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Analytics And Data Science
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Book Synopsis Public Policy Analytics by : Ken Steif
Download or read book Public Policy Analytics written by Ken Steif and published by CRC Press. This book was released on 2021-08-18 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Policy Analytics: Code & Context for Data Science in Government teaches readers how to address complex public policy problems with data and analytics using reproducible methods in R. Each of the eight chapters provides a detailed case study, showing readers: how to develop exploratory indicators; understand ‘spatial process’ and develop spatial analytics; how to develop ‘useful’ predictive analytics; how to convey these outputs to non-technical decision-makers through the medium of data visualization; and why, ultimately, data science and ‘Planning’ are one and the same. A graduate-level introduction to data science, this book will appeal to researchers and data scientists at the intersection of data analytics and public policy, as well as readers who wish to understand how algorithms will affect the future of government.
Book Synopsis Data Science and Big Data Analytics by : EMC Education Services
Download or read book Data Science and Big Data Analytics written by EMC Education Services and published by John Wiley & Sons. This book was released on 2015-01-05 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use. The content focuses on concepts, principles and practical applications that are applicable to any industry and technology environment, and the learning is supported and explained with examples that you can replicate using open-source software. This book will help you: Become a contributor on a data science team Deploy a structured lifecycle approach to data analytics problems Apply appropriate analytic techniques and tools to analyzing big data Learn how to tell a compelling story with data to drive business action Prepare for EMC Proven Professional Data Science Certification Get started discovering, analyzing, visualizing, and presenting data in a meaningful way today!
Book Synopsis Analytics, Data Science, and Artificial Intelligence by : Ramesh Sharda
Download or read book Analytics, Data Science, and Artificial Intelligence written by Ramesh Sharda and published by . This book was released on 2020-03-06 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in decision support systems, computerized decision-making tools, and management support systems. Market-leading guide to modern analytics, for better business decisionsAnalytics, Data Science, & Artificial Intelligence: Systems for Decision Support is the most comprehensive introduction to technologies collectively called analytics (or business analytics) and the fundamental methods, techniques, and software used to design and develop these systems. Students gain inspiration from examples of organisations that have employed analytics to make decisions, while leveraging the resources of a companion website. With six new chapters, the 11th edition marks a major reorganisation reflecting a new focus -- analytics and its enabling technologies, including AI, machine-learning, robotics, chatbots, and IoT.
Book Synopsis Getting Started with Data Science by : Murtaza Haider
Download or read book Getting Started with Data Science written by Murtaza Haider and published by IBM Press. This book was released on 2015-12-14 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master Data Analytics Hands-On by Solving Fascinating Problems You’ll Actually Enjoy! Harvard Business Review recently called data science “The Sexiest Job of the 21st Century.” It’s not just sexy: For millions of managers, analysts, and students who need to solve real business problems, it’s indispensable. Unfortunately, there’s been nothing easy about learning data science–until now. Getting Started with Data Science takes its inspiration from worldwide best-sellers like Freakonomics and Malcolm Gladwell’s Outliers: It teaches through a powerful narrative packed with unforgettable stories. Murtaza Haider offers informative, jargon-free coverage of basic theory and technique, backed with plenty of vivid examples and hands-on practice opportunities. Everything’s software and platform agnostic, so you can learn data science whether you work with R, Stata, SPSS, or SAS. Best of all, Haider teaches a crucial skillset most data science books ignore: how to tell powerful stories using graphics and tables. Every chapter is built around real research challenges, so you’ll always know why you’re doing what you’re doing. You’ll master data science by answering fascinating questions, such as: • Are religious individuals more or less likely to have extramarital affairs? • Do attractive professors get better teaching evaluations? • Does the higher price of cigarettes deter smoking? • What determines housing prices more: lot size or the number of bedrooms? • How do teenagers and older people differ in the way they use social media? • Who is more likely to use online dating services? • Why do some purchase iPhones and others Blackberry devices? • Does the presence of children influence a family’s spending on alcohol? For each problem, you’ll walk through defining your question and the answers you’ll need; exploring how others have approached similar challenges; selecting your data and methods; generating your statistics; organizing your report; and telling your story. Throughout, the focus is squarely on what matters most: transforming data into insights that are clear, accurate, and can be acted upon.
