Approaches To Semiotics

Download Approaches To Semiotics full books in PDF, epub, and Kindle. Read online Approaches To Semiotics ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Theory and Methodology of Semiotics

Author : Alexandros Ph. Lagopoulos
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110616300
Total Pages : 320 pages
Book Rating : 4.1/5 (16 download)

DOWNLOAD NOW!

Book Synopsis Theory and Methodology of Semiotics by : Alexandros Ph. Lagopoulos

Download or read book Theory and Methodology of Semiotics written by Alexandros Ph. Lagopoulos and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-11-23 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is an in-depth presentation of the European branch of semiotic theory, originating in the work of Ferdinand de Saussure. It has four parts: a historical introduction, the analysis of langue, narrative theory and communication theory. Part I briefly presents all the semiotic schools and their main points of reference. Although this material is accessible in many other Anglophone publications, the presentation is marked by specific choices aiming to display similarities and differences. The analysis of langue in Part II is also available in Anglophone bibliography, but the book presents Saussurean theory according to a new theoretical rationale and enriched with later developments. In addition, it is orientated so as to offer the foundation for the part that follows. Part III is a presentation of Greimasian narrative theory, well documented in Francophone bibliography but poorly represented in Anglophone publications. The presentation extends the theory in both a qualitative and a new quantitative direction, and includes a great number of examples and two extended textual analyses to help the reader understand and apply it. Part IV, communication theory, combines an extension of Greimasian sociosemiotics with other schools of thought. This original theoretical section discusses fourteen consecutive communication models, the synthesis of which results in a holistic, social semiotic theory of communication.

Semiotics and the Philosophy of Language

Author : Umberto Eco
Publisher : Indiana University Press
ISBN 13 : 9780253203984
Total Pages : 260 pages
Book Rating : 4.2/5 (39 download)

DOWNLOAD NOW!

Book Synopsis Semiotics and the Philosophy of Language by : Umberto Eco

Download or read book Semiotics and the Philosophy of Language written by Umberto Eco and published by Indiana University Press. This book was released on 1986-07-22 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Eco wittily and enchantingly develops themes often touched on in his previous works, but he delves deeper into their complex nature . . . this collection can be read with pleasure by those unversed in semiotic theory." —Times Literary Supplement

Writings on the General Theory of Signs

Author : Charles W. Morris
Publisher : Walter de Gruyter
ISBN 13 : 311081059X
Total Pages : 488 pages
Book Rating : 4.1/5 (18 download)

DOWNLOAD NOW!

Book Synopsis Writings on the General Theory of Signs by : Charles W. Morris

Download or read book Writings on the General Theory of Signs written by Charles W. Morris and published by Walter de Gruyter. This book was released on 2014-01-02 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Semiotics, Self, and Society

Author : Benjamin Lee
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 311085922X
Total Pages : 332 pages
Book Rating : 4.1/5 (18 download)

DOWNLOAD NOW!

Book Synopsis Semiotics, Self, and Society by : Benjamin Lee

Download or read book Semiotics, Self, and Society written by Benjamin Lee and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-03-30 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Semiotics of the Media

Author : Winfried Nöth
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110803615
Total Pages : 908 pages
Book Rating : 4.1/5 (18 download)

DOWNLOAD NOW!

Book Synopsis Semiotics of the Media by : Winfried Nöth

Download or read book Semiotics of the Media written by Winfried Nöth and published by Walter de Gruyter GmbH & Co KG. This book was released on 2016-12-19 with total page 908 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Interdisciplinary Approaches to Semiotics

Author : Asunción Lopez-Varela Azcárate
Publisher : BoD – Books on Demand
ISBN 13 : 9535134493
Total Pages : 224 pages
Book Rating : 4.5/5 (351 download)

DOWNLOAD NOW!

Book Synopsis Interdisciplinary Approaches to Semiotics by : Asunción Lopez-Varela Azcárate

Download or read book Interdisciplinary Approaches to Semiotics written by Asunción Lopez-Varela Azcárate and published by BoD – Books on Demand. This book was released on 2017-08-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume stresses the contemporary relevance of semiotics. The introductory chapter shows how the collection of papers emphasises crossings at the material level of physical reality as well as in their semio-cognitive and cultural implications, questioning the delimitation of interdisciplinary borders between the social sciences and humanities and STEM disciplines. The volume shows how semiotics continues to provide a framework for emerging knowledge traditions without completely disregarding its past. Through explorations in fields as wide apart as ecological psychology and visualisation systems, by finding correspondences between the arithmetic of music and cosmic energies or between the pedagogic significance of images and habitat facilities, as well as using investigation tools ranging from the mathematical representation of concepts to science education, this book addresses multifarious aspects and implications of culture and cognition, standing convincing proof that semiotics is as alive, productive and scholarly useful as ever.

