Analyzing Multimodality in Specialized Discourse Settings

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Author :
Publisher : Vernon Press
ISBN 13 : 1648893996
Total Pages : 200 pages
Book Rating : 4.6/5 (488 download)

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Book Synopsis Analyzing Multimodality in Specialized Discourse Settings by : Veronica Bonsignori

Download or read book Analyzing Multimodality in Specialized Discourse Settings written by Veronica Bonsignori and published by Vernon Press. This book was released on 2022-03-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary society has witnessed radical changes in the field of communications in terms of how messages and meanings are disseminated. Digitalization and the Internet have signalled an exponential rise in the circulation of multimodal texts in which different semiotic resources are orchestrated together to construct meaning in all areas of social life, across languages and cultures, and in diverse specialized discourse domains. This has foregrounded the need to examine the semiotic functions, affordances, and issues at stake in a range of multimodal discourse forms, while simultaneously highlighting the importance of critical multimodal literacy in audiences and learners. This volume develops and extends pioneering research on the intersection between multimodality and specialized discourse. Eight newly commissioned studies offer innovative perspectives on multimodal research methodologies and applications in a variety of ESP (English for Specific Purposes) contexts for practitioners and scholars alike. The volume offers a glimpse at future directions in this dynamic and ever-evolving area of investigation focusing on the synergy between verbal and non-verbal modes of communication in the digital age. Each chapter explores an original area of application: academic, economic, scientific, marketing, legal, medical, political, and tourism. The contributors approach multimodality from a range of theoretical and methodological viewpoints including synchronic and diachronic corpus-based and corpus-aided studies, critical discourse analysis, and systemic functional linguistics. Analytical tools such as multimodal (critical) discourse analysis, multimodal transcription, and multimodal annotation software capable of representing the interplay of different semiotic modes - speech, intonation, direction of gaze, facial expressions, gesturing, and spatial positioning of interlocutors - are employed. The diversity of research strands contained in the volume illustrates just some of the vast areas of multimodal knowledge dissemination that are still unmapped. As a cornerstone of communication, multimodality needs exploring in all its facets. These contributions aim to further that cause.

Multimodal Analysis in Academic Settings

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Author :
Publisher : Routledge
ISBN 13 : 1317574664
Total Pages : 232 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Multimodal Analysis in Academic Settings by : Belinda Crawford Camiciottoli

Download or read book Multimodal Analysis in Academic Settings written by Belinda Crawford Camiciottoli and published by Routledge. This book was released on 2015-05-22 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents innovative research on the multimodal dimension of discourse specific to academic settings, with a particular focus on the interaction between the verbal and non-verbal in constructing meaning. Contributions by experienced and emerging researchers provide in-depth analyses in both research and teaching contexts, and consider the ways in which multimodal strategies can be leveraged to enhance the effectiveness of academic communication. Contributors employ both quantitative and qualitative analytical methods, and make use of state-of-the-art software for analyzing multimodal features of discourse. The chapters in the first part of the volume focus on the multimodal features of two key research genres: conference presentations and plenary addresses. In the second part, contributors explore the role of multimodality in the classroom through analyses of both instructors’ and students’ speech, as well as the use of multimodal materials for more effective learning. The research presented in this volume is particularly relevant within the context of globalized higher education, where participants represent a wide range of linguistic and cultural backgrounds. Multimodal Analysis in Academic Settings contributes to an emerging field of research with importance to an increasing number of academics and practitioners worldwide.

