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Author : Lucian Peter Christoph Peppelenbos
Publisher : Kit Pub
ISBN 13 : 9789460220555
Total Pages : 0 pages
Book Rating : 4.2/5 (25 download)
Download or read book Value Chain Finance written by Lucian Peter Christoph Peppelenbos and published by Kit Pub. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value Chain Finance is a solution to such dilemmas.
Author : Alexander Osterwalder
Publisher : John Wiley & Sons
ISBN 13 : 1118968077
Total Pages : 323 pages
Book Rating : 4.1/5 (189 download)
Download or read book Value Proposition Design written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2015-01-28 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
Author : Burton R. Clark
Publisher : Open University Press
ISBN 13 : 9780335215911
Total Pages : 0 pages
Book Rating : 4.2/5 (159 download)
Download or read book Sustaining Change in Universities written by Burton R. Clark and published by Open University Press. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this work, Burton R. Clark uses case studies from 14 innovative institutions to propose a new conceptual framework offering original insights into ways of initiating and sustaining change in universities.
Author : Raquel Saco
Publisher : Grupo Planeta (GBS)
ISBN 13 : 9788449316494
Total Pages : 148 pages
Book Rating : 4.3/5 (164 download)
Download or read book Aprender a crear una microempresa written by Raquel Saco and published by Grupo Planeta (GBS). This book was released on 2004 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Factores que favorecen la implantación de una microempresa; Problemas que dificultan la puesta en marcha de una empresa; Evaluación y toma de decisiones.
Author : Gregory Diehl
Publisher :
ISBN 13 : 9781945884207
Total Pages : 258 pages
Book Rating : 4.8/5 (842 download)
Download or read book Brand Identity Breakthrough written by Gregory Diehl and published by . This book was released on 2017-03-04 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing--brand identity. Does yours stand out from the crowd? With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more--and at higher prices--giving the customers exactly what they want and sending your profits through the roof. In Brand Identity Breakthrough, you will learn... -How to incorporate a unique selling proposition into your branding -The best methods for selling products to customers as a small business -How to use business storytelling to sell products in both physical and online marketplaces Table of Contents Section I: Why Identity Matters Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling) Chapter 2: When Good Ideas Fail Chapter 3: Why Entrepreneurs Fail to See Their Own Value Chapter 4: Why Others Fail to See Your Value Section II: Creating Your Brand Identity Chapter 5: Uncovering Your Core Values Chapter 6: Developing a Unique Selling Proposition Chapter 7: Crafting Your Personality Profile Chapter 8: Knowing Your Target Audience Section III: Telling Your Story to the World Chapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch) Chapter 10: How to Speak with Clarity, Authority, & Authenticity Chapter 11: How to Display Your Character Through Writing Chapter 12: How to Educate Your Audience About Your Brand Identity Section IV: Brand Identity Case Studies Case Study #1: Rebranding a Whole Industry's Adversarial Image Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch Case Study #3: Turning a Charitable Project into a Profitable Movement Case Study #4: Skyrocketing a Personal Brand through Narrative Focus Case Study #5: Embracing Personality in a Technical Niche Section V: Resources for Prospective Entrepreneurs Appendix 1: Entrepreneurial Terms Defined Appendix 2: 50 Useful Starting Questions for New Entrepreneurs Appendix 3: Making Money Online
Author : Gary Dessler
Publisher : Pearson Educación
ISBN 13 : 9789684444881
Total Pages : 750 pages
Book Rating : 4.4/5 (448 download)
Download or read book Human Resource Management written by Gary Dessler and published by Pearson Educación. This book was released on 2000 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Human Resource Management (HRM) and Personnel courses. The #1 best-selling HRM book in the market, Dessler's Human Resource Management provides a comprehensive review of personnel management concepts and practices in a highly readable form. This edition focuses on the high-performance organization building better, faster, more competitive organizations through HR; while continuing to offer practical applications that help all managers deal with their personnel-related responsibilities.
