Art of Wine Making Business Startup

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.6/5 (536 download)

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Book Synopsis Art of Wine Making Business Startup by : Alberto Ricci

Download or read book Art of Wine Making Business Startup written by Alberto Ricci and published by Independently Published. This book was released on 2020-06-13 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you like to learn how to make Wine at home and perhaps start your own winery one day, be your own boss, and make 6 figures a year doing something you love? What if I told you that it's easier than it sounds? This guide will teach you everything you need to know to make, bottle, and sell your own exclusive brand of wine and become a successful Winemaker. Wine is timeless, classy, and fun. You need not be a sommelier to know how to make and sell unique, glamourous, and delicious wine. Wine is also easy to sell because the market is vast, and wine is always in demand. If you are reading this, then it is safe to assume you are interested in wine making at home. Wine making is a fun activity that is not only affordable to start but could also be profitable if you just put in your best effort. This vastly updated second edition of "Art of Wine Making Business Startup, 2nd Edition, How to Start a Million Dollar Success from Home" contains even more vital information than my first edition. I have learned so much since publishing my first attempt that I know you will benefit even more from this second publishing. I started making wine almost 15 years ago, but it wasn't necessarily something that I expected I would be doing for the long term. I started making my wine out of sheer curiosity. Today, I am semi-retired, and my wine business is absolutely booming. The frustration I have had with wines over the years got me thinking, what if I tried to make wine myself? Surely I could do somewhat better than all those other people who make wine if I just put in a good amount of effort into the process. It was a crazy idea, but I figured that every smart idea in the world starts out of something crazy, right? I also figured it would be fun to see just what types of wine I could produce. I have seen so many brands popping up selling wines of all sorts I did extensive research and found out that there is not much information out there on how to make it all blend just right, so I set out to test various methods and recipes, I would tweak this and tweak that, and in about a year's time, I finally realized, I have perfected the process. Eventually, I started making even more wine. Today, I have a small operation where I sell wines to local businesses and restaurants in my area. Most books out there will show you the process, the ingredients you need, and how it all works, but none of them show you how to make it just right. If you learn how to make a cheap $5 bottle of wine, you might as well just buy that and not spend your valuable time and effort. On the other hand, what if you knew how to make that $100 bottle of wine? Wouldn't that be worth spending your time and energy on? This book is divided into two parts. In the first part, I show you how to make wine at home. Next, in the second part, I discuss how to sell your wine and start a small business. You will learn: In part 1- What you need to start making wine Understanding the different types of wine Learning and understanding Grapes and other fruits and their variations Legal points relating to making wine Getting the equipment for winemaking safe and ready for use The fermentation process Storing wine properly The aging process In part 2- Why and how to sell your wine 6 essential aspects of selling wine Timeline for starting your wine business The legal framework for your business Understanding profit margin and markup How to promote your wine This title is currently available with the Kindle Unlimited program. That means that you could read this for FREE, but only for a short time. Be sure to click "Read for Free" on the Kindle version before it's no longer listed for free! Don't wait; this deal won't last forever.

The Complete Idiot's Guide to Starting and Running a Winery

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Author :
Publisher : Penguin
ISBN 13 : 1440653488
Total Pages : 372 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis The Complete Idiot's Guide to Starting and Running a Winery by : Thomas Pellechia

Download or read book The Complete Idiot's Guide to Starting and Running a Winery written by Thomas Pellechia and published by Penguin. This book was released on 2008-11-04 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making the dream a reality… For many people, owning and running a winery is a dream job. According to Wine Business Monthly, the number of wineries in the U.S. has jumped 26% in less than three years. To carry out this dream, one must understand that wine making involves both science and art. Starting a winery is just like starting any other business and requires planning and a deep understanding of the industry. In The Complete Idiot’s Guide® to Starting and Running a Winery, readers will learn: •How to put together a business plan •Different varieties of grapes and wines •How to lay out a floor plan and what equipment is needed •How to promote wines

Startup 500 Business Ideas

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Author :
Publisher : Nestfame Creations Pvt. Ltd.
ISBN 13 :
Total Pages : 1935 pages
Book Rating : 4./5 ( download)

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Book Synopsis Startup 500 Business Ideas by : Prabhu TL