Analyzing Multimodality in Specialized Discourse Settings

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Author :
Publisher : Vernon Press
ISBN 13 : 9781648894497
Total Pages : pages
Book Rating : 4.8/5 (944 download)

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Book Synopsis Analyzing Multimodality in Specialized Discourse Settings by : Veronica Bonsignori

Download or read book Analyzing Multimodality in Specialized Discourse Settings written by Veronica Bonsignori and published by Vernon Press. This book was released on 2022-09-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary society has witnessed radical changes in the field of communications in terms of how messages and meanings are disseminated. Digitalization and the Internet have signalled an exponential rise in the circulation of multimodal texts in which different semiotic resources are orchestrated together to construct meaning in all areas of social life, across languages and cultures, and in diverse specialized discourse domains. This has foregrounded the need to examine the semiotic functions, affordances, and issues at stake in a range of multimodal discourse forms, while simultaneously highlighting the importance of critical multimodal literacy in audiences and learners. This volume develops and extends pioneering research on the intersection between multimodality and specialized discourse. Seven newly commissioned studies offer innovative perspectives on multimodal research methodologies and applications in a variety of ESP (English for Specific Purposes) contexts for practitioners and scholars alike. The volume offers a glimpse at future directions in this dynamic and ever-evolving area of investigation focusing on the synergy between verbal and non-verbal modes of communication in the digital age. Each chapter explores an original area of application: academic, economic, scientific, marketing, legal, medical, and political. The contributors approach multimodality from a range of theoretical and methodological viewpoints including synchronic and diachronic corpus-based and corpus-aided studies, critical discourse analysis, and systemic functional linguistics. Analytical tools such as multimodal (critical) discourse analysis, multimodal transcription, and multimodal annotation software capable of representing the interplay of different semiotic modes - speech, intonation, direction of gaze, facial expressions, gesturing, and spatial positioning of interlocutors - are employed. The diversity of research strands contained in the volume illustrates just some of the vast areas of multimodal knowledge dissemination that are still unmapped. As a cornerstone of communication, multimodality needs exploring in all its facets. These contributions aim to further that cause.

Introducing Multimodality

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Author :
Publisher :
ISBN 13 : 9780415639262
Total Pages : 0 pages
Book Rating : 4.6/5 (392 download)

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Book Synopsis Introducing Multimodality by : Carey Jewitt

Download or read book Introducing Multimodality written by Carey Jewitt and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible textbook introduces multimodality: its origins, scope and the potential of multimodal research for understanding the ways in which people communicate. Readers will learn to recognize similarities and differences in theoretical and methodological positions, and the limitations of different approaches are highlighted, including advice on how to mix and ultimately choose the most apt approaches for a study. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality and semiotics within applied linguistics, education, media and communication studies.

Multimodality across Communicative Settings, Discourse Domains and Genres

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Author :
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443862657
Total Pages : 285 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Multimodality across Communicative Settings, Discourse Domains and Genres by : Veronica Bonsignori

Download or read book Multimodality across Communicative Settings, Discourse Domains and Genres written by Veronica Bonsignori and published by Cambridge Scholars Publishing. This book was released on 2017-01-06 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on multimodality in various communicative settings, with special attention to how non-verbal elements reinforce and add meaning to verbal expressions. The first part of the book explores issues related to the use of multimodal resources in educational interactions and English language classroom teaching, also involving learners with disabilities. The second part, on the other hand, investigates multimodality as a key component of communication that takes place in different specialized domains and genres. The book reflects a variety of methodological approaches that are grounded in both quantitative and qualitative techniques. These include multimodal discourse analysis, multimodal transcription, and multimodal annotation software capable of representing the interplay of different semiotic modes, such as speech, intonation, direction of gaze, facial expressions, gestures and spatial positioning of interlocutors. The research collected here highlights the increasingly important role of multimodality in communication across different genres and communicative contexts, and offers new perspectives on how to exploit multimodal resources to enhance the learning of English for both general and specific purposes.

Introduction to Multimodal Analysis

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1350069159
Total Pages : 257 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Introduction to Multimodal Analysis by : Per Ledin

Download or read book Introduction to Multimodal Analysis written by Per Ledin and published by Bloomsbury Publishing. This book was released on 2020-01-09 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives. Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.

