Analysis Of The Internationalisation Strategies Of German Car Companies In China

Download Analysis Of The Internationalisation Strategies Of German Car Companies In China full books in PDF, epub, and Kindle. Read online Analysis Of The Internationalisation Strategies Of German Car Companies In China ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Analysis of the Internationalisation Strategies of German Car Companies in China

Author : Patrick Schrott
Publisher : GRIN Verlag
ISBN 13 : 3656335990
Total Pages : 99 pages
Book Rating : 4.6/5 (563 download)

DOWNLOAD NOW!

Book Synopsis Analysis of the Internationalisation Strategies of German Car Companies in China by : Patrick Schrott

Download or read book Analysis of the Internationalisation Strategies of German Car Companies in China written by Patrick Schrott and published by GRIN Verlag. This book was released on 2012-12-18 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, , course: Automotive Management, language: English, abstract: China’s economy is growing year by year. The persistent growth has affected the auto-mobile sector in particular. Increasing income and the passenger vehicle as an exclusive status-symbol has risen the private demand. In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. This trend will certainly continue: With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorisation in new auto-motive markets like China focus the attention of the market participants on these new, growing markets. But the upward trend has already shown a downside. Increasing de-pendency on the strong politically influenced market and claims about know-how transfer are exemplary threats. As German enterprises in this industrial sector are popular worldwide and the car-industry is the key industry in our country, the internationalisation strategies of German automotive companies in China will be analysed in the following. The trend of the Chinese automobi-le market can be summarised in a quote of Dieter Zetsche, CEO of Daimler: “Wir fahren noch nicht im höchsten Gang, wir können noch mehr”. The quote relates to the expected turnover and profit records of Daimler in 2011, which were mainly based on the success in the PRC: The Swabian vehicle manufacturer sold 198,500 automobiles in China. In spite of these difficulties, the automotive market in the PRC is very attractive, especially for the well-known German firms. However, the companies should know how to manage the problems in China. Therefore, the choice of a suitable strategy of internationalisation is crucial. By definition internationalisation strategy is the orientation of corporate development by growth in different foreign markets. In contrast to an international market entry strategy, an internationalisation strategy is not only about starting business in a foreign market, but also developing a strategy in a market which has already been entered. The focus of this bachelor thesis is put on the passenger vehicle market and lines out why the Chinese market is profitable and attractive for German and international manu-facturers in general. [...]

Strategies of German Car Companies in China

Author : Patrick Schrott
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954895862
Total Pages : 87 pages
Book Rating : 4.9/5 (548 download)

DOWNLOAD NOW!

Book Synopsis Strategies of German Car Companies in China by : Patrick Schrott

Download or read book Strategies of German Car Companies in China written by Patrick Schrott and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-02-01 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorization in new automotive markets like China focus the attention of the market participants on these new, growing markets. The focus of this study is on the passenger vehicle market and lines out why the Chinese market is profitable and attractive for international manufacturers. Moreover, it shows how to deal with the problems and how to use the opportunities regarding the dimensions of internationalization. Firstly, the PEST-Analysis of the Chinese automobile market lines out the political-legal, economic, socio-cultural and technological factors. In such a rapidly changing and growing as well as culturally completely different country like the PRC, the framework conditions and circumstances are of big importance for foreign enterprises willing to do business there. The third chapter deals with possible internationalization strategies for China by showing possibilities of timing and market development strategies plus options for locating business markets. This is also further established in the fourth chapter, in which the internationalization strategies of two German enterprises are analyzed. Furthermore the fourth chapter analyses the internationalization strategies of VW and BMW. At the end of this thesis, the results are summarized in two SWOT-analyses of both firms including measures on how to deal with threats in the PRC and on how to benefit from strengths and opportunities.

Strategies of German Car Companies in China

Author : Patrick Schrott
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954890860
Total Pages : 93 pages
Book Rating : 4.9/5 (548 download)

DOWNLOAD NOW!

