Analysis Of The Internationalisation Strategies Of German Car Companies In China

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Strategies of German Car Companies in China

Author : Patrick Schrott
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954895862
Total Pages : 87 pages
Book Rating : 4.9/5 (548 download)

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Book Synopsis Strategies of German Car Companies in China by : Patrick Schrott

Download or read book Strategies of German Car Companies in China written by Patrick Schrott and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-02-01 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorization in new automotive markets like China focus the attention of the market participants on these new, growing markets. The focus of this study is on the passenger vehicle market and lines out why the Chinese market is profitable and attractive for international manufacturers. Moreover, it shows how to deal with the problems and how to use the opportunities regarding the dimensions of internationalization. Firstly, the PEST-Analysis of the Chinese automobile market lines out the political-legal, economic, socio-cultural and technological factors. In such a rapidly changing and growing as well as culturally completely different country like the PRC, the framework conditions and circumstances are of big importance for foreign enterprises willing to do business there. The third chapter deals with possible internationalization strategies for China by showing possibilities of timing and market development strategies plus options for locating business markets. This is also further established in the fourth chapter, in which the internationalization strategies of two German enterprises are analyzed. Furthermore the fourth chapter analyses the internationalization strategies of VW and BMW. At the end of this thesis, the results are summarized in two SWOT-analyses of both firms including measures on how to deal with threats in the PRC and on how to benefit from strengths and opportunities.

Comparison study in a car industry between China and Germany

Author :
Publisher : GRIN Verlag
ISBN 13 : 3638606937
Total Pages : 13 pages
Book Rating : 4.6/5 (386 download)

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Book Synopsis Comparison study in a car industry between China and Germany by :

Download or read book Comparison study in a car industry between China and Germany written by and published by GRIN Verlag. This book was released on 2007-02-07 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2006 in the subject Business economics - Investment and Finance, grade: 2,0, Ocean University of China, language: English, abstract: In Germany as well as in China, the automobile industry is one of the dominating sectors. Many economic activities like tire industry, plastics industry, metal processing rely on automobile. With changing technologies, production concepts, strategies and products, the car industry is often an initiator of innovations in other industries. Its success has been due to the technological competencies of manufacturers, suppliers and their respective employees. In this essay, I am going to describe the differences or similarities in a car industry between China and Germany, focusing on history, current facts, figures and other economic issues.

An analysis of risks and chances for the German automotive supplier industry within the Chinese market

Author : Felix Emmerich
Publisher : GRIN Verlag
ISBN 13 : 3638070255
Total Pages : 39 pages
Book Rating : 4.6/5 (38 download)

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Book Synopsis An analysis of risks and chances for the German automotive supplier industry within the Chinese market by : Felix Emmerich

Download or read book An analysis of risks and chances for the German automotive supplier industry within the Chinese market written by Felix Emmerich and published by GRIN Verlag. This book was released on 2008-06-27 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2008 in the subject Business economics - General, grade: 2,0, University of Cooperative Education (VWA Stuttgart (BA)), language: English, abstract: “China – big but not easy” (1) titled the Automotive Industries Magazine in its July 2005 issue, reporting about the German premium car manufacturer Audi, who is manufacturing in China since 1999. This simple statement breaks down the risks and opportunities for the German automotive supplier industry in China into two keywords. The first one is “big”: in the last decades, the eyes of the world’s automotive supplier industry have been directed to China, because it is promising to be the world’s biggest market soon. Given the fact that one fifth of mankind lives in China and its standard of living is rapidly improving, it is only a question of time until the promise becomes real. In addition to this enormous sales potential, the advantages of cheap labor and an improving level of technology and education show China’s attractive sourcing potential. The second one is “not easy”: exploiting this potential and taking part in the growth comes with a variety of challenges to the foreign suppliers: a completely different culture, a dynamic and highly competitive market and a political-legal system that favors its home industry over the foreigners – only to name a few. Although this paper is concerned with the German automotive suppliers in particular, it is inevitable to draw a complete picture of the country in general and the situation of the automotive manufacturers, which are in many areas the driving force behind the supplier’s activities. So the first chapters describe the market environment, progressing from the general to the specific and providing the framework necessary for the in-depth analysis of risks and opportunities. These are separated into internal and external aspects. Internal risks and opportunities derive from the weaknesses and strengths of a company itself. The external risks and opportunities in contrast can hardly be influenced by the suppliers as they are effects of the political and economical development. But the suppliers can develop strategies to adapt: using the opportunities and avoiding the risks! So, the aim of this paper is to show why China is such an important but difficult market for the German automotive suppliers and – as a conclusion – to give recommendations and strategies for being Successful in China. (1) Wessel-Aas (2005), p.1

