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Attitudes Of Hong Kong Chinese Adolescents Towards Brands
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Book Synopsis Advertising and Hong Kong Society by : Kara Chan
Download or read book Advertising and Hong Kong Society written by Kara Chan and published by Chinese University Press. This book was released on 2006 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is about the roles of advertising in the Hong Kong society ... [it] considers the social, psychological, legal, and ethical impact that may result from a campaign or from advertising generally"--Preface.
Book Synopsis Advertising and Chinese Society by : Hong Cheng
Download or read book Advertising and Chinese Society written by Hong Cheng and published by Copenhagen Business School Press DK. This book was released on 2009 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.
Book Synopsis Handbook of Integrated CSR Communication by : Sandra Diehl
Download or read book Handbook of Integrated CSR Communication written by Sandra Diehl and published by Springer. This book was released on 2016-12-29 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
Book Synopsis 香港研究博士论文注释书目 by : Frank Joseph Shulman
Download or read book 香港研究博士论文注释书目 written by Frank Joseph Shulman and published by Hong Kong University Press. This book was released on 2001-01-01 with total page 878 pages. Available in PDF, EPUB and Kindle. Book excerpt: A descriptively annotated, multidisciplinary, cross-referenced and extensively indexed guide to 2,395 dissertations that are concerned either in whole or in part with Hong Kong and with Hong Kong Chinese students and emigres throughout the world.
Book Synopsis The New Generation Z in Asia by : Elodie Gentina
Download or read book The New Generation Z in Asia written by Elodie Gentina and published by Emerald Group Publishing. This book was released on 2020-10-23 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Generation Z in Asia: Dynamics, Differences, Digitalization is the first book to compare the Asiatic Generation Z (born 1990–1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research.
Book Synopsis Digital Humanities and Scholarly Research Trends in the Asia-Pacific by : Wong, Shun-han Rebekah
Download or read book Digital Humanities and Scholarly Research Trends in the Asia-Pacific written by Wong, Shun-han Rebekah and published by IGI Global. This book was released on 2019-01-25 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital humanities is a dynamic and emerging field that aspires to enhance traditional research and scholarship through digital media. Although countries around the world are witnessing the widespread adoption of digital humanities, only a small portion of the literature discusses its development in the Asia Pacific region. Digital Humanities and Scholarly Research Trends in the Asia-Pacific provides innovative insights into the development of digital humanities and their ability to facilitate academic exchange and preserve cultural heritage. The content covers challenges including the need to maintain digital humanities momentum in libraries and research communities, to increase international collaboration, to maintain and promote developed digital projects, to deploy and redeploy resources to support research, and to build new skillsets and new professionals in the library. It is designed for librarians, government agencies, industry professionals, academicians, and researchers.
Book Synopsis Suicidal Behaviour, Bereavement and Death Education in Chinese Adolescents by : John W.L. Tse
Download or read book Suicidal Behaviour, Bereavement and Death Education in Chinese Adolescents written by John W.L. Tse and published by Routledge. This book was released on 2018-02-06 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2002: Why are rates of suicidal behaviour in Chinese adolescents so high? What factors in school, community, family and interpersonal relationships cause this tragedy? Using key new research from leading researchers and social workers with first hand knowledge of these problems in Hong Kong, this enthralling study examines those most at risk and signposts the most effective interventions in therapy and strategic prevention programmes. The result is a highly original and readable account which will be compulsive reading for social workers and academics around the world.
Book Synopsis Advertising to Children on TV by : Barrie Gunter
Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In
Book Synopsis Happiness and Well-Being in Chinese Societies by : Chau-kiu Cheung
Download or read book Happiness and Well-Being in Chinese Societies written by Chau-kiu Cheung and published by Routledge. This book was released on 2021-03-22 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the sustainability of happiness and well-being in Chinese societies. It starts by introducing the various conceptions of well-being, particularly in the Chinese sociocultural context. The book then proceeds with the examination of the sustainability of well-being by scrutinizing the effects of sociocultural, contextual, and personal factors on well-being. The contextual factors are the aggregates or averages of personal factors at the contextual levels of the regions and colleges in Mainland China, its special administrative region, and Taiwan. These factors cover personality traits, strengths, orientations, beliefs, values, and idolizing. By bringing together empirical studies and theoretical perspectives applied to Chinese societies, this book offers researchers in social science and humanities a valuable reference work on happiness and well-being in Chinese societies.
Book Synopsis Individual Differences in Addictive Behaviors by : Lucy J. Troup
Download or read book Individual Differences in Addictive Behaviors written by Lucy J. Troup and published by Frontiers Media SA. This book was released on 2024-05-29 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of addiction draws primarily on methods and approaches to understanding, treating and supporting addiction drawn from traditional approaches. The foundations of which focus on responses seen across groups, but often neglecting to account for the role the individual differences plays in understanding and treating addiction. It is clear from the literature that there is often a lack of consensus in both understanding and treating those struggling with addiction. Individual differences therefore, whilst not always conforming to the accepted model for developing theoretical interpretations and practice in the field, are key to successful outcomes in treating addiction.