Download or read book Startup 500 Business Ideas written by Prabhu TL and published by Nestfame Creations Pvt. Ltd.. This book was released on 2019-02-17 with total page 1935 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever thought about starting your own business? Deciding whether to stay an employee or become a business owner is challenging. Starting a new business can be an exciting and inspirational endeavor. Like any new venture however, it is not without potential risk. If you are thinking about starting a new business, it is important to weigh all the potential advantages and disadvantages. This Book provides detailed business blueprints or a course on how to start a business. It is a list of 500 Service/Merchandising/Manufacturing Sector Business Ideas and a few proven strategies to make them a reality. Pointers of what to do next once you've decided on a business option - and - where to get further training if needed. For any Entrepreneur to be a success, they require an entrepreneur mindset with the ability to create business ideas and establish a long standing success in the business startup. Through this book You will figure out how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. This book teaches you everything you need to know to not only start your own business but to thrive. What you'll Acquire from this book? . How to start your own business . How to make real money . How to work from home . Business ideas with Low INVESTMENT . Business ideas with High INVESTMENT . 175 Service Business Fundamental Concepts . 200 Manufacturing Business Fundamental Concepts . 175 Merchandising Business Fundamental Concepts Remember, the road to success could be bumpy but you will able to get there as long as you have determination and motivation. To build a business, is similar to build a house, stone by stone, step by step. Building a business is hard work, but success can be just around the corner. This book will give you the necessary tips to help you start your own [ Service / Merchandising / Manufacturing business ] the right way. 【 We also welcome continuous FEEDBACK from READERS 】 For contact support - [ [email protected] ]

Startup Manufacturing Business Ideas 200

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Author :
Publisher : Nestfame Creations Pvt. Ltd.
ISBN 13 :
Total Pages : 808 pages
Book Rating : 4./5 ( download)

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Book Synopsis Startup Manufacturing Business Ideas 200 by : Prabhu TL

Download or read book Startup Manufacturing Business Ideas 200 written by Prabhu TL and published by Nestfame Creations Pvt. Ltd.. This book was released on 2019-02-06 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manufacturing is the making of goods by hand or by machine that upon completion the business sells to a customer. Items used in manufacture may be raw materials or component parts of a larger product. The manufacturing usually happens on a large-scale production line of machinery and skilled labor. This Book provide detailed business blueprints or a course on how to start a Manufacturing business. It is a list of 200 Manufacturing Business Ideas and proven strategies to make them a reality. Pointers of what to do next once you've decided on a business option - and - where to get further training if needed. Through this book You will figure out how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. This book teaches you everything you need to know to not only start your own business but to thrive. What you'll Learn from this book? . How to start your own business . How to make real money . How to work from home . Business ideas with Low INVESTMENT . Business ideas with High INVESTMENT . 200 Manufacturing Business Fundamental Concepts Remember, the road to success could be bumpy but you will able to get there as long as you have determination and motivation. To build a business, is similar to build a house, stone by stone, step by step. Building a business is hard work, but success can be just around the corner. This book will give you the necessary tips to help you start your own business the right way. 【 We also welcome continuous FEEDBACK from READERS 】 For contact support - [ [email protected] ]

The Homebuilt Winery

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Author :
Publisher : Storey Publishing
ISBN 13 : 1603429905
Total Pages : 209 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis The Homebuilt Winery by : Steve Hughes

Download or read book The Homebuilt Winery written by Steve Hughes and published by Storey Publishing. This book was released on 2012-01-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides instructions for building and using winemaking equipment, offers tips and techniques to optimize the workspace, and discusses the winemaking process.

The Art of Principled Entrepreneurship

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Publisher : BenBella Books
ISBN 13 : 1637740700
Total Pages : 264 pages
Book Rating : 4.6/5 (377 download)

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Book Synopsis The Art of Principled Entrepreneurship by : Andreas Widmer

Download or read book The Art of Principled Entrepreneurship written by Andreas Widmer and published by BenBella Books. This book was released on 2022-04-05 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many times have you heard someone say, "It’s not personal; it’s just business"? That attitude reflects a belief that business needs to be cut-throat, that it’s a dog-eat-dog world, that the pursuit of profit is the only thing that matters, and that the only way to succeed is to beat the competition. But none of this is true: business doesn’t have to be that way. The Art of Principled Entrepreneurship is a prescription for living the American Dream and for finding the fulfilment that comes from helping employees and customers improve their lives. In his 30-year career in international business strategy, economic development, and entrepreneurship, author Andreas Widmer has seen firsthand numerous companies both succeed financially and also build a people-centered venture in the process. He shares his favorite success stories and details five key principles for conducting business in ways that combine personal virtue, the latest entrepreneurial tools, and long-term perspective in order to make business a win-win proposition for everyone. At a time when the number of new business startups is at its lowest point in 50 years and more than half the workforce at existing businesses struggles with motivation, finding a better way to do business is more urgent than ever. For any entrepreneur, manager, employee, or business student seeking to build people-centered businesses and teams, The Art of Principled Entrepreneurship is an insightful, practical guide to how businesses can be run to be both virtuous and profitable.

