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Apuntes De Introduccion Al Marketing
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Download or read book National Union Catalog written by and published by . This book was released on 1973 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases.
Book Synopsis The National union catalog, 1968-1972 by :
Download or read book The National union catalog, 1968-1972 written by and published by . This book was released on 1973 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Experiential Marketing by : Bernd H. Schmitt
Download or read book Experiential Marketing written by Bernd H. Schmitt and published by Simon and Schuster. This book was released on 2000-12-11 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns. In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides: SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent; FEEL cases on Hallmark, Campbell's Soup, and Häagen Dazs Cafés in Asia, Europe, and the United States; THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens; ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living; RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra. Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations. This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.
Book Synopsis The International Legal Personality of the Individual by : Astrid Kjeldgaard-Pedersen
Download or read book The International Legal Personality of the Individual written by Astrid Kjeldgaard-Pedersen and published by Oxford University Press. This book was released on 2018-08-09 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first monograph to scrutinize the relationship between the concept of international legal personality as a theoretical construct and the position of the ultimate subject, the individual, as a matter of positive international law. By testing the four main theoretical conceptions of international legal personality against historical and existing norms of positive international law that regulate the conduct of individuals, the book argues that the common narrative in contemporary scholarship about the development of the role of the individual in the international legal system is flawed. Contrary to conventional wisdom, international law did not apply to states alone until World War II, only to transform during the second half of the 20th century so as to include individuals as its subjects. Rather, the answer to the question of individual rights and obligations under international law is - and always was - strictly empirical. It follows, of course, that the entities governed by a particular norm tell us nothing about the legal system to which that norm belongs. Instead, the distinction between international law and national law turns exclusively on whether the source of the norm in question is international or national in kind. Against the background of these insights, the book shows how present-day international lawyers continue to allow an idea, which was never more than a scholarly invention of the 19th century, to influence the interpretation and application of international law. This state of affairs has significant real-world ramifications as international legal rights and obligations of individuals (and other non-state entities) are frequently applied more restrictively than interpretation without presumptions regarding 'personality' would merit.
Book Synopsis Confronting the Shadow State by : Henri Decœur
Download or read book Confronting the Shadow State written by Henri Decœur and published by Oxford University Press. This book was released on 2018 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this first comprehensive analysis of state organized crime from the perspective of international law, Decoeur discusses how international law can and should be used to tackle state organized crime and argues for the development of international legal mechanisms specifically designed to address this issue.
Book Synopsis The National Union Catalogs, 1963- by :
Download or read book The National Union Catalogs, 1963- written by and published by . This book was released on 1964 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book LEV written by and published by . This book was released on 1998 with total page 2142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Persistent Objector Rule in International Law by : James A. Green
Download or read book The Persistent Objector Rule in International Law written by James A. Green and published by Oxford University Press. This book was released on 2016 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on how states have utilized the persistent objector rule in practice, this volume details how the rule emerged and operates, how it should be conceptualised, and what its implications are for the binding nature of customary international law.
Book Synopsis The Dictator's Seduction by : Lauren H. Derby
Download or read book The Dictator's Seduction written by Lauren H. Derby and published by Duke University Press. This book was released on 2009-07-17 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dictatorship of Rafael Trujillo, who ruled the Dominican Republic from 1930 until his assassination in 1961, was one of the longest and bloodiest in Latin American history. The Dictator’s Seduction is a cultural history of the Trujillo regime as it was experienced in the capital city of Santo Domingo. Focusing on everyday forms of state domination, Lauren Derby describes how the regime infiltrated civil society by fashioning a “vernacular politics” based on popular idioms of masculinity and fantasies of race and class mobility. Derby argues that the most pernicious aspect of the dictatorship was how it appropriated quotidian practices such as gossip and gift exchange, leaving almost no place for Dominicans to hide or resist. Drawing on previously untapped documents in the Trujillo National Archives and interviews with Dominicans who recall life under the dictator, Derby emphasizes the role that public ritual played in Trujillo’s exercise of power. His regime included the people in affairs of state on a massive scale as never before. Derby pays particular attention to how events and projects were received by the public as she analyzes parades and rallies, the rebuilding of Santo Domingo following a major hurricane, and the staging of a year-long celebration marking the twenty-fifth year of Trujillo’s regime. She looks at representations of Trujillo, exploring how claims that he embodied the popular barrio antihero the tíguere (tiger) stoked a fantasy of upward mobility and how a rumor that he had a personal guardian angel suggested he was uniquely protected from his enemies. The Dictator’s Seduction sheds new light on the cultural contrivances of autocratic power.