Book Synopsis Product Analytics by : Joanne Rodrigues
Download or read book Product Analytics written by Joanne Rodrigues and published by Addison-Wesley Professional. This book was released on 2020-08-27 with total page 735 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Product Analytics to Understand Consumer Behavior and Change It at Scale Product Analytics is a complete, hands-on guide to generating actionable business insights from customer data. Experienced data scientist and enterprise manager Joanne Rodrigues introduces practical statistical techniques for determining why things happen and how to change what people do at scale. She complements these with powerful social science techniques for creating better theories, designing better metrics, and driving more rapid and sustained behavior change. Writing for entrepreneurs, product managers/marketers, and other business practitioners, Rodrigues teaches through intuitive examples from both web and offline environments. Avoiding math-heavy explanations, she guides you step by step through choosing the right techniques and algorithms for each application, running analyses in R, and getting answers you can trust. Develop core metrics and effective KPIs for user analytics in any web product Truly understand statistical inference, and the differences between correlation and causation Conduct more effective A/B tests Build intuitive predictive models to capture user behavior in products Use modern, quasi-experimental designs and statistical matching to tease out causal effects from observational data Improve response through uplift modeling and other sophisticated targeting methods Project business costs/subgroup population changes via advanced demographic projection Whatever your product or service, this guide can help you create precision-targeted marketing campaigns, improve consumer satisfaction and engagement, and grow revenue and profits. Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.
Book Synopsis Big Data Science & Analytics by : Arshdeep Bahga
Download or read book Big Data Science & Analytics written by Arshdeep Bahga and published by Vpt. This book was released on 2016-04-15 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data is defined as collections of datasets whose volume, velocity or variety is so large that it is difficult to store, manage, process and analyze the data using traditional databases and data processing tools. We have written this textbook to meet this need at colleges and universities, and also for big data service providers.
Book Synopsis R for Data Science by : Hadley Wickham
Download or read book R for Data Science written by Hadley Wickham and published by "O'Reilly Media, Inc.". This book was released on 2016-12-12 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use R to turn raw data into insight, knowledge, and understanding. This book introduces you to R, RStudio, and the tidyverse, a collection of R packages designed to work together to make data science fast, fluent, and fun. Suitable for readers with no previous programming experience, R for Data Science is designed to get you doing data science as quickly as possible. Authors Hadley Wickham and Garrett Grolemund guide you through the steps of importing, wrangling, exploring, and modeling your data and communicating the results. You'll get a complete, big-picture understanding of the data science cycle, along with basic tools you need to manage the details. Each section of the book is paired with exercises to help you practice what you've learned along the way. You'll learn how to: Wrangle—transform your datasets into a form convenient for analysis Program—learn powerful R tools for solving data problems with greater clarity and ease Explore—examine your data, generate hypotheses, and quickly test them Model—provide a low-dimensional summary that captures true "signals" in your dataset Communicate—learn R Markdown for integrating prose, code, and results
Book Synopsis Data Science for Marketing Analytics by : Tommy Blanchard
Download or read book Data Science for Marketing Analytics written by Tommy Blanchard and published by Packt Publishing Ltd. This book was released on 2019-03-30 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Key FeaturesStudy new techniques for marketing analyticsExplore uses of machine learning to power your marketing analysesWork through each stage of data analytics with the help of multiple examples and exercisesBook Description Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of the population based on the segments. The book starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation. As you make your way through the chapters, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding chapters, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you'll apply these techniques to create a churn model for modeling customer product choices. By the end of this book, you will be able to build your own marketing reporting and interactive dashboard solutions. What you will learnAnalyze and visualize data in Python using pandas and MatplotlibStudy clustering techniques, such as hierarchical and k-means clusteringCreate customer segments based on manipulated data Predict customer lifetime value using linear regressionUse classification algorithms to understand customer choiceOptimize classification algorithms to extract maximal informationWho this book is for Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts. It'll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary.