Class Degrees

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Publisher : Fordham Univ Press
ISBN 13 : 082322984X
Total Pages : 209 pages
Book Rating : 4.8/5 (232 download)

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Book Synopsis Class Degrees by : Evan Watkins

Download or read book Class Degrees written by Evan Watkins and published by Fordham Univ Press. This book was released on 2009-08-25 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: A current truism holds that the undergraduate degree today is equivalent to the high-school diploma of yesterday. But undergraduates at a research university would probably not recognize themselves in the historical mirror of high-school vocational education. Students in a vast range of institutions are encouraged to look up the educational social scale, whereas earlier vocational education was designed to “cool out” expectations of social advancement by training a working class prepared for massive industrialization. In Class Degrees, Evan Watkins argues that reforms in vocational education in the 1980s and 1990s can explain a great deal about the changing directions of class formation in the United States, as well as how postsecondary educational institutions are changing. Responding to a demand for flexibility in job skills and reflecting a consequent aspiration to choice and perpetual job mobility, those reforms aimed to eliminate the separate academic status of vocational education. They transformed it from a “cooling out” to a “heating up” of class expectations. The result has been a culture of hyperindividualism. The hyperindividual lives in a world permeated with against-all-odds plots, from “beat the odds” of long supermarket checkout lines by using self-checkout and buying FasTrak transponders to beat the odds of traffic jams, to the endless superheroes on film and TV who daily save various sorts of planets and things against all odds. Of course, a few people can beat the odds only if most other people do not. As choice begins to replace the selling of individual labor at the core of contemporary class formation, the result is a sort of waste labor left behind by the competitive process. Provocatively, Watkins argues that, in the twenty-first century, academic work in the humanities is assuming the management function of reclaiming this waste labor as a motor force for the future.

Family Firms and Institutional Contexts

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1788970187
Total Pages : 353 pages
Book Rating : 4.7/5 (889 download)

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Book Synopsis Family Firms and Institutional Contexts by : Giorgia Maria D'Allura

Download or read book Family Firms and Institutional Contexts written by Giorgia Maria D'Allura and published by Edward Elgar Publishing. This book was released on with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Family firms represent over 90 per cent of businesses globally, and play a significant role in the economies of many nations. This innovative book takes an interdisciplinary, cross-national approach to the study of family firms as institutions as well as the relationship between family firms and external institutions. In doing so, it demonstrates the impact of these interactions both on the firms and institutions themselves and on the wider economic context. Featuring in-depth analysis of original research, chapters take both theoretical and empirical approaches to explore the family firm as an organization, and include several key case studies. At a micro level, the social and cultural unit of the family and its behaviour is investigated, and at a macro level, external institutional contexts are examined to explain and theorise firms' behaviours and strategies, covering areas such as innovation, competitiveness and reputation. The book provides important conceptual insights and critical empirical research, as well as ideas for future research agendas. Family Firms and Institutional Contexts will be a critical read for scholars and doctoral students in business and management, particularly those with an interest in family firms. Policymakers and practitioners in these areas will also find its insights of practical relevance"--

Giftology

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Publisher :
ISBN 13 : 9781732095601
Total Pages : 182 pages
Book Rating : 4.0/5 (956 download)

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Book Synopsis Giftology by : John Ruhlin

