Apple Video Training

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Final Cut Pro Efficient Editing

Author : Iain Anderson
Publisher : Packt Publishing Ltd
ISBN 13 : 1839215445
Total Pages : 796 pages
Book Rating : 4.8/5 (392 download)

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Book Synopsis Final Cut Pro Efficient Editing by : Iain Anderson

Download or read book Final Cut Pro Efficient Editing written by Iain Anderson and published by Packt Publishing Ltd. This book was released on 2020-10-30 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive, best practice guide from Apple Certified Trainer Iain Anderson, with illustrated step-by-step instructions to explore a Final Cut Pro editing workflow from shoot to delivery Key Features Explore the best ways to use FCP, from importing and editing to finishing and exporting the final cut Unlock the power of editing in the magnetic timeline to make huge changes or subtle adjustments Finish with pro-level color correction, tracking, effects, transitions, audio, titles, and captions Book DescriptionFinal Cut Pro (also known as FCP, previously Final Cut Pro X) is Apple’s efficient and accessible video editing software for everyone, offering powerful features that experienced editors and novices will find useful. FCP is the quickest way to transform your raw clips into a finished piece, so if speed is important, make this a key tool in your editing arsenal. Final Cut Pro Efficient Editing is a comprehensive best practice guide for all editors. You’ll not only learn how to use the features but also find out which ones are the most important and when you should use them. With the help of practical examples, the book will show you how typical footage can be assembled, trimmed, colored, and finessed to produce a finished edit, exploring a variety of techniques. As you progress through the book, you’ll follow a standard editing workflow to get the feel of working on real-world projects and answer self-assessment questions to make sure that you’re on track. By the end of this Final Cut Pro book, you’ll be well versed with the key features of this app and have all the tools you need to create impressive edits.What you will learn Understand the media import process and delve into media management Effectively organize your footage so you can find the right shot quickly Discover how to assemble a rough cut edit Explore trimming and advanced editing techniques to finesse and finalize the edit Enhance an edit with color correction, effects, transitions, titles, captions, and much more Sweeten the audio by controlling volume, using compression, and adding effects Share your final edited video and archive the job Who this book is forThe book is for creative professionals, anyone starting out in video editing, and editors switching to Final Cut Pro from another video editing system. Whether you are a beginner or a professional, you'll find this FCP book useful. All you need to get started is familiarity with macOS.

Final Cut Pro X 10.4 - Apple Pro Training Series

Author : Brendan Boykin
Publisher : Peachpit Press
ISBN 13 : 013517189X
Total Pages : 710 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Final Cut Pro X 10.4 - Apple Pro Training Series by : Brendan Boykin

Download or read book Final Cut Pro X 10.4 - Apple Pro Training Series written by Brendan Boykin and published by Peachpit Press. This book was released on 2018-07-10 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Apple-Certified Way to Learn This fully updated Apple-certified guide presents a real-world workflow from raw media to finished project to demonstrate the features of Final Cut Pro X 10.4 and the practical techniques you will use in editing projects. Using professionally acquired media, you’ll utilize the same tools and editing techniques used by editors worldwide in this revolutionary editing software. Renowned editor and master trainer Brendan Boykin starts with basic video editing techniques and takes you all the way through Final Cut Pro’s powerful features. The lessons start as real world as it gets—with an empty application. After downloading the media files, you will be guided through creating a project from scratch to finished draft. The basic workflow and tools are covered in Lessons 1 through 4 where you create a rough cut. The real-world workflow continues through the remaining lessons as you take the basic project and enhance it with a dive into more robust features including the newest Final Cut Pro X 10.4 tools for 360° editing, precision color grading, and more. • Downloadable lesson and media files to work sequentially through exercises for hours of hands-on training. • Focused lessons teach concepts and take students step by step through professional, real-world editing scenarios to create a final project. • Chapter review questions summarize what students learn to prepare them for the Apple certification exam. • Web Edition provides full text of the book available online with revised content for significant software updates. The Apple Pro Training Series is both a self-paced learning tool and the official curriculum of the Apple Training and Certification program. Upon completing the course material in this guide, you can become Apple Certified by passing the certification exam at an Apple Authorized Training Center. To find an Apple Authorized Training Center near you, please visit training.apple.com.