Author : Susan E. Cozzens
Publisher : Springer Science & Business Media
ISBN 13 : 9400920911
Total Pages : 391 pages
Book Rating : 4.4/5 (9 download)
Download or read book The Research System in Transition written by Susan E. Cozzens and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: On a mountainside in sunny Tuscany, in October 1989, 96 people from 23 countries on five continents gathered to learn and teach about the problems of managing contemporary science. The diversity of economic and political systems represented in the group was matched by our occupations, which stretched from science policy practitioners, through research scientists and engineers, through academic observers of science and science policy. It was this diversity, along with the opportunities for infonnal discussion provided by long meals and remote location, that made the conference a special learning experience. Except at lecture time, it was impossible to distinguish the "students" at this event from the "teachers," and even the most senior members of the teaching staff went away with a sense that they had learned more from this group than from many a standard conference on science policy they had attended. The flavor of the conference experience cannot be captured adequately in a proceedings volume, and so we have not tried to create a historical record in this book. Instead, we have attempted to illustrate the core problems the panicipants at the conference shared, discussed, and debated, using both lectures delivered by the fonnal teaching staff and summaries of panel discussions, which extended to other panicipants and therefore increased the range of experiences reponed.
Author : Mark Smith
Publisher :
ISBN 13 : 9781951103705
Total Pages : 66 pages
Book Rating : 4.1/5 (37 download)
Download or read book Affiliate Marketing written by Mark Smith and published by . This book was released on 2019-07-23 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside this book, you'll discover everything you need to get started with affiliate marketing: Knowing What Affiliate Marketing Is - and Making It Work for YOU! Understanding Affiliate Marketing Terms and Lingo Identifying and Succeeding on the Top Affiliate Networks and much more...
Author : David A. Aaker
Publisher :
ISBN 13 : 9781849830409
Total Pages : 380 pages
Book Rating : 4.8/5 (34 download)
Download or read book Building Strong Brands written by David A. Aaker and published by . This book was released on 2010 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.
Author : Jaime Gil-Lafuente
Publisher : Springer
ISBN 13 : 3030006778
Total Pages : 376 pages
Book Rating : 4.0/5 (3 download)
Download or read book Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy written by Jaime Gil-Lafuente and published by Springer. This book was released on 2018-10-13 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents original research articles addressing various aspects of economics, management and optimization. The topics discussed include economics, finance, marketing, resource allocation strategies, fuzzy logic, and network-based techniques for the analysis of economics, management and mathematical optimization. Combining the input of contributing professors and researchers from various Spanish, Italian and Latin American universities, the book will be of interest to students, researchers and practitioners, as well as members of the general public interested in the world of Economics and Management.
Author : Carla Freeman
Publisher : Duke University Press
ISBN 13 : 0822376008
Total Pages : 432 pages
Book Rating : 4.8/5 (223 download)
Download or read book Entrepreneurial Selves written by Carla Freeman and published by Duke University Press. This book was released on 2015-02-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Selves is an ethnography of neoliberalism. Bridging political economy and affect studies, Carla Freeman turns a spotlight on the entrepreneur, a figure saluted across the globe as the very embodiment of neoliberalism. Steeped in more than a decade of ethnography on the emergent entrepreneurial middle class of Barbados, she finds dramatic reworkings of selfhood, intimacy, labor, and life amid the rumbling effects of political-economic restructuring. She shows us that the déjà vu of neoliberalism, the global hailing of entrepreneurial flexibility and its concomitant project of self-making, can only be grasped through the thickness of cultural specificity where its costs and pleasures are unevenly felt. Freeman theorizes postcolonial neoliberalism by reimagining the Caribbean cultural model of 'reputation-respectability.' This remarkable book will allow readers to see how the material social practices formerly associated with resistance to capitalism (reputation) are being mobilized in ways that sustain neoliberal precepts and, in so doing, re-map class, race, and gender through a new emotional economy.
Author : Soren Kaplan
Publisher : Greenleaf Book Group
ISBN 13 : 1626343225
Total Pages : 188 pages
Book Rating : 4.6/5 (263 download)
Download or read book The Invisible Advantage written by Soren Kaplan and published by Greenleaf Book Group. This book was released on 2017-01-17 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: ** WINNER of BEST BUSINESS BOOK, International Book Awards ** Every purchased copy of the book includes access to the free downloadable Invisible Advantage Toolkit! The Invisible Advantage shows how any organization can create a culture of innovation--an environment that promotes freethinking, an entrepreneurial spirit, and sustainable value creation at all levels and across all functions. This book isn't just about the importance of an innovation culture, nor how to emulate the ''innovation untouchables'' like Google and Apple. It's a complete tool kit that anyone can use to uncover the unique, hidden drivers of innovation and then introduce fresh, intuitive approaches tailored to their organization's specific environment. To get the free Invisible Advantage Toolkit, email your receipt to [email protected] to get a download link that contains: 1. Free Video: Download the Culture as Competitive Advantage video to help make the business case for creating a culture of innovation. 2. Free Questionnaire: Get proprietary survey questions to assess your current culture of innovation. 3. Free Interview Guide: Get proven interview questions to engage key stakeholders in 1:1 discussions to assess culture and build momentum for change. 4. Free PDF Poster: Get a Large Format PDF Poster that you can print to help facilitate working sessions to design your own culture of innovation. 5. Free PowerPoint Template: Use the PowerPoint Template to define and communicate your current-state and future-state culture of innovation.
