Analisis Multivariante Para La Inteligencia De Mercados

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Análisis multivariante para la inteligencia de mercados

Author : Pilar Ester Arroyo López
Publisher : Editorial Digital del Tecnológico de Monterrey
ISBN 13 : 6075015299
Total Pages : 418 pages
Book Rating : 4.0/5 (75 download)

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Book Synopsis Análisis multivariante para la inteligencia de mercados by : Pilar Ester Arroyo López

Download or read book Análisis multivariante para la inteligencia de mercados written by Pilar Ester Arroyo López and published by Editorial Digital del Tecnológico de Monterrey. This book was released on 2018-07-19 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: En esta era de la información, el interés de las empresas por generar datos para conocer mejor a su mercado va en aumento. La gran cantidad de información disponible y el desarrollo de software amigable para analizar los datos recolectados contribuyen a la creación de un sistema de inteligencia de mercados dinámico y accesible a todos los tomadores de decisiones. Un componente esencial de tal sistema es el módulo de procesamiento de datos, el cual incluye el uso de técnicas estadísticas que analizan de manera simultánea al conjunto de variables que describen a una empresa, un cliente, un producto o servicio. Conocer en qué consisten los métodos de análisis multivariable y cómo pueden aprovecharse para la efectiva toma de decisiones son aspectos importantes en la formación del profesionista en mercadotecnia. Este eBook tiene como propósito proporcionar a este futuro profesionista los conocimientos básicos sobre cinco métodos de estadística multivariada; múltiples ejemplos ilustran las aplicaciones de estas técnicas multivariadas para el diseño de escalas de medición, la segmentación de mercados, la clasificación de individuos y la construcción de modelos descriptivos y predictivos. Este es un eBook introductorio al análisis multivariado que asume conocimientos básicos sobre métodos para la recolección de datos, estadística descriptiva e inferencial. Como estos requisitos son cubiertos en cualquier programa de licenciatura en negocios o ingeniería, el eBook puede ser utilizado por una amplia audiencia. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Verdana; color: #101010; -webkit-text-stroke: #101010} span.s1 {font-kerning: none}

Prácticas de marketing y estudios en los mercados de consumo

Author :
Publisher : Comunicacion Científica
ISBN 13 : 6079104067
Total Pages : 167 pages
Book Rating : 4.0/5 (791 download)

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Book Synopsis Prácticas de marketing y estudios en los mercados de consumo by :

Download or read book Prácticas de marketing y estudios en los mercados de consumo written by and published by Comunicacion Científica. This book was released on 2024-06-26 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168

Entrepreneurial Development and Innovation in Family Businesses and SMEs

Author : Masouras, Andreas
Publisher : IGI Global
ISBN 13 : 1799836509
Total Pages : 312 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Entrepreneurial Development and Innovation in Family Businesses and SMEs by : Masouras, Andreas

Download or read book Entrepreneurial Development and Innovation in Family Businesses and SMEs written by Masouras, Andreas and published by IGI Global. This book was released on 2020-06-19 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is very important for both entrepreneurs and economic development. It helps boost innovation and competitiveness in every country and facilitates the creation of new jobs and new opportunities, especially for family businesses and small and medium enterprises (SMEs). Both entrepreneurship and innovation constitute a subject that is both topical and timeless, since institutions and the various institutional processes have always affected a country’s sustainability. Entrepreneurial Development and Innovation in Family Businesses and SMEs is an essential scholarly publication that contributes to the understanding, improving and strengthening of entrepreneurial development, and innovation’s role in family businesses and SMEs by providing both theoretical and applied knowledge in order to find how and why entrepreneurship and innovation can produce inefficient and dysfunctional outcomes. Featuring a wide range of topics such as women entrepreneurship, internationalization, and organizational learning, this book is ideal for researchers, policymakers, entrepreneurs, executives, managers, academicians, and students.

Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy

Author : Jaime Gil-Lafuente
Publisher : Springer
ISBN 13 : 3030006778
Total Pages : 376 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy by : Jaime Gil-Lafuente

Download or read book Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy written by Jaime Gil-Lafuente and published by Springer. This book was released on 2018-10-13 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents original research articles addressing various aspects of economics, management and optimization. The topics discussed include economics, finance, marketing, resource allocation strategies, fuzzy logic, and network-based techniques for the analysis of economics, management and mathematical optimization. Combining the input of contributing professors and researchers from various Spanish, Italian and Latin American universities, the book will be of interest to students, researchers and practitioners, as well as members of the general public interested in the world of Economics and Management.