Book Synopsis Strategies of German Car Companies in China by : Patrick Schrott

Download or read book Strategies of German Car Companies in China written by Patrick Schrott and published by Anchor Academic Publishing (aap_verlag). This book was released on 2013-08 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorization in new automotive markets like China focus the attention of the market participants on these new, growing markets. The focus of this study is on the passenger vehicle market and lines out why the Chinese market is profitable and attractive for international manufacturers. Moreover, it shows how to deal with the problems and how to use the opportunities regarding the dimensions of internationalization. Firstly, the PEST-Analysis of the Chinese automobile market lines out the political-legal, economic, socio-cultural and technological factors. In such a rapidly changing and growing as well as culturally completely different country like the PRC, the framework conditions and circumstances are of big importance for foreign enterprises willing to do business there. The third chapter deals with possible internationalization strategies for China by showing possibilities of timing and market development strategies plus options for locating business markets. This is also further established in the fourth chapter, in which the internationalization strategies of two German enterprises are analyzed. Furthermore the fourth chapter analyses the internationalization strategies of VW and BMW. At the end of this thesis, the results are summarized in two SWOT-analyses of both firms including measures on how to deal with threats in the PRC and on how to benefit from strengths and opportunities.

Dynamics of International Business: Asia-Pacific Business Cases

Author : Prem Ramburuth
Publisher : Cambridge University Press
ISBN 13 : 1107292751
Total Pages : 261 pages
Book Rating : 4.1/5 (72 download)

DOWNLOAD NOW!

Book Synopsis Dynamics of International Business: Asia-Pacific Business Cases by : Prem Ramburuth

Download or read book Dynamics of International Business: Asia-Pacific Business Cases written by Prem Ramburuth and published by Cambridge University Press. This book was released on 2013-07-08 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dynamics of International Business: Asia-Pacific Business Cases brings the challenges and complexities of the contemporary international business environment into the classroom. These authentic case studies, based on recent research and events, enable students to engage with the economic, social, political and intercultural factors that impact on international business and understand how these factors are addressed in the real world. Designed to facilitate a problem-based learning approach, the cases in this book: • draw on a diverse range of businesses and industries – from seafood to video games to renewable energy • illustrate fundamental themes and concerns within global business, including ethics, sustainability, emerging markets and cultural and legal differences • span many countries across the Asia-Pacific region • include discussion questions that encourage students to apply international business theory in the context of realistic scenarios • include references and suggestions for further reading. Extra resources for instructors, including case synopses and learning objectives, are available on the companion website at www.cambridge.edu.au/academic/internationalbusiness.

Strategies of Multinational Corporations and Social Regulations

Author : Xavier Richet
Publisher : Springer Science & Business Media
ISBN 13 : 3642413692
Total Pages : 236 pages
Book Rating : 4.6/5 (424 download)

DOWNLOAD NOW!

Book Synopsis Strategies of Multinational Corporations and Social Regulations by : Xavier Richet

Download or read book Strategies of Multinational Corporations and Social Regulations written by Xavier Richet and published by Springer Science & Business Media. This book was released on 2014-03-18 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume seeks to provide a unique window on the globalization process by analyzing the dynamics of Foreign Direct Investment (FDI) in Europe and Asia, as well as its influence on the renewal of public policies and regulations, both transnational and local. It discusses the link between the trans-nationalization of productive and business systems and the renewal of local regulations in the light of concerns over competitiveness and attractiveness, as well as new social tensions. Multinational corporations (MNCs) as key actors of globalization are central for understanding the new interactions between the global, regional and local dimensions as well as for highlighting the challenges of regulation both at transnational level and within national boundaries. Research approaches along two broad lines are presented: First, a theoretical and empirical approach that examines links between the strategies of multinationals and local public policy in order to contribute to a better understanding of the institutional dynamics of social regulation. Second, a comparative approach that compares regional spaces, with particular attention to Europe on the one hand, and to the two great emerging powers, China and India, on the other.

Proceedings of the 2024 2nd International Conference on Language, Innovative Education and Cultural Communication (CLEC 2024)

Author : Intakhab Alam Khan
Publisher : Springer Nature
ISBN 13 : 238476263X
Total Pages : 548 pages
Book Rating : 4.3/5 (847 download)

DOWNLOAD NOW!

Book Synopsis Proceedings of the 2024 2nd International Conference on Language, Innovative Education and Cultural Communication (CLEC 2024) by : Intakhab Alam Khan

Download or read book Proceedings of the 2024 2nd International Conference on Language, Innovative Education and Cultural Communication (CLEC 2024) written by Intakhab Alam Khan and published by Springer Nature. This book was released on 2024 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Brand Management of Chinese Companies

Author : Sandra Bell
Publisher : Springer Science & Business Media
ISBN 13 : 379082030X
Total Pages : 372 pages
Book Rating : 4.7/5 (98 download)

DOWNLOAD NOW!