macOS Support Essentials 12 - Apple Pro Training Series

Author : Benjamin G. Levy
Publisher : Peachpit Press
ISBN 13 : 0137696558
Total Pages : 1342 pages
Book Rating : 4.1/5 (376 download)

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Book Synopsis macOS Support Essentials 12 - Apple Pro Training Series by : Benjamin G. Levy

Download or read book macOS Support Essentials 12 - Apple Pro Training Series written by Benjamin G. Levy and published by Peachpit Press. This book was released on 2022-03-02 with total page 1342 pages. Available in PDF, EPUB and Kindle. Book excerpt: macOS Support Essentials 12, the official book for macOS support, is a top-notch primer for anyone who needs to support, troubleshoot, or optimize macOS Monterey, such as IT professionals, technicians, help desk specialists, and ardent Mac users. This is the only Apple Pro Training Series book that covers Monterey. You'll find in-depth, step-by-step instructions on everything from upgrading, updating, reinstalling and configuring macOS Monterey to setting-up network services. This book covers updated system utilities and new features in macOS Monterey: Passwords System Preference Live Text Voice Control User privacy settings Notarized apps Startup Security Utility And more! This book includes the following content: Authoritative explanations of underlying technologies, troubleshooting, system administration, and much more Focused lessons that take you step by step through practical, real-world tasks A Web Edition that provides the full text of the book online The Apple Pro Training Series is Apple's official self-paced learning resource. Books in this series offer downloadable lesson files and an online version of the book. Additional information on this and other books in this series can be found at www.peachpit.com/apple. For more on certification, visit training.apple.com.

Final Cut Pro X

Author : Diana Weynand
Publisher :
ISBN 13 : 9780321918673
Total Pages : 547 pages
Book Rating : 4.9/5 (186 download)

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Book Synopsis Final Cut Pro X by : Diana Weynand

Download or read book Final Cut Pro X written by Diana Weynand and published by . This book was released on 2013 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: Important Note: This book does not work with the latest version of Final Cut Pro X 10.1. Please refer to the latest version of this title: Apple Pro Training Series: Final Cut Pro X 10.1: Professional Post-Production ISBN-10: 0321949560 Revised for Final Cut Pro X 10.0.7 and featuring compelling footage, this best-selling, Apple-certified guide provides a strong foundation in all aspects of video editing. Renowned author Diana Weynand starts with basic video editing techniques and takes readers all the way through Final Cut Pro's powerful features. This Second Edition covers the latest terminology and interface changes including those to the Viewer, Toolbar, Timeline, and menus. Coverage of new and enhanced features includes compound clips, multichannel audio editing, and exporting roles. Each chapter presents a complete lesson in an aspect of video editing and finishing, using professional-quality and broadcast footage. · DVD-ROM includes lesson and media files for over 40 hours of training · Focused lessons take you step-by-step through professional, real-world projects · Accessible writing style puts an expert instructor at your side · Ample illustrations and keyboard shortcuts help you master techniques fast · Lesson goals and time estimates help you plan your time · Chapter review questions summarize what you've learned and prepare you for the Apple Certified Pro Exam

Final Cut Express 2

Author : Diana Weynand
Publisher :
ISBN 13 :
Total Pages : 662 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Final Cut Express 2 by : Diana Weynand

Download or read book Final Cut Express 2 written by Diana Weynand and published by . This book was released on 2004 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the only Apple-certified source for Final Cut Express 2 training, a bestselling author provides authorized instruction in Apple and Adobe products and curriculum development for entertainment-industry technologies. The comprehensive course gives even complete editing novices the chops to start creating high-quality with Final Cut Express 2. The companion DVD includes lessons.