Age-Friendly Cities and Communities

Author : Tine Buffel
Publisher : Policy Press
ISBN 13 : 1447331311
Total Pages : 312 pages
Book Rating : 4.4/5 (473 download)

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Book Synopsis Age-Friendly Cities and Communities by : Tine Buffel

Download or read book Age-Friendly Cities and Communities written by Tine Buffel and published by Policy Press. This book was released on 2018-01-17 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book provides a comprehensive survey of different strategies for developing age-friendly communities, and the extent to which older people themselves can be involved in the co-production of age-friendly policies and practices.

Digital Entrepreneurship and Global Innovation

Author : Hosu, Ioan
Publisher : IGI Global
ISBN 13 : 1522509542
Total Pages : 320 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Digital Entrepreneurship and Global Innovation by : Hosu, Ioan

Download or read book Digital Entrepreneurship and Global Innovation written by Hosu, Ioan and published by IGI Global. This book was released on 2016-09-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Succeeding in the modern business world is a multi-faceted endeavor that involves numerous parts. By implementing effective strategies, companies can strive toward achieving a competitive advantage. Digital Entrepreneurship and Global Innovation is a pivotal reference source for the latest academic material on strategic entrepreneurship initiatives to facilitate organizational growth and success, focusing on the role of digital technologies in business environments. Highlighting theoretical frameworks, industry perspectives, and emerging methodologies, this book is ideally designed for professionals, practitioners, upper-level students, and researchers involved in the field of entrepreneurship.

bookdown

Author : Yihui Xie
Publisher : CRC Press
ISBN 13 : 1351792601
Total Pages : 140 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis bookdown by : Yihui Xie

Download or read book bookdown written by Yihui Xie and published by CRC Press. This book was released on 2016-12-12 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: bookdown: Authoring Books and Technical Documents with R Markdown presents a much easier way to write books and technical publications than traditional tools such as LaTeX and Word. The bookdown package inherits the simplicity of syntax and flexibility for data analysis from R Markdown, and extends R Markdown for technical writing, so that you can make better use of document elements such as figures, tables, equations, theorems, citations, and references. Similar to LaTeX, you can number and cross-reference these elements with bookdown. Your document can even include live examples so readers can interact with them while reading the book. The book can be rendered to multiple output formats, including LaTeX/PDF, HTML, EPUB, and Word, thus making it easy to put your documents online. The style and theme of these output formats can be customized. We used books and R primarily for examples in this book, but bookdown is not only for books or R. Most features introduced in this book also apply to other types of publications: journal papers, reports, dissertations, course handouts, study notes, and even novels. You do not have to use R, either. Other choices of computing languages include Python, C, C++, SQL, Bash, Stan, JavaScript, and so on, although R is best supported. You can also leave out computing, for example, to write a fiction. This book itself is an example of publishing with bookdown and R Markdown, and its source is fully available on GitHub.

Foreign Direct Investment in Latin America and the Caribbean 2018

Author : United Nations
Publisher :
ISBN 13 : 9789210586313
Total Pages : pages
Book Rating : 4.5/5 (863 download)

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Book Synopsis Foreign Direct Investment in Latin America and the Caribbean 2018 by : United Nations

Download or read book Foreign Direct Investment in Latin America and the Caribbean 2018 written by United Nations and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cloud Computing, Big Data & Emerging Topics

Author : Marcelo Naiouf
Publisher : Springer
ISBN 13 : 9783030848248
Total Pages : 203 pages
Book Rating : 4.8/5 (482 download)

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Book Synopsis Cloud Computing, Big Data & Emerging Topics by : Marcelo Naiouf

Download or read book Cloud Computing, Big Data & Emerging Topics written by Marcelo Naiouf and published by Springer. This book was released on 2021-08-17 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the revised selected papers of the 9th International Conference on Cloud Computing, Big Data & Emerging Topics, JCC-BD&ET 2021, held in La Plata, Argentina*, in June 2021. The 12 full papers and 2 short papers presented were carefully reviewed and selected from a total of 37 submissions. The papers are organized in topical sections on parallel and distributed computing; machine and deep learning; big data; web and mobile computing; visualization.. *The conference was held virtually due to the COVID-19 pandemic.