An Analysis of Internationalisation Strategies Using the Example of Volkswagen (VW AG)

Author : Jannis Happeck
Publisher : GRIN Verlag
ISBN 13 : 3668453381
Total Pages : 16 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis An Analysis of Internationalisation Strategies Using the Example of Volkswagen (VW AG) by : Jannis Happeck

Download or read book An Analysis of Internationalisation Strategies Using the Example of Volkswagen (VW AG) written by Jannis Happeck and published by GRIN Verlag. This book was released on 2017-05-24 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Private University of Applied Sciences Goettingen, language: English, abstract: This essay analyses internationalisation strategies by using the example of the German automotive manufacturer Volkswagen (VW). First, there will be a theoretical approach to internationalisation by defining the term and explaining the different opportunities and risks of internationalisation. Following this, essential internationalisation strategies for entering foreign countries and markets will be considered. The main part of the essay will deal with the Volkswagen Aktiengesellschaft (AG) and its internationalisation strategy. Following that, there will be a short description of the historical development of the VW AG before the three main phases of Volkswagen’s internationalisation process and the internationalisation strategy for the Chinese market will be worked out. Finally, the conclusions will summarise the results of this essay.

Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business

Author : Simon Glandien
Publisher : GRIN Verlag
ISBN 13 : 3346298035
Total Pages : 25 pages
Book Rating : 4.3/5 (462 download)

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Book Synopsis Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business by : Simon Glandien

Download or read book Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business written by Simon Glandien and published by GRIN Verlag. This book was released on 2020-11-18 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: A+, , course: Cross-Cultural Business, language: English, abstract: The purpose of this paper is to analyze and evaluate the market entry of Tesla Inc. in Germany. In November 2019, Tesla revealed to build a European production plant on the outskirts of Berlin in Germany. The aim of this paper is to give account to the foreign market entry of Tesla Inc. in Germany. This leads to the following research question that guides this paper: What could be business success factors and threats of Tesla's strategy to enter the German automotive industry market? Tesla Inc. (former Tesla Motors Inc.) is a car manufacturer and sells fully electric vehicles, energy storage systems as well as installs, operates and maintains solar and energy storage products (Reuters, n.d.). The company was founded in 2003 by a group of engineers. In 2008 Tesla launched their first electric vehicle to the market (Tesla, n.d.). “Tesla’s mission is to accelerate the world’s transition to sustainable energy”, so the car manufacturer. So far most of the Tesla vehicles are produced and assembled in the United States at its main Tesla Factory in Fremont, California. To that Tesla operates other, multiple production and assembly plants, named Gigafactory, such as in Fremont, California (Giga Nevada) and in Buffalo, New York (Giga New York). Recently, in 2019, Tesla opened its first Gigafactory outside the American region in Shanghai, China (Giga Shanghai). A strategic step to internationalize the company and to enter the Chinese market. This strategic action can be explained by the fact that China is the largest car market in the world and the government is speeding up the expansion of electric mobility. Furthermore, manufacturing in Shanghai saves Tesla from having to transport its vehicles overseas and avoids import duties incurred in China for cars from the United States. However, the company is not just expanding its manufacturing into China.

Market Entry Concepts of Chinese Automotive Companies into the European Market

Author : Ramona Blietz
Publisher : GRIN Verlag
ISBN 13 : 3668336547
Total Pages : 90 pages
Book Rating : 4.6/5 (683 download)

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Book Synopsis Market Entry Concepts of Chinese Automotive Companies into the European Market by : Ramona Blietz

