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Approaches To The Development Of Airport Retail
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Book Synopsis Resource Manual for Airport In-terminal Concessions by :
Download or read book Resource Manual for Airport In-terminal Concessions written by and published by Transportation Research Board. This book was released on 2011 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'TRB's Airport Cooperative Research Program (ACRP) Report 54: Resource Manual for Airport In-Terminal Concessions provides guidance on the development and implementation of airport concession programs. The report includes information on the airport concession process; concession goals; potential customers; developing a concession space plan and concession mix; the Airport Concessions Disadvantaged Business Enterprise (ACDBE) program; and concession procurement, contracting, and management practices"--Publisher's description.
Book Synopsis European Airport Retailing: Growth Strategies for the New Millennium by : P. Freathy
Download or read book European Airport Retailing: Growth Strategies for the New Millennium written by P. Freathy and published by Springer. This book was released on 1998-07-13 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities. With this trend set to continue, retailing will increasingly represent an important aspect of future airport development. In European Airport Retailing the authors set out to examine the contemporary and future developments in airport retailing, both from a strategic and operational perspective. Including coverage of both tax free and duty paid retailing, the book looks at such issues as retail marketing; location and design; supply chain relationships and human resource issues.
Book Synopsis Improving the Airport Customer Experience by : Bruce J. Boudreau
Download or read book Improving the Airport Customer Experience written by Bruce J. Boudreau and published by . This book was released on 2016 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: "TRB's Airport Cooperative Research Program (ACRP) Report 157: Improving the Airport Customer Experience documents notable and emerging practices in airport customer service management that increase customer satisfaction, recognizing the different types of customers (such as passengers, meeters and greeters, and employees) and types and sizes of airports. It also identifies potential improvements that airports could make for their customers." -- Publisher's description
Book Synopsis Airport Marketing by : Nigel Halpern
Download or read book Airport Marketing written by Nigel Halpern and published by Routledge. This book was released on 2021-11-04 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.
Book Synopsis The Modern Airport Terminal by : Brian Edwards
Download or read book The Modern Airport Terminal written by Brian Edwards and published by Taylor & Francis. This book was released on 2004-08-02 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide to the planning and design of airport terminals and their facilities covers all types of airport terminal found around the world and highlights the environmental and technical issues that the designer has to address. Contemporary examples are critically reviewed through a series of case studies. This new edition covers the most recent examples of high quality, technically advanced designs from the Far East, Europe and North America. This book will be a source of inspiration and guiding principles for those who design, commission or manage airport buildings.
Book Synopsis Air Transport and Regional Development Case Studies by : Anne Graham
Download or read book Air Transport and Regional Development Case Studies written by Anne Graham and published by Routledge. This book was released on 2020-12-29 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is one of three inter-connected books related to a four-year European Cooperation in Science and Technology (COST) Action established in 2015. The Action, called Air Transport and Regional Development (ATARD), aimed to promote a better understanding of how the air transport related problems of core regions and remote regions should be addressed in order to enhance both economic competitiveness and social cohesion in Europe. This book focuses on case studies in Europe related to air transport and regional development. It is divided into four geographical regions after a general chapter that compares regional air transport connectivity between remote and central areas in Europe. The first region is Northern and Western Northern Europe (case studies related specifically to Norway, Finland, the United Kingdom, and Ireland); the second is Central and Eastern Europe, (Bulgaria, Bosnia and Herzegovina, and Poland); the third is Central Western Europe (Belgium and Switzerland); and finally, the fourth is Southern Europe (Portugal, Spain, and Italy). There is no other single source publication that currently covers this topic area in such a comprehensive manner by considering so many countries. The book aims at becoming a major reference on the topic, drawing from experienced researchers in the field, covering the diverse experience and knowledge of the members of the COST Action. The book will appeal to academics, practitioners, and policymakers who have a particular interest in acquiring detailed comparative knowledge and understanding of air transport and regional development in many different European countries. Together with the other two books (Air Transport and Regional Development Methodologies and Air Transport and Regional Development Policies), it fills a much-needed gap in the literature.
Book Synopsis The Airport Business by : Professor Rigas Doganis
Download or read book The Airport Business written by Professor Rigas Doganis and published by Routledge. This book was released on 2005-08-18 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting from the premise that airports can be run as commercial successes, The Airport Business aims to place the business as a whole within a conceptual framework. The author examines the major issues facing airports throughout the world, and offers an insight into how to deal with the major economic and financial difficulties that are likely to arise in the next decade.
Book Synopsis Global Strategies in Retailing by : John Dawson
Download or read book Global Strategies in Retailing written by John Dawson and published by Routledge. This book was released on 2013-10-08 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity – a trend that is likely to continue over the next decade as general globalization in the service industries increases. The managerial implications of the moves to become global are considerable. Different retailers are pursuing different approaches, to varying degrees of success and are no longer simply multi-national, but are also multi-continental. Consequently, existing concepts and theories of international business fit uneasily in explanations of international retailing, so new corporate strategies need to be explored. Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy. As such, this book will be important reading for all international business and retailing students and academics researching in these areas.
Book Synopsis Property Management by : Gordonington,
Download or read book Property Management written by Gordonington, and published by Bloomsbury Publishing. This book was released on 1997-11-11 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended for advanced students and practitioners this book gives an up-to-date presentation of property management as practised by a leading company, BAA plc. A key aim of the book is to show the benefits to be obtained from building a business culture based on service to the customer. This may be achieved by due attention to communication, leadership, measurement, benchmarking and accountability.