Universities and the Global Knowledge Economy

Author : Henry Etzkowitz
Publisher : Burns & Oates
ISBN 13 : 9780826479068
Total Pages : 0 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Universities and the Global Knowledge Economy by : Henry Etzkowitz

Download or read book Universities and the Global Knowledge Economy written by Henry Etzkowitz and published by Burns & Oates. This book was released on 2006-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: University and industry, up to now relatively separate and distinct institutional spheres, are assuming tasks that were formerly largely the province of the other in the development of new technologies. A new social contract is being drawn up between the university and the larger society, in which public funding for the university is made contingent upon a more direct contribution to the economy. Has economic development become a function of the university in addition to teaching and research? As the university crosses traditional boundaries through linkages to industry, it must devise ways to make its multiple purposes compatible with each other. The impetuses include: the industrial activities of individual academics in forming firms, which take on a collective force as they become Increasingly common; the organisational inititiatives of academic administrators in establishing procedures and administrative offices for university-industry relations...

Time Series Prediction

Author : Andreas S. Weigend
Publisher : Routledge
ISBN 13 : 042997227X
Total Pages : 665 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Time Series Prediction by : Andreas S. Weigend

Download or read book Time Series Prediction written by Andreas S. Weigend and published by Routledge. This book was released on 2018-05-04 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is a summary of a time series forecasting competition that was held a number of years ago. It aims to provide a snapshot of the range of new techniques that are used to study time series, both as a reference for experts and as a guide for novices.

Practical Bioinformatics

Author : Janusz M. Bujnicki
Publisher : Springer Science & Business Media
ISBN 13 : 9783540206132
Total Pages : 292 pages
Book Rating : 4.2/5 (61 download)

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Book Synopsis Practical Bioinformatics by : Janusz M. Bujnicki

Download or read book Practical Bioinformatics written by Janusz M. Bujnicki and published by Springer Science & Business Media. This book was released on 2004-03-03 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridges the gap between bioinformaticists and molecular biologists, i.e. the developers and the users of computational methods for biological data analysis and in that it presents examples of practical applications of the bioinformatics tools in the "daily practice" of an experimental research scientist.

ICGR 2018 - Proceedings of the International Conference on Gender Research

Author : Ana Azevedo
Publisher : Acpil
ISBN 13 : 9781911218777
Total Pages : 650 pages
Book Rating : 4.2/5 (187 download)

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Book Synopsis ICGR 2018 - Proceedings of the International Conference on Gender Research by : Ana Azevedo

Download or read book ICGR 2018 - Proceedings of the International Conference on Gender Research written by Ana Azevedo and published by Acpil. This book was released on 2018-03-22 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of researchers participating in the International Conference on Gender Research (ICGR 2018) which is being hosted this year by the ISCAP in Porto, Portugal on 12-13 April 2018. ICGR is a new event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas surrounding Gender Research. It provides an important opportunity for researchers across a diverse range of fields all looking at aspects relating to Gender to come together with peers to share their varied and valuable experiences. The first day will be opened with a keynote presentation by Bruce I Newman from DePaul University in Chicago, USA who will address the topic Gender and Democracy. In the afternoon, there will be an additional keynote address on Empowering women in the IT/IS research: the importance of role models given by Isabel Ramos from, University of Minho, Portugal. The second day of the conference will be opened by Paola Paoloni from "NiccolÒ Cusano" University, Rome, Italy. Paola will be talking about A Relational Capital Dimension in Universities. In this event, participants will have the opportunity to have access to the latest research and developments concerning Gender Research and after an initial submission of 180 Abstracts, there will be 62 Research Papers, 8 PhD Research Papers, 2 Masters Papers, 1 Non-Academic and 4 Work in Progress Paper published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Belgium, Brazil, Canada, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, France, Germany, Greece, Iran, Italy, Kazakhstan, Lithuania, Malaysia, Mexico, Nepal, Nigeria, Pakistan, Philippines, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, UAE, UK and USA.

