Architecting Experience A Marketing Science And Digital Analytics Handbook

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Architecting Experience: A Marketing Science And Digital Analytics Handbook

Author : Scot R Wheeler
Publisher : World Scientific
ISBN 13 : 9814678430
Total Pages : 281 pages
Book Rating : 4.8/5 (146 download)

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Book Synopsis Architecting Experience: A Marketing Science And Digital Analytics Handbook by : Scot R Wheeler

Download or read book Architecting Experience: A Marketing Science And Digital Analytics Handbook written by Scot R Wheeler and published by World Scientific. This book was released on 2015-12-16 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: 'with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?' The quick answer to this is 'through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience', but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.

Architecting Experience: A Conversion Science Handbook (Second Edition)

Author : Scot R Wheeler
Publisher : World Scientific
ISBN 13 : 9811219885
Total Pages : 290 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Architecting Experience: A Conversion Science Handbook (Second Edition) by : Scot R Wheeler

Download or read book Architecting Experience: A Conversion Science Handbook (Second Edition) written by Scot R Wheeler and published by World Scientific. This book was released on 2020-08-04 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies.This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.

The Cambridge Handbook of Marketing and the Law

Author : Jacob E. Gersen
Publisher : Cambridge University Press
ISBN 13 : 1108603513
Total Pages : 855 pages
Book Rating : 4.1/5 (86 download)

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Book Synopsis The Cambridge Handbook of Marketing and the Law by : Jacob E. Gersen

Download or read book The Cambridge Handbook of Marketing and the Law written by Jacob E. Gersen and published by Cambridge University Press. This book was released on 2023-07-13 with total page 855 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook examines a wide range of current legal and policy issues at the intersection of marketing and the law. Focusing on legal outcomes that depend on measurements and interpretations of consumer and firm behavior, the chapters explore how consumers form preferences, perceptions, and beliefs, and how marketers influence them. Specific questions include the following: How should trademark litigation be valued and patent damages assessed? What are the challenges in doing so? What divides certain marketing claims between fact and fiction? Can a litigant establish secondary meaning without a survey? How can one extract evidence on consumer behavior with the explosion of social media? This unique volume at the intersection of marketing and the law brings together an international roster of scholars to answer these questions and more.

Future Automation: Changes To Lives And To Businesses

Author : Timothy E Carone
Publisher : World Scientific
ISBN 13 : 9813142359
Total Pages : 230 pages
Book Rating : 4.8/5 (131 download)

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Book Synopsis Future Automation: Changes To Lives And To Businesses by : Timothy E Carone

Download or read book Future Automation: Changes To Lives And To Businesses written by Timothy E Carone and published by World Scientific. This book was released on 2018-09-19 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: remove Listen to Timothy Carone, one of our authors of 'Future Automation', on CNN Ryan Noble's latest podcast 'Rigged Election/Wikileaks fallout' here - cnn.it/2ez7NRf remove The world overstates the present fear of future risk. Autonomous systems are our future. One day we will wake up to some event that will make it clear that the robots have taken over but just not in the way we always thought. Robots take many forms. A driverless car is a robot. A drone over Afghanistan is a robot. Siri is a robot as are high frequency trading systems. And the autonomous systems that Amazon uses to manage their warehouses and logistics are collections of robots acting in concert. In short, robots, or autonomous systems, are slowly taking over the execution of key processes that run our businesses and our lives. We define an autonomous system to be an integration at the data and process level of three components: sensors or the Internet of Things that collect data; big data that stores and processes data; and artificial intelligence, which takes the information, makes decisions, and acts. On occasions, we add in actuators, which are motors that are responsible for moving or controlling a mechanism or system. Other words for an autonomous system with actuators are 'robot,' 'driverless car,' and 'unmanned drone.'This book describes the coming disruptions caused by autonomous systems (AS), which are unique blends of AI, analytics, and the Internet of Things (IoT). An example of an AS is a driverless car. Analytics is the key element here that is still receiving scant attention as compared to the advances in AI and IoT. This book shows how disruption across many industries caused by the presence of AS will be pervasive and that analytics, which is created by the IoT and other sensors, provides the content from which AI can make decisions. These decisions are no longer the purview of humans only. AS will transcend what machines currently do. We will show how the impact of AS will start to manifest in the coming years.

Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry

Author : Chkoniya, Valentina
Publisher : IGI Global
ISBN 13 : 1799869865
Total Pages : 653 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry by : Chkoniya, Valentina

Download or read book Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry written by Chkoniya, Valentina and published by IGI Global. This book was released on 2021-06-25 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students.