Book Synopsis Visual Analytics for Data Scientists by : Natalia Andrienko
Download or read book Visual Analytics for Data Scientists written by Natalia Andrienko and published by Springer Nature. This book was released on 2020-08-30 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents the main principles of visual analytics and describes techniques and approaches that have proven their utility and can be readily reproduced. Special emphasis is placed on various instructive examples of analyses, in which the need for and the use of visualisations are explained in detail. The book begins by introducing the main ideas and concepts of visual analytics and explaining why it should be considered an essential part of data science methodology and practices. It then describes the general principles underlying the visual analytics approaches, including those on appropriate visual representation, the use of interactive techniques, and classes of computational methods. It continues with discussing how to use visualisations for getting aware of data properties that need to be taken into account and for detecting possible data quality issues that may impair the analysis. The second part of the book describes visual analytics methods and workflows, organised by various data types including multidimensional data, data with spatial and temporal components, data describing binary relationships, texts, images and video. For each data type, the specific properties and issues are explained, the relevant analysis tasks are discussed, and appropriate methods and procedures are introduced. The focus here is not on the micro-level details of how the methods work, but on how the methods can be used and how they can be applied to data. The limitations of the methods are also discussed and possible pitfalls are identified. The textbook is intended for students in data science and, more generally, anyone doing or planning to do practical data analysis. It includes numerous examples demonstrating how visual analytics techniques are used and how they can help analysts to understand the properties of data, gain insights into the subject reflected in the data, and build good models that can be trusted. Based on several years of teaching related courses at the City, University of London, the University of Bonn and TU Munich, as well as industry training at the Fraunhofer Institute IAIS and numerous summer schools, the main content is complemented by sample datasets and detailed, illustrated descriptions of exercises to practice applying visual analytics methods and workflows.
Book Synopsis Advanced Data Science and Analytics with Python by : Jesus Rogel-Salazar
Download or read book Advanced Data Science and Analytics with Python written by Jesus Rogel-Salazar and published by CRC Press. This book was released on 2020-05-05 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Data Science and Analytics with Python enables data scientists to continue developing their skills and apply them in business as well as academic settings. The subjects discussed in this book are complementary and a follow-up to the topics discussed in Data Science and Analytics with Python. The aim is to cover important advanced areas in data science using tools developed in Python such as SciKit-learn, Pandas, Numpy, Beautiful Soup, NLTK, NetworkX and others. The model development is supported by the use of frameworks such as Keras, TensorFlow and Core ML, as well as Swift for the development of iOS and MacOS applications. Features: Targets readers with a background in programming, who are interested in the tools used in data analytics and data science Uses Python throughout Presents tools, alongside solved examples, with steps that the reader can easily reproduce and adapt to their needs Focuses on the practical use of the tools rather than on lengthy explanations Provides the reader with the opportunity to use the book whenever needed rather than following a sequential path The book can be read independently from the previous volume and each of the chapters in this volume is sufficiently independent from the others, providing flexibility for the reader. Each of the topics addressed in the book tackles the data science workflow from a practical perspective, concentrating on the process and results obtained. The implementation and deployment of trained models are central to the book. Time series analysis, natural language processing, topic modelling, social network analysis, neural networks and deep learning are comprehensively covered. The book discusses the need to develop data products and addresses the subject of bringing models to their intended audiences – in this case, literally to the users’ fingertips in the form of an iPhone app. About the Author Dr. Jesús Rogel-Salazar is a lead data scientist in the field, working for companies such as Tympa Health Technologies, Barclays, AKQA, IBM Data Science Studio and Dow Jones. He is a visiting researcher at the Department of Physics at Imperial College London, UK and a member of the School of Physics, Astronomy and Mathematics at the University of Hertfordshire, UK.