Perspectives on Multimodality

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Author :
Publisher : John Benjamins Publishing
ISBN 13 : 9027275157
Total Pages : 261 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Perspectives on Multimodality by : Eija Ventola

Download or read book Perspectives on Multimodality written by Eija Ventola and published by John Benjamins Publishing. This book was released on 2004-12-23 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume sign posts several paths of multimodality research and theory-building today. The chapters represent a cross-section of current perspectives on multimodal discourse with a special focus on theoretical and methodological issues (mode hierarchies, modelling semiotic resources as multiple semiotic systems, multimodal corpus annotation). In addition, it discusses a wide range of applications for multimodal description in fields like mathematics, entertainment, education, museum design, medicine and translation.

Interactions, Images and Texts

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Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1614518130
Total Pages : 331 pages
Book Rating : 4.6/5 (145 download)

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Book Synopsis Interactions, Images and Texts by : Sigrid Norris

Download or read book Interactions, Images and Texts written by Sigrid Norris and published by Walter de Gruyter GmbH & Co KG. This book was released on 2014-08-20 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimodality is a fast-growing interdisciplinary approach that aims to analyze the interplay of multiple modes such as gaze, gesture or spoken language that are utilized in interaction, and to examine the multimodal production and consumption of communicated messages. This Reader provides a comprehensive text of current research into multimodality, outlining in-depth delineation of each primary theoretical and methodological approach, as well as personal accounts of scholars, who are responsible for the various approaches’ advancements. The book additionally offers a plethora of analysis chapters, written by scholars from across the world, with vastly diverse themes ranging from buying popcorn, protests in Oman, coaching sessions and identity, to kitesurfing, typography, TV news, billboards, workplace practices, or analyzing web pages, Facebook, comic books, and more. Flexible and easy to use, the Reader includes key terms, suggested further readings, and a project idea for each chapter. The key terms for the chapters also comprise the extensive alphabetical glossary. Brief introductions for the analysis chapters, written by the editors, summarize the topic, explain the methodology used, outline the thematic orientation, and link each chapter to other chapters in the book. Showcasing multimodal analysis in detail, this Reader is essential reading for undergraduate and postgraduate students, for emergent researchers, and for advanced scholars who wish to gain insight into the current state of multimodal research.

Multimodality and Identity

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Author :
Publisher : Routledge
ISBN 13 : 1000408647
Total Pages : 152 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Multimodality and Identity by : Theo van Leeuwen

Download or read book Multimodality and Identity written by Theo van Leeuwen and published by Routledge. This book was released on 2021-07-28 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films. Combining sociological insights into contemporary forms of identity with multimodal approaches to analysing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication. Providing an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts.

Multimodality

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Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110479893
Total Pages : 424 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Multimodality by : John Bateman

Download or read book Multimodality written by John Bateman and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-04-10 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.

Multimodal Studies

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Publisher :
ISBN 13 : 9780415888226
Total Pages : 0 pages
Book Rating : 4.8/5 (882 download)

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Book Synopsis Multimodal Studies by : Kay L. O'Halloran

Download or read book Multimodal Studies written by Kay L. O'Halloran and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present volume presents a range of works by an impressive international roster of contributors who both explore issues arising from the study of multimodality and explore the scope of this emerging field within specific domains of multimodal phenomena. Contributors show that each individual work and works in general within multimodal studies represent a dialectic or complementarity between the exploration of issues of general significance to multimodal studies and the exploration of specific domains of multimodality.

New Studies in Multimodality

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Publisher : Bloomsbury Publishing
ISBN 13 : 1350026522
Total Pages : 307 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis New Studies in Multimodality by : Ognyan Seizov

Download or read book New Studies in Multimodality written by Ognyan Seizov and published by Bloomsbury Publishing. This book was released on 2017-07-27 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the expertise of multimodalists from around the globe, offering novel readings and applications of central concepts in multimodality and inviting innovative synergies between previously disparate schools. Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying today's communication phenomena.