Final Cut Pro X

Author : Lisa Brenneis
Publisher : Peachpit Press
ISBN 13 : 0132777894
Total Pages : 934 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Final Cut Pro X by : Lisa Brenneis

Download or read book Final Cut Pro X written by Lisa Brenneis and published by Peachpit Press. This book was released on 2011-11-22 with total page 934 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this new release of Final Cut Pro, Apple has completely re-engineered its popular film and video editing software to include an incredible lineup of features intended to close the gap between the prosumers and the pros. Following right in step, this Visual QuickStart Guide has been completely revised to address all the new features as well as the new paradigm of editing that Apple has put forward. An undisputed master of the digital video medium, Lisa Brenneis once again demystifies the complexities of the program and she is joined this time by the Final Cut Pro guru Michael Wohl to provide a clear, straightforward guide to Final Cut Pro X. Tasked-based, step-by-step instructions and loads of visuals and time-saving tips make it so professionals and newcomers alike can quickly find and learn tasks specific to their needs, benefiting from the award-winning Visual QuickStart style. Topics covered include essential editing tasks and media-management strategies, transitions, effects and filters, rendering options, and much more. It includes coverage of all the new features such as the new dynamic interface, Magnetic Timeline, Clip Connections, Auditions, Content Auto-Analysis, Range-Based Keywords, and much more. Now in four-color, this must-have reference also includes several free downloadable videos from the publisher’s site.

3 Day Potty Training

Author : Lora Jensen
Publisher : Lora Jensen
ISBN 13 : 0988403609
Total Pages : 38 pages
Book Rating : 4.9/5 (884 download)

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Book Synopsis 3 Day Potty Training by : Lora Jensen

Download or read book 3 Day Potty Training written by Lora Jensen and published by Lora Jensen. This book was released on 2014-03-04 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: 3 Day Potty Training is a fun and easy-to-follow guide for potty training even the most stubborn child just 3 days. Not just for pee and poop but for day and night too! Lora’s method is all about training the child to learn their own body signs. If the parent is having to do all the work, then the child isn’t truly trained, but with Lora’s method your child will learn when their body is telling them that they need to use the potty and they will communicate that need to you.

Apple Training Series

Author : Mary Plummer
Publisher : Peachpit Press
ISBN 13 : 0132089297
Total Pages : 374 pages
Book Rating : 4.1/5 (32 download)

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Book Synopsis Apple Training Series by : Mary Plummer

Download or read book Apple Training Series written by Mary Plummer and published by Peachpit Press. This book was released on 2010-04-09 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re an accomplished musician or a student, GarageBand is the most rewarding way to create, perform, and record your own music. In the only Apple-certified guide to GarageBand, composer Mary Plummer starts by teaching you the interface and basic recording techniques and moves on to arranging a song, editing and mixing tracks, adding effects, and distributing your music files. Using practical step-by-step lessons and original music, you’ll learn how to record with any guitar, microphone, or MIDI keyboard; score a QuickTime movie; create an iPhone ringtone; jam with virtual musicians; and much more. A bonus lesson on advanced techniques covers little-known tips and time-savers that help you get the most out of GarageBand in a professional setting. • Turn your Mac into a full-featured recording studio • Arrange a song, edit and mix tracks, add effects, and distribute your music • Use Magic GarageBand Jam to create your own virtual backing band • Create a podcast complete with narration, music, sound effects, and artwork. • Build a soundtrack and learn to score a professional trailer • Create a fun iPhone ringtone from scratch • Learn piano and guitar through interactive video lessons with legendary recording artists All of Peachpit's eBooks contain the same content as the print edition. You will find a link in the last few pages of your eBook that directs you to the media files. Helpful tips: · If you are able to search the book, search for "Where are the lesson files?" · Go to the very last page of the book and scroll backwards. · You will need a web-enabled device or computer in order to access the media files that accompany this ebook. Entering the URL supplied into a computer with web access will allow you to get to the files. · Depending on your device, it is possible that your display settings will cut off part of the URL. To make sure this is not the case, try reducing your font size and turning your device to a landscape view. This should cause the full URL to appear.

Apple Pro Training Series

Author : David Nahmani
Publisher : Peachpit Press
ISBN 13 : 0133756807
Total Pages : 718 pages
Book Rating : 4.1/5 (337 download)

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Book Synopsis Apple Pro Training Series by : David Nahmani