Book Synopsis Data Science and Big Data Analytics in Smart Environments by : Marta Chinnici
Download or read book Data Science and Big Data Analytics in Smart Environments written by Marta Chinnici and published by CRC Press. This book was released on 2021-07-28 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most applications generate large datasets, like social networking and social influence programs, smart cities applications, smart house environments, Cloud applications, public web sites, scientific experiments and simulations, data warehouse, monitoring platforms, and e-government services. Data grows rapidly, since applications produce continuously increasing volumes of both unstructured and structured data. Large-scale interconnected systems aim to aggregate and efficiently exploit the power of widely distributed resources. In this context, major solutions for scalability, mobility, reliability, fault tolerance and security are required to achieve high performance and to create a smart environment. The impact on data processing, transfer and storage is the need to re-evaluate the approaches and solutions to better answer the user needs. A variety of solutions for specific applications and platforms exist so a thorough and systematic analysis of existing solutions for data science, data analytics, methods and algorithms used in Big Data processing and storage environments is significant in designing and implementing a smart environment. Fundamental issues pertaining to smart environments (smart cities, ambient assisted leaving, smart houses, green houses, cyber physical systems, etc.) are reviewed. Most of the current efforts still do not adequately address the heterogeneity of different distributed systems, the interoperability between them, and the systems resilience. This book will primarily encompass practical approaches that promote research in all aspects of data processing, data analytics, data processing in different type of systems: Cluster Computing, Grid Computing, Peer-to-Peer, Cloud/Edge/Fog Computing, all involving elements of heterogeneity, having a large variety of tools and software to manage them. The main role of resource management techniques in this domain is to create the suitable frameworks for development of applications and deployment in smart environments, with respect to high performance. The book focuses on topics covering algorithms, architectures, management models, high performance computing techniques and large-scale distributed systems.
Book Synopsis A Hands-On Introduction to Data Science by : Chirag Shah
Download or read book A Hands-On Introduction to Data Science written by Chirag Shah and published by Cambridge University Press. This book was released on 2020-04-02 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introductory textbook offering a low barrier entry to data science; the hands-on approach will appeal to students from a range of disciplines.
Book Synopsis Data Science in Theory and Practice by : Maria Cristina Mariani
Download or read book Data Science in Theory and Practice written by Maria Cristina Mariani and published by John Wiley & Sons. This book was released on 2021-10-12 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: DATA SCIENCE IN THEORY AND PRACTICE EXPLORE THE FOUNDATIONS OF DATA SCIENCE WITH THIS INSIGHTFUL NEW RESOURCE Data Science in Theory and Practice delivers a comprehensive treatment of the mathematical and statistical models useful for analyzing data sets arising in various disciplines, like banking, finance, health care, bioinformatics, security, education, and social services. Written in five parts, the book examines some of the most commonly used and fundamental mathematical and statistical concepts that form the basis of data science. The authors go on to analyze various data transformation techniques useful for extracting information from raw data, long memory behavior, and predictive modeling. The book offers readers a multitude of topics all relevant to the analysis of complex data sets. Along with a robust exploration of the theory underpinning data science, it contains numerous applications to specific and practical problems. The book also provides examples of code algorithms in R and Python and provides pseudo-algorithms to port the code to any other language. Ideal for students and practitioners without a strong background in data science, readers will also learn from topics like: Analyses of foundational theoretical subjects, including the history of data science, matrix algebra and random vectors, and multivariate analysis A comprehensive examination of time series forecasting, including the different components of time series and transformations to achieve stationarity Introductions to both the R and Python programming languages, including basic data types and sample manipulations for both languages An exploration of algorithms, including how to write one and how to perform an asymptotic analysis A comprehensive discussion of several techniques for analyzing and predicting complex data sets Perfect for advanced undergraduate and graduate students in Data Science, Business Analytics, and Statistics programs, Data Science in Theory and Practice will also earn a place in the libraries of practicing data scientists, data and business analysts, and statisticians in the private sector, government, and academia.