Internet of Things and Data Analytics Handbook

Author : Hwaiyu Geng
Publisher : John Wiley & Sons
ISBN 13 : 1119173639
Total Pages : 812 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Internet of Things and Data Analytics Handbook by : Hwaiyu Geng

Download or read book Internet of Things and Data Analytics Handbook written by Hwaiyu Geng and published by John Wiley & Sons. This book was released on 2016-12-15 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the Internet of Things (IoT) and Data Analytics from a technical, application, and business point of view. Internet of Things and Data Analytics Handbook describes essential technical knowledge, building blocks, processes, design principles, implementation, and marketing for IoT projects. It provides readers with knowledge in planning, designing, and implementing IoT projects. The book is written by experts on the subject matter, including international experts from nine countries in the consumer and enterprise fields of IoT. The text starts with an overview and anatomy of IoT, ecosystem of IoT, communication protocols, networking, and available hardware, both present and future applications and transformations, and business models. The text also addresses big data analytics, machine learning, cloud computing, and consideration of sustainability that are essential to be both socially responsible and successful. Design and implementation processes are illustrated with best practices and case studies in action. In addition, the book: Examines cloud computing, data analytics, and sustainability and how they relate to IoT overs the scope of consumer, government, and enterprise applications Includes best practices, business model, and real-world case studies Hwaiyu Geng, P.E., is a consultant with Amica Research (www.AmicaResearch.org, Palo Alto, California), promoting green planning, design, and construction projects. He has had over 40 years of manufacturing and management experience, working with Westinghouse, Applied Materials, Hewlett Packard, and Intel on multi-million high-tech projects. He has written and presented numerous technical papers at international conferences. Mr. Geng, a patent holder, is also the editor/author of Data Center Handbook (Wiley, 2015).

Handbook of Research on Cloud Infrastructures for Big Data Analytics

Author : Raj, Pethuru
Publisher : IGI Global
ISBN 13 : 1466658657
Total Pages : 592 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Cloud Infrastructures for Big Data Analytics by : Raj, Pethuru

Download or read book Handbook of Research on Cloud Infrastructures for Big Data Analytics written by Raj, Pethuru and published by IGI Global. This book was released on 2014-03-31 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clouds are being positioned as the next-generation consolidated, centralized, yet federated IT infrastructure for hosting all kinds of IT platforms and for deploying, maintaining, and managing a wider variety of personal, as well as professional applications and services. Handbook of Research on Cloud Infrastructures for Big Data Analytics focuses exclusively on the topic of cloud-sponsored big data analytics for creating flexible and futuristic organizations. This book helps researchers and practitioners, as well as business entrepreneurs, to make informed decisions and consider appropriate action to simplify and streamline the arduous journey towards smarter enterprises.

Advanced Methodologies and Technologies in Network Architecture, Mobile Computing, and Data Analytics

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1522575995
Total Pages : 1946 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Advanced Methodologies and Technologies in Network Architecture, Mobile Computing, and Data Analytics by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Advanced Methodologies and Technologies in Network Architecture, Mobile Computing, and Data Analytics written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2018-10-19 with total page 1946 pages. Available in PDF, EPUB and Kindle. Book excerpt: From cloud computing to data analytics, society stores vast supplies of information through wireless networks and mobile computing. As organizations are becoming increasingly more wireless, ensuring the security and seamless function of electronic gadgets while creating a strong network is imperative. Advanced Methodologies and Technologies in Network Architecture, Mobile Computing, and Data Analytics highlights the challenges associated with creating a strong network architecture in a perpetually online society. Readers will learn various methods in building a seamless mobile computing option and the most effective means of analyzing big data. This book is an important resource for information technology professionals, software developers, data analysts, graduate-level students, researchers, computer engineers, and IT specialists seeking modern information on emerging methods in data mining, information technology, and wireless networks.

The Art of Systems Architecting

Author : Mark W. Maier
Publisher : CRC Press
ISBN 13 : 104007930X
Total Pages : 319 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Art of Systems Architecting by : Mark W. Maier

Download or read book The Art of Systems Architecting written by Mark W. Maier and published by CRC Press. This book was released on 2009-01-06 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: If engineering is the art and science of technical problem solving, systems architecting happens when you don't yet know what the problem is. The third edition of a highly respected bestseller, The Art of Systems Architecting provides in-depth coverage of the least understood part of systems design: moving from a vague concept and limited resources

Marketing and Sales Analytics

Author : Cesar A. Brea
Publisher : Pearson Education
ISBN 13 : 0133592928
Total Pages : 250 pages
Book Rating : 4.1/5 (335 download)

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Book Synopsis Marketing and Sales Analytics by : Cesar A. Brea