Book Synopsis Innovation in Marketing by : Peter Doyle
Download or read book Innovation in Marketing written by Peter Doyle and published by Routledge. This book was released on 2012-10-02 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.
Book Synopsis The Economics of Airport Operations by : James Peoples
Download or read book The Economics of Airport Operations written by James Peoples and published by Emerald Group Publishing. This book was released on 2017-10-03 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the role that airports play in economic development and land values, the regulation and economic efficiency of airports, airport pricing and competition, and the role played by airports in influencing airline operations and networks.
Author :Great Britain: Parliament: House of Commons: Transport Committee Publisher :The Stationery Office ISBN 13 :9780215035523 Total Pages :228 pages Book Rating :4.0/5 (355 download)
Book Synopsis Passengers' experiences of air travel by : Great Britain: Parliament: House of Commons: Transport Committee
Download or read book Passengers' experiences of air travel written by Great Britain: Parliament: House of Commons: Transport Committee and published by The Stationery Office. This book was released on 2007-07-26 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Air travel has expanded hugely and in 2005, 228 million passengers travelled through UK airports. This title looks at the passenger experience of air travel from purchasing a ticket to boarding the plane, including travel to and from the airport, check-in and security, and complaint resolution.
Download or read book Airport Urbanism written by Max Hirsh and published by U of Minnesota Press. This book was released on 2016-03-15 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thirty years ago, few residents of Asian cities had ever been on a plane, much less outside their home countries. Today, flying, and flying abroad, is commonplace. How has this leap in cross-border mobility affected the design and use of such cities? And how is it accelerating broader socioeconomic and political changes in Asian societies? In Airport Urbanism, Max Hirsh undertakes an unprecedented study of airport infrastructure in five Asian cities—Bangkok, Hong Kong, Shenzhen, Kuala Lumpur, and Singapore. Through this lens he examines the exponential increase in international air traffic and its implications for the planning and design of the contemporary city. By investigating the low-cost, informal, and transborder transport systems used by new members of the flying public—such as migrant workers, retirees, and Asia’s emerging middle class—he uncovers an architecture of incipient global mobility that has been inconspicuously inserted into places not typically associated with the infrastructure of international air travel. Drawing on material gathered in restricted zones of airports and border control facilities, Hirsh provides a fascinating, up-close view of the mechanics of cross-border mobility. Moreover, his personal experience of growing up and living on three continents inflects his analyses with unique insight into the practicalities of international migration and into the mindset of people on the move.
Download or read book Affected written by Cara Wrigley and published by John Wiley & Sons. This book was released on 2018-05-17 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you create meaningful connections with customers in the digital space? The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it’s more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels. Affected goes beyond influencing behaviors to understanding cognition and emotion as a way to better connect with customers in the digital space. In it, Wrigley and Straker offer a new approach—one that examines channel relationships and useful concepts for clarifying and refining the emotional meaning behind company strategy and their relationship to corresponding channels. Using case study examples from and over a decade of primary research in the area, they discuss the process and impact of such emotionally aware channel designs. Spanning entrepreneurial start-up techniques of wunderkind artist Cj Hendry through to the lucrative retail sector of luxury brand Burberry, this seminal book offers multi-channel design approach that can show companies how to select, design, and maintain digital engagements based on their strategy and industry needs. Shows businesses how they can better understand and engage with customers digitally Demonstrates how to gain competitive advantage by integrating design methods into corporate strategy Provides multi-channel approaches for how businesses can select, design, and maintain digital engagements Establishes a clear framework for analysing and applying the right strategy for your digital engagement Connecting and engaging with customers is pivotal to business success, but in the digital space the old methods just won’t cut it. With Affected, you’ll find the tools and techniques you need to find your customers where they are.
Book Synopsis Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches by : Masouras, Andreas
Download or read book Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches written by Masouras, Andreas and published by IGI Global. This book was released on 2023-07-17 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians.
Book Synopsis Business of Travel and Tourism in the 21st Century: A Caribbean Approach by : Angela B. Cleare
Download or read book Business of Travel and Tourism in the 21st Century: A Caribbean Approach written by Angela B. Cleare and published by Lulu.com. This book was released on 2016-11-28 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive tourism manual, with contributions from top industry experts from The Bahamas and the Caribbean. Designed primarily for high school and college students in the Caribbean region as well as those interested in furthering their tourism career. "I congratulate and thank Angela Cleare and her contributing partners for this outstanding contribution to travel and tourism literature from a Caribbean perspective. It is obvious that a great deal of work has gone into this well-written book which covers all the elements of the travel and tourism industry as they relate to the region. I believe this will be not only an indispensable textbook for teachers and students and a handbook for investors and others directly involved in the industry but also a publication of interest to all of us who are in one way or another affected by the industry. I am particularly pleased to see the attention paid to ecotourism and the relationship between the industry and the environment." -Arthur A. Foulkes
Book Synopsis Introduction to Aviation Management by : Andreas Wald
Download or read book Introduction to Aviation Management written by Andreas Wald and published by LIT Verlag Münster. This book was released on 2010 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an introduction to aviation management covering all major actors and processes, the fundamental structures, and the economic and regulatory background of the industry. It comprises contributions from experienced practitioners of the aviation industry and from scholars in that field.