Download or read book Market Entry Concepts of Chinese Automotive Companies into the European Market written by Ramona Blietz and published by GRIN Verlag. This book was released on 2016-11-08 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2015 in the subject Economics - International Economic Relations, grade: 1,3, Berlin School of Economics and Law (IMB), language: English, abstract: This paper investigates Chinese automotive companies’ internationalisation activities into the European market. They are still short on experience and young in history. Since the Chinese economy has only gradually liberalised after 1978, the industry has been highly influenced by joint venture activities with foreign automobile companies in China.12 years ago, Chinese automotive companies started to internationalise. Dunning’s eclectic paradigm is utilized as academic foundation and related motives and entry modes are aligned to current Chinese activities. In early attempts to enter Europe there was a predominant resource-seeking motive, while later market-seeking reasons became more obvious and have dominated the activities since. So far, ownership-specific advantages do not play a major role in terms of valuable intangible assets like patents, whereas location specific determinants are significant, especially in terms of governmental impact. Additional home market advantages in labour endowment, resources, legal environment and strong finan- cial resources give Chinese automakers an edge and prepare them to further internationalise. However, regarding all OLI forces, there are still no outweighing advantages over European competitors. The interviewed experts do not expect a noticeable market entry with significant sales volume within the next ten years. To date, Chinese exports and FDI in Europe are the most relevant modes even though visibility is marginal. According to industry experts, companies like Qoros, BYD and Geely are possible candidates to succeed on the European market in the future. Other brands, which failed to enter Europe, e.g. due to lacking safety standards, are yet still opinion-forming. It is concluded, that if China’s automotive industry consolidates and advances technologically, it will be prepared to successfully compete on global markets, in particular Europe. The acquisition of European car manufacturers represent – in this context – a feasible possibility to speed up the process and offset technological deficiencies.

China Champions

Author : Lutz Kaufmann
Publisher : European Management Publications
ISBN 13 : 3938877006
Total Pages : 225 pages
Book Rating : 4.9/5 (388 download)

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Book Synopsis China Champions by : Lutz Kaufmann

Download or read book China Champions written by Lutz Kaufmann and published by European Management Publications. This book was released on 2005 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Internationalization of Chinese Automobile Companies

Author : Garnet Kasperk
Publisher : Lulu.com
ISBN 13 : 1447839544
Total Pages : 276 pages
Book Rating : 4.4/5 (478 download)

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Book Synopsis Internationalization of Chinese Automobile Companies by : Garnet Kasperk

Download or read book Internationalization of Chinese Automobile Companies written by Garnet Kasperk and published by Lulu.com. This book was released on 2011 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Volkswagen AG – The German Car Manufacturer and its Road to Internationalization

Author : Matthias Boeing
Publisher : GRIN Verlag
ISBN 13 : 3656374511
Total Pages : 30 pages
Book Rating : 4.6/5 (563 download)

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Book Synopsis Volkswagen AG – The German Car Manufacturer and its Road to Internationalization by : Matthias Boeing

Download or read book Volkswagen AG – The German Car Manufacturer and its Road to Internationalization written by Matthias Boeing and published by GRIN Verlag. This book was released on 2013-02-19 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Business economics - Operations Research, grade: 1.0 (Distinction) , The University of York (The York Management School), course: International Business and Strategic Management, language: English, abstract: During the last decades the rapidly increasing pace of globalization created opportunities as well as challenges for many corporations all over the world. Among other industries, this process has also heavily affected car manufactures. From a first idea about a “Volkswagen” in 1904, the Volkswagen Group has grown to one of the largest and most successful car manufacturers worldwide ranked 17th among the world’s biggest corporations by Forbes. Fuelled by the economic rebuilding of Europe as well as the attempts of several third world countries to gain economic influence, Volkswagen started its road to internationalization around 1950 to 1960 resulting in a breakthrough in Europe, the United States as well as Africa. Continuing this process Volkswagen later discovered the Chinese market in the 1980s. On the one hand this internationalization was favoured by opportunities but on the other hand different countries come along with issues that are unlike of those in their home market in Germany. This essay investigates which main opportunities and challenges VW particularly faced in the Chinese market starting from the beginning of its operations in 1985 to the early 21st century using an institution - based view. It also critically analyses the applicability of Dunning’s OLI paradigm for Volkswagen’s internationalization strategy in China.