Book Synopsis International Brand Management of Chinese Companies by : Sandra Bell

Download or read book International Brand Management of Chinese Companies written by Sandra Bell and published by Springer Science & Business Media. This book was released on 2008-03-29 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those “economic miracles” which have brought Germany, Japan, and the South East Asian Tigers into the top–league of the industrialized world. The rapid expansion of the Chinese economy has gone along with a fu- fledged re-integration of China into the global economic system. In the course of the last 30 years China has become a major player in the global economy and today is on a trajectory towards even greater prominence. In recent years, the Chinese economy seems to have reached an imp- tant threshold line of economic development and global integration. In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a ‘passive’ role in the global division of - bor. Foreign enterprises as the proprietors of greatly superior business models, production technologies, management models as well as very competitively established brands have been integrating Chinese players in their value chains and global operations. Lacking the necessary production technologies, products as well as marketing knowledge to successfully - dress OECD-consumers, Chinese enterprises have been hardly able to - ter the global markets without such guidance. Now, this constellation is changing.

Market Entry in China

Author : Christiane Prange
Publisher : Springer
ISBN 13 : 3319291394
Total Pages : 220 pages
Book Rating : 4.3/5 (192 download)

DOWNLOAD NOW!

Book Synopsis Market Entry in China by : Christiane Prange

Download or read book Market Entry in China written by Christiane Prange and published by Springer. This book was released on 2016-05-14 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

Exploring the Financial Landscape in the Digital Age

Author : Thomas Andreas Maurer
Publisher : CRC Press
ISBN 13 : 1040149677
Total Pages : 831 pages
Book Rating : 4.0/5 (41 download)

DOWNLOAD NOW!

Book Synopsis Exploring the Financial Landscape in the Digital Age by : Thomas Andreas Maurer

Download or read book Exploring the Financial Landscape in the Digital Age written by Thomas Andreas Maurer and published by CRC Press. This book was released on 2024-08-13 with total page 831 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Proceedings of the International Conference on Financial Management and the Digital Economy (ICFMDE 2023) offers an overview of research and insights into how financial management is evolving in the digital age. The book covers a broad spectrum from examining cryptocurrency trends to exploring fintech advancements. Topics also extend to digital transformation strategies, practical applications of blockchain technology, and the profound impact of digital innovations on financial markets. Through rigorous research and analysis, the proceedings offer valuable insights into the future trajectory of the global economy. Written for scholars, researchers, and industry professionals in finance, economics, and digital innovation, this collection provides valuable insights into the rapidly changing field of financial management. Readers will gain deep perspectives on how digitalization is reshaping financial landscapes worldwide.

China Listed Companies Handbook (Vol 2)

Author :
Publisher : Javvin Technologies Inc.
ISBN 13 : 1602670218
Total Pages : 429 pages
Book Rating : 4.6/5 (26 download)

DOWNLOAD NOW!

Book Synopsis China Listed Companies Handbook (Vol 2) by :

Download or read book China Listed Companies Handbook (Vol 2) written by and published by Javvin Technologies Inc.. This book was released on 1900 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Germany and China

Author : Andreas Fulda
Publisher : Bloomsbury Publishing
ISBN 13 : 1350357030
Total Pages : 257 pages
Book Rating : 4.3/5 (53 download)

DOWNLOAD NOW!

Book Synopsis Germany and China by : Andreas Fulda

Download or read book Germany and China written by Andreas Fulda and published by Bloomsbury Publishing. This book was released on 2024-05-30 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Europe finds itself once again caught between two superpowers – the USA and a rising China – little has been written about a relationship that will have a profound influence on the international order: the relationship between the People's Republic of China and Germany. In Germany and China, leading international relations expert Andreas Fulda looks critically at the increasingly interdependent relationship between the two countries. Drawing on examples from politics, industry, development aid and technology sectors and academia, the book explores how successive governments from Helmut Kohl to Angela Merkel have pursued ever-closer ties to China in the interests of short term economic gain. Fulda explores the danger of this increasing entanglement not just for Germany, but for Europe and the international world order.

Cross-Border Staff Mobility

Author : C. Adick
Publisher : Springer
ISBN 13 : 1137404418
Total Pages : 251 pages
Book Rating : 4.1/5 (374 download)

DOWNLOAD NOW!

