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Author : Alfonso Méndiz Noguero
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.F/5 ( download)
Download or read book Aspectos y perspectivas del lenguaje publicitario written by Alfonso Méndiz Noguero and published by . This book was released on 2005 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 2426 pages
Book Rating : 4.0/5 ( download)
Download or read book MLA International Bibliography of Books and Articles on the Modern Languages and Literatures written by and published by . This book was released on 2006 with total page 2426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sergio Maruenda Bataller
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443831115
Total Pages : 700 pages
Book Rating : 4.4/5 (438 download)
Download or read book Multiple Voices in Academic and Professional Discourse written by Sergio Maruenda Bataller and published by Cambridge Scholars Publishing. This book was released on 2011-05-25 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: The demands of today’s society for greater specialization have brought about a profound transformation in the humanities, which are not immune to the competitive pressure to meet new challenges that are present in other sectors. Thus, lecturers and researchers in modern languages and applied linguistics departments have made great efforts to design syllabi and materials more attuned to the competences and requirements of potential working environments. At the same time, linguists have attempted to apply their expertise in wider areas, creating research institutes that focus on applying language and linguistics in different contexts and offering linguistic services to society as a whole. This book attempts to provide a global view of the multiple voices involved in interdisciplinary research and innovative proposals in teaching specialized languages while offering contributions that attempt to fill the demands of a varied scope of disciplines such as the sciences, professions, or educational settings. The chapters in this book are made up of current research on these themes: discourse analysis in academic and professional genres, specialized translation, lexicology and terminology, and ICT research and teaching of specialized languages.
Author : Germán Canale
Publisher : Springer Nature
ISBN 13 : 3030217957
Total Pages : 273 pages
Book Rating : 4.0/5 (32 download)
Download or read book Technology, Multimodality and Learning written by Germán Canale and published by Springer Nature. This book was released on 2019-08-29 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces multimodality and technology as key concepts for understanding learning in the 21st century. The author investigates how a nationwide socio-educational policy in Uruguay becomes recontextualised across time/space scales, impacting interaction and learning in an English as a Foreign Language classroom. The book introduces scalar analysis to better understand the situated and fractal nature of education policy as meaning-making, subsequently defining learning from a multimodal socio-semiotic approach. The analytical integration of different policy scales shows what policy means to various stakeholders, and what learning means for students and teachers. This depends both on how they position themselves and how they engage with the policy educational media. This innovative book will appeal to students and scholars of technology and learning, as well as multimodality.
Author :
Publisher :
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.3/5 ( download)
Download or read book Comparative Romance Linguistics Newsletter written by and published by . This book was released on 1994 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Manuel Casado Velarde
Publisher :
ISBN 13 :
Total Pages : 1310 pages
Book Rating : 4.F/5 ( download)
Download or read book Análisis del discurso written by Manuel Casado Velarde and published by . This book was released on 2006 with total page 1310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Algirdas Julien Greimas
Publisher :
ISBN 13 : 9780816618187
Total Pages : 197 pages
Book Rating : 4.6/5 (181 download)
Download or read book The Social Sciences, a Semiotic View written by Algirdas Julien Greimas and published by . This book was released on 1990 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: A consideration of several regional scenarios based on actual, prolonged, outlying climatic events that have occurred recently in North America. No index. The companion volume to On Meaning (Minnesota, 1987), which focused on semiotic theory. These previously published (in French) texts provide a theoretical and methodological framework for studying discourses in the social sciences. Greimas is professor of general semantics at the Ecole des Hautes Etudes in Sciences Sociales in Paris. Annotation copyrighted by Book News, Inc., Portland, OR
Author : Colegio de Abogados de Puerto Rico
Publisher :
ISBN 13 :
Total Pages : 700 pages
Book Rating : 4.F/5 ( download)
Download or read book Revista del Colegio de Abogados de Puerto Rico written by Colegio de Abogados de Puerto Rico and published by . This book was released on 2002 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Catalina Fuentes Rodríguez
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027266336
Total Pages : 232 pages
Book Rating : 4.0/5 (272 download)
Download or read book A Gender-based Approach to Parliamentary Discourse written by Catalina Fuentes Rodríguez and published by John Benjamins Publishing Company. This book was released on 2016-12-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does gender condition politicians’ discourse strategies in parliament? This is the question we try to answer in A Gender-based Approach to Parliamentary Discourse: The Andalusian Parliament. This book, written by experts in the field of discourse analysis, covers key aspects of political discourse such as gender, identity and verbal and nonverbal strategies: intensification, enumerative series, non-literal quotations, pseudo-desemantisation, lexical colloquialisation, emotion, eye contact and time management. It provides a large number of examples from a balanced gender parliament, the Andalusian Parliament, and it focuses mainly on argumentation, since parliamentary discourse is above all argumentative. This book will prove invaluable to students and teachers in the field of discourse analysis, and more specifically of political discourse, and will also be very useful to politicians and anyone interested in communication strategies. As of January 2019, this e-book is freely available, thanks to the support of libraries working with Knowledge Unlatched.
Author : Susan Blackmore
Publisher : OUP Oxford
ISBN 13 : 0191574619
Total Pages : 288 pages
Book Rating : 4.1/5 (915 download)
Download or read book The Meme Machine written by Susan Blackmore and published by OUP Oxford. This book was released on 2000-03-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes, are replicators, and this enthralling book is an investigation of whether this link between genes and memes can lead to important discoveries about the nature of the inner self. Confronting the deepest questions about our inner selves, with all our emotions, memories, beliefs, and decisions, Susan Blackmore makes a compelling case for the theory that the inner self is merely an illusion created by the memes for the sake of replication.