Download or read book Apple Pro Training Series written by David Nahmani and published by Peachpit Press. This book was released on 2013-12-13 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completely revised and updated for Logic Pro X, this Apple-certified guide shows you how to record, produce, and polish music files with Apple’s professional audio software. Veteran music producer David Nahmani’s step-by-step, instructions teach you everything from basic music creation to advanced production techniques using Logic’s software synthesizers, samplers, and digital signal processors. Learn about all of the key features in Logic Pro X including Flex Pitch, Drummer, Drum Kit Designer, Track Stacks, MIDI Effects, and more. Using the book’s online files and Logic Pro X, you’ll begin making music in the first lesson. Whether you’re looking to use your computer as a digital recording studio, create musical compositions, or transfer that song in your head into music you can share, this comprehensive book will show you how. Lesson and media files available online Focused lessons take you step-by-step through professional, real-world projects Accessible writing style puts an expert instructor at your side Ample illustrations and keyboard shortcuts help you master techniques fast Lesson goals and time estimates help you plan your time Chapter review questions summarize what you’ve learned and prepare you for the Apple Certifi ed Pro Exam

Motion 5

Author : Mark Spencer
Publisher : Peachpit Press
ISBN 13 : 032177468X
Total Pages : 525 pages
Book Rating : 4.3/5 (217 download)

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Book Synopsis Motion 5 by : Mark Spencer

Download or read book Motion 5 written by Mark Spencer and published by Peachpit Press. This book was released on 2012 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on using Apple's motion graphics software, covering such topics as creating text effects, making animated patterns, using 3D overlays, performing basic painting, and adding audio tracks.

Beginning Drawing Atelier

Author : Juliette Aristides
Publisher : The Monacelli Press, LLC
ISBN 13 : 1580935125
Total Pages : 129 pages
Book Rating : 4.5/5 (89 download)

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Book Synopsis Beginning Drawing Atelier by : Juliette Aristides

Download or read book Beginning Drawing Atelier written by Juliette Aristides and published by The Monacelli Press, LLC. This book was released on 2019-04-16 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a well-known artist and best-selling art-instruction author with almost rock-star popularity in the contemporary world of representational art, Beginning Drawing Atelier, with its unique workbook/sketchbook approach, and high-quality paper, offers a comprehensive and contemporary twist on traditional Atelier art instruction practices. Atelier education is centered on the belief that working in a studio, not sitting in the lecture hall, is the best place to learn about art. Every artist needs to learn basic drawing skills. In this elegant and inspiring workbook, master contemporary artist and best selling author Juliette Aristides breaks down the drawing process into small, manageable lessons; presents them progressively; introduces time-tested principles and techniques in the Atelier tradition that are easily accessible; and shares the language and context necessary to understand the artistic process and create superior, well-crafted drawings. What makes this approach unique is the fact that it includes blank pages for copying and practicing within each lesson, facilitating traditional Atelier methods. Ateliers have produced the greatest artists of all time--and now that educational model is experiencing a renaissance. These studios, in a return to classical art training, are based on the nineteenth-century model of teaching artists by pairing them with a master artist over a period of years. Students begin by copying masterworks, then gradually progress to painting as their skills develop. Beginning Drawing Atelier is like having an atelier in a book--and the master is Juliette Aristides, a classically trained artist. On every page, Aristides uses the works of Old Masters and today's most respected realist artists to demonstrate and teach the principles of realist drawing and painting, taking students step by step through the learning curve yet allowing them to work at their own pace. Unique and inspiring, the approach in this new book offers serious art courses for serious art students.

Video Compression for Flash, Apple Devices and Html5

Author : Jan Ozer
Publisher :
ISBN 13 : 9780976259527
Total Pages : 244 pages
Book Rating : 4.2/5 (595 download)

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Book Synopsis Video Compression for Flash, Apple Devices and Html5 by : Jan Ozer

