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Download or read book Attitudes of Hong Kong Chinese Adolescents Towards Brands written by and published by . This book was released on 1997 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nashya Haider
Publisher :
ISBN 13 :
Total Pages : 438 pages
Book Rating : 4.:/5 (513 download)
Download or read book Attitudes of Hong Kong Chinese Adolescents Towards Brands written by Nashya Haider and published by . This book was released on 1997 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kara K. W. CHAN
Publisher : City University of HK Press
ISBN 13 : 9629371529
Total Pages : 346 pages
Book Rating : 4.6/5 (293 download)
Download or read book Youth and Consumption written by Kara K. W. CHAN and published by City University of HK Press. This book was released on 2010-07-01 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the interplay of the youth segment and the market environment. It employs a variety of research methodologies to analyze how young people in Hong Kong interact with various consumer socializing agents, including parents, peers, media celebrities, government publicities, media contents and advertisements. Published by City University of Hong Kong Press. 香港城市大學出版社出版。
Author : Siu-Chee Maria Fung
Publisher :
ISBN 13 : 9781361093498
Total Pages : pages
Book Rating : 4.0/5 (934 download)
Download or read book Body Image, Clothing Interest, and Eating Attitudes Among Chinese Adolescent Girls in Hong Kong written by Siu-Chee Maria Fung and published by . This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kay Ka-Yuk Lai
Publisher :
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.:/5 (243 download)
Download or read book The Attitudes and Perceptions Toward Brand Imitation Among the Three Main Chinese Societies, the PRC, Taiwan, and Hong Kong written by Kay Ka-Yuk Lai and published by . This book was released on 1996 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kara Chan
Publisher : Chinese University Press
ISBN 13 : 9789629962647
Total Pages : 250 pages
Book Rating : 4.9/5 (626 download)
Download or read book Advertising and Hong Kong Society written by Kara Chan and published by Chinese University Press. This book was released on 2006 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is about the roles of advertising in the Hong Kong society ... [it] considers the social, psychological, legal, and ethical impact that may result from a campaign or from advertising generally"--Preface.
Author : Elodie Gentina
Publisher : Emerald Group Publishing
ISBN 13 : 1800432208
Total Pages : 260 pages
Book Rating : 4.8/5 (4 download)
Download or read book The New Generation Z in Asia written by Elodie Gentina and published by Emerald Group Publishing. This book was released on 2020-10-23 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Generation Z in Asia: Dynamics, Differences, Digitalization is the first book to compare the Asiatic Generation Z (born 1990–1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research.
Author : Hong Cheng
Publisher : Copenhagen Business School Press DK
ISBN 13 : 9788763002271
Total Pages : 324 pages
Book Rating : 4.0/5 (22 download)
Download or read book Advertising and Chinese Society written by Hong Cheng and published by Copenhagen Business School Press DK. This book was released on 2009 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.
Author : David C. Chaney
Publisher :
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.F/5 ( download)
Download or read book Young Adults in Hong Kong written by David C. Chaney and published by . This book was released on 1973 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 1135626316
Total Pages : 195 pages
Book Rating : 4.1/5 (356 download)
Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In
Author : Wing-Yiu Raymond Sung
Publisher :
ISBN 13 : 9781361178706
Total Pages : pages
Book Rating : 4.1/5 (787 download)
Download or read book A Comparative Study of the Influence of Country of Origin on Consumer Attitudes written by Wing-Yiu Raymond Sung and published by . This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "A Comparative Study of the Influence of Country of Origin on Consumer Attitudes: a Comparison Between Guangzhou, Shenzhen and Hong Kong Students" by Wing-yiu, Raymond, Sung, 宋榮耀, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b3126361 Subjects: Motivation research (Marketing) Consumers - China - Hong Kong - Attitudes Consumers - China - Attitudes Brand name products
Author : Keung-Fai Joseph Wu
Publisher : Open Dissertation Press
ISBN 13 : 9781361442326
Total Pages : pages
Book Rating : 4.4/5 (423 download)
Download or read book The Self-Concept Clarity of Hong Kong Chinese Adolescents written by Keung-Fai Joseph Wu and published by Open Dissertation Press. This book was released on 2017-01-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "The Self-concept Clarity of Hong Kong Chinese Adolescents" by Keung-fai, Joseph, Wu, 胡強輝, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b3124615 Subjects: Self-perception in adolescence - China - Hong Kong Self-esteem in adolescence - China - Hong Kong
Author : Sandra Diehl
Publisher : Springer
ISBN 13 : 3319447009
Total Pages : 498 pages
Book Rating : 4.3/5 (194 download)
Download or read book Handbook of Integrated CSR Communication written by Sandra Diehl and published by Springer. This book was released on 2016-12-29 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
Author : John W.L. Tse
Publisher : Routledge
ISBN 13 : 1351745514
Total Pages : 211 pages
Book Rating : 4.3/5 (517 download)
Download or read book Suicidal Behaviour, Bereavement and Death Education in Chinese Adolescents written by John W.L. Tse and published by Routledge. This book was released on 2018-02-06 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2002: Why are rates of suicidal behaviour in Chinese adolescents so high? What factors in school, community, family and interpersonal relationships cause this tragedy? Using key new research from leading researchers and social workers with first hand knowledge of these problems in Hong Kong, this enthralling study examines those most at risk and signposts the most effective interventions in therapy and strategic prevention programmes. The result is a highly original and readable account which will be compulsive reading for social workers and academics around the world.
Author : Hong Kong Institute of Asia-Pacific Studies. Public Policy Research Centre
Publisher :
ISBN 13 :
Total Pages : 135 pages
Book Rating : 4.:/5 (798 download)
Download or read book Social Attitudes of the Youth Population in Hong Kong written by Hong Kong Institute of Asia-Pacific Studies. Public Policy Research Centre and published by . This book was released on 2010 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank Joseph Shulman
Publisher : Hong Kong University Press
ISBN 13 : 9789622093973
Total Pages : 878 pages
Book Rating : 4.0/5 (939 download)
Download or read book 香港研究博士论文注释书目 written by Frank Joseph Shulman and published by Hong Kong University Press. This book was released on 2001-01-01 with total page 878 pages. Available in PDF, EPUB and Kindle. Book excerpt: A descriptively annotated, multidisciplinary, cross-referenced and extensively indexed guide to 2,395 dissertations that are concerned either in whole or in part with Hong Kong and with Hong Kong Chinese students and emigres throughout the world.
Author : Lucy J. Troup
Publisher : Frontiers Media SA
ISBN 13 : 2832549691
Total Pages : 137 pages
Book Rating : 4.8/5 (325 download)
Download or read book Individual Differences in Addictive Behaviors written by Lucy J. Troup and published by Frontiers Media SA. This book was released on 2024-05-29 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of addiction draws primarily on methods and approaches to understanding, treating and supporting addiction drawn from traditional approaches. The foundations of which focus on responses seen across groups, but often neglecting to account for the role the individual differences plays in understanding and treating addiction. It is clear from the literature that there is often a lack of consensus in both understanding and treating those struggling with addiction. Individual differences therefore, whilst not always conforming to the accepted model for developing theoretical interpretations and practice in the field, are key to successful outcomes in treating addiction.