Download or read book Marketing and Sales Analytics written by Cesar A. Brea and published by Pearson Education. This book was released on 2014 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, an effective marketing analytics executive is even more important than a brilliant data scientist. That's because successful analytics investments now require managerial orchestration of many elements that go far beyond conventional definitions of analytics. Marketing and Sales Analytics examines the experiences of sales and marketing leaders and practitioners who have successfully built high value analytics capabilities in multiple industries. Then, drawing on their experiences, top analytics consultant Cesar Brea introduces overarching frameworks and specific tools that can help you achieve the same levels of success in your own organization. Brea shows how to: Establish the "ecosystemic" conditions for analytic success Reconcile the diverse perspectives that impact analytics initiatives ("Business v. IT," "Sales v. Marketing," "Analysts v. Creatives v. Managers," and "Everyone v. Finance") Decide what success will "look like" Agree on the questions to ask Organize both internal and external data Establish operational flexibility, and balance flexibility with efficiency Recruit the right people and organize them optimally Intelligently decide what to do yourself, and what to hire vendors for Balance research, analytics, and testing Implement proven research, analytics, and testing strategies Deliver results through storytelling (and recognize its limitations) Control the biases that creep into analytics research Maintain momentum, implement governance, and "keep score"

Solutions Architect's Handbook

Author : Saurabh Shrivastava
Publisher : Packt Publishing Ltd
ISBN 13 : 183864783X
Total Pages : 475 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis Solutions Architect's Handbook by : Saurabh Shrivastava

Download or read book Solutions Architect's Handbook written by Saurabh Shrivastava and published by Packt Publishing Ltd. This book was released on 2020-03-21 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: From fundamentals and design patterns to the different strategies for creating secure and reliable architectures in AWS cloud, learn everything you need to become a successful solutions architect Key Features Create solutions and transform business requirements into technical architecture with this practical guide Understand various challenges that you might come across while refactoring or modernizing legacy applications Delve into security automation, DevOps, and validation of solution architecture Book DescriptionBecoming a solutions architect gives you the flexibility to work with cutting-edge technologies and define product strategies. This handbook takes you through the essential concepts, design principles and patterns, architectural considerations, and all the latest technology that you need to know to become a successful solutions architect. This book starts with a quick introduction to the fundamentals of solution architecture design principles and attributes that will assist you in understanding how solution architecture benefits software projects across enterprises. You'll learn what a cloud migration and application modernization framework looks like, and will use microservices, event-driven, cache-based, and serverless patterns to design robust architectures. You'll then explore the main pillars of architecture design, including performance, scalability, cost optimization, security, operational excellence, and DevOps. Additionally, you'll also learn advanced concepts relating to big data, machine learning, and the Internet of Things (IoT). Finally, you'll get to grips with the documentation of architecture design and the soft skills that are necessary to become a better solutions architect. By the end of this book, you'll have learned techniques to create an efficient architecture design that meets your business requirements.What you will learn Explore the various roles of a solutions architect and their involvement in the enterprise landscape Approach big data processing, machine learning, and IoT from an architect s perspective and understand how they fit into modern architecture Discover different solution architecture patterns such as event-driven and microservice patterns Find ways to keep yourself updated with new technologies and enhance your skills Modernize legacy applications with the help of cloud integration Get to grips with choosing an appropriate strategy to reduce cost Who this book is for This book is for software developers, system engineers, DevOps engineers, architects, and team leaders working in the information technology industry who aspire to become solutions architect professionals. A good understanding of the software development process and general programming experience with any language will be useful.

The Oxford Handbook of the Science of Science Communication

Author : Kathleen Hall Jamieson
Publisher : Oxford University Press
ISBN 13 : 0190497629
Total Pages : 513 pages
Book Rating : 4.1/5 (94 download)

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Book Synopsis The Oxford Handbook of the Science of Science Communication by : Kathleen Hall Jamieson

Download or read book The Oxford Handbook of the Science of Science Communication written by Kathleen Hall Jamieson and published by Oxford University Press. This book was released on 2017 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: On topics from genetic engineering and mad cow disease to vaccination and climate change, this Handbook draws on the insights of 57 leading science of science communication scholars who explore what social scientists know about how citizens come to understand and act on what is known by science.