Book Synopsis Data Science and Predictive Analytics by : Ivo D. Dinov
Download or read book Data Science and Predictive Analytics written by Ivo D. Dinov and published by Springer Nature. This book was released on 2023-02-16 with total page 940 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook integrates important mathematical foundations, efficient computational algorithms, applied statistical inference techniques, and cutting-edge machine learning approaches to address a wide range of crucial biomedical informatics, health analytics applications, and decision science challenges. Each concept in the book includes a rigorous symbolic formulation coupled with computational algorithms and complete end-to-end pipeline protocols implemented as functional R electronic markdown notebooks. These workflows support active learning and demonstrate comprehensive data manipulations, interactive visualizations, and sophisticated analytics. The content includes open problems, state-of-the-art scientific knowledge, ethical integration of heterogeneous scientific tools, and procedures for systematic validation and dissemination of reproducible research findings. Complementary to the enormous challenges related to handling, interrogating, and understanding massive amounts of complex structured and unstructured data, there are unique opportunities that come with access to a wealth of feature-rich, high-dimensional, and time-varying information. The topics covered in Data Science and Predictive Analytics address specific knowledge gaps, resolve educational barriers, and mitigate workforce information-readiness and data science deficiencies. Specifically, it provides a transdisciplinary curriculum integrating core mathematical principles, modern computational methods, advanced data science techniques, model-based machine learning, model-free artificial intelligence, and innovative biomedical applications. The book’s fourteen chapters start with an introduction and progressively build foundational skills from visualization to linear modeling, dimensionality reduction, supervised classification, black-box machine learning techniques, qualitative learning methods, unsupervised clustering, model performance assessment, feature selection strategies, longitudinal data analytics, optimization, neural networks, and deep learning. The second edition of the book includes additional learning-based strategies utilizing generative adversarial networks, transfer learning, and synthetic data generation, as well as eight complementary electronic appendices. This textbook is suitable for formal didactic instructor-guided course education, as well as for individual or team-supported self-learning. The material is presented at the upper-division and graduate-level college courses and covers applied and interdisciplinary mathematics, contemporary learning-based data science techniques, computational algorithm development, optimization theory, statistical computing, and biomedical sciences. The analytical techniques and predictive scientific methods described in the book may be useful to a wide range of readers, formal and informal learners, college instructors, researchers, and engineers throughout the academy, industry, government, regulatory, funding, and policy agencies. The supporting book website provides many examples, datasets, functional scripts, complete electronic notebooks, extensive appendices, and additional materials.
Book Synopsis Data Science and Analytics with Python by : Jesus Rogel-Salazar
Download or read book Data Science and Analytics with Python written by Jesus Rogel-Salazar and published by CRC Press. This book was released on 2018-02-05 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Science and Analytics with Python is designed for practitioners in data science and data analytics in both academic and business environments. The aim is to present the reader with the main concepts used in data science using tools developed in Python, such as SciKit-learn, Pandas, Numpy, and others. The use of Python is of particular interest, given its recent popularity in the data science community. The book can be used by seasoned programmers and newcomers alike. The book is organized in a way that individual chapters are sufficiently independent from each other so that the reader is comfortable using the contents as a reference. The book discusses what data science and analytics are, from the point of view of the process and results obtained. Important features of Python are also covered, including a Python primer. The basic elements of machine learning, pattern recognition, and artificial intelligence that underpin the algorithms and implementations used in the rest of the book also appear in the first part of the book. Regression analysis using Python, clustering techniques, and classification algorithms are covered in the second part of the book. Hierarchical clustering, decision trees, and ensemble techniques are also explored, along with dimensionality reduction techniques and recommendation systems. The support vector machine algorithm and the Kernel trick are discussed in the last part of the book. About the Author Dr. Jesús Rogel-Salazar is a Lead Data scientist with experience in the field working for companies such as AKQA, IBM Data Science Studio, Dow Jones and others. He is a visiting researcher at the Department of Physics at Imperial College London, UK and a member of the School of Physics, Astronomy and Mathematics at the University of Hertfordshire, UK, He obtained his doctorate in physics at Imperial College London for work on quantum atom optics and ultra-cold matter. He has held a position as senior lecturer in mathematics as well as a consultant in the financial industry since 2006. He is the author of the book Essential Matlab and Octave, also published by CRC Press. His interests include mathematical modelling, data science, and optimization in a wide range of applications including optics, quantum mechanics, data journalism, and finance.
