Buyology

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Author :
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

The Future of the Mind

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Author :
Publisher : Anchor
ISBN 13 : 0307473341
Total Pages : 402 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis The Future of the Mind by : Michio Kaku

Download or read book The Future of the Mind written by Michio Kaku and published by Anchor. This book was released on 2015-02-17 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michio Kaku, the New York Times bestselling author of Physics of the Impossible and Physics of the Future tackles the most fascinating and complex object in the known universe: the human brain. The Future of the Mind brings a topic that once belonged solely to the province of science fiction into a startling new reality. This scientific tour de force unveils the astonishing research being done in top laboratories around the world—all based on the latest advancements in neuroscience and physics—including recent experiments in telepathy, mind control, avatars, telekinesis, and recording memories and dreams. The Future of the Mind is an extraordinary, mind-boggling exploration of the frontiers of neuroscience. Dr. Kaku looks toward the day when we may achieve the ability to upload the human brain to a computer, neuron for neuron; project thoughts and emotions around the world on a brain-net; take a “smart pill” to enhance cognition; send our consciousness across the universe; and push the very limits of immortality.

Protected Area Management

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Publisher : BoD – Books on Demand
ISBN 13 : 953510697X
Total Pages : 242 pages
Book Rating : 4.5/5 (351 download)

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Book Synopsis Protected Area Management by : Barbara Sladonja

Download or read book Protected Area Management written by Barbara Sladonja and published by BoD – Books on Demand. This book was released on 2012-08-08 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protected areas are at the base of the most national and international conservation strategies. Due to the many unpredictable elements in ecology matters, each protected area requires a case-specific set of guidelines but a common issue is how to cope with human interaction. The management of protected areas is replete with challenges and the only way to gain understanding and achieve greater management possibilities is to exchange experiences and knowledge. Environmental managers are aware of that and together with scientists are looking for more modern and better solutions, both with respect to natural resources and human interactions in many issues regarding nature protection. This publication presents reviews and research results on protected areas management, as well as 12 case studies derived from around the world with the aim of improving management effectiveness of the protected areas.

Digital Transformation in Financial Services

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Author :
Publisher : Springer
ISBN 13 : 3319669451
Total Pages : 242 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Digital Transformation in Financial Services by : Claudio Scardovi

Download or read book Digital Transformation in Financial Services written by Claudio Scardovi and published by Springer. This book was released on 2017-09-04 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the set of forces driving the global financial system toward a period of radical transformation and explores the transformational challenges that lie ahead for global and regional or local banks and other financial intermediaries. It is explained how these challenges derive from the newly emerging post-crisis structure of the market and from shadow and digital players across all banking operations. Detailed attention is focused on the impacts of digitalization on the main functions of the financial system, and particularly the banking sector. The author elaborates how an alternative model of banking will enable banks to predict, understand, navigate, and change the external ecosystem in which they compete. The five critical components of this model are data and information mastering; effective use of applied analytics; interconnectivity and “junction playing”; development of new business solutions; and trust and credibility assurance. The analysis is supported by a number of informative case studies. The book will be of interest especially to top and middle managers and employees of banks and financial institutions but also to FinTech players and their advisers and others.

Relational Psychodynamic Psychotherapy Supervision

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Publisher :
ISBN 13 : 9781433820632
Total Pages : pages
Book Rating : 4.8/5 (26 download)

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Book Synopsis Relational Psychodynamic Psychotherapy Supervision by :

Download or read book Relational Psychodynamic Psychotherapy Supervision written by and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "In Relational Psychodynamic Psychotherapy Supervision, guest expert supervisor, Dr. Joan E. Sarnat, demonstrates and discusses this approach to supervision. The goal of relational psychodynamic supervision is to create a more experiential, participatory, and relationship-focused form of supervision, one that not only provides usable psychotherapeutic knowledge and skills, but also facilitates the emotional and relational development that is essential to becoming an effective psychodynamic psychotherapist. In this video, Sarnat and her supervisee engage in a supervisory session, and host Dr. Hanna Levenson interviews them about their work together, exploring the constructs of this model and the nature of the supervisory relationship. In the session, Dr. Sarnat's supervisee conveys that she is frustrated by how her patient is discounting her during the termination phase of therapy. By becoming aware of and working with her own feelings of frustration within the session, Dr. Sarnat demonstrates the art of using a reenactment to help the supervisee deepen her awareness and thereby facilitate the therapy."--

Simply This... Amen.

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Publisher :
ISBN 13 : 9781701917064
Total Pages : 382 pages
Book Rating : 4.9/5 (17 download)

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Book Synopsis Simply This... Amen. by : Donna McLin

Download or read book Simply This... Amen. written by Donna McLin and published by . This book was released on 2019-12 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This prayer book was written over a two-year span. The prayers started one night when my daughter and I could not sync our time to pray together on one particular night in March 2017. While preparing for bed, the Lord said to me, "Just write a prayer and put it on Facebook". I did and the rest is history. You are now holding what it is that the Lord has done with these prayers. Each night with the exception of being away from home with no phone service, or during times of fasting, I wrote a prayer each night and posted them on Facebook. I have been told by many people along the way that they do not know how to pray. It is my prayer that this book will be a foundation for those who feel that they do not know how to pray or who simply need a prayer devotional.

Focus on Artificial Neural Networks

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Author :
Publisher :
ISBN 13 : 9781613242858
Total Pages : 410 pages
Book Rating : 4.2/5 (428 download)

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Book Synopsis Focus on Artificial Neural Networks by : John A. Flores

Download or read book Focus on Artificial Neural Networks written by John A. Flores and published by . This book was released on 2011-01-01 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the most current research from across the globe in the study of artificial neural networks. Topics discussed include artificial neural networks in environmental sciences and chemical engineering; application of artificial neural networks in the development of pharamceutical microemulsions; massive-training artificial neural networks for supervised enhancement/suppression of lesions/patterns in medical images; evidences of new biophysical properties of microtubules; neural network applications in modern induction machine control systems and wavelet neural networks.