Architecture And The Corporation

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The Organizational Complex

Author : Reinhold Martin
Publisher : MIT Press
ISBN 13 : 0262633264
Total Pages : 325 pages
Book Rating : 4.2/5 (626 download)

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Book Synopsis The Organizational Complex by : Reinhold Martin

Download or read book The Organizational Complex written by Reinhold Martin and published by MIT Press. This book was released on 2005-09-23 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: A historical and theoretical analysis of corporate architecture in the United States after the Second World War. The Organizational Complex is a historical and theoretical analysis of corporate architecture in the United States after the Second World War. Its title refers to the aesthetic and technological extension of the military-industrial complex, in which architecture, computers, and corporations formed a network of objects, images, and discourses that realigned social relations and transformed the postwar landscape. In-depth case studies of architect Eero Saarinen's work for General Motors, IBM, and Bell Laboratories and analyses of office buildings designed by Skidmore, Owings & Merrill trace the emergence of a systems-based model of organization in architecture, in which the modular curtain wall acts as both an organizational device and a carrier of the corporate image. Such an image—of the corporation as a flexible, integrated system—is seen to correspond with a "humanization" of corporate life, as corporations decentralize both spatially and administratively. Parallel analyses follow the assimilation of cybernetics into aesthetics in the writings of artist and visual theorist Gyorgy Kepes, as art merges with techno-science in the service of a dynamic new "pattern-seeing." Image and system thus converge in the organizational complex, while top-down power dissolves into networked, pattern-based control. Architecture, as one among many media technologies, supplies the patterns—images of organic integration designed to regulate new and unstable human-machine assemblages.

Corporate Architecture

Author : Chris van Uffelen
Publisher : Braun Publishing AG
ISBN 13 : 9783037681688
Total Pages : 0 pages
Book Rating : 4.6/5 (816 download)

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Book Synopsis Corporate Architecture by : Chris van Uffelen

Download or read book Corporate Architecture written by Chris van Uffelen and published by Braun Publishing AG. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Corporate architecture plays an important role, not only in presenting the external face of a company, but also reflecting how a company's self-perception. Such architecture can be part of an overall corporate design and is an extremely important part of corporate identity. Companies want a building that identifies them; this can be either a landmark or an advertisement, but ideally a building that symbolizes that values and virtues of the specific company"--Preface.

Building Brands

Author : Grace Ong Yan
Publisher : Lund Humphries Publishers Limited
ISBN 13 : 9781848224070
Total Pages : 208 pages
Book Rating : 4.2/5 (24 download)

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Book Synopsis Building Brands by : Grace Ong Yan

Download or read book Building Brands written by Grace Ong Yan and published by Lund Humphries Publishers Limited. This book was released on 2021-04 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between the Stock Market Crash and the Vietnam War, American corporations were responsible for the construction of thousands of headquarters across the United States. Over this time, the design of corporate headquarters evolved from Beaux-Arts facades to bold modernist expressions. This book examines how clients and architects together crafted buildings to reflect their company's brand, carefully considering consumers' perception and their emotions towards the architecture and the messages they communicated. By focusing on four American corporate headquarters: the PSFS Building by George Howe and William Lescaze, the Johnson Wax Administration Building by Frank Lloyd Wright, Lever House by Skidmore, Owings & Merrill, and The Röhm & Haas Building by Pietro Belluschi, it shows how corporate modernism evolved. In the 1930s, architecture and branding were separate and distinct and by the 1960s, they were completely integrated. Drawing on interviews and original material from corporations' archives, it examines how company leaders, together with their architects, conceived of their corporate headquarters not only as the consolidation of employee workplaces, but as architectural mediums to communicate their corporate identities and brands.