Handbook of Research on Artificial Intelligence Applications in the Aviation and Aerospace Industries

Author : Shmelova, Tetiana
Publisher : IGI Global
ISBN 13 : 1799814173
Total Pages : 517 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Artificial Intelligence Applications in the Aviation and Aerospace Industries by : Shmelova, Tetiana

Download or read book Handbook of Research on Artificial Intelligence Applications in the Aviation and Aerospace Industries written by Shmelova, Tetiana and published by IGI Global. This book was released on 2019-10-11 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the emergence of smart technology and automated systems in today’s world, artificial intelligence (AI) is being incorporated into an array of professions. The aviation and aerospace industry, specifically, is a field that has seen the successful implementation of early stages of automation in daily flight operations through flight management systems and autopilot. However, the effectiveness of aviation systems and the provision of flight safety still depend primarily upon the reliability of aviation specialists and human decision making. The Handbook of Research on Artificial Intelligence Applications in the Aviation and Aerospace Industries is a pivotal reference source that explores best practices for AI implementation in aviation to enhance security and the ability to learn, improve, and predict. While highlighting topics such as computer-aided design, automated systems, and human factors, this publication explores the enhancement of global aviation security as well as the methods of modern information systems in the aeronautics industry. This book is ideally designed for pilots, scientists, engineers, aviation operators, air crash investigators, teachers, academicians, researchers, and students seeking current research on the application of AI in the field of aviation.

The Oxford Handbook of Contextual Political Analysis

Author : Robert E. Goodin
Publisher : OUP Oxford
ISBN 13 : 0191563374
Total Pages : 882 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis The Oxford Handbook of Contextual Political Analysis by : Robert E. Goodin

Download or read book The Oxford Handbook of Contextual Political Analysis written by Robert E. Goodin and published by OUP Oxford. This book was released on 2008-06-20 with total page 882 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbooks of Political Science is a ten-volume set of reference books offering authoritative and engaging critical overviews of the state of political science. Each volume focuses on a particular part of the discipline, with volumes on Public Policy, Political Theory, Political Economy, Contextual Political Analysis, Comparative Politics, International Relations, Law and Politics, Political Behavior, Political Institutions, and Political Methodology. The project as a whole is under the General Editorship of Robert E. Goodin, with each volume being edited by a distinguished international group of specialists in their respective fields. The books set out not just to report on the discipline, but to shape it. The series will be an indispensable point of reference for anyone working in political science and adjacent disciplines. The Oxford Handbook of Contextual Political Analysis sets out to synthesize and critique for the first time those approaches to political science that offer a more fine-grained qualitative analysis of the political world. The work in the volume has a common aim in being sensitive to the thoughts of contextual nuances that disappear from large-scale quantitative modelling or explanations based on abstract, general, universal laws of human behavior. It shows that 'context matters' in a great many ways: philosophical context matters; psychological context matters; cultural and historical contexts matter; place, population, and technology all matter. By showcasing scholars who specialize in the analysis of all these contexts side-by-side, the Oxford Handbook of Contextual Political Analysis shows how political scientists can take those crucial contextual factors systematically into account.

Adobe Analytics For Dummies

Author : David Karlins
Publisher : John Wiley & Sons
ISBN 13 : 1119446082
Total Pages : 407 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Adobe Analytics For Dummies by : David Karlins

Download or read book Adobe Analytics For Dummies written by David Karlins and published by John Wiley & Sons. This book was released on 2019-04-02 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Adobe Analytics as a marketer —not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.

Marketing Analytics

Author : Robert W. Palmatier
Publisher : Bloomsbury Publishing
ISBN 13 : 1352013207
Total Pages : 433 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Marketing Analytics by : Robert W. Palmatier

Download or read book Marketing Analytics written by Robert W. Palmatier and published by Bloomsbury Publishing. This book was released on 2022-03-24 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier's dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies. When should you use a specific technique in data analytics? How does each new analytics technique improve performance? Which techniques are worth time and investment to implement? As organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue. Marketing Analytics will help you to: · Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework. · Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions. · Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub/marketing-analytics. · Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software. Authored by world-leading experts in marketing strategy, Marketing Analytics is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach.

Data Center Handbook

Author : Hwaiyu Geng
Publisher : John Wiley & Sons
ISBN 13 : 1118436636
Total Pages : 720 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Data Center Handbook by : Hwaiyu Geng

Download or read book Data Center Handbook written by Hwaiyu Geng and published by John Wiley & Sons. This book was released on 2014-12-22 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides the fundamentals, technologies, and best practices in designing, constructing and managing mission critical, energy efficient data centers Organizations in need of high-speed connectivity and nonstop systems operations depend upon data centers for a range of deployment solutions. A data center is a facility used to house computer systems and associated components, such as telecommunications and storage systems. It generally includes multiple power sources, redundant data communications connections, environmental controls (e.g., air conditioning, fire suppression) and security devices. With contributions from an international list of experts, The Data Center Handbook instructs readers to: Prepare strategic plan that includes location plan, site selection, roadmap and capacity planning Design and build "green" data centers, with mission critical and energy-efficient infrastructure Apply best practices to reduce energy consumption and carbon emissions Apply IT technologies such as cloud and virtualization Manage data centers in order to sustain operations with minimum costs Prepare and practice disaster reovery and business continuity plan The book imparts essential knowledge needed to implement data center design and construction, apply IT technologies, and continually improve data center operations.