Author : Juan Benavides Delgado
Publisher :
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.3/5 (91 download)
Download or read book Lenguaje publicitario written by Juan Benavides Delgado and published by . This book was released on 1997 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lynne Bowker
Publisher : Routledge
ISBN 13 : 1134560672
Total Pages : 257 pages
Book Rating : 4.1/5 (345 download)
Download or read book Working with Specialized Language written by Lynne Bowker and published by Routledge. This book was released on 2002-09-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working with Specialized Language: a practical guide to using corpora introduces the principles of using corpora when studying specialized language. The resources and techniques used to investigate general language cannot be easily adopted for specialized investigations. This book is designed for users of language for special purposes (LSP). Providing guidelines and practical advice, it enables LSP users to design, build and exploit corpus resources that meet their specialized language needs. Highly practical and accessible, the book includes exercises, a glossary and an appendix describing relevant resources and corpus-analysis software. Working with Specialized Language is ideal for translators, technical writers and subject specialists who are interested in exploring the potential of a corpus-based approach to teaching and learning LSP.
Author : Manfred Görlach
Publisher : OUP Oxford
ISBN 13 : 0191580694
Total Pages : 350 pages
Book Rating : 4.1/5 (915 download)
Download or read book English in Europe written by Manfred Görlach and published by OUP Oxford. This book was released on 2002-05-23 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: English in Europe charts the English invasion of Europe since 1945. Sixteen distinguished European scholars report on the English words and phrases that have become integral parts of their languages. Each describes the effect of English on the host language, and shows how the process of incorporation often modifies pronunciation and spelling and frequently transforms meaning and use. The languages surveyed are Icelandic, Dutch, French, Spanish, Norwegian, German, Italian, Romanian, Polish, Croatian, Finnish, Albanian, Russian, Bulgarian, Hungarian, and Greek. The book is designed as a companion to A Dictionary of European Anglicisms but may be read as an independent work. This is the first systematic survey of a phenomenon that is fascinating, alarming, and apparently unstoppable.
Author : Richard A. Gershon
Publisher : SAGE Publications
ISBN 13 : 1483322548
Total Pages : 355 pages
Book Rating : 4.4/5 (833 download)
Download or read book Digital Media and Innovation written by Richard A. Gershon and published by SAGE Publications. This book was released on 2016-02-11 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
Author : David Bordwell
Publisher : Univ of California Press
ISBN 13 : 0520932323
Total Pages : 309 pages
Book Rating : 4.5/5 (29 download)
Download or read book The Way Hollywood Tells It written by David Bordwell and published by Univ of California Press. This book was released on 2006-04-10 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hollywood moviemaking is one of the constants of American life, but how much has it changed since the glory days of the big studios? David Bordwell argues that the principles of visual storytelling created in the studio era are alive and well, even in today’s bloated blockbusters. American filmmakers have created a durable tradition—one that we should not be ashamed to call artistic, and one that survives in both mainstream entertainment and niche-marketed indie cinema. Bordwell traces the continuity of this tradition in a wide array of films made since 1960, from romantic comedies like Jerry Maguire and Love Actually to more imposing efforts like A Beautiful Mind. He also draws upon testimony from writers, directors, and editors who are acutely conscious of employing proven principles of plot and visual style. Within the limits of the "classical" approach, innovation can flourish. Bordwell examines how imaginative filmmakers have pushed the premises of the system in films such as JFK, Memento, and Magnolia. He discusses generational, technological, and economic factors leading to stability and change in Hollywood cinema and includes close analyses of selected shots and sequences. As it ranges across four decades, examining classics like American Graffiti and The Godfather as well as recent success like The Lord of the Rings: The Two Towers, this book provides a vivid and engaging interpretation of how Hollywood moviemakers have created a vigorous, resourceful tradition of cinematic storytelling that continues to engage audiences around the world.
Author : Nataniel Aguirre
Publisher : Oxford University Press
ISBN 13 : 0199938873
Total Pages : 368 pages
Book Rating : 4.1/5 (999 download)
Download or read book Juan de la Rosa written by Nataniel Aguirre and published by Oxford University Press. This book was released on 1999-04-29 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long considered a classic in Bolivia, Juan de la Rosa tells the story of a young boy's coming of age during the violent and tumultuous years of Bolivia's struggle for independence. Indeed, in this remarkable novel, Juan's search for his personal identity functions as an allegory of Bolivia's search for its identity as a nation. Set in the early 1800s, the novel is narrated by one of the last surviving Bolivian rebels, octogenarian Juan de la Rosa. Juan recreates his childhood in the rebellious town of Cochabamba, and with it a large cast of full bodied, Dickensian characters both heroic and malevolent. The larger cultural dislocations brought about by Bolivia's political upheaval are echoed in those experienced by Juan, whose mother's untimely death sets off a chain of unpredictable events that propel him into the fiery crucible of the South American Independence Movement. Outraged by Juan's outspokenness against Spanish rule and his awakening political consciousness, his loyalist guardians banish him to the countryside, where he witnesses firsthand the Spaniards' violent repression and rebels' valiant resistance that crystallize both his personal destiny and that of his country. In Sergio Gabriel Waisman's fluid translation, English readers have access to Juan de la Rosa for the very first time.
Author : Richard W. Schwarz
Publisher :
ISBN 13 : 9780816317950
Total Pages : 688 pages
Book Rating : 4.3/5 (179 download)
Download or read book Light Bearers written by Richard W. Schwarz and published by . This book was released on 2000 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