Book Synopsis Cybernetic Revolutionaries by : Eden Medina
Download or read book Cybernetic Revolutionaries written by Eden Medina and published by MIT Press. This book was released on 2014-01-10 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: A historical study of Chile's twin experiments with cybernetics and socialism, and what they tell us about the relationship of technology and politics. In Cybernetic Revolutionaries, Eden Medina tells the history of two intersecting utopian visions, one political and one technological. The first was Chile's experiment with peaceful socialist change under Salvador Allende; the second was the simultaneous attempt to build a computer system that would manage Chile's economy. Neither vision was fully realized—Allende's government ended with a violent military coup; the system, known as Project Cybersyn, was never completely implemented—but they hold lessons for today about the relationship between technology and politics. Drawing on extensive archival material and interviews, Medina examines the cybernetic system envisioned by the Chilean government—which was to feature holistic system design, decentralized management, human-computer interaction, a national telex network, near real-time control of the growing industrial sector, and modeling the behavior of dynamic systems. She also describes, and documents with photographs, the network's Star Trek-like operations room, which featured swivel chairs with armrest control panels, a wall of screens displaying data, and flashing red lights to indicate economic emergencies. Studying project Cybersyn today helps us understand not only the technological ambitions of a government in the midst of political change but also the limitations of the Chilean revolution. This history further shows how human attempts to combine the political and the technological with the goal of creating a more just society can open new technological, intellectual, and political possibilities. Technologies, Medina writes, are historical texts; when we read them we are reading history.
Book Synopsis The UN Convention on the Law of the Non-Navigational Uses of International Watercourses by : Laurence Boisson de Chazournes
Download or read book The UN Convention on the Law of the Non-Navigational Uses of International Watercourses written by Laurence Boisson de Chazournes and published by Oxford University Press. This book was released on 2018-12-13 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United Nations Convention on the Law of the Non-Navigational Uses of International Watercourses plays a crucial role in protecting and managing international watercourses and other sources of fresh water. Boisson de Chazournes, Mbengue, Tignino, and Sangbana head a team of experts in this Commentary, examining the travaux préparatoires leading to the Convention and the practice that has developed since the adoption of the Convention in 1997. Tackling the rationale and objectives of the provisions, they offer crucial insights to the Convention's impact on the development of a universal regime for shared water resources. Examining cross-cutting topics such as the core water principles, the prevention and settlement of water disputes, the relationship between the Convention and other legal instruments, as well as the role of the ICJ and other judicial means to solve water disputes, this book is crucial to all those who seek a deep understanding of water law.
Download or read book bookdown written by Yihui Xie and published by CRC Press. This book was released on 2016-12-12 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: bookdown: Authoring Books and Technical Documents with R Markdown presents a much easier way to write books and technical publications than traditional tools such as LaTeX and Word. The bookdown package inherits the simplicity of syntax and flexibility for data analysis from R Markdown, and extends R Markdown for technical writing, so that you can make better use of document elements such as figures, tables, equations, theorems, citations, and references. Similar to LaTeX, you can number and cross-reference these elements with bookdown. Your document can even include live examples so readers can interact with them while reading the book. The book can be rendered to multiple output formats, including LaTeX/PDF, HTML, EPUB, and Word, thus making it easy to put your documents online. The style and theme of these output formats can be customized. We used books and R primarily for examples in this book, but bookdown is not only for books or R. Most features introduced in this book also apply to other types of publications: journal papers, reports, dissertations, course handouts, study notes, and even novels. You do not have to use R, either. Other choices of computing languages include Python, C, C++, SQL, Bash, Stan, JavaScript, and so on, although R is best supported. You can also leave out computing, for example, to write a fiction. This book itself is an example of publishing with bookdown and R Markdown, and its source is fully available on GitHub.
Download or read book Agrindex written by and published by . This book was released on 1982 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Marketing by : Pervez N. Ghauri
Download or read book International Marketing written by Pervez N. Ghauri and published by . This book was released on 2010 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
Book Synopsis A Guide to Latin American Studies by : Martin Howard Sable
Download or read book A Guide to Latin American Studies written by Martin Howard Sable and published by . This book was released on 1967 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Constituent Imagination by : Stevphen Shukaitis
Download or read book Constituent Imagination written by Stevphen Shukaitis and published by AK Press. This book was released on 2007 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the ivory tower to the barricades! Radical intellectuals explore the relationship between research and resistance.
Book Synopsis Entangled Heritages by : Olaf Kaltmeier
Download or read book Entangled Heritages written by Olaf Kaltmeier and published by Routledge. This book was released on 2016-07-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relying on the concept of a shared history, this book argues that we can speak of a shared heritage that is common in terms of the basic grammar of heritage and articulated histories, but divided alongside the basic difference between colonizers and colonized. This problematic is also evident in contemporary uses of the past. The last decades were crucial to the emergence of new debates: subcultures, new identities, hidden voices and multicultural discourse as a kind of new hegemonic platform also involving concepts of heritage and/or memory. Thereby we can observe a proliferation of heritage agents, especially beyond the scope of the nation state. This volume gets beyond a container vision of heritage that seeks to construct a diachronical continuity in a given territory. Instead, authors point out the relational character of heritage focusing on transnational and translocal flows and interchanges of ideas, concepts, and practices, as well as on the creation of contact zones where the meaning of heritage is negotiated and contested. Exploring the relevance of the politics of heritage and the uses of memory in the consolidation of these nation states, as well as in the current disputes over resistances, hidden memories, undermined pasts, or the politics of nostalgia, this book seeks to seize the local/global dimensions around heritage.