Download or read book Data Science written by Ivo D. Dinov and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-12-06 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amount of new information is constantly increasing, faster than our ability to fully interpret and utilize it to improve human experiences. Addressing this asymmetry requires novel and revolutionary scientific methods and effective human and artificial intelligence interfaces. By lifting the concept of time from a positive real number to a 2D complex time (kime), this book uncovers a connection between artificial intelligence (AI), data science, and quantum mechanics. It proposes a new mathematical foundation for data science based on raising the 4D spacetime to a higher dimension where longitudinal data (e.g., time-series) are represented as manifolds (e.g., kime-surfaces). This new framework enables the development of innovative data science analytical methods for model-based and model-free scientific inference, derived computed phenotyping, and statistical forecasting. The book provides a transdisciplinary bridge and a pragmatic mechanism to translate quantum mechanical principles, such as particles and wavefunctions, into data science concepts, such as datum and inference-functions. It includes many open mathematical problems that still need to be solved, technological challenges that need to be tackled, and computational statistics algorithms that have to be fully developed and validated. Spacekime analytics provide mechanisms to effectively handle, process, and interpret large, heterogeneous, and continuously-tracked digital information from multiple sources. The authors propose computational methods, probability model-based techniques, and analytical strategies to estimate, approximate, or simulate the complex time phases (kime directions). This allows transforming time-varying data, such as time-series observations, into higher-dimensional manifolds representing complex-valued and kime-indexed surfaces (kime-surfaces). The book includes many illustrations of model-based and model-free spacekime analytic techniques applied to economic forecasting, identification of functional brain activation, and high-dimensional cohort phenotyping. Specific case-study examples include unsupervised clustering using the Michigan Consumer Sentiment Index (MCSI), model-based inference using functional magnetic resonance imaging (fMRI) data, and model-free inference using the UK Biobank data archive. The material includes mathematical, inferential, computational, and philosophical topics such as Heisenberg uncertainty principle and alternative approaches to large sample theory, where a few spacetime observations can be amplified by a series of derived, estimated, or simulated kime-phases. The authors extend Newton-Leibniz calculus of integration and differentiation to the spacekime manifold and discuss possible solutions to some of the "problems of time". The coverage also includes 5D spacekime formulations of classical 4D spacetime mathematical equations describing natural laws of physics, as well as, statistical articulation of spacekime analytics in a Bayesian inference framework. The steady increase of the volume and complexity of observed and recorded digital information drives the urgent need to develop novel data analytical strategies. Spacekime analytics represents one new data-analytic approach, which provides a mechanism to understand compound phenomena that are observed as multiplex longitudinal processes and computationally tracked by proxy measures. This book may be of interest to academic scholars, graduate students, postdoctoral fellows, artificial intelligence and machine learning engineers, biostatisticians, econometricians, and data analysts. Some of the material may also resonate with philosophers, futurists, astrophysicists, space industry technicians, biomedical researchers, health practitioners, and the general public.
Book Synopsis Data Science for Marketing Analytics by : Mirza Rahim Baig
Download or read book Data Science for Marketing Analytics written by Mirza Rahim Baig and published by Packt Publishing Ltd. This book was released on 2021-09-07 with total page 637 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language Key FeaturesUse data analytics and machine learning in a sales and marketing contextGain insights from data to make better business decisionsBuild your experience and confidence with realistic hands-on practiceBook Description Unleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects. You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions. As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior. By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making. What you will learnLoad, clean, and explore sales and marketing data using pandasForm and test hypotheses using real data sets and analytics toolsVisualize patterns in customer behavior using MatplotlibUse advanced machine learning models like random forest and SVMUse various unsupervised learning algorithms for customer segmentationUse supervised learning techniques for sales predictionEvaluate and compare different models to get the best outcomesOptimize models with hyperparameter tuning and SMOTEWho this book is for This marketing book is for anyone who wants to learn how to use Python for cutting-edge marketing analytics. Whether you're a developer who wants to move into marketing, or a marketing analyst who wants to learn more sophisticated tools and techniques, this book will get you on the right path. Basic prior knowledge of Python and experience working with data will help you access this book more easily.