Download or read book Giftology written by John Ruhlin and published by . This book was released on 2016-06-20 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does it feel like you work in a "red ocean filled with sharks?" Eat or be eaten. Fierce competition. Continual battling over scarce resources. What if there was another path? What if you could create your own blue oasis where profits are higher, marketing is as natural as breathing, and competition is nearly nonexistent? This nirvana can be a reality when you practice the principles of Giftology. In this unusual un-marketing resource you'll discover... *Why Giftology isn't an expense...it's an investment that can pay off with huge dividends. *How to practice Giftology on a tight budget... it's easy and very effective. *How Giftology turns existing clients into your best salespeople. *Why (and how) gifts with a relatively low value can trump something expensive. *When is the best time to send gifts? (The answer may surprise you.) *How to unleash a "Referral Factory," a small army of influencers vouching for you--no gimmicks, no catches. *Find out how Giftology can transform your supply chain. *The ten worst gifts... definitely avoid these. (This info's available in the expanded bonus resource. Just click the link inside! It's my gift to you.) The average person is hit with at least thirty thousand messages a day, courtesy of that "red ocean filled with sharks." Giftology neutralizes that deadly philosophy and equips you with every tool you need to make your message a priority. Every time. Get your copy today!

The Complete Idiot's Guide to Low-Cost Startups

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Author :
Publisher : Penguin
ISBN 13 : 1101197587
Total Pages : 424 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis The Complete Idiot's Guide to Low-Cost Startups by : Gail Reid

Download or read book The Complete Idiot's Guide to Low-Cost Startups written by Gail Reid and published by Penguin. This book was released on 2010-03-02 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every dream has to start somewhere! With the shaky economy and unemployment rising, more and more people are trying to find alternative ways to start businesses out of their homes. But what is the right home grown business? What skills are necessary? What will it really cost and how much money will it generate? All these questions and more are answered in The Complete Idiot's Guide® to Low-Cost Startups. • Expert author with over 30 years experience in the area • Ways to determine which business is right for you-and the most effective to start • Great, innovative ideas from hi-tech service to low-tech selling • Practical nuts and bolts advice on starting and running the business • Solid information about costs, financing, taxes, and organization

Cannabis Business: Step-by-Step Startup Guide

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613083971
Total Pages : 811 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Cannabis Business: Step-by-Step Startup Guide by : The Staff of Entrepreneur Media, Inc.

Download or read book Cannabis Business: Step-by-Step Startup Guide written by The Staff of Entrepreneur Media, Inc. and published by Entrepreneur Press. This book was released on 2018-04-20 with total page 811 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lifting the veil on all facets of the marijuana industry, this step-by-step guide sheds light on business opportunities available as cannabis becomes legal and regulated across the globe. From retailers to growers, producers, and suppliers, there’s a seemingly never-ending list of startup opportunities in this emerging market, and we'll give you the tools you need to succeed. Plus, this kit includes: Essential industry-specific startup essentials including industry trends, best practices, important resources, possible pitfalls, marketing musts, and more Entrepreneur Editors’ Start Your Own Business, a guide to starting any business and surviving the first three years Interviews and advice from successful entrepreneurs in the industry Worksheets, brainstorming sections, and checklists Entrepreneur’s Startup Resource Kit (downloadable) More about Entrepreneur’s Startup Resource Kit Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.

The Life of Cheese

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Author :
Publisher : Univ of California Press
ISBN 13 : 0520270185
Total Pages : 321 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis The Life of Cheese by : Heather Paxson

Download or read book The Life of Cheese written by Heather Paxson and published by Univ of California Press. This book was released on 2013 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""The Life of Cheese" is the definitive work on America's artisanal food revolution. Heather Paxson's engaging stories are as rich, sharp, and well-grounded as the product she scrutinizes. A must read for anyone interested in fostering a sustainable food system." Warren Belasco, author of "Meals to Come: A History of the Future of Food" "Heather Paxson's lucid and engaging book, "The Life of Cheese," is a gift to anyone interested in exploring the wonderful and wonderfully complex realities of artisan cheesemaking in the United States. Paxson deftly integrates careful considerations of the importance of sentiment, value and craft to the work of cheesemakers with vivid stories and lush descriptions of their farms, cheese plants and cheese caves. While she beguiles you with the stories and tastes of cheeses from Vermont, Wisconsin and California, she also asks you to envision a post-pastoral ethos in the making. This ethos reconsiders contemporary beliefs about America's food commerce and culture, reimagines our relationship to the natural world, and redefines how we make, eat, and appreciate food. For cheese aficionados, food activists, anthropologists and food scholars alike, reading "The Life of Cheese" will be a transformative experience." Amy Trubek, author of "The Taste of Place: A Cultural Journey into Terroir"

The Barefoot Spirit

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Author :
Publisher : Footnotes Press
ISBN 13 : 9780999504208
Total Pages : 298 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis The Barefoot Spirit by : Michael Houlihan

Download or read book The Barefoot Spirit written by Michael Houlihan and published by Footnotes Press. This book was released on 2018-11-19 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This New York Times bestselling business paperback chronicles the unlikely opportunities that transformed this unknown novelty label into an American icon. This is the story about how Barefoot Wines helped transform an entire industry from stuffy and intimidating to fun and socially aware.

