Apprentissages Proceduraux Perceptivo Moteurs Dans La Neurofibromatose De Type 1 Et Suite A Une Tumeur De La Fosse Posterieure Pediatrique Irradiee Ou Non Irradiee

Download Apprentissages Proceduraux Perceptivo Moteurs Dans La Neurofibromatose De Type 1 Et Suite A Une Tumeur De La Fosse Posterieure Pediatrique Irradiee Ou Non Irradiee full books in PDF, epub, and Kindle. Read online Apprentissages Proceduraux Perceptivo Moteurs Dans La Neurofibromatose De Type 1 Et Suite A Une Tumeur De La Fosse Posterieure Pediatrique Irradiee Ou Non Irradiee ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Humor in Advertising

Author : Marc G. Weinberger
Publisher : Routledge
ISBN 13 : 1000404420
Total Pages : 298 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Humor in Advertising by : Marc G. Weinberger

Download or read book Humor in Advertising written by Marc G. Weinberger and published by Routledge. This book was released on 2021-06-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.

The Psychology of Humor

Author : Rod A. Martin
Publisher : Academic Press
ISBN 13 : 0128135093
Total Pages : 550 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis The Psychology of Humor by : Rod A. Martin

Download or read book The Psychology of Humor written by Rod A. Martin and published by Academic Press. This book was released on 2018-07-14 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us laugh at something funny multiple times during a typical day. Humor serves multiple purposes, and although there is a sizable and expanding research literature on the subject, the research is spread in a variety of disciplines. The Psychology of Humor, 2e reviews the literature, integrating research from across subdisciplines in psychology, as well as related fields such as anthropology, biology, computer science, linguistics, sociology, and more. This book begins by defining humor and presenting theories of humor. Later chapters cover cognitive processes involved in humor and the effects of humor on cognition. Individual differences in personality and humor are identified as well as the physiology of humor, the social functions of humor, and how humor develops and changes over the lifespan. This book concludes noting the association of humor with physical and mental health, and outlines applications of humor use in psychotherapy, education, and the workplace. In addition to being fully updated with recent research, the second edition includes a variety of new materials. More graphs, tables, and figures now illustrate concepts, processes, and theories. It provides new brief interviews with prominent humor scholars via text boxes. The end of each chapter now includes a list of key concepts, critical thinking questions, and a list of resources for further reading. - Covers research on humor and laughter in every area of psychology - Integrates research findings into a coherent conceptual framework - Includes brain imaging studies, evolutionary models, and animal research - Integrates related information from sociology, linguistics, neuroscience, and anthropology - Explores applications of humor in psychotherapy, education, and the workplace - Provides new research, plus key concepts and chapter summaries

Introduction to Basics of Pharmacology and Toxicology

Author : Abialbon Paul
Publisher : Springer Nature
ISBN 13 : 9813360097
Total Pages : 1156 pages
Book Rating : 4.8/5 (133 download)

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Book Synopsis Introduction to Basics of Pharmacology and Toxicology by : Abialbon Paul

Download or read book Introduction to Basics of Pharmacology and Toxicology written by Abialbon Paul and published by Springer Nature. This book was released on 2021-03-13 with total page 1156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains the pharmacological relationships between the various systems in the human body. It offers a comprehensive overview of the pharmacology concerning the autonomic, central, and peripheral nervous systems. Presenting up-to-date information on chemical mediators and their significance, it highlights the therapeutic aspects of several diseases affecting the cardiovascular, renal, respiratory, gastrointestinal, endocrinal, and hematopoietic systems. The book also includes drug therapy for microbial and neoplastic diseases. It also comprises sections on immunopharmacology, dermatological, and ocular pharmacology providing valuable insights into these emerging and recent topics. Covering the diverse groups of drugs acting on different systems, the book reviews their actions, clinical uses, adverse effects, interactions, and subcellular mechanisms of action. It is divided into 11 parts, subdivided into several chapters that evaluate the basic pharmacological principles that govern the different types of body systems. This book is intended for academicians, researchers, and clinicians in industry and academic institutions in pharmaceutical, pharmacological sciences, pharmacy, medical sciences, physiology, neurosciences, biochemistry, molecular biology and other allied health sciences.

Radiation Oncology

Author : Murat Beyzadeoglu
Publisher : Springer Science & Business Media
ISBN 13 : 3642279880
Total Pages : 498 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Radiation Oncology by : Murat Beyzadeoglu

Download or read book Radiation Oncology written by Murat Beyzadeoglu and published by Springer Science & Business Media. This book was released on 2012-04-12 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Radiation Oncology: MCQs for Exams' (ROME) will cover the essential aspects of radiation physics, radiobiology, and clinical radiation oncology designed to meet the needs of a large scale of examinees. Topics of this new book will be in the order of our previous "Basic Radiation Oncology" (Springer, 2010) with additional two new chapters (Pediatric tumors and Rare tumors-Benign Diseases) making a total of 15 chapters and instead of old style question and answer format,current MCQ examination pattern helpful for both oral exams and written exams is used in this comprehensive bedside recall book complementing the "Basic Radiation Oncology"1st Edition.

Basic Radiation Oncology

Author : Murat Beyzadeoglu
Publisher : Springer Nature
ISBN 13 : 3030873080
Total Pages : 541 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Basic Radiation Oncology by : Murat Beyzadeoglu

Download or read book Basic Radiation Oncology written by Murat Beyzadeoglu and published by Springer Nature. This book was released on 2022-01-01 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical, up-to-date, bedside-oriented radiation oncology book encompasses the essential aspects of the subject with coverage on radiation physics, radiobiology, and clinical radiation oncology. The first two sections examine concepts that are crucial in radiation physics and radiobiology. The third section describes radiation treatment regimens appropriate for the main cancer sites and tumor types.

Attitudes And Persuasion

Author : Richard E Petty
Publisher : Routledge
ISBN 13 : 0429970706
Total Pages : 336 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Attitudes And Persuasion by : Richard E Petty

Download or read book Attitudes And Persuasion written by Richard E Petty and published by Routledge. This book was released on 2018-02-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

Cognition and Emotion

Author : Jan de Houwer
Publisher : Psychology Press
ISBN 13 : 1136980946
Total Pages : 520 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Cognition and Emotion by : Jan de Houwer

Download or read book Cognition and Emotion written by Jan de Houwer and published by Psychology Press. This book was released on 2010-05-09 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotions are complex and multifaceted phenomena. Although they have been examined from a variety of perspectives, the study of the interaction between cognition and emotion has always occupied a unique position within emotion research. Many philosophers and psychologists have been fascinated by the relationship between thinking and feeling. During the past 30 years, research on the relationship between cognition and emotion has boomed and so many studies on this topic have been published that it is difficult to keep track of the evidence. This book fulfils the need for a review of the existing evidence on particular aspects of the interplay between cognition and emotion. The book assembles a collection of state-of-the-art reviews of the most important topics in cognition and emotion research: emotion theories, feeling and thinking, the perception of emotion, the expression of emotion, emotion regulation, emotion and memory, and emotion and attention. By bringing these reviews together, this book presents a unique overview of the knowledge that has been generated in the past decades about the many and complex ways in which cognition and emotion interact. As such, it provides a useful tool for both students and researchers alike, in the fields of social, clinical and cognitive psychology.