Analitica Web Medir Para Triunfar

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Analítica web. Medir para triunfar

Author : Sergio Maldonado
Publisher : ESIC Editorial
ISBN 13 : 8473568427
Total Pages : 211 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis Analítica web. Medir para triunfar by : Sergio Maldonado

Download or read book Analítica web. Medir para triunfar written by Sergio Maldonado and published by ESIC Editorial. This book was released on 2012 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: La analítica web (o analítica online) se ha convertido en una actividad ineludible en el seno de toda empresa que cuente con una presencia estratégica en Internet. La reciente explosión de datos disponibles en redes sociales o entornos móviles acentúa aún más la necesidad de abordar de una forma ordenada la gestión de los activos digitales de la empresa. Con esta segunda edición de Analítica web. Medir para triunfar, Sergio Maldonado adapta al momento presente la metodología y buenas prácticas que ya han servido de guía a multitud de organizaciones en todo el mundo para la gestión de inversiones en marketing digital, el mejor conocimiento del mercado o la optimización de actividades de comercio electrónico a partir de los datos recabados en el canal online. Todo ello expuesto de una forma amena y accesible. Sergio Maldonado es fundador y gerente de Divisadero/ MV Consultoría, empresa dedicada en exclusiva a la prestación de servicios de analítica web y consultoría estratégica en la gestión del canal online. La empresa cuenta hoy con presencia en cuatro países y un equipo de cuarenta profesionales. El lector podrá encontrar en las páginas de Analítica Web una útil relación de soluciones para la racionalización de inversiones en marketing online, el mejor conocimiento del cliente (o Customer Intelligence) y la optimización del canal web. La Web es el mejor canal del mundo para exigir cuentas por los resultados obtenidos, y nadie podrá enseñarte cómo alcanzar esa meta mejor que Sergio Maldonado. Este libro destila una clarividencia proveniente de años de experiencia, con revelaciones que tendrán impacto directo en los resultados de tu empresa. Avinash Kaushik. Autor de Web Analytics 2.0.

Analítica web

Author : Sergio Maldonado Elvira
Publisher : ESIC
ISBN 13 : 8416462674
Total Pages : 260 pages
Book Rating : 4.4/5 (164 download)

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Book Synopsis Analítica web by : Sergio Maldonado Elvira

Download or read book Analítica web written by Sergio Maldonado Elvira and published by ESIC. This book was released on 2016-02-19 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cómo recabar y explotar datos para la optimización de inversiones y activos digitales. La analítica web se ha convertido en una actividad ineludible en el seno de toda empresa que cuente con una presencia estratégica en Internet. La reciente explosión de datos disponibles en redes sociales o entornos móviles acentúa aún más la necesidad de abordar de una forma ordenada la gestión de los activos digitales de la empresa. Con esta tercera edición de Analítica web. Medir para triunfar, Sergio Maldonado adapta al momento presente la metodología y buenas prácticas que ya han servido de guía a multitud de organizaciones en todo el mundo para la gestión de inversiones en marketing digital, el mejor conocimiento del mercado o la optimización de actividades de comercio electrónico a partir de los datos recabados en el canal online. Todo ello expuesto de una forma amena y accesible.

Customer analytics

Author : Núria Braulio Gil
Publisher : Editorial UOC
ISBN 13 : 8490649111
Total Pages : 66 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Customer analytics by : Núria Braulio Gil

Download or read book Customer analytics written by Núria Braulio Gil and published by Editorial UOC. This book was released on 2015-01-01 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las organizaciones han usado estrategias, como la inteligencia de negocio, para tomar mejores decisiones a partir de los datos. Actualmente, en la era de los datos, nuestros clientes son más inteligentes, están más informados y ya no son tan leales con nuestra marca. Esperan experiencias inolvidables y profundamente personalizadas en cada una de las interacciones con nuestra organización. Como resultado, las organizaciones están obligadas a transformar sus estrategias para conocer mejor las necesidades y preferencias de sus clientes, basándose en una enorme cantidad de datos.