Download or read book Video Compression for Flash, Apple Devices and Html5 written by Jan Ozer and published by . This book was released on 2011-08-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video Compression for Flash, Apple Devices and HTML5: Sorenson Media Edition, is a professional reference for producers seeking to distribute video over the Internet and to mobile devices--particularly Apple iDevices. Unlike the retail edition, this version contains specific instruction for using Sorenson Squeeze, Sorenson 360 and Squeeze Server and is designed for those using those tools. Content included in the retail edition that are not included in the Sorenson Media edition include chapters on live production and choosing an online video platforms, as well as instruction on encoding tools like Telestream Episode, the Adobe Media Encoder and Apple Compressor. In this book, you will learn: - The fundamentals of video streaming and compression, including adaptive streaming- H.264 encoding parameters using Sorenson Squeeze- The resolutions and data rates used by US and European media and prominent B2B and B2C sites, so you can configure your streaming video accordingly - How to encode for iTunes distribution to iDevices from iPods to the iPad 2- The critical differences between the key adaptive streaming technologies--including HTTP Live Streaming, Dynamic Streaming and Smooth Streaming--and how to encode for distribution via these techniques- How to accelerate video encoding on multiple-core workstations and LAN clusters- Which streaming file analysis tools provide the most important feedback. - How to create and configure Squeeze presets for producing H.264, VP6, WebM and VC-1 formats- How to upload, encode, manage your content and configure your player in Sorenson 360.- How to operate Squeeze Server, including creating presets, setting up watch folders, managing queues and an introduction to the programming API. About the Author: Jan Ozer has produced and encoded video since the CD-ROM days (1992) and has taught courses in video and streaming production since 1994--most recently at Streaming Media Seminars in New York, San Jose, Los Angeles and London, and for private organizations like Cisco, Lockheed and Johns Hopkins University. Jan was named a Streaming Media All Star in 2010. Jan has written or co-authored 14 books on digital video related topics, including the Hands-On Guide to Flash Video: Web Video and Flash Media Server with Stefan Richter.

You Are Your Own Gym

Author : Mark Lauren
Publisher : Ballantine Books
ISBN 13 : 034552859X
Total Pages : 194 pages
Book Rating : 4.3/5 (455 download)

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Book Synopsis You Are Your Own Gym by : Mark Lauren

Download or read book You Are Your Own Gym written by Mark Lauren and published by Ballantine Books. This book was released on 2011-01-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: From an elite Special Operations physical trainer, an ingeniously simple, rapid-results, do-anywhere program for getting into amazing shape For men and women of all athletic abilities! As the demand for Special Operations military forces has grown over the last decade, elite trainer Mark Lauren has been at the front lines of preparing nearly one thousand soldiers, getting them lean and strong in record time. Now, for regular Joes and Janes, he shares the secret to his amazingly effective regimen—simple exercises that require nothing more than the resistance of your own bodyweight to help you reach the pinnacle of fitness and look better than ever before. Armed with Mark Lauren’s motivation techniques, expert training, and nutrition advice, you’ll see rapid results by working out just thirty minutes a day, four times a week—whether in your living room, yard, garage, hotel room, or office. Lauren’s exercises build more metabolism-enhancing muscle than weightlifting, burn more fat than aerobics, and are safer than both, since bodyweight exercises develop balance and stability and therefore help prevent injuries. Choose your workout level—Basic, 1st Class, Master Class,and Chief Class—and get started, following the clear instructions for 125 exercises that work every muscle from your neck to your ankles. Forget about gym memberships, free weights, and infomercial contraptions. They are all poor substitutes for the world’s most advanced fitness machine, the one thing you are never without: your own body.

A Year with My Camera

Author : Emma Davies
Publisher :
ISBN 13 : 9780995632417
Total Pages : pages
Book Rating : 4.6/5 (324 download)

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Book Synopsis A Year with My Camera by : Emma Davies

Download or read book A Year with My Camera written by Emma Davies and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Apple Pro Training Series

Author : Diana Weynand
Publisher : Pearson Education
ISBN 13 : 0132797992
Total Pages : 547 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Apple Pro Training Series by : Diana Weynand

Download or read book Apple Pro Training Series written by Diana Weynand and published by Pearson Education. This book was released on 2006-06-12 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only Apple-authorized guide to Final Cut Express HD 3.5, this book delivers the techniques you need to make movie magic with DV or HDV footage. Each chapter presents a complete lesson in an aspect of video editing and finishing, with hands-on projects to complete as you go. All the files you need are on the included DVD-ROM. You’ll learn how to make effective edits and adjust them precisely; create polished transitions and sophisticated composites; add audio tracks, titles, and speed and motion effects; then color-correct and finish your video for export to DVD or the Web. Whether you’re a student, a devoted amateur who’s serious about digital video, or a professional who needs a comprehensive editing program for your home computer, you’ll find everything you need to learn Final Cut Express HD 3.5 within the pages of this book. DVD-ROM includes lesson and media files for over 20 hours of training.