Analysis of the Internationalisation Strategies of German Car Companies in China

Author : Patrick Schrott
Publisher : GRIN Verlag
ISBN 13 : 3656335990
Total Pages : 99 pages
Book Rating : 4.6/5 (563 download)

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Book Synopsis Analysis of the Internationalisation Strategies of German Car Companies in China by : Patrick Schrott

Download or read book Analysis of the Internationalisation Strategies of German Car Companies in China written by Patrick Schrott and published by GRIN Verlag. This book was released on 2012-12-18 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, , course: Automotive Management, language: English, abstract: China’s economy is growing year by year. The persistent growth has affected the auto-mobile sector in particular. Increasing income and the passenger vehicle as an exclusive status-symbol has risen the private demand. In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. This trend will certainly continue: With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorisation in new auto-motive markets like China focus the attention of the market participants on these new, growing markets. But the upward trend has already shown a downside. Increasing de-pendency on the strong politically influenced market and claims about know-how transfer are exemplary threats. As German enterprises in this industrial sector are popular worldwide and the car-industry is the key industry in our country, the internationalisation strategies of German automotive companies in China will be analysed in the following. The trend of the Chinese automobi-le market can be summarised in a quote of Dieter Zetsche, CEO of Daimler: “Wir fahren noch nicht im höchsten Gang, wir können noch mehr”. The quote relates to the expected turnover and profit records of Daimler in 2011, which were mainly based on the success in the PRC: The Swabian vehicle manufacturer sold 198,500 automobiles in China. In spite of these difficulties, the automotive market in the PRC is very attractive, especially for the well-known German firms. However, the companies should know how to manage the problems in China. Therefore, the choice of a suitable strategy of internationalisation is crucial. By definition internationalisation strategy is the orientation of corporate development by growth in different foreign markets. In contrast to an international market entry strategy, an internationalisation strategy is not only about starting business in a foreign market, but also developing a strategy in a market which has already been entered. The focus of this bachelor thesis is put on the passenger vehicle market and lines out why the Chinese market is profitable and attractive for German and international manu-facturers in general. [...]

Dynamics of International Business: Asia-Pacific Business Cases

Author : Prem Ramburuth
Publisher : Cambridge University Press
ISBN 13 : 1107292751
Total Pages : 261 pages
Book Rating : 4.1/5 (72 download)

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Book Synopsis Dynamics of International Business: Asia-Pacific Business Cases by : Prem Ramburuth

Download or read book Dynamics of International Business: Asia-Pacific Business Cases written by Prem Ramburuth and published by Cambridge University Press. This book was released on 2013-07-08 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dynamics of International Business: Asia-Pacific Business Cases brings the challenges and complexities of the contemporary international business environment into the classroom. These authentic case studies, based on recent research and events, enable students to engage with the economic, social, political and intercultural factors that impact on international business and understand how these factors are addressed in the real world. Designed to facilitate a problem-based learning approach, the cases in this book: • draw on a diverse range of businesses and industries – from seafood to video games to renewable energy • illustrate fundamental themes and concerns within global business, including ethics, sustainability, emerging markets and cultural and legal differences • span many countries across the Asia-Pacific region • include discussion questions that encourage students to apply international business theory in the context of realistic scenarios • include references and suggestions for further reading. Extra resources for instructors, including case synopses and learning objectives, are available on the companion website at www.cambridge.edu.au/academic/internationalbusiness.

An evaluation of joint venture as a mode of entry. The example of "Volkswagen"

Download An evaluation of joint venture as a mode of entry. The example of

Author : Lars Steilmann
Publisher : GRIN Verlag
ISBN 13 : 3668560374
Total Pages : 27 pages
Book Rating : 4.6/5 (685 download)

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Book Synopsis An evaluation of joint venture as a mode of entry. The example of "Volkswagen" by : Lars Steilmann

Download or read book An evaluation of joint venture as a mode of entry. The example of "Volkswagen" written by Lars Steilmann and published by GRIN Verlag. This book was released on 2017-10-31 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: In the last years the globalisation has increased the competition amongst the companies and forced them to enter foreign markets. The development of a market entry strategy is very complex and has long-term concerns for a company. Therefore choosing an adequate market entry strategy is of great significance. This term paper is concerned with the evaluation of joint venture as a mode of entry for the German car manufacturer Volkswagen entering the Chinese market. Therefore I will give a theoretical introduc-tion into international market entry strategies and clarify advantages and disadvantages in chapter two. In the next chapter the emergence of possible market entry strategy for the Chinese market is checked. Therefore, the importance of the Chinese market will be shown at the beginning. Then the when and where will be explained. The fourth chapter shows Volkswagen ́s way for entering the Chinese market.