Métricas de la web social para bibliotecas

Author : González-Fernández Villavicencio, Nieves
Publisher : Editorial UOC
ISBN 13 : 8491162054
Total Pages : 154 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Métricas de la web social para bibliotecas by : González-Fernández Villavicencio, Nieves

Download or read book Métricas de la web social para bibliotecas written by González-Fernández Villavicencio, Nieves and published by Editorial UOC. This book was released on 2016-09-29 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Emerging Challenges, Solutions, and Best Practices for Digital Enterprise Transformation

Author : Sandhu, Kamaljeet
Publisher : IGI Global
ISBN 13 : 1799885895
Total Pages : 387 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Emerging Challenges, Solutions, and Best Practices for Digital Enterprise Transformation by : Sandhu, Kamaljeet

Download or read book Emerging Challenges, Solutions, and Best Practices for Digital Enterprise Transformation written by Sandhu, Kamaljeet and published by IGI Global. This book was released on 2021-06-18 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: As organizations continue to move towards digital enterprise, the need for digital transformation continues to grow especially due to the COVID-19 pandemic. These impacts will last far into the future, as newer digital technologies continue to be accepted, used, and developed. These digital tools will forever change the face of business and management. However, on the road to digital enterprise transformation there are many successes, difficulties, challenges, and failures. Finding solutions for these issues through strategic thinking and identification of the core issues facing the enterprise is of primary concern. This means modernizing management and strategies around the digital workforce and understanding digital business at various levels. These key areas of digitalization and global challenges, such as those during or derived from the pandemic, are new and unique; They require new knowledge gained from a deep understanding of complex issues that have been examined and the solutions being discovered. Emerging Challenges, Solutions, and Best Practices for Digital Enterprise Transformation explores the key challenges being faced as businesses undergo digital transformation. It provides both solutions and best practices for not only handling and solving these key issues, but for becoming successful in digital enterprise. This includes topics such as security and privacy in technologies, data management, information and communication technologies, and digital marketing, branding, and commerce. This book is ideal for managers, business professionals, government, researchers, students, practitioners, stakeholders, academicians, and anyone else looking to learn about new developments in digital enterprise transformation of business systems from a global perspective.

Innovations in Digital Branding and Content Marketing

Author : Das, Subhankar
Publisher : IGI Global
ISBN 13 : 1799844218
Total Pages : 311 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Innovations in Digital Branding and Content Marketing by : Das, Subhankar

Download or read book Innovations in Digital Branding and Content Marketing written by Das, Subhankar and published by IGI Global. This book was released on 2020-09-25 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.

Emerging Practices in the Age of Automated Digital Journalism

Author : Berta García-Orosa
Publisher : Taylor & Francis
ISBN 13 : 1000771555
Total Pages : 161 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Emerging Practices in the Age of Automated Digital Journalism by : Berta García-Orosa

Download or read book Emerging Practices in the Age of Automated Digital Journalism written by Berta García-Orosa and published by Taylor & Francis. This book was released on 2022-10-21 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging Practices in the Age of Automated Digital Journalism provides detailed insight into the current state of journalism and its future challenges. The book brings together a global team of authors to review and analyse emerging practices in the automated digital scenario through which journalism is being reshaped, such as novel languages, storytelling forms, and business models. Providing a much-needed review of the field to apprehend the knowledge and experience acquired, the collection also offers an up-to-date overview of digital journalism today, outlining those trends pointing to the future of journalism practice and media in the online sphere. Through a multidisciplinary and international approach, chapters delve into the main technological changes that digital journalism has recently faced, closely related to digital native media, novel storytelling forms, social media, innovation, television broadcasting, new media management structures and procedures, content automation, fact-checking, web analytics, and social audiences. Offering new insights into this fast-developing area, this volume will be an engaging and vital resource for media professionals and researchers in journalism and communication studies, as well as those interested in contemporary journalism practice and communication technology.

Organizational Legitimacy

Author : Emilio Díez-De-Castro
Publisher : Springer
ISBN 13 : 3319759906
Total Pages : 304 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Organizational Legitimacy by : Emilio Díez-De-Castro

Download or read book Organizational Legitimacy written by Emilio Díez-De-Castro and published by Springer. This book was released on 2018-05-14 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores organizational legitimacy in business, featuring examples from a variety of industries around the world. Synthesizing the most current theoretical insights and best practices, the contributing authors examine the ways in which organizational legitimacy can be understood, its perceived influence on the market, and the relationship between organizational legitimacy and overall organizational success. The authors draw from different methodological perspectives to develop a holistic approach to organizational legitimacy that transcends the traditional concepts of corporate reputation, business ethics or corporate social responsibility. Historically, efforts to understand how organizations acquire, manage and use legitimacy have applied insights from institutional theory, resource dependence theory, organizational ecology and stakeholder theory, but the field has remained fragmented, despite the profound implications of achieving legitimacy for ensuring organizational stability, survival and sustainability through access to capital, resources and business opportunities, as well as problem solving, performance measurement and stakeholder support. Presenting case studies of successful initiatives, the book addresses: · How organizational legitimacy is defined and measured · How organizations achieve legitimacy and how they acquire resources · How different stakeholders (e.g., consumers, investors, employees) make legitimacy judgments and resource allocation decisions · Whether audiences in the same socio-cultural context arrive at shared legitimacy judgments with regard to a focal organization

