by : Merle Bombardieri
Download or read book The Baby Decision written by Merle Bombardieri and published by . This book was released on 2016 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Are you having trouble deciding whether or not to become a parent? Are you under pressure from family and friends? Unsettled by feelings of guilt or ambivalence? Unsure whether you will regret your decision in later years? The Baby Decision offers a clear path to finding the answers to all of these questions"--Back cover.
Book Synopsis Towards an Urban Renaissance by : The Urban Task Force
Download or read book Towards an Urban Renaissance written by The Urban Task Force and published by Routledge. This book was released on 2003-09-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Urban Task Force, headed by Lord Rogers, one of the UK's leading architects, was established by the Department of Environment, Transport and Regions (DETR) to stimulate debate about our urban environment and to identify ways of creating urban areas in direct response to people's needs and aspirations. Their findings, conclusions and recommendations were presented in a final report to Government Ministers in Summer 1999 and form the basis of this important new illustrated book.
Book Synopsis The 6 Most Important Decisions You'll Ever Make by : Sean Covey
Download or read book The 6 Most Important Decisions You'll Ever Make written by Sean Covey and published by Simon and Schuster. This book was released on 2017-10-31 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the wildly popular bestseller The 7 Habits of Highly Effective Teens comes the go-to guide that helps teens cope with major challenges they face in their lives—now updated for today’s social media age. In this newly revised edition, Sean Covey helps teens figure out how to approach the six major challenges they face: gaining self-esteem, dealing with their parents, making friends, being wise about sex, coping with substances, and succeeding at school and planning a career. Covey understands the pain and confusion that teens and their parents experience in the face of these weighty, life-changing, and common difficulties. He shows readers how to use the 7 Habits to cope with, manage, and ultimately conquer each challenge—and become happier and more productive. Now updated for the digital and social media age, Covey covers how technology affects these six decisions, keeping the information and advice relevant to today’s teenagers.
Author :Axel Müller-Hofvenschiöld Publisher :Springer Science & Business Media ISBN 13 :3322818578 Total Pages :355 pages Book Rating :4.3/5 (228 download)
Book Synopsis The Strategic Tool for Evaluating Educational Returns by : Axel Müller-Hofvenschiöld
Download or read book The Strategic Tool for Evaluating Educational Returns written by Axel Müller-Hofvenschiöld and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Axel Müller-Hofvenschiöld presents a new evaluation approach for executive education. His Strategic Tool for Evaluating Educational Returns (STEER) combines ideas from controlling and psychology in order to measure the added-value of face-to-face business school programs to an organisation.
Book Synopsis The Evolution of Beauty by : Richard O. Prum
Download or read book The Evolution of Beauty written by Richard O. Prum and published by Anchor. This book was released on 2017-05-09 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: A FINALIST FOR THE PULITZER PRIZE NAMED A BEST BOOK OF THE YEAR BY THE NEW YORK TIMES BOOK REVIEW, SMITHSONIAN, AND WALL STREET JOURNAL A major reimagining of how evolutionary forces work, revealing how mating preferences—what Darwin termed "the taste for the beautiful"—create the extraordinary range of ornament in the animal world. In the great halls of science, dogma holds that Darwin's theory of natural selection explains every branch on the tree of life: which species thrive, which wither away to extinction, and what features each evolves. But can adaptation by natural selection really account for everything we see in nature? Yale University ornithologist Richard Prum—reviving Darwin's own views—thinks not. Deep in tropical jungles around the world are birds with a dizzying array of appearances and mating displays: Club-winged Manakins who sing with their wings, Great Argus Pheasants who dazzle prospective mates with a four-foot-wide cone of feathers covered in golden 3D spheres, Red-capped Manakins who moonwalk. In thirty years of fieldwork, Prum has seen numerous display traits that seem disconnected from, if not outright contrary to, selection for individual survival. To explain this, he dusts off Darwin's long-neglected theory of sexual selection in which the act of choosing a mate for purely aesthetic reasons—for the mere pleasure of it—is an independent engine of evolutionary change. Mate choice can drive ornamental traits from the constraints of adaptive evolution, allowing them to grow ever more elaborate. It also sets the stakes for sexual conflict, in which the sexual autonomy of the female evolves in response to male sexual control. Most crucially, this framework provides important insights into the evolution of human sexuality, particularly the ways in which female preferences have changed male bodies, and even maleness itself, through evolutionary time. The Evolution of Beauty presents a unique scientific vision for how nature's splendor contributes to a more complete understanding of evolution and of ourselves.
Book Synopsis A Practical Guide to Level Design by : Benjamin Bauer
Download or read book A Practical Guide to Level Design written by Benjamin Bauer and published by CRC Press. This book was released on 2023-02-28 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an AAA industry expert with over 20 years of experience, this book offers comprehensive coverage of the practical skills that all successful level designers need to have. It covers everything from practical production skills to the social and soft skills required to thrive in the gaming industry. This book begins with a theoretical and abstract approach that sets a common language for the later hard-skill applications and practical examples. These later chapters cover a wealth of practical skills for use during the concept phase, while creating layouts, scripting, and working with AI. This book includes essential chapters on topics such as social skills, soft skills, world-building, level design direction, production, as well as how to gain employment in the industry. This book will be of great interest to all level designers, content leads, and directors looking to enhance their skillset. It will also appeal to students of level and game design looking for tips on how to break into the industry.
Book Synopsis Decision Theory with a Human Face by : Richard Bradley
Download or read book Decision Theory with a Human Face written by Richard Bradley and published by Cambridge University Press. This book was released on 2017-10-26 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores how decision-makers can manage uncertainty that varies in both kind and severity by extending and supplementing Bayesian decision theory.
Download or read book Backpacker written by and published by . This book was released on 2001-03 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.
Book Synopsis Seeing and Visualizing by : Zenon W. Pylyshyn
Download or read book Seeing and Visualizing written by Zenon W. Pylyshyn and published by MIT Press. This book was released on 2003 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: How we see and how we visualize: why the scientific account differs from our experience.
Book Synopsis Dual-process Theories in Social Psychology by : Shelly Chaiken
Download or read book Dual-process Theories in Social Psychology written by Shelly Chaiken and published by Guilford Press. This book was released on 1999-02-19 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative volume presents the first comprehensive review of research and theory on dual-process models of social information processing. These models distinguish between qualitatively different modes of information processing in making decisions and solving problems (e.g., associative versus rule-based, controlled versus uncontrolled, and affective versus cognitive modes). Leading contributors review the basic assumptions of these approaches and review the ways they have been applied and tested in such areas as attitudes, stereotyping, person perception, memory, and judgment. Also examined are the relationships between different sets of processing modes, the factors that determine their utilization, and how they work in combination to affect responses to social information.