Architecture and the Corporation

Author : Thomas Walton
Publisher : Free Press
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Architecture and the Corporation by : Thomas Walton

Download or read book Architecture and the Corporation written by Thomas Walton and published by Free Press. This book was released on 1988 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Designing a World-Class Architecture Firm

Author : Patrick MacLeamy
Publisher : John Wiley & Sons
ISBN 13 : 1119685451
Total Pages : 289 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Designing a World-Class Architecture Firm by : Patrick MacLeamy

Download or read book Designing a World-Class Architecture Firm written by Patrick MacLeamy and published by John Wiley & Sons. This book was released on 2020-03-13 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers architects and creative services professionals exclusive insights and strategies for success from the former CEO of HOK. Designing a World Class Architecture Firm: The People, Stories and Strategies Behind HOK tells the history of one of the largest design firms in the world and draws lessons from it that can help other architects, interior designers, urban planners and creative services professionals grow bigger or better. Former HOK CEO Patrick MacLeamy shares the revolutionary strategies HOK’s founders deployed to create a brand-new type of architecture firm. He pulls no punches, revealing the triple crisis that almost bankrupted HOK and describes how any firm can survive and thrive. Designing a World Class Architecture Firm tells the inside story of many of HOK’s most iconic buildings, including the National Air and Space Museum, Moscone Convention Center, Oriole Park at Camden Yards, the Houston Galleria and the reimagined LaGuardia Airport. Each chapter conveys lessons learned from HOK’s successes —and failures— including: The importance of diversifying to depression-and-recession-proof your firm The benefit of organizing your firm around specialized leaders and project types The difference between leading and managing your people The value of simple financial metrics to ensure your firm’s health and profitability The “run toward trouble” strategy which prevents problems from ballooning MacLeamy delivers his advice via inspirational stories such as how HOK survived when its home office in St. Louis went up in flames and humorous stories, like the time an HOK executive was mistaken for royalty on a trip to Saudi Arabia. In this tell-all guide, the driven architecture or design professional will find the tools needed to evolve or grow any firm.

The Business of Architecture

Author : Kathy Denise Dixon
Publisher : Routledge
ISBN 13 : 1317279069
Total Pages : 155 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis The Business of Architecture by : Kathy Denise Dixon

Download or read book The Business of Architecture written by Kathy Denise Dixon and published by Routledge. This book was released on 2017-12-22 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Architecture is the essential guide to understanding the critical fundamentals to succeed as an architect. Written by successful architects for architects everywhere, this book shows the architecture industry from a corporate business perspective, refining the approach to architecture as a personal statement to one that must design and build within the confines of business and clients. The Business of Architecture will educate new and experienced architects alike with valuable insights about profit centers, the architect as developer, how to respond to requests for proposals, intellectual property, and much more.

Gordon Bunshaft and SOM

Author : Nicholas Adams
Publisher : Yale University Press
ISBN 13 : 0300227477
Total Pages : 297 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Gordon Bunshaft and SOM by : Nicholas Adams

Download or read book Gordon Bunshaft and SOM written by Nicholas Adams and published by Yale University Press. This book was released on 2019-10-11 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This nuanced portrait of Gordon Bunshaft and his work for the architecture firm SOM explores his role in defining the built aesthetic of corporate America.

Enterprise Architecture as Strategy

Author : Jeanne W. Ross
Publisher : Harvard Business Press
ISBN 13 : 1591398398
Total Pages : 120 pages
Book Rating : 4.5/5 (913 download)

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Book Synopsis Enterprise Architecture as Strategy by : Jeanne W. Ross

Download or read book Enterprise Architecture as Strategy written by Jeanne W. Ross and published by Harvard Business Press. This book was released on 2006 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enterprise architecture defines a firm's needs for standardized tasks, job roles, systems, infrastructure, and data in core business processes. This book explains enterprise architecture's vital role in enabling - or constraining - the execution of business strategy. It provides frameworks, case examples, and more.

Service-oriented Architecture Compass

Author : Norbert Bieberstein
Publisher : FT Press
ISBN 13 : 0131870025
Total Pages : 274 pages
Book Rating : 4.1/5 (318 download)

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Book Synopsis Service-oriented Architecture Compass by : Norbert Bieberstein

Download or read book Service-oriented Architecture Compass written by Norbert Bieberstein and published by FT Press. This book was released on 2006 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a foundation for enterprise architects on the principles of service-oriented architecture, this text offers guidance on how to begin transitioning an IT infrastructure toward the SOA model, an operation tightly integrated into business processes and operations.