Disruptive Technology and Digital Transformation for Business and Government

Author : Sandhu, Kamaljeet
Publisher : IGI Global
ISBN 13 : 1799885852
Total Pages : 410 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Disruptive Technology and Digital Transformation for Business and Government by : Sandhu, Kamaljeet

Download or read book Disruptive Technology and Digital Transformation for Business and Government written by Sandhu, Kamaljeet and published by IGI Global. This book was released on 2021-05-07 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the far-reaching global impact of the COVID-19 pandemic, the demand and the necessity for digital enterprise transformation have accelerated exponentially. Management and strategies for the adoption and wider usage of newer digital technologies for the transformation of an enterprise through digital tools such as real-time video communications have shown that people no longer need to be required to be physically present in the same place; rather, they can be geographically dispersed. Technologies such as artificial intelligence, cloud computing, digital banking, and cloud data have taken over tasks that were initially done by human hands and have increased both the automation and efficiency of tasks and the accessibility of information and services. Inclusion of all these newer technologies has shown the fast pace at which the digital enterprise transformation is rapidly evolving and how new ecosystems are reshaping the digital enterprise model. Disruptive Technology and Digital Transformation for Business and Government presents interesting research on digital enterprise transformation at different stages and across different settings within government and industry, along with key issues and deeper insights on the core problems and developing solutions and recommendations for digital enterprise transformation. The chapters examine the three core leaders of transformation: the people such as managers, employees, and customers; the digital technology such as artificial intelligence and robotics; and the digital enterprise, including the products and services being transformed. They unravel the underlying process for management and strategies to fully incorporate new digital tools and technologies across all aspects of an enterprise undergoing transformation. This book is ideally intended for managers, executives, IT consultants, business professionals, government officials, researchers, students, practitioners, stakeholders, academicians, and anyone else looking to learn about new developments in digital enterprise transformation of business systems from a global perspective.

Analítica web

Author : Sergio Maldonado
Publisher :
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.:/5 (934 download)

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Book Synopsis Analítica web by : Sergio Maldonado

Download or read book Analítica web written by Sergio Maldonado and published by . This book was released on 2015 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: La Analítica Web (o Web Analytics) se ha convertido en una actividad ineludible en el seno de toda empresa que cuente con una presencia estratégica en Internet. Con "Analítica Web: medir para triunfar" Sergio Maldonado expone el fruto de muchos años de experiencia en la optimización de actividades de marketing online, comercio electrónico y comunicación digital a partir de datos web.

Impact of New Media in Tourism

Author : Dinis, Maria Gorete
Publisher : IGI Global
ISBN 13 : 1799870979
Total Pages : 389 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Impact of New Media in Tourism by : Dinis, Maria Gorete

Download or read book Impact of New Media in Tourism written by Dinis, Maria Gorete and published by IGI Global. This book was released on 2021-02-19 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It also has played a role in the evolution and development of marketing, giving rise to new applications, as in the case of digital and influence marketing. On the other hand, tourism organizations and destination management organizations face major challenges in communicating the attributes of a tourism product, since this cannot be experienced before consumption. Thus, they need to know how and in which means or platforms of communication they can inform potential consumers. Impact of New Media in Tourism provides theoretical and practical contributions in tourism and communication including current research on the influence of new media and the active role of consumers in tourism. With a focus on decision making and increasing the visibility of products and destinations, the book provides support for tourism agencies and organizations around the world. Covering themes that include digital marketing, social media, and online branding, this book is essential for professionals, academicians, researchers, and students working or studying in the field of tourism and hospitality management, marketing, advertising, and media and communications.

Recollections of My Life

Author : Santiago Ramón y Cajal
Publisher :
ISBN 13 :
Total Pages : 702 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Recollections of My Life by : Santiago Ramón y Cajal

Download or read book Recollections of My Life written by Santiago Ramón y Cajal and published by . This book was released on 1966 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Failure of Modern Civilization and the Struggle for a "deep" Alternative

Download The Failure of Modern Civilization and the Struggle for a

Author : Claudia von Werlhof
Publisher : Beiträge zur Dissidenz
ISBN 13 : 9783631615522
Total Pages : 0 pages
Book Rating : 4.6/5 (155 download)

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Book Synopsis The Failure of Modern Civilization and the Struggle for a "deep" Alternative by : Claudia von Werlhof