The Cognitive Paradigm

Author : Marc de Mey
Publisher : Springer Science & Business Media
ISBN 13 : 9400979568
Total Pages : 392 pages
Book Rating : 4.4/5 (9 download)

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Book Synopsis The Cognitive Paradigm by : Marc de Mey

Download or read book The Cognitive Paradigm written by Marc de Mey and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing importance of the sciences in industrialised societies has been acknowledged by the increasing number of studies concerned with their development, change and control. In the past 20 or so years there has been a considerable growth in teaching and research programmes dealing with science and technology policy, science and society, sociology and history of science and similar areas which has resulted in much new material about the production and validation of scientific knowledge. In addition to the quanti tative growth of this literature, there has also been a substantial shift in the problems addressed and approaches adopted. In particular, the substantive content of scientific knowledge has become the focus of many historical and sociological studies which seek to understand how knowledges develop and change in different social circumstances. Instead of taking the privileged epistemological status of scientific knowledge for granted, recent approaches have emphasised the socially contingent nature of knowledge production and validation and the pluralistic nature of the sciences. Parallel to these develop ments, there has been a shift in the treatment of science by the state, business and public pressure groups. Increasingly they have sought to control the direction of research, and thus the content of knowledge, directly rather than simply applying existing knowledge. Science has become amenable to social control and influence. Its sacred status has declined and it is increasingly viewed as a socially constituted phenomenon which can be studied in a similar manner to other cultural products.

Creating Entrepreneurial Universities

Author : Burton R. Clark
Publisher : Emerald Group Pub Limited
ISBN 13 : 9780080433424
Total Pages : 163 pages
Book Rating : 4.4/5 (334 download)

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Book Synopsis Creating Entrepreneurial Universities by : Burton R. Clark

Download or read book Creating Entrepreneurial Universities written by Burton R. Clark and published by Emerald Group Pub Limited. This book was released on 1998 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on field research carried out over a two year period, this book describes processes of transformation that took place over a fifteen year period in five European universities. Five common features identified - described as "organizational pathways of transformation" - are highlighted and used to frame the case-study accounts. These pathways consist of: a strengthened steering core; an extended developmental periphery; a diversified funding base; a stimulated academic heartland; and an entrepreneurial culture. Taken together, these elements help universities overcome the growing imbalance between environmental demands and university capacity to respond that is now occurring in universities internationally. As universities come under greater pressure to change their traditional character and become more innovative and entrepreneurial, the successful implementation of new managerial perspectives is important if they are to succeed. Reconciling these changes with traditional academic values provide the concepts on which the case studies are based.

Consumption Culture in Europe: Insight into the Beverage Industry

Author : Santos, Carmen R.
Publisher : IGI Global
ISBN 13 : 1466628588
Total Pages : 414 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Consumption Culture in Europe: Insight into the Beverage Industry by : Santos, Carmen R.

Download or read book Consumption Culture in Europe: Insight into the Beverage Industry written by Santos, Carmen R. and published by IGI Global. This book was released on 2013-01-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. Consumption Culture in Europe: Insight into the Beverage Industry brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.

Peaceful Surrender

Author : Fernando Collantes
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443831360
Total Pages : 215 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Peaceful Surrender by : Fernando Collantes

Download or read book Peaceful Surrender written by Fernando Collantes and published by Cambridge Scholars Publishing. This book was released on 2011-05-25 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Migration to the cities had been a part of European rural life long before the start of modern industrialisation and urbanisation. In the era of modern development, however, rural-urban migration intensified in an unprecedented way and many rural communities depopulated. While during the pre-industrial period migration had contributed to the economic and social reproduction of rural communities, it now challenged the continuity of the rural lifestyle. This book analyses the topic for the case of Spain, which in the twentieth century experienced one of the most intense processes of rural depopulation in modern Europe. The interaction between Spanish industrialisation and rural migration, the demographic implications of agrarian change, the obstacles to the development of rural non-farm activities, the rural problems of access to infrastructures and services, the role of public policy, and the consequences of depopulation for the rural community are the central elements of this study, which inserts the Spanish case within its European context. Distanced from both the anti-modern stance that idealises paradise lost and the Panglossian mood that welcomes anything that came with modernisation, the book explains how the adaptive strategies put into practice by rural populations led to a “peaceful surrender” of traditional rural society.