Competing by Design

Author : David Nadler
Publisher : Oxford University Press
ISBN 13 : 9780195099171
Total Pages : 258 pages
Book Rating : 4.0/5 (991 download)

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Book Synopsis Competing by Design by : David Nadler

Download or read book Competing by Design written by David Nadler and published by Oxford University Press. This book was released on 1997-07-10 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: As David A. Nadler and Michael L. Tushman show, the last remaining source of truly sustainable competitive advantage lies in "organizational capabilities": the unique ways each organization structures its work, builds its cultures, and motivates its people to achieve clearly articulated aspirations and strategic objectives.

Toward an Architecture

Author : Le Corbusier
Publisher :
ISBN 13 : 9780892368990
Total Pages : 360 pages
Book Rating : 4.3/5 (689 download)

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Book Synopsis Toward an Architecture by : Le Corbusier

Download or read book Toward an Architecture written by Le Corbusier and published by . This book was released on 2007 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in 1923, Toward an Architecture had an immediate impact on architects throughout Europe and remains a foundational text for students and professionals. Le Corbusier urges readers to cease thinking of architecture as a matter of historical styles and instead open their eyes to the modern world. Simultaneously a historian, critic, and prophet, he provocatively juxtaposes views of classical Greece and Renaissance Rome with images of airplanes, cars, and ocean liners. Le Corbusier's slogans--such as "the house is a machine for living in"--and philosophy changed how his contemporaries saw the relationship between architecture, technology, and history. This edition includes a new translation of the original text, a scholarly introduction, and background notes that illuminate the text and illustrations.

The Organization and Architecture of Innovation

Author : Thomas John Allen
Publisher : Routledge
ISBN 13 : 0750682361
Total Pages : 148 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis The Organization and Architecture of Innovation by : Thomas John Allen

Download or read book The Organization and Architecture of Innovation written by Thomas John Allen and published by Routledge. This book was released on 2007 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on his pioneering work on the management of technology and innovation in his first book, Managing the Flow of Technology, Thomas J. Allen is joined by award-winning architect Gunter Henn in this book that explores the combined use of two management tools to make the innovation process most effective: organizational structure and physical space. Demonstrating how organizational structure and physical space each affect communication, the book illustrates how organizations can transform for innovation. Allen and Henn illustrate their points with discussions of well-known buildings around the world, including Audi's corporate headquarters, Steelcase's corporate design center, and the Corning Glass Becker building. An integrative case study illustrates how organizational structure and physical space were combined successfully to promote innovation for the BMW Group.

Corporate Brand Design

Author : Mohammad Mahdi Foroudi
Publisher : Routledge
ISBN 13 : 1000459063
Total Pages : 336 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Corporate Brand Design by : Mohammad Mahdi Foroudi

Download or read book Corporate Brand Design written by Mohammad Mahdi Foroudi and published by Routledge. This book was released on 2021-09-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications.

Designed for Digital

Author : Jeanne W. Ross
Publisher : MIT Press
ISBN 13 : 0262542765
Total Pages : 205 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Designed for Digital by : Jeanne W. Ross

Download or read book Designed for Digital written by Jeanne W. Ross and published by MIT Press. This book was released on 2021-09-21 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.