Download or read book Travel and Lifestyle written by Mimi Li and published by Routledge. This book was released on 2021-12-15 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging book presents nine empirical chapters that explore topics such as lifestyle entrepreneurship, lifestyle mobility, luxury experiences, and tourism-related well-being. Unlike most research focusing on Western contexts, several of the studies involve Asian regions (particularly China, including Hong Kong and Taiwan) and capture the growing popularity of Asian perspectives. This edited volume, authored by researchers across China, New Zealand, the US, the UK, and Portugal, provides researchers and practitioners in tourism and hospitality, along with readers interested in the general "travel and lifestyle" domain, timely and relevant knowledge. The editors hope that these carefully chosen chapters will inspire future studies and will give its readers a fresh insight in lifestyle’s role in tourism. The chapters in this book were originally published as a special issue of the Journal of Travel & Tourism Marketing.
Book Synopsis Talking Adolescence by : Angie Williams
Download or read book Talking Adolescence written by Angie Williams and published by Peter Lang. This book was released on 2005 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a major economic, relational, and identity resource, communication is crucial to the well-being and success of young people. And yet adolescents are typically characterized in the media as inadequate communicators, whose language practices adults bemoan as unintelligible and deleterious. In looking to critique these pervasive stereotypes, the editors of Talking Adolescence have brought together some of the world's leading experts on youth and adolescence, whose interdisciplinary research demonstrates how communication powerfully structures and meaningfully facilitates the lives of young people. Adding to the growing literature on intergenerational and lifespan communication, Talking Adolescence is the first substantive volume devoted to young people.
Download or read book Girls and Media written by Kara Chan and published by City University of HK Press. This book was released on 2014-07-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of media in any society is vital and is closely related to brands and consumption especially in a vibrant 21st century Asian city. Hong Kong with its free-market economy and urban bustle is a perfect place to observe this in action. But Hong Kong is also deeply conservative in many ways especially with regard to family values, and the presence of overtly sexualized images in advertising sits uncomfortably with the values of modesty and traditional sexual mores that exist there. Young girls are also discovering their identities like any other groups of girls in the world, and often this journey will not be easy. This book deals with media and the extent to which media representations influence girls in Hong Kong and how they are affected by this ubiquitous presence. Through the quantitative and qualitative studies, readers could examine and understand how tween girls and teen girls in Hong Kong interact with the media and how they interpret the messages from the media. The observations found in the studies are also valuable to parents, educators, and communication scholars to better understand the influence of media on the value orientations of girls; and we hope that responsible marketers and educators can use these research findings to communicate with girls in ways which can improve their well-being. 香港城市大學出版社出版。 Published by City University of Hong Kong Press.
Book Synopsis Consumer Behaviour International Edition 1/e by : David Mothersbaugh
Download or read book Consumer Behaviour International Edition 1/e written by David Mothersbaugh and published by McGraw Hill. This book was released on 2023-09-01 with total page 2341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior: Building Marketing Strategy International Edition builds on theory to provide students with a usable, strategic understanding of consumer behaviour that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the international edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life and four chapters written specifically to focus on the European context. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.
Book Synopsis Critical Issues in Contemporary China by : Czeslaw Tubilewicz
Download or read book Critical Issues in Contemporary China written by Czeslaw Tubilewicz and published by Routledge. This book was released on 2016-12-12 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical Issues in Contemporary China: Unity, Stability and Development comprehensively examines key problems crucial to understanding modern-day China. Organized around three interrelated themes of unity, stability and development, each chapter explores distinct issues and debate their significance for China domestically and for Beijing’s engagement with the wider world. While presenting contending explanatory approaches, contributors advance arguments to further critical discussion on selected topics. Main issues analysed include: political change military transformation legal reforms economic development energy security environmental degradation food security and safety demographic trends migration and urbanization labour unrest health and education social inequalities ethnic conflicts Hong Kong’s integration cross-Strait relations. Given its thorough and up-to-date assessment of major political, social and economic challenges facing China, this fully revised and substantially expanded new edition is an essential read for any student of Chinese Studies.
Book Synopsis Promoting Service Leadership Qualities in University Students by : Daniel T.L. Shek
Download or read book Promoting Service Leadership Qualities in University Students written by Daniel T.L. Shek and published by Springer. This book was released on 2015-08-20 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines the development of service leadership curricula, programs and materials designed for university students in Hong Kong. In addition, it includes evaluation studies and specific service leadership programs, making it a pioneering book that integrates service leadership and student wellbeing for Chinese university students. In view of the transformation of industries resulting in shifts from manufacturing economies to service economies, the book takes a holistic approach to leadership development, focusing on three basic components of effective service leadership that are closely related to student wellbeing: leadership competencies such as emotional intelligence and resilience, moral character, and a caring disposition. This approach represents a move away from literature that emphasizes the elite leadership model, assuming that leadership is the privilege of a talented few. By extension, it argues that the promotion of service leadership qualities is a good strategy for promoting student wellness. The individual chapters are extended versions of papers presented at the “International Conference on Service Leadership Education for University Students: Experience in Hong Kong,” which was held in May 2014. The book offers a valuable contribution to Chinese and global academic literature on service leadership and will benefit researchers and educators alike.
Book Synopsis Consumer Brand Relationships by : M. Fetscherin
Download or read book Consumer Brand Relationships written by M. Fetscherin and published by Springer. This book was released on 2015-05-07 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.