Marketing and Semiotics

Author : Jean Umiker-Sebeok
Publisher : Walter de Gruyter
ISBN 13 : 3110853256
Total Pages : 568 pages
Book Rating : 4.1/5 (18 download)

DOWNLOAD NOW!

Book Synopsis Marketing and Semiotics by : Jean Umiker-Sebeok

Download or read book Marketing and Semiotics written by Jean Umiker-Sebeok and published by Walter de Gruyter. This book was released on 2012-10-25 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Approaches to semiotics

Author : Thomas Albert Sebeok
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3111349020
Total Pages : 296 pages
Book Rating : 4.1/5 (113 download)

DOWNLOAD NOW!

Book Synopsis Approaches to semiotics by : Thomas Albert Sebeok

Download or read book Approaches to semiotics written by Thomas Albert Sebeok and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-05-19 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Theory of General Semiotics

Author : Abraham Solomonick
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443882321
Total Pages : 415 pages
Book Rating : 4.4/5 (438 download)

DOWNLOAD NOW!

Book Synopsis A Theory of General Semiotics by : Abraham Solomonick

Download or read book A Theory of General Semiotics written by Abraham Solomonick and published by Cambridge Scholars Publishing. This book was released on 2015-09-10 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is devoted to the topic of general semiotics. It formulates some of the central laws and parameters of the paradigm of general semiotics, and illustrates them with various examples from branch semiotics – from the systems of semiotics of that are already in use in particular fields of endeavour. These laws and illustrations will prove useful for every distinct instance of branch semiotics, both those that are already well-established and those that will appear in the future.

A Theory of Computer Semiotics

Author : Peter Bøgh Andersen
Publisher : Cambridge University Press
ISBN 13 : 9780521448680
Total Pages : 428 pages
Book Rating : 4.4/5 (486 download)

DOWNLOAD NOW!

Book Synopsis A Theory of Computer Semiotics by : Peter Bøgh Andersen

Download or read book A Theory of Computer Semiotics written by Peter Bøgh Andersen and published by Cambridge University Press. This book was released on 1997-04-28 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semiotics is the science of signs: graphical, such as pictures; verbal (writing or sounds); or others such as body gestures and clothes. Computer semiotics studies the special nature of computer-based signs and how they function in use. This 1991 book is based on ten years of empirical research on computer usage in work situations and contains material from a course taught by the author. It introduces basic traditional semiotic concepts and adapts them so that they become useful for analysing and designing computer systems in their symbolic context of work. It presents a novel approach to the subject, rich in examples, in that it is both theoretically systematic and practical. The author refers to and reinterprets techniques already used so that readers can deepen their understanding. In addition, it offers new techniques and a consistent perspective on computer systems that is particularly appropriate for new hardware and software (e.g. hypermedia) whose main functions are presentation and communication. This is a highly important work whose influence will be wide and longlasting.

Marketing Semiotics

Author : Laura R. Oswald
Publisher : OUP Oxford
ISBN 13 : 019164790X
Total Pages : 234 pages
Book Rating : 4.1/5 (916 download)

DOWNLOAD NOW!

Book Synopsis Marketing Semiotics by : Laura R. Oswald

Download or read book Marketing Semiotics written by Laura R. Oswald and published by OUP Oxford. This book was released on 2012-02-16 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.

A Literary Semiotics Approach to the Semantic Universe of George Orwell's Nineteen Eighty-Four

Author : Murat Kalelioğlu
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527524051
Total Pages : 328 pages
Book Rating : 4.5/5 (275 download)

DOWNLOAD NOW!

Book Synopsis A Literary Semiotics Approach to the Semantic Universe of George Orwell's Nineteen Eighty-Four by : Murat Kalelioğlu

Download or read book A Literary Semiotics Approach to the Semantic Universe of George Orwell's Nineteen Eighty-Four written by Murat Kalelioğlu and published by Cambridge Scholars Publishing. This book was released on 2019-01-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semiotics can be considered as a well-organized signification journey taken among the pages of the work of art. It requires background knowledge related to the field and its analysis tools, as well as careful reading practices in the text to reach the projected destination after stopping over in certain stations. These stations represent meaning intersections where the meaningful formations are articulated to contribute to the generation of the semantic universe of the text. The presentation of such a fictional universe can be complicated because of the nature of the literary work and the language used. With regards to Orwell’s Nineteen Eighty-Four, what makes its fiction precious is the masterful acts of the author in both paradigmatic and syntagmatic dimensions. This book conducts a semiotic analysis in order to unfold the enigmatic semantic organization of Orwell’s Nineteen Eighty-Four narrative by penetrating the formative structures at various meaning levels of the text.