Download or read book The Failure of Modern Civilization and the Struggle for a "deep" Alternative written by Claudia von Werlhof and published by Beiträge zur Dissidenz. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Western civilization is the Utopia of a better and higher life on Earth. The globalization of neo-liberalism proves that this project has failed. The paradigm of «Critical Theory of Patriarchy» explains this failure and discusses alternatives. By confronting the central civilizations in history, the egalitarian, life-oriented matriarchal one, and the hierarchical, nature and life dominating, hostile patriarchal one, we see that 5000 years of patriarchy have «replaced» matriarchies and nature itself by a «progressive» counter-world of «capital». This transformation characterizes «capitalist patriarchy» including «socialism». Its demise is due to the «alchemical» destruction of the world's resources, thought of, theologically legitimized and fetishized as «creation». This violence is not recognized. Elites have, instead, begun with a new «military alchemy», treating the whole Planet as weapon of mass destruction. Hence, the «Planetary Movement for Mother Earth».

Copiar el edén

Author : María Berríos
Publisher :
ISBN 13 :
Total Pages : 662 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Copiar el edén by : María Berríos

Download or read book Copiar el edén written by María Berríos and published by . This book was released on 2006 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes the evolution of contemporary art in Chile from 1973 to 2007. This edition reproduces more than 500 color images of works by 74 contemporary artists (selected by editor Mosquera) including names such as: Juan Downey, Carlos Arias, (Santiago, Chile, 1964); Juan Castillo, (Antofagasta, 1952); Eugenio Dittborn, (Santiago, Chile, 1943); Paz Errzuriz, (Santiago, Chile, 1944); Volupsa Jarpa, (Rancagua, 1971); Carlos Leppe, (Santiago, Chile, 1952); and Carolina Ruff, (Santiago, Chile, 1973), as well as younger generation artists. The artists are presented in alphabetical order with brief introductory texts. Each reproduced work is rigorously documented with a caption that, in addition to providing the technical data offers the reader a description of the work for better comprehension. Six essays by noted critics and art historians: Guillermo Machuca, Mar̕a Berr̕os, Justo Pastor Mellado, Catalina Mena, Nelly Richard y Adriana V̀lads (description provided by vendor).

El arte de medir

Author : Gemma Muñoz Vera
Publisher : Profit Editorial
ISBN 13 : 8415330383
Total Pages : 193 pages
Book Rating : 4.4/5 (153 download)

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Book Synopsis El arte de medir by : Gemma Muñoz Vera

Download or read book El arte de medir written by Gemma Muñoz Vera and published by Profit Editorial. This book was released on 2011-02-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: La analítica web nos da toda la información necesaria para personalizar nuestra oferta, y lo que es más importante, nos ayuda a optimizar nuestras inversiones y nuestro ROI. Este libro inicia en la analítica web, explica los conceptos necesarios para poder sacarle el máximo jugo a los datos. No se centra en una determinada herramienta, sino en enseñar a analizar, a pensar, a generar recomendaciones para optimizar al máximo nuestro sitio web y la inversión en marketing y publicidad. Este libro muestra que la analítica web no es tanto una herramienta técnica sino una herramienta de negocio. - Reseña del libro escrita por Avinash Kaushik, gurú a nivel mundial sobre el tema de analítica web - Gemma goza de un reconocido prestigio en analítica web en España. Está considerada como una de las mejores analistas web a nivel nacional. - Ambos autores tienen blogs que son referencias en sus áreas de especialidad, dan conferencias y clases, y son usuarios activos en Twitter superan los10.000 seguidores entre ambos..

Man and God

Author : Xavier Zubiri
Publisher : Rowman & Littlefield
ISBN 13 : 0761847022
Total Pages : 322 pages
Book Rating : 4.7/5 (618 download)

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Book Synopsis Man and God by : Xavier Zubiri

Download or read book Man and God written by Xavier Zubiri and published by Rowman & Littlefield. This book was released on 2009 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a translation of Zubiri's lectures, published posthumously and partially edited by Zubiri for publication. This translation was made possible by a grant from the Spanish Ministry of Culture and is the product of three experts in the thought of Zubiri.

Finding Your Writer's Voice

Author : Thaisa Frank
Publisher : Macmillan + ORM
ISBN 13 : 1250093406
Total Pages : 264 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Finding Your Writer's Voice by : Thaisa Frank

Download or read book Finding Your Writer's Voice written by Thaisa Frank and published by Macmillan + ORM. This book was released on 2015-08-11 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illuminating guide to finding one's most powerful writing tool, Finding Your Writer's Voice helps writers learn to hear the voices that are uniquely their own. Mixing creative inspiration with practical advice about craft, the book includes chapters on: Accessing raw voice Listening to voices of childhood, public and private voices, and colloquial voices Working in first and third person: discovering a narrative persona Using voice to create characters Shaping one's voice into the form of a story Reigniting the energy of voice during revision