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Author : Ronald Cotterill
Publisher :
ISBN 13 :
Total Pages : 38 pages
Book Rating : 4.:/5 (31 download)
Download or read book Assessing the Competitive Interaction Between Private Labels and National Brands written by Ronald Cotterill and published by . This book was released on 2000 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald Wayne Cotterill
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (437 download)
Download or read book Assessing the Competitive Interaction Between Private Labels and National Brands written by Ronald Wayne Cotterill and published by . This book was released on 1999 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald Cotterill
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.3/5 ( download)
Download or read book On the Competitive Interaction Between Private Label and Branded Grocery Products written by Ronald Cotterill and published by . This book was released on 1996 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Francisco J. Martinez-Lopez
Publisher : Springer Nature
ISBN 13 : 3030477649
Total Pages : 178 pages
Book Rating : 4.0/5 (34 download)
Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martinez-Lopez and published by Springer Nature. This book was released on 2020-05-13 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?
Author : Marta Arce-Urriza
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (115 download)
Download or read book Competition Between Private Labels and National Brands in a Multichannel Retailer written by Marta Arce-Urriza and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This chapter analyzes private label and national brand competition across online and offline channels. We analyze competition using three measures: market share, a loyalty index, and what is called in the literature conquesting power (a measure of the ability of a brand to capture nonloyal consumers). We first provide a brief theoretical introduction and literature research about the topic. We also do an empirical analysis using data of a multichannel grocery retailer that sells both its own private label and national brands, through physical stores and an online store. The data include the purchases made by a sample of multichannel consumers. We find that the private label increases, in general, its competitive position in the online channel, compared to the offline channel. However, this result does not hold for all the product categories. We discuss some drivers of this general improvement, as well as potential causes for the differences between categories. We conclude with some recommendations for multichannel retailers and manufacturers.
Author : Ariel Ezrachi
Publisher :
ISBN 13 : 9780199559374
Total Pages : 0 pages
Book Rating : 4.5/5 (593 download)
Download or read book Private Labels, Brands, and Competition Policy written by Ariel Ezrachi and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing use of private labels in recent years has affected significantly the landscape of retail competition, with major retailers no longer being confined to their traditional role as purchasers and distributors of branded goods. By selling their own-label products within their outlets they are competing with their upstream brand suppliers for sales and shelf space. This unique relationship, and the continued strengthening of private labels, raises important questions as to their pro-competitive effects and possible negative effects. This book provides an in-depth review of the range of competitive and intellectual property issues raised in connection with private brands in Europe and the US. It examines the development of private labels and their impact on retail competition, then moves on to focus on policy and questions the adequacy of current economic and legal analysis in light of the characteristics of own-label competition, and finally it presents a thorough evaluation of the legal issues in the field, including chapters on horizontal and vertical effects, dominance, mergers and acquisitions, intellectual property, copycat packaging and consumer welfare. The book contains a collection of essays reflecting the debate on the impact of private labels upon competition, investment and innovation in the retail sector. The ideas and arguments underlying the articles have been developed through a series of seminars held in the Oxford Centre for Competition Law and Policy over the last three years. Participants in these seminars have included competition officials, law academics, practitioners and representatives from industry.
Author : Min Huang
Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.:/5 (129 download)
Download or read book Assessing Price Elasticity for Private Labels and National Brands written by Min Huang and published by . This book was released on 2006 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previous studies have been inconclusive as to whether national brands have greater or smaller price elasticities than private labels. This paper examines consumers' price sensitivity for private labels and national brands within different socioeconomic environments and investigates how socioeconomic status impacts price response to private and national brands. An AIDS model is developed and used to measure price elasticities for seven product categories that are sold in six stores. These stores are selected from geographic areas that are populated by higher- and lower-income consumers. Results show that national brands have larger price elasticities than private labels, particularly in lower-income areas.
Author : Xiongwei Ying
Publisher :
ISBN 13 :
Total Pages : 135 pages
Book Rating : 4.:/5 (871 download)
Download or read book Competition Between Private Label and National Brand for Differentiated Food Category written by Xiongwei Ying and published by . This book was released on 2013 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailers in Canada have introduced private labels to gain vertical bargaining power over manufacturers' national brands and to establish customer loyalty. Product differentiation in quality and increasingly product formulation is an emerging trend for both private labels and national brands in many grocery categories. This thesis applies a model derived from a random utility nested logit model to estimate structural demand for differentiated canned soup products. Using a Distance-Matrix (DM) approach we identify the location of both private labels and national brands in the ingredient attribute space within the canned soup category. To empirically estimate and test the effects of private label usage on the competitive interactions between retailers and manufacturers, we estimate supply-side Cost-Price Margin (CPM) equations. Our results strongly suggest that retailers' private label is acting as an effective strategic tool to generate market power over upstream manufacturers.