The Wine, Beer, and Spirits Handbook

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470429933
Total Pages : 528 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis The Wine, Beer, and Spirits Handbook by : The International Culinary Schools at The Art Institutes

Download or read book The Wine, Beer, and Spirits Handbook written by The International Culinary Schools at The Art Institutes and published by John Wiley & Sons. This book was released on 2009-04-22 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the mysteries of wine. The study of wine and beverages has become integral to hospitality education. The Wine, Beer, and Spirits Handbook demystifies the wine and wine-making process, examining not only the making and flavor profiles of wine, beer, and spirits, but also the business of wine service as practiced by a chef or sommelier. Unique to this book, is the strong emphasis on food and wine pairings, as well as food and beverage interactions. An entire chapter uncovers this broad, often intimidating, topic with detailed information on table wines, sparkling wines, fortified wines, beer and spirits. More importantly, The Handbook explains the responsibilities of a sommelier from both service and managerial perspectives. Readers explore their wine-related duties including: the developing of wine lists, identifying faulty wines, ordering, receiving, and storing wines, conducting inventory control, pricing, product research, cellar management, and the health and legal implications of wine consumption. A comprehensive, one-stop resource to the character and best use of beverages, The Wine, Beer, and Spirits Handbook will help every student, chef, sommelier and wine enthusiast confidently master the mysteries of wine and other beverages.

The Glass of Wine

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119223458
Total Pages : 237 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Glass of Wine by : James F. Shackelford

Download or read book The Glass of Wine written by James F. Shackelford and published by John Wiley & Sons. This book was released on 2017-12-08 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to focus on the role of glass as a material of critical importance to the wine industry For centuries glass has been the material of choice for storing, shipping, and sipping wine. How did that come to pass, and why? To what extent have glassmaking and wine making co-evolved over the centuries? The first book to focus on the role of glass as a material of critical importance to the wine industry, The Glass of Wine answers these and other fascinating questions. The authors deftly interweave compelling historical, technical, and esthetic narratives in their exploration of glass as the vessel of choice for holding, storing, and consuming wine. They discuss the traditions informing the shapes and sizes of wine bottles and wine glasses, and they demystify the selection of the "right glass" for red versus white varietals, as well as sparkling and dessert wines. In addition, they review the technology of modern glassmaking and consider the various roles glass plays in wineries—especially in the enologist's laboratory. And they consider the increasing use of aluminum and polymer containers and its potential impact on the central role of glass as the essential material for wine appreciation. The first book focusing on the role of glass and its central importance to the wine industry Written by a glass scientist at UC Davis, home of the premier viticulture and enology program in North America Interlards discussions of the multi-billion-dollar glass and wine industries with valuable technical insights for scientists, engineers, and wine enthusiasts alike Illustrates the wide spectrum of bottles, carafes, decanters, and drinking glasses with an abundance of exquisite full-color photos Both an authoritative guide and a compelling read, The Glass of Wine tells the story of the centuries-old marriage between an endlessly fascinating material and a celebrated beverage. It is sure to have enormous appeal among ceramic and glass professionals, wine makers, and oenophiles of all backgrounds.

The Publishers' Trade List Annual

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Author :
Publisher :
ISBN 13 :
Total Pages : 1824 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Publishers' Trade List Annual by :

Download or read book The Publishers' Trade List Annual written by and published by . This book was released on 1978 with total page 1824 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Start Your Own Microbrewery, Distillery, Or Cidery

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1599185652
Total Pages : 202 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Start Your Own Microbrewery, Distillery, Or Cidery by : The Staff of Entrepreneur Media

Download or read book Start Your Own Microbrewery, Distillery, Or Cidery written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2015 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Fueled by consumers' increasing preference in small-label operations, the craft alcohol industry is growing rapidly. The experts at Entrepreneur have teamed with Corie Brown of Zester Daily, an award-winning website for food/beverage enthusiasts, to bring readers a step-by-step guide to starting their own brand of high-end beers and spirits"--