Intelligent Enterprise

Author : James Brian Quinn
Publisher : Simon and Schuster
ISBN 13 : 1439105707
Total Pages : 519 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Intelligent Enterprise by : James Brian Quinn

Download or read book Intelligent Enterprise written by James Brian Quinn and published by Simon and Schuster. This book was released on 1992-09-14 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this penetrating study of how knowledge-based services and technology are revolutionizing the economy and every corporate strategy, James Brian Quinn argues that the successful companies of the 90's -- whether in manufacturing or services -- will derive their competitive edge not from ephemerally superior products but from a deep understanding of a few highly developed knowledge and service based "core competencies." Rarely will owning the largest raw materials resource, manufacturing plants, equipment bases, or integrated facilities provide a maintainable competitive edge for major companies. Such physical properties are too easily cloned or bypassed. From now on, Quinn documents, intelligent enterprises will derive sustainable advantage from knowledge and service based activities that leverage intellectual assets. They will increase value through technological sophistication, better knowledge bases, more creative customer responsiveness, and the unsurpassed management of human and intellectual capital that competitors cannot reproduce. Quinn analyzes the technological and economic forces that make such strategies essential. He shows in detail how to create and leverage knowledge and service based core competencies for maximum focus and effectiveness. Managers, Quinn asserts, must define each value-creating activity as a knowledge based service and determine whether or not they can perform that service -- be it research, design, inventory control, accounting, distribution, or advertising -- better than anyone else in the world. Using examples from companies such as Merck, Honda, Apple, Boeing, and Wal-Mart, Quinn describes how forward-looking companies can best perform needed analyses and implement strategies around selected core competencies. By eliminating or "outsourcing" less important functions to superior outside vendors, firms become more responsive, decentralized, and lean. They become the "intelligent enterprises" of the 1990s, leveraging human and capital resources much more than other firms. They may also take on radically new organizational forms, become "starburst," "inverted," "infinitely flat," or "spiders' web" configurations. By designing and benchmarking their knowledge and service based activities to be "best in world," managers can obliterate overhead costs, smash bureaucracies, motivate personnel, and create greater value for customers and shareholders alike.

Business Architecture Management

Author : Daniel Simon
Publisher : Springer
ISBN 13 : 3319145711
Total Pages : 302 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Business Architecture Management by : Daniel Simon

Download or read book Business Architecture Management written by Daniel Simon and published by Springer. This book was released on 2015-04-22 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive overview of enterprise architecture management with a specific focus on the business aspects. While recent approaches to enterprise architecture management have dealt mainly with aspects of information technology, this book covers all areas of business architecture from business motivation and models to business execution. The book provides examples of how architectural thinking can be applied in these areas, thus combining different perspectives into a consistent whole. In-depth experiences from end-user organizations help readers to understand the abstract concepts of business architecture management and to form blueprints for their own professional approach. Business architecture professionals, researchers, and others working in the field of strategic business management will benefit from this comprehensive volume and its hands-on examples of successful business architecture management practices.

Expanding Fields of Architectural Discourse and Practice

Author : Matthew Butcher
Publisher : UCL Press
ISBN 13 : 1787356361
Total Pages : 241 pages
Book Rating : 4.7/5 (873 download)

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Book Synopsis Expanding Fields of Architectural Discourse and Practice by : Matthew Butcher

Download or read book Expanding Fields of Architectural Discourse and Practice written by Matthew Butcher and published by UCL Press. This book was released on 2020-11-27 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding Fields of Architectural Discourse and Practice presents a selection of essays, architectural experiments and works that explore the diversity within the fields of contemporary architectural practice and discourse. Specific in this selection is the question of how and why architecture can and should manifest in a critical and reflective capacity, as well as to examine how the discipline currently resonates with contemporary art practice. It does so by reflecting on the first 10 years of the architectural journal, P.E.A.R. (2009 to 2019). The volume argues that the initial aims of the journal – to explore and celebrate the myriad forms through which architecture can exist – are now more relevant than ever to contemporary architectural discourse and practice. Included in the volume are architectural practitioners, design researchers, artists, architectural theorists, historians, journalists, curators and a paleobiologist, all of whom contributed to the first seven issues of the journal. Here, they provide a unique presentation of architectural discourse and practice that seeks to test new ground while forming distinct relationships to recent, and more longstanding, historical legacies. Praise for Expanding Fields of Architectural Discourse and Practice 'The story told by the authors of this work can thus be considered as the central tool of an architectural transgression.' Critique d’art