Author : Juan Carlos Gázquez-Abad
Publisher : Springer
ISBN 13 : 3319071947
Total Pages : 190 pages
Book Rating : 4.3/5 (19 download)
Download or read book National Brands and Private Labels in Retailing written by Juan Carlos Gázquez-Abad and published by Springer. This book was released on 2014-06-10 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.
Author : Nirmalya Kumar
Publisher : Harvard Business Press
ISBN 13 : 9781422101674
Total Pages : 292 pages
Book Rating : 4.1/5 (16 download)
Download or read book Private Label Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth in private labels has huge implications for managers on both sides.
Author : Francisco J. Martínez-López
Publisher : Springer Nature
ISBN 13 : 3030769356
Total Pages : 145 pages
Book Rating : 4.0/5 (37 download)
Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2021-05-16 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
Author : Deven R. Desai
Publisher : Cambridge University Press
ISBN 13 : 1316390411
Total Pages : 281 pages
Book Rating : 4.3/5 (163 download)
Download or read book Brands, Competition Law and IP written by Deven R. Desai and published by Cambridge University Press. This book was released on 2015-07-20 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function, how trademark and antitrust/competition law have misunderstood brands, and the implications of continuing to ignore the role brands play in business competition. This is the first book to engage with the topic from an interdisciplinary perspective, hence it will be a must-have for all those interested in the phenomenon of brands and how their function is recognized by the legal system. The book integrates both a competition and an intellectual property law dimension and explores the regulatory environment and case law in both Europe and the United States.
Author : Arslan, Yusuf
Publisher : IGI Global
ISBN 13 : 1799802590
Total Pages : 383 pages
Book Rating : 4.7/5 (998 download)
Download or read book Improving Marketing Strategies for Private Label Products written by Arslan, Yusuf and published by IGI Global. This book was released on 2019-09-20 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Author : Juan Carlos Gázquez-Abad
Publisher : Springer Nature
ISBN 13 : 303169192X
Total Pages : 153 pages
Book Rating : 4.0/5 (316 download)
Download or read book Advances in National Brand and Private Label Marketing written by Juan Carlos Gázquez-Abad and published by Springer Nature. This book was released on with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eidan Apelbaum
Publisher :
ISBN 13 :
Total Pages : 210 pages
Book Rating : 4.:/5 (6 download)
Download or read book Three Essays on the Competition Between National Brand and Private Label Food Products written by Eidan Apelbaum and published by . This book was released on 2000 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Francisco J. Martínez-López
Publisher : Springer
ISBN 13 : 3319920847
Total Pages : 177 pages
Book Rating : 4.3/5 (199 download)
Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martínez-López and published by Springer. This book was released on 2018-05-29 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was "Building Strong Brands in the Digital Age".
Author : Dario Lo Turco
Publisher : Grin Publishing
ISBN 13 : 9783668396821
Total Pages : 68 pages
Book Rating : 4.3/5 (968 download)
Download or read book How to Increase Grocery Store Private Labels' Quality Perception written by Dario Lo Turco and published by Grin Publishing. This book was released on 2017-03-21 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Hamburg, language: English, abstract: The focus of this thesis is on the grocery retail market and more specifically on the stores private labels. It is interesting to analyse this area because of the strong competition between products and the way customers assess quality to the different items in such a context. Research shows that private label brands suffer from a low quality image compared with national brands. The main reason for such a bad quality perception is not so much linked with the ingredients quality, but rather with the poor private label product image itself. Based on the situation outlined above, the objective of this master thesis is the development of an appropriate strategy in order to increase grocery private labels quality perception. This work studies four different issues: The customers evaluation of product quality, the identification and analysis of the causes of the low store labels quality image, the comparison between national and store brands, and the relevance of Price, Country of Origin, Package and Brand in product excellence evaluation. There is a long history of research that demonstrates that consumers frequently use extrinsic cues to infer product quality. Therefore, management's strategy to target the most price-elastic shoppers by discounting their store brands and investing low resources on extrinsic cues like brand, package and advertisement may actually not be the right decision. National brands can claim a much more successful brand image in comparison with store brands. They are perceived by the customers as -better brands- and are seen as more reliable, trusted, higher quality, innovative, and exciting. To the contrary, consumers view store brands as approachable and strongly associate them with value, but do not think of them as distinctive, auth