Entry strategies in the Chinese market

Author : Christian Herbst
Publisher : GRIN Verlag
ISBN 13 : 3638385574
Total Pages : 82 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis Entry strategies in the Chinese market by : Christian Herbst

Download or read book Entry strategies in the Chinese market written by Christian Herbst and published by GRIN Verlag. This book was released on 2005-06-09 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2004 in the subject Business economics - Trade and Distribution, grade: 1,7, Stralsund University of Applied Sciences, language: English, abstract: [...] Those milestones will be outlined in the following chapters. Concerning the structure of this thesis, it will start off by giving a general description of the Chinese market and its economic development, as well as trade and investment opportunities and motives. After that, an overview of the Chinese culture will be given, including a description of Chinese behavioural patterns and the difference to German behaviour. Furthermore negotiation style and techniques will be pointed out. Based on all the information given, potential entry strategies will then be pointed out, including each strategy’s advantages and disadvantages. Besides, industrial and foreign direct investment opportunities policies regulated by the Chinese government will be illustrated and major investment opportunities will be outlined. This chapter is followed by a description of the choice of location, which also includes an overview about certain investment incentives which are offered in specific regions. The following chapter deals with a complete risk analysis for the Chinese market. The second but last chapter deals with companies, which have managed to enter the Chinese market. This chapter also includes a description of the reasons why these companies have been so successful in accessing the Chinese market. Finally, the most important information will be summarized and a final conclusion will be drawn. Figures and tables are part of the appendix.

The rise of the Chinese automobile industry

Author : Barbara Tischler
Publisher : GRIN Verlag
ISBN 13 : 3346332020
Total Pages : 76 pages
Book Rating : 4.3/5 (463 download)

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Book Synopsis The rise of the Chinese automobile industry by : Barbara Tischler

Download or read book The rise of the Chinese automobile industry written by Barbara Tischler and published by GRIN Verlag. This book was released on 2021-01-20 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2020 in the subject Business economics - Miscellaneous, grade: 1,0, Vienna University of Economics and Business (Institute for Strategic Management), language: English, abstract: This bachelor thesis deals with the development of the Chinese automobile industry (only passenger cars) over the past fifteen years (2005-2020). In the first part of the thesis, the political and economic development in China is outlined and major political events in contemporary Chinese history are discussed. A special emphasis is put on the open-door policies introduced by Deng Xiaoping in the late 1980s that still have a major impact on the Chinese automobile industry. In the literature review, the development of this industry is analyzed along four categories: government regulations, competitive landscape, products available and consumer behavior. In each of the categories, the changes and developments are elaborated in detail. Significant changes were found in all four categories. Particular attention was paid to government regulations as the research has shown that major changes have been made in recent years that have significantly impacted the entire industry. Ultimately, the current state of the Chinese automobile industry is outlined and shows the importance of this industry for the Chinese as well as the world economy. In the last part of the thesis, the opinions of experts working in or with the Chinese automobile industry are outlined. Over the working time of this thesis, eight expert interviews have been conducted with professionals from diverse cultural backgrounds and work experience in the Chinese automobile industry. The insights provided should allow a better understanding of the current state and challenges. While for some topics all experts agreed (e.g. surprising rapid growth of Chinese automobile industry), there was no common opinion on other topics (e.g. potential of Chinese EVs).

The Chinese Automotive Industry. Competitiveness in Comparison with Global Competitors

Author : Joshua Karcher
Publisher : GRIN Verlag
ISBN 13 : 334600886X
Total Pages : 56 pages
Book Rating : 4.3/5 (46 download)

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Book Synopsis The Chinese Automotive Industry. Competitiveness in Comparison with Global Competitors by : Joshua Karcher