Classics of Semiotics

Author : Martin Krampen
Publisher : Springer Science & Business Media
ISBN 13 : 1475797001
Total Pages : 279 pages
Book Rating : 4.4/5 (757 download)

DOWNLOAD NOW!

Book Synopsis Classics of Semiotics by : Martin Krampen

Download or read book Classics of Semiotics written by Martin Krampen and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to usher the reader into the realm of semiotic studies. It analyzes the most important approaches to semiotics as they have developed over the last hundred years out of philosophy, linguistics, psychology, and biology. As a science of sign processes, semiotics investigates all types of com munication and information exchange among human beings, animals, plants, internal systems of organisms, and machines. Thus it encompasses most of the subject areas of the arts and the social sciences, as well as those of biology and medicine. Semiotic inquiry into the conditions, functions, and structures of sign processes is older than anyone scientific discipline. As a result, it is able to make the underlying unity of these disciplines apparent once again without impairing their function as specializations. Semiotics is, above all, research into the theoretical foundations of sign oriented disciplines: that is, it is General Semiotics. Under the name of Zei chenlehre, it has been pursued in the German-speaking countries since the age of the Enlightenment. During the nineteenth century, the systematic inquiry into the functioning of signs was superseded by historical investigations into the origins of signs. This opposition was overcome in the first half of the twentieth century by American Semiotic as well as by various directions of European structuralism working in the tradition of Semiology. Present-day General Semiot ics builds on all these developments.

The Forms of Meaning

Author : Thomas A. Sebeok
Publisher : Walter de Gruyter
ISBN 13 : 3110816148
Total Pages : 260 pages
Book Rating : 4.1/5 (18 download)

DOWNLOAD NOW!

Book Synopsis The Forms of Meaning by : Thomas A. Sebeok

Download or read book The Forms of Meaning written by Thomas A. Sebeok and published by Walter de Gruyter. This book was released on 2012-10-25 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semiotics has had a profound impact on our comprehension of a wide range of phenomena, from how animals signify and communicate, to how people read TV commercials. This series features books on semiotic theory and applications of that theory to understanding media, language, and related subjects. The series publishes scholarly monographs of wide appeal to students and interested non-specialists as well as scholars. AAS is a peer-reviewed series of international scope.

Critical Semiotics

Author : Gary Genosko
Publisher : Bloomsbury Publishing
ISBN 13 : 1472596382
Total Pages : 201 pages
Book Rating : 4.4/5 (725 download)

DOWNLOAD NOW!

Book Synopsis Critical Semiotics by : Gary Genosko

Download or read book Critical Semiotics written by Gary Genosko and published by Bloomsbury Publishing. This book was released on 2016-09-22 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical Semiotics provides long overdue answers to questions at the junction of information, meaning and 'affect'. The affective turn in cultural studies has received much attention: a focus on the pre-individual bodily forces, linked to automatic responses, which augment or diminish the body's capacity to act or engage with others. In a world dominated by information, how do things that seem to have diminished meaning or even no meaning still have so much power to affect us, or to carry on our ability to affect the world? Linguistics and semiotics have been accused of being adrift from the affective turn and not accounting for these visceral forces beneath or generally other from conscious knowing. In this book, Gary Genosko delivers a detailed refutation, with analyses of specific contributions to critical semiotic approaches to meaning and signification. People want to understand how other people are moved and to understand embodied social actions, feelings and passions at the same time as understanding how this takes place. Semiotics must make the affective turn.

A Theory of Musical Semiotics

Author : Eero Tarasti
Publisher : Indiana University Press
ISBN 13 : 9780253356499
Total Pages : 356 pages
Book Rating : 4.3/5 (564 download)

DOWNLOAD NOW!

Book Synopsis A Theory of Musical Semiotics by : Eero Tarasti

Download or read book A Theory of Musical Semiotics written by Eero Tarasti and published by Indiana University Press. This book was released on 1994-12-22 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Since [Tarasti's] is unquestionably the most fully developed narrative theory in the literature, this book is an important landmark . . . " —Music & Letters Eero Tarasti advances a semiotic theory of music based on information provided by the history of Western music and by various sign theories. A Theory of Musical Semiotics provides a model for the semiotic analysis of both musical structure and semantics. It introduces English-language readers to musical narratology, which has been largely the province of European researchers.

An Introduction to Applied Semiotics

Author : Louis Hébert
Publisher : Routledge
ISBN 13 : 1000760596
Total Pages : 339 pages
Book Rating : 4.0/5 (7 download)

DOWNLOAD NOW!

Book Synopsis An Introduction to Applied Semiotics by : Louis Hébert

Download or read book An Introduction to Applied Semiotics written by Louis Hébert and published by Routledge. This book was released on 2019-11-28 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author’s own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm narration and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure – summary, theory and application, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis within linguistics, communication studies, literary theory, design, marketing and related areas.