Dessert Person

Author : Claire Saffitz
Publisher : Clarkson Potter
ISBN 13 : 1984826964
Total Pages : 369 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Dessert Person by : Claire Saffitz

Download or read book Dessert Person written by Claire Saffitz and published by Clarkson Potter. This book was released on 2020-10-20 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • In her first cookbook, Bon Appétit and YouTube star of the show Gourmet Makes offers wisdom, problem-solving strategies, and more than 100 meticulously tested, creative, and inspiring recipes. IACP AWARD WINNER • NAMED ONE OF THE BEST COOKBOOKS OF THE YEAR BY The New York Times Book Review • Bon Appétit • NPR • The Atlanta Journal-Constitution • Salon • Epicurious “There are no ‘just cooks’ out there, only bakers who haven't yet been converted. I am a dessert person, and we are all dessert people.”—Claire Saffitz Claire Saffitz is a baking hero for a new generation. In Dessert Person, fans will find Claire’s signature spin on sweet and savory recipes like Babkallah (a babka-Challah mashup), Apple and Concord Grape Crumble Pie, Strawberry-Cornmeal Layer Cake, Crispy Mushroom Galette, and Malted Forever Brownies. She outlines the problems and solutions for each recipe—like what to do if your pie dough for Sour Cherry Pie cracks (patch it with dough or a quiche flour paste!)—as well as practical do’s and don’ts, skill level, prep and bake time, step-by-step photography, and foundational know-how. With her trademark warmth and superpower ability to explain anything baking related, Claire is ready to make everyone a dessert person.

The Apple Experience: Secrets to Building Insanely Great Customer Loyalty (ENHANCED EBOOK)

Author : Carmine Gallo
Publisher : McGraw Hill Professional
ISBN 13 : 0071813284
Total Pages : 298 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Apple Experience: Secrets to Building Insanely Great Customer Loyalty (ENHANCED EBOOK) by : Carmine Gallo

Download or read book The Apple Experience: Secrets to Building Insanely Great Customer Loyalty (ENHANCED EBOOK) written by Carmine Gallo and published by McGraw Hill Professional. This book was released on 2012-10-19 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for THE APPLE EXPERIENCE "There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience." --Guy Kawasaki, author of Enchantment and former chief evangelist of Apple "Carmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful. No matter what kind of business you are in, there are insanely valuable lessons in this book!" --Garr Reynolds, author of Presentation Zen and The Naked Presenter "At its core, this book is not about Apple. It's about delivering the best experience possible." --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc. "An exciting resource for any business owner in any country who wants to reimagine the customer experience." --Loic Le Meur, CEO, LeWeb "Why can't other retail experiences be as great as an Apple store's? Not only does Carmine Gallo answer that question brilliantly, but he shows precisely how to make sure your customers never ask it about your business." --Matthew E. May, author of In Pursuit of Elegance and The Laws of Subtraction "Carmine Gallo gets to the magic of Steve Jobs: Touching people's lives. This simple, yet delightful vision should be at the heart of every retail interaction in the world today." --Peter Steinlauf, Chairman, Edmunds.com "This magnificent collection of insights illuminates the way for anyone who wants to create a truly great experience, whether in retail, service, or software. " --Dan Roam, author of The Back of the Napkin and Blah Blah Blah Reinvent your business to deliver Apple-like customer satisfaction and profits In The Apple Experience, internationally bestselling author Carmine Gallo details the principles and practices behind the company's total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service. Carmine Gallo interviewed professionals at all levels who have studied Apple, and he spent hundreds of hours observing the selling floor in Apple’s retail space and learning about Apple’s vision and philosophy. Using insights and data from these sources, he breaks down Apple’s customercentric model to provide an action plan with three distinct areas of focus: Inspire Your Internal Customer with training, support, and communications that create a “feedback loop” for improving performance at every level Serve Your External Customer with irresistible brand stories and dedicated salespeople who embody the APPLE five steps of service-- Approach, Probe, Present, Listen, End with a fond farewell Set the Stage by ensuring that no element is overlooked in creating an immersive retail environment where customers can see, touch, and learn about your products With The Apple Experience, you can improve the return on your investment in retail by adding real value to every customer interaction. Better still, any business that deals with people--employees or customers--can adopt the techniques to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience. This enhanced eBook includes seven bonus videos! Each one focuses on a different lesson for Apple-style success and provides great visuals of different Apple stores throughout the country.