Download or read book The Chinese Automotive Industry. Competitiveness in Comparison with Global Competitors written by Joshua Karcher and published by GRIN Verlag. This book was released on 2019-09-04 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2018 in the subject Economics - Industrial Economics, grade: 1,0, University of Mannheim, language: English, abstract: The following thesis will answer the question: Did China develop a competitive domestic automotive industry? Therefore, the rest of the bachelor thesis is structured as follows: The next section will give an overview of the history and the current market structure of the Chinese automotive industry. The second section contains a literature review of the theory and the empiricism of spillover effects originating from Joint Ventures with foreign enterprises and Foreign Direct Investment. Subsequently, in the third section, the related literature is applied on the case of the Chinese automotive industry. The fourth section presents an application of the infant industry protection argument on the Chinese automotive industry. The fifth section includes an analysis of trade data in order to access the competitiveness of the Chinese automotive industry. Afterwards, there will be a conclusion and an outlook of the possible future developments of the Chinese automotive industry. Since the beginning of economic reforms in China, protection, Joint Ventures, and Foreign Direct Investment played a significant role in the Chinese economic policy to promote industrial development. This is also the case for one of the global most important industries; the automotive industry. The automotive industry is a pillar industry with a vast number of linkages throughout the economy and plays a major role in driving China's economic growth and in ensuring employment. The Chinese government followed the idea of an infant industry protection argument and imposed tariffs and quotas on automobiles and automobile components to promote the development of the automotive industry. Further, the policymakers strived for spillovers originating from foreign Joint Venture partners and Foreign Direct Investment. Like other Chinese industries, the automotive industry experienced massive growth over the last four decades, making China, since 2008, the economy with the largest automobile output globally, surpassing Germany, the US, and Japan. However, there does not exist a single Chinese automobile brand, which can sell more than a few of its Chinese branded cars in the markets of developed countries. This situation raises some questions about the real strength and competitiveness of the Chinese automotive industry.

Business Success in China

Author : Markus B. Hofer
Publisher : Springer Science & Business Media
ISBN 13 : 3540346155
Total Pages : 272 pages
Book Rating : 4.5/5 (43 download)

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Book Synopsis Business Success in China by : Markus B. Hofer

Download or read book Business Success in China written by Markus B. Hofer and published by Springer Science & Business Media. This book was released on 2006-11-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is the world’s largest power region, achieving economic growth rates that exceed those of most industrialized countries. In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. The book is divided into three parts: "Opportunities and Challenges in China", "Strategies for Market Entry and Business Success" and "Practical Insights from China". It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations.

China - World Power Of The 21st Century?

Author : Christian Lutz
Publisher : diplom.de
ISBN 13 : 3832486321
Total Pages : 104 pages
Book Rating : 4.8/5 (324 download)

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Book Synopsis China - World Power Of The 21st Century? by : Christian Lutz

Download or read book China - World Power Of The 21st Century? written by Christian Lutz and published by diplom.de. This book was released on 2005-03-11 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: The approach of this research paper is to give an overview about the Chinese automotive industry. An analysis of the People s Republic of China (PRC) shows the investment possibilities for foreign automotive manufactures. This research introduces the major opportunities and threats of political, social, economical, environmental, technological and legal dimensions within China. In the first part the Political System will be analysed by Christian Lutz. The historical and cultural roots are important to understand the political developments. The theoretical and actual politcal system and their problems will be shown. He also reflects the Social System with its different specifications. The current fall-back system with community health, retirement pension and unemployment will be analysed. Furthermore the potential opportunities and risks for automotive investors will be addressed. In the third part Economy Benjamin Pflüger point out that China is potentially the largest and one of the fatest-growing automotive markets in the world and therefore significant for all foreign automobile manufactures. There are both great opportunities and possible threats existing in China. The huge population, economic growth, increasing income and improved environment for consumers as well as China`s membership of the World Trade Organisation (WTO) are important for the future development of the global economy. This also leads to unavoidable consequences for the environment. The current situation and the environmental impact of China`s motorization, such as infrastructure shortage and air pollution, will be presented in sup-topic Environment . In the fifth chapter Technology Thorsten Iwanowski will introduce aspects of technology and technology management in China. As nowadays the main form of investment is the joint venture, this will be focused. The accelerating technological development within the last decades does not only generate advantages for the Chinese people. After having created several constitutions within the last 50 years, a modern and future oriented one has been passed. This constitution basing the new legal system will require fast and further legal rules and laws to meet the challenges of the Chinese future. These circumstances and their influence on the automobile industry will be pointed out in the part Legal System . The last years show an increasing volume of Foreign Invested Enterprises (FIE) within [...]