Author : Karen Marie Mokate
Publisher : IDB
ISBN 13 : 9781931003940
Total Pages : 368 pages
Book Rating : 4.0/5 (39 download)
Download or read book Women's Participation in Social Development written by Karen Marie Mokate and published by IDB. This book was released on 2004 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David L. Rogers
Publisher : Columbia University Press
ISBN 13 : 0231541651
Total Pages : 267 pages
Book Rating : 4.2/5 (315 download)
Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia University Press. This book was released on 2016-04-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Author : Manfred A. Max-Neef
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.:/5 (318 download)
Download or read book Human Scale Development written by Manfred A. Max-Neef and published by . This book was released on 1991 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a people-centred approach to development.
Author : Roger N. Lancaster
Publisher : Univ of California Press
ISBN 13 : 9780520915527
Total Pages : 370 pages
Book Rating : 4.9/5 (155 download)
Download or read book Life is Hard written by Roger N. Lancaster and published by Univ of California Press. This book was released on 1994-08-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Rambo took the barrios by storm: Spanish videotapes of the movie were widely available, and nearly all the boys and young men had seen it, usually on the VCRs of their family's more affluent friends. . . . As one young Sandinista commented, 'Rambo is like the Nicaraguan soldier. He's a superman. And if the United States invades, we'll cut the marines down like Rambo did.' And then he mimicked Rambo's famous war howl and mimed his arc of machine gun fire. We both laughed."—from the book There is a Nicaragua that Americans have rarely seen or heard about, a nation of jarring political paradoxes and staggering social and cultural flux. In this Nicaragua, the culture of machismo still governs most relationships, insidious racism belies official declarations of ethnic harmony, sexual relationships between men differ starkly from American conceptions of homosexuality, and fascination with all things American is rampant. Roger Lancaster reveals the enduring character of Nicaraguan society as he records the experiences of three families and their community through times of war, hyperinflation, dire shortages, and political turmoil. Life is hard for the inhabitants of working class barrios like Doña Flora, who expects little from men and who has reared her four children with the help of a constant female companion; and life is hard for Miguel, undersized and vulnerable, stigmatized as a cochón—a "faggot"—until he learned to fight back against his brutalizers. Through candid discussions with young and old Nicaraguans, men and women, Lancaster constructs an account of the successes and failures of the 1979 Sandinista Revolution, documenting the effects of war and embargo on the cultural and economic fabric of Nicaraguan society. He tracks the break up of families, surveys informal networks that allow female-headed households to survive, explores the gradual transformation of the culture of machismo, and reveals a world where heroic efforts have been stymied and the best hopes deferred. This vast chronicle is sustained by a rich theoretical interpretation of the meanings of ideology, power, and the family in a revolutionary setting. Played out against a backdrop of political travail and social dislocation, this work is a story of survival and resistance but also of humor and happiness. Roger Lancaster shows us that life is hard, but then too, life goes on.
Author : Gary Thomas
Publisher : SAGE Publications Limited
ISBN 13 : 9781446259252
Total Pages : 0 pages
Book Rating : 4.2/5 (592 download)
Download or read book Case Study Methods in Education written by Gary Thomas and published by SAGE Publications Limited. This book was released on 2013-06-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume major work collates and contextualises key papers on the use of case study in education. The collection brings together methodological publications and publications which provide exemplars of case study. The methodological material provides both critical analyses of case study and those which champion its use, offering at the same time a chronological map of the development of case study from its earliest uses to today. Framed by an introductory passage in each volume which seeks to provide a synopsis of the methodological discussion and a commentary on the exemplary material, this set provides for serious students in education original source material to appraise the method together with exemplary sample material to help them plan and organize their case studies. Volume One: Methodological issues around the use of case studies in social science Volume Two: Methodological issues around the use of case studies in education Volume Three: The case study in practice - general issues and specific examples Volume Four: Examples of case studies in education