Multimodality in Higher Education

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Author :
Publisher : BRILL
ISBN 13 : 9004312064
Total Pages : 270 pages
Book Rating : 4.0/5 (43 download)

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Book Synopsis Multimodality in Higher Education by : Esther Breuer

Download or read book Multimodality in Higher Education written by Esther Breuer and published by BRILL. This book was released on 2016-05-30 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimodality in Higher Education theorizes writing practices and pedagogy from a multimodal perspective. It looks at the theoretical and methodological uptake of multimodal approaches in a range of domains in Higher Education, including art and design, architecture, composition studies, science, management accounting and engineering. Changes in the communication landscape have engendered an increasing recognition of the different semiotic dimensions of representation. Student assignments require increasingly complex multimodal competencies and Higher Education needs to be equipped to students with these texts. Multimodality in Higher Education explores the changing communication landscapes in Higher Education in terms of spaces and texts, as well as new processes of production and creativity in the new media.

Multimodal Analysis in Academic Settings

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Publisher :
ISBN 13 : 9781317574651
Total Pages : 262 pages
Book Rating : 4.5/5 (746 download)

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Book Synopsis Multimodal Analysis in Academic Settings by :

Download or read book Multimodal Analysis in Academic Settings written by and published by . This book was released on 2015 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Multimodality Across Classrooms

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Publisher : Routledge Studies in Multimodality
ISBN 13 : 9781138574403
Total Pages : 214 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis Multimodality Across Classrooms by : Helen De Silva Joyce

Download or read book Multimodality Across Classrooms written by Helen De Silva Joyce and published by Routledge Studies in Multimodality. This book was released on 2018-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume takes a broad view of multimodality as it applies to a wide range of subject areas, curriculum design, and classroom processes to examine the ways in which multiple modes combine in contemporary classrooms and its subsequent impact on student learning. Grounded in a systemic functional linguistic framework and featuring contributions from scholars across educational and multimodal research, the book begins with a historical overview of multimodality's place in Western education and then moves to a discussion of the challenges and rewards of integrating multimodal texts and ever-evolving technologies in a variety of settings, include primary, language, music, early childhood, Montessori, and online classrooms. As a state of the art of teaching and learning through different modalities in different educational contexts, this book is an indispensable resource for students and scholars in applied linguistics, multimodality, and language education.

Multimodality, Digitalization and Cognitivity in Communication and Pedagogy

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Author :
Publisher : Springer Nature
ISBN 13 : 3030840719
Total Pages : 248 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Multimodality, Digitalization and Cognitivity in Communication and Pedagogy by : Natalya V. Sukhova

Download or read book Multimodality, Digitalization and Cognitivity in Communication and Pedagogy written by Natalya V. Sukhova and published by Springer Nature. This book was released on 2021-10-21 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book positions itself at the intersection of the key areas of the modern humanities. Different authors from a variety of countries take innovative approaches to investigating multimodal communication, adapting pedagogical design to digital environments and enhancing cognitive skills through transformations in teaching and learning practices. The eclectic forms under study require eclectic approaches and methodologies, and the authors cross disciplinary boundaries drawing on philosophy, linguistics, semiotics, computational linguistics, mathematics, cognitive studies and neuroaesthetics. Part I presents methods of analysing multimodal communication in its different displays, covering promotional video in crowdfunding project presentations, multimodal public signs of prohibition and visuals as arguments. Part II explores varied teaching methodologies that have emerged as a result of and in response to modern technological changes and contains some practical hints for educators. It demonstrates the pedagogical potential of video games, virtual worlds, linguistic corpora and online dictionaries. Part III focuses on psychological and cognitive factors influencing success in the classroom, primarily, ways of developing students’ and teachers’ personalities. The volume sits at the intersection between Communication Studies, Digital Humanities, Discourse Analysis, Education Theory and Cognitive Studies and is useful to scholars and students of communication, languages, education and other areas of the humanities. This book should trigger scholarly discussions as well as stimulating practitioners’ interest in these fields.

Multimodality

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Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110608693
Total Pages : 340 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Multimodality by : Janina Wildfeuer

Download or read book Multimodality written by Janina Wildfeuer and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-11-18 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study.