Book Synopsis Cross-Border Staff Mobility by : C. Adick

Download or read book Cross-Border Staff Mobility written by C. Adick and published by Springer. This book was released on 2014-11-18 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book addresses several research gaps in the study of organisations and rarely analysed areas such as the non-profit sector (NPOs). It combines approaches from HRM, business studies and organisation research, and incorporates micro- and macro-perspectives on organisations and institutions by using situational and neo-institutionalist frames.

Proceedings of the 8th International Conference on Financial Innovation and Economic Development (ICFIED 2023)

Author : Yushi Jiang
Publisher : Springer Nature
ISBN 13 : 9464631422
Total Pages : 838 pages
Book Rating : 4.4/5 (646 download)

DOWNLOAD NOW!

Book Synopsis Proceedings of the 8th International Conference on Financial Innovation and Economic Development (ICFIED 2023) by : Yushi Jiang

Download or read book Proceedings of the 8th International Conference on Financial Innovation and Economic Development (ICFIED 2023) written by Yushi Jiang and published by Springer Nature. This book was released on 2023-05-13 with total page 838 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.Financial globalization plays a huge role in promoting the development of the world economy and the optimal allocation of world resources, stimulates the accelerated development of the international division of labor, and increases the international flow of production factors such as industrial transfer, capital transfer, and technology transfer. It enables developing countries to make up for the lack of their own capital and technology, and obtain industrial evolution, technological progress, and institutional innovation, thereby accelerating the speed of economic development; it also enables developed countries to open up cheap labor, raw material markets and broad consumer markets, prolonging product value. More profits, ease the economy, the contradiction of stagflation, and restore economic growth. The 8th International Conference on Financial Innovation and Economic Development (ICFIED 2023) aims to accommodate this need, as well as to: 1. provide a platform for experts and scholars, engineers and technicians in the field of financial Innovation and economic development to share scientific research achievements and cutting-edge technologies 2. Understand academic development trends, broaden research ideas, strengthen academic research and discussion, and promote the industrialization cooperation of academic achievements 3. Promote the institutionalization and standardization of Financial Innovation and Economic Development through modern research 4. Increasing the number of scientific publications for financial Innovation and economic development

Automotive Management

Author : Jens Diehlmann
Publisher : Walter de Gruyter
ISBN 13 : 3486736167
Total Pages : 265 pages
Book Rating : 4.4/5 (867 download)

DOWNLOAD NOW!

Book Synopsis Automotive Management by : Jens Diehlmann

Download or read book Automotive Management written by Jens Diehlmann and published by Walter de Gruyter. This book was released on 2013-12-09 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors point out the entire business orientated automotive value chain. With regard to the finance perspective the elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.

Successfully managing challenges in German-Chinese logistics networks

Author : Durach, Christian F.
Publisher : Universitätsverlag der TU Berlin
ISBN 13 : 3798328307
Total Pages : 58 pages
Book Rating : 4.7/5 (983 download)

DOWNLOAD NOW!

Book Synopsis Successfully managing challenges in German-Chinese logistics networks by : Durach, Christian F.

Download or read book Successfully managing challenges in German-Chinese logistics networks written by Durach, Christian F. and published by Universitätsverlag der TU Berlin. This book was released on 2016-11-09 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present study has been developed by the Kuehne Competence Center for International Logistics Networks at the Department of Logistics, Technische Universität Berlin, Germany. It is a report on intermediate results of a project funded by the Kuehne Foundation, Switzerland and conducted in cooperation with the Chair of International Logistics Networks and Services at the Tongji University, Shanghai, China. The study presents results from several years of work looking into successful Western firms’ operations in the Chinese market. It lists current and emerging logistical challenges in German-Chinese logistics networks and proposes a set of mitigation strategies. The study also gives in-depth insights into three case studies from the automotive, electronics and consumer goods industries. The China-specific nature of this study is exemplary for many culturally distinct bilateral trade relationships around the world. The entire study is enriched with up-to-date macro- and micro-economic data, as well as a study of seminal literature in the field; applied research methodologies include two group exercises with forty-two practitioners, several online questionnaires with over fifty respondents and three in-depth case studies. Die vorliegende Studie wurde vom Kompetenzzentrum für Internationale Logistiknetze am Fachgebiet Logistik der Technischen Universität Berlin, Deutschland, erstellt. Sie enthält die bisherigen Projektergebnisse eine Forschungsprojekts, welches von der Kühne-Stiftung, Schweiz gefördert und in Kooperation mit der Tongi Universität Shanghai, China durchgeführt wird. Die Studie präsentiert die Ergebnisse einer langjährigen Analyse erfolgreicher westlicher Unternehmen im chinesischen Markt. Sie stellt aktuelle und zukünftige logistische Herausforderungen in Deutsch-Chinesischen Logistiknetzen dar und erarbeitet Gegenmaßnahmen. Die Studie bietet außerdem Einblick in drei umfangreiche Fallstudien aus der Automotive-, Elektronik- und Konsumgüterindustrie. Der Fokus auf den Chinesischen Markt ist hierbei exemplarisch für viele kulturell unterschiedliche Geschäftsbeziehungen in internationalen Netzen. Die Studie enthält zudem aktuelle mikro- und makroökonomische Daten, sowie eine Analyse relevanter Literatur. Es werden verschiedene wissenschafliche Methoden angewand, dazu gehören Gruppenarbeiten mit 42 Praktikern, mehere Onlineumfragen und drei umfangreiche Fallstudien.

BMW: Entering the Automobile Market in Brazil

Author : Marcel Keller
Publisher : GRIN Verlag
ISBN 13 : 3656603502
Total Pages : 24 pages
Book Rating : 4.6/5 (566 download)

DOWNLOAD NOW!

Book Synopsis BMW: Entering the Automobile Market in Brazil by : Marcel Keller

Download or read book BMW: Entering the Automobile Market in Brazil written by Marcel Keller and published by GRIN Verlag. This book was released on 2014-02-26 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1, Coventry University (Business School), language: English, abstract: The ongoing globalisation and the interrelated trade of goods and services are an integral part of today’s business. In particular, the automobile industry plays an important role within the global environment, because of their strong linkages within the global economy. The increased international commitment of car manufacturers is driven by, on the one hand issues of limited opportunities in their respective home markets and, on the other hand, superior opportunities in emerging markets such as China or India. Therefore, motives for entering new markets can be either proactive, for example, expand market share, lower costs or the availability of resources or they can be reactive, for example, to remain competitive. For instance, German car manufacturers are faced by a highly competitive home market, not only within the mass market, but in the premium market as well. BMW, for instance, has been proactive by taking the opportunity to enter new markets such as China where it has produced cars since 2003. Furthermore, BMW assemblies its cars with a reassembly production process in India, Thailand, Malaysia and Indonesia. However, these are just a few emerging economies where the company seeks its opportunities. Emerging economies such as Brazil offer auspicious potential for foreign investors as well. Brazil is the eighth largest economy by Gross Domestic Product (GDP), the fifth by population and the fourth largest car market in the world. While other companies just consider investments in emerging markets, BMW already benefits by exporting its cars to Brazil. Nevertheless, to take full advantage of the market the company contemplates entering Brazil ́s car market by foreign direct investment. Consequently, BMW has to investigate the Brazilian market very thoughtfully. The aim of this report is to critically analyse and evaluate the automobile industry as well as the business environment in Brazil with reference to BMW. Furthermore, the report identifies recommendations to develop a long-term market entry strategy in order to act successfully in the market.

Global competitiveness of the car industry

Author : Lukas Brinkmann
Publisher : GRIN Verlag
ISBN 13 : 3640850068
Total Pages : 16 pages
Book Rating : 4.6/5 (48 download)

DOWNLOAD NOW!

Book Synopsis Global competitiveness of the car industry by : Lukas Brinkmann

Download or read book Global competitiveness of the car industry written by Lukas Brinkmann and published by GRIN Verlag. This book was released on 2011-03-03 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Study from the year 2009 in the subject Economics - International Economic Relations, grade: 1,3, , course: International Business Relations, language: English, abstract: After purchasing the German sports car producer Porsche AG, Europe’s biggest car company, the Volkswagen AG (VW) is now made up of ten brands. After several years of sustainable growth and acquisitions, VW’s aim is to outstrip the leading Japanese car company Toyota Motor Corporation (Toyota). Impressive key figures, a successful global growth strategy and possibly further aqcuisitions may be some key points to achieve their ultimate aim of being the world’s biggest car producer by 2018. To give us a more detailed picture a generalized double diamond approach will examine the global competitiveness